Just as I suspected – Nikon announced the development of the rumored D850 DSLR camera. This explains why there were no leaks. The previously reported Nikon D850 announcement date was 100% accurate and so was the camera name. Here is the teaser video I promised you earlier:
https://www.youtube.com/watch?v=epaRJ3eqKzk
And here is the official press release:
In many parts of the world it’s already July 25th – the day Nikon turns 100 years old.
Nikon issued a press release with a message from the President of the company Kazuo Ushida:
For the past 100 years, consumer demand has called for convenient products that enhance daily life, and Nikon answered with its manufacturing skill and knowledge. However, society and consumer needs are rapidly changing today. We would like to effectively respond to these needs with the world’s highest-class opto-electronics, precision technologies and solutions.
The difference from our past strategies is that we will offer not only products, but also ideas and solutions as well. Nikon will be reborn as a solution company providing superior technologies and ideas, holding “light” as our core competency.
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary on July 25th 2017, and have adopted a new vision for the future in this anniversary year.
Nikon also published their new vision:
Unlock the future with the power of light.
Unleashing the limitless possibilities of light.
Striving to brighten the human experience.
Focused, with purpose, on a better future for all.
THIS IS THE ESSENCE OF NIKON
Nikon will hold two fan meetings in Tokyo (August 26th) and Osaka (September 2nd).
That is all for now – no word on any new products or upcoming announcements. We are all still waiting for Nikon to “unlock the future” and to “unleash their limitless possibilities“.
UPDATE: Nikon just announced the future development of the D850 DSLR camera.
Here are a few videos to celebrate 100 years of Nikon:
Nobuyoshi Gokyu from Nikon (credit: DCWatch)
A few hours ago DC.Watch published an article called “Nikon announces the introduction of this year’s pro / high amateur model” where Nobuyoshi Gokyu (Nikon Managing Executive Officer and Video Business Manager) was quoted saying:
“Following the D7500 that we introduced the other day, we will introduce the second new product this year, so please expect it because we will introduce a model that you can fully convince pro and high amateur people” (Google translation)
Here is a slightly better translation from a reader:
→ Some of Nikon’s 100th anniversary products are already appearing for sale on eBay. The official shipping date is listed as July 25th (see the full list here). The Nikon posters are also already shipping (picture sent by a reader).
→ New Nikon AF-S NIKKOR 28mm f/1.4E ED lens review at Ephotozine.
→ New Nikon AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR lens review at Imaging Resource and Ephotozine.
→ New Emil Busch Glaukar 3.1 portrait lens for Nikon F-mount launched on Kickstarter.
In the past few months, I have been going back and forth on the actual model name for the Nikon D810 replacement. I am now certain that the new camera will be called Nikon D850 and not Nikon D820. I am still not sure if the official announcement will be next week, but the fact that I got confirmation for the name, gives us hope. Stay tuned.
Like the Nikon D850 Facebook page for additional coverage.
More refurbished Nikon gear at: Amazon | B&H | Adorama | eBay | Cameta Camera | BuyDig.
The new Nikon lens-only rebates are set to expire on July 29th.
1. The first NIKKOR lens: Aero NIKKOR 18cm f/4.5 (first appearance of NIKKOR trademark, an abbreviation of NIPPON Kogaku, as it appeared in 1932).
2. The Original Nikon – the first “Nikon” camera released in Japan, in March 1948.
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