Today Nikon celebrates its 109th anniversary!


Today, Nikon celebrates its 109th anniversary!

On July 25, 1917, Nippon Kōgaku Kōgyō Kabushikigaisha (Japan Optical Industries Co., Ltd.) was established in Tokyo through the merger of the optical instruments division of the Tokyo Keiki company and the mirror division of Iwaki Glass with Fujii Lens Manufacturing. This merger gave rise to Nippon Kogaku K.K. and, subsequently, the Nikon of today. The new firm focused on producing optical glass, lenses, rangefinders, microscopes, and other precision instruments at a time when Japan was building its domestic optical industry.

The company that would become Nikon gradually expanded. It introduced the NIKKOR brand for lenses in the early 1930s, released its first camera (the Nikon Model I) in 1948, and launched the iconic Nikon F SLR in 1959 – a camera that helped define professional 35mm photography for decades. Throughout its history, Nikon has introduced many iconic products that have helped shape photography, including the legendary Nikon F, the Nikon F2, the Nikon F3, and the Nikon D1. What began as an optics manufacturer evolved into one of the world’s most influential camera companies. Key milestones along the way include:

  • 1917 – Foundation of Nippon Kōgaku.
  • 1932 – Registration of the NIKKOR lens brand
  • 1948 – Launch of the first Nikon camera (Nikon Model I)
  • 1959 – Introduction of the Nikon F, the professional SLR that defined an era
  • 1999 – Release of the D1, Nikon’s first professional digital SLR
  • 2018 – Debut of the Z-mount mirrorless system
  • 2024 – Acquisition of RED Digital Cinema and the subsequent launch of the Nikon ZR cinema camera

Check out those old blog posts related to the history of Nikon:

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Aftershoot sale: up to 40% off (discount code included)


For a limited window, every Aftershoot annual plan is discounted when you use the coupon code SEASON26 on this page. There are two ways to save:

  • 20% off all annual plans
  • 40% off a complete annual plan (Cull + Edit + Retouch)

This offer will end on Friday, July 31.


Here is what’s coming next in Aftershoot

Aftershoot: “The Workflow is Now Complete” and “AI that works for you, not against you”

Via PhotoRumors

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XXL weekend sale at Foto Erhardt




Foto Erhardt started their XXL weekend sale. Here are some of the discounted brands:

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Nikon quietly shifts some lens production from China to Vietnam

Roland, the person behind the Nikon serial website Photosynthesis, recently contacted me to inform me that Nikon has shifted production of some lenses from China to Vietnam. The example given was with the Nikon NIKKOR Z 28-75mm f/2.8 lens (now $200 off) – initially, the lens was made in China:

An updated list of where Nikon Z cameras and lenses are manufactured

The latest production batch is marked “Made in Vietnam” on both the lens barrel and the retail box:


The official Nikon website indicates that only the NIKKOR Z DX MC 35mm f/1.7 lens is currently manufactured in Vietnam.

This is probably the result of the ongoing tariff mess: companies raised prices due to tariffs, consumers paid the higher prices, and then companies received government refunds after the tariffs were ruled unconstitutional ($81 billion refunded so far). I am also sure that moving manufacturing from China to Vietnam incurred additional expenses for Nikon, which will be reflected in pricing.

Here is an AI-generated recap of the differences in US import tariffs on Nikon lenses made in Vietnam and China:

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Nikon rebates for July 2026


The latest Nikon rebates for July can be found at:

Here are the details:


Nikon Z Series Mirrorless Cameras Z9, Z8, Z7, Z6, Z5, Z30, Zf, Zfc


Nikon ZR Cinema Camera with 35mm f/1.4 Lens Kit


Nikon Z-Series Mirrorless Lenses


Nikon DSLR Cameras D850, D780, D7500


Nikon AF SLR lenses

Rebates by categories (see full list):

Nikon Germany offers:

Nikon UK offers:


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Godox announced a new Lux Junior II retro camera flash for Nikon cameras



Godox launched a new Lux Junior II retro camera flash for Nikon cameras.

Pre-orders are now open at B&H Photo.

Additional information is available here and here:

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Peak Design is crowdfunding a new modular field L-bracket system for Nikon Z cameras


Peak Design designed a new modular field L-bracket system for Nikon Z cameras (with an AirTag pocket) and is currently crowdfunding the project on Kickstarter. In just the first few hours, they already raised over $200k:


The new Peak Design modular field L-bracket system is compatible with Z6 III, Z5, Z5 II, Z6, Z6 II, Z7, Z7 II, and Z8 cameras.

New on Kickstarter: WANDRD magnetic camera straps, Nomatic bag travel system, real-time POV live camera headset

Additional information:

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