Yes, of course, Nikon will release another new camera this year…


This week multiple clickbait websites and YouTube channels (the usual suspects) have been reporting “rumors” that Nikon will release… a new camera… in August… Wow! The new camera could be a Z6II or a Z8 or anything you wanted it to be. Of course, there are no specifications or leaked pictures, nothing… just a good old clickbait. Even my dog knows that after the summer vacation season is over, Nikon usually makes one or multiple announcements to start preparing for the end of the year holiday shopping season.

NikonRumors readers also know for months now that Nikon is expected to announce two new cameras this year: the Nikon Z30 and another full-frame camera. I have reported that multiple times in the past few months: see this, this, and this post, and of course here where I literally mentioned both options (Z6 III and Z8) as a potential second camera this year:

Nikon is rumored to announce two new cameras this year: Nikon Z30 and… I don’t know

So yea, nothing new really…

Of course, nobody is perfect and I have made some mistakes in the past, but in order to report “rumors” and to pretend to be in the know, you must at least have some history of correctly predicting what’s next.

What to expect next from Nikon

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