Category Archives: RED

Live discussion with Jarred Land – RED, after the Nikon acquisition: Where we can go from here?

Live “RED, after the Nikon acquisition” discussion with Jarred Land (former president and co-owner of RED) – where we can go from here: Another video of the Nikon booth at the 2024 NAB show:

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RED is showcasing the all-new V-RAPTOR [X] and V-RAPTOR XL [X] cameras at the 2024 NAB show

At the 2024 NAB show that started today, RED is showcasing the all-new V-RAPTOR [X] and V-RAPTOR XL [X] cameras. Both models were recently launched and are the industry’s first large-format cinema cameras featuring a global shutter –  additional information is available here. The new marketing message is also clear – Nikon, MRMC, and RED […]

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Nikon completes acquisition of RED, appoints a new CEO

Nikon completed the acquisition of US cinema camera manufacturer RED. As a final step of the acquisition process, RED’s President Jarred Land and RED’s founder James Jannard became advisors. Keiji Oishi from Nikon’s Imaging Business Unit, assumed the role of the new CEO of RED, and Tommy Rios, Executive Vice President of RED, moved into […]

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Nikon and RED are rumored to be working on a new smartphone (ReKon?)

Many of you probably remember the RED Hydrogen One smartphone from 2019: RED Hydrogen One smartphone prototype hands-on RED was also working on a pro camera version of the Hydrogen One smartphone: RED is working on a “pro camera version” of the Hydrogen One smartphone At that time RED partnered with Leica, but two years […]

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Nikon’s statement: “no changes to the RED‘s current product lineup, the partners, and the relationship with the dealers”

Following the news of RED acquisition, in a post on social media, Nikon promised that they will not make any changes to “RED‘s current product lineup, the partners, and the relationship with the dealers“:

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RED reassures customers after Nikon’s acquisition announcement

RED’s recent post on X reassures customers after Nikon’s acquisition announcement:

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Interesting: Atomos reacts extremely positively to the Nikon acquisition of RED

Atomos had an interesting (unusual?) official reaction to Nikon’s acquisition of RED (at least I think so) – they were “hailing it as great news for the industry”. Atomos already has a history of cooperating with both Nikon and RED. The co-founder of Atomos Jeromy Young said this in the official press release: “I’m absolutely […]

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Here are some rumors on what to expect from the Nikon acquisition of RED

Here are some rumors on what to expect from the recent Nikon acquisition of RED: Future Nikon sensors will be co-developed with RED and mass-produced for lower prices. Nikon will start making cinema lenses for Z mount with T stops – I assume the next RED camera will be with Z-mount. Nikon will slowly introduce […]

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