Nikon announced several commemorative models and goods celebrating their 100th anniversary

As I reported yesterday, Nikon officially announced several commemorative models and goods celebrating Nikon's 100th Anniversary. Pricing and additional information will be available in June. Check out also the new dedicated website. Additional information:

Nikon Corporation is pleased to announce the release of a number of commemorative models and goods celebrating Nikon's 100th Anniversary, which falls on July 25, 2017.

Since its establishment (as Nippon Kogaku K.K.) in 1917, Nikon has provided the world with unique value through its optical products based on optical and precision technologies. 100th anniversary commemorative models have been planned and developed with the tradition and advanced technologies, which have always led the times, that Nikon has cultivated over the past 100 years at their foundation, but they also incorporate the thanks and hope we feel looking toward the next 100 years. All commemorative items with the 100th Anniversary logo and special finishes and features that give them an even more elegant look and feel will be released. They are commemorative editions of our two flagship digital SLR cameras, a commemorative edition of the ultimate NIKKOR lens in our series of f/2.8 maximum aperture lenses, a commemorative set of three NIKKOR lenses, and finally, commemorative editions of three binoculars. In addition to the 100th anniversary commemorative models, we are also preparing a special collection of commemorative goods.

D5 100th Anniversary Edition

The D5 is Nikon's flagship digital SLR camera. It has supported the work of professional photographers in such fields as press, sports, and nature photography, and has also aided in activities related to the study and exploration of space. The D5 100th Anniversary Edition, in which the heritage of a flagship model is embodied, has a dark metallic gray finish and a stamp on the bottom noting Nikon's contribution to the study and exploration of space. An anniversary booklet detailing Nikon's contributions to the study and exploration of space is also included.

D500 100th Anniversary Edition

The D500 is a model that offers both agility and highly precise rendering. With its metallic gray finish and commemorative logo, the 100th Anniversary Edition combines an elegant look and feel with practicality. It comes with an exclusive metal case that has a plate on which the commemorative logo and serial number are engraved. The case contains a commemorative body cap and a commemorative leather strap embossed with the commemorative logo.

NIKKOR 70-200E 100th Anniversary Edition

This is the 100th anniversary edition of the AF-S NIKKOR 70-200mm f/2.8E FL ED VR, a fast telephoto zoom lens that has been well received for its ability to offer both superior agility and excellent optical performance since its release in 2016. The commemorative lens comes with the individual glass elements that make up the internal workings of the lens, as well as a special stand and case for displaying them, providing those who purchase and use the lens with a sense of just how the lens achieves its characteristic rendering.

NIKKOR Triple F2.8 Zoom Lens Set 100th Anniversary Edition

NIKKOR lenses have become synonymous with Nikon's optical technologies. The NIKKOR Triple F2.8 Zoom Lens Set 100th Anniversary Edition is a set of three f/2.8 maximum aperture zoom lenses that best represent the NIKKOR name. The set is comprised of the wide-angle AF-S NIKKOR 14-24mm f/2.8G ED, the normal AF-S NIKKOR 24-70mm f/2.8E ED VR, and the telephoto AF-S NIKKOR 70-200mm f/2.8E FL ED VR. The same commemorative serial number is engraved on all three lenses.

WX 7x50 IF and WX 10x50 IF 100th Anniversary Editions

The WX 7x50 IF and WX 10x50 IF 100th Anniversary Editions are commemorative editions of models in the new ultra-wide field of view WX series (WX 7x50 IF, WX 10x50 IF), which offer incredibly wide fields of view with sharp and clear viewing all the way to field edges. The special commemorative logo is printed on the bottom of the binocular's central shaft, and an exclusive serial number is stamped on the top of the central shaft. What's more, in addition to the usual strap supplied with the binoculars, the 100th anniversary commemorative models also come with a WX leather strap embossed with the commemorative logo. Sales of these 100th anniversary commemorative models will be limited to a total of one hundred (7x50 and 10x50 combined).

8x30 E II 100th Anniversary Edition

This is a commemorative edition of the Nikon 8x30E II, a binocular with an orthodox and classic design used and loved by many over the years since its release. Its 63.2Β° apparent field of view is realistic, and the application of a multilayer film coating to all lens and prism surfaces ensures that the field of view is bright and clear. The commemorative edition has an exclusive metallic gray finish, and the commemorative logo is printed on it. In addition, it comes with a special strap and case. Sales of this 100th anniversary commemorative model will be limited to a total of four hundred.

100th anniversary commemorative goods

Nikon 100th Anniversary Crystal Creation Nikon Model I

This is an elegant and beautiful crystal reproduction created by Swarovski, the world's leading crystal manufacturer, in commemoration of Nikon's 100th anniversary.

Nikon 100th Anniversary Pin Collection

This collection of lapel pins representing Nikon's most historic and popular products, as well as the corporate logo, looks back at Nikon's 100-year journey through light.

Nikon 100th Anniversary Premium Camera Strap

This premium camera strap is made entirely of the best Italian leather that only improves with use and age.

Nikon 100th Anniversary Miniature Nikon F Camera

The historic Nikon F, Nikon's first flagship model and the camera that set the standard for single-lens reflex cameras around the world, is faithfully reproduced with this 1/2-scale model.

Nikon also introduced new WX binoculars, featuring a super-wide field of view.

Addirtional pitures:

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  • Relax, everyone! πŸ™‚ Just go photograph with what you have now. Unless you’ve outgrown your D5s and D810s. πŸ™‚

  • “Where’s the beef?”

  • MY OB


    What are you doing???

    Your customers want to see THE LATEST TECHNOLOGY IN CAMERAS and instead, we get

    1) Lapel pins
    2) Last years cameras and lenses in a new wrap
    3) a worthless carry case
    4) Leather straps!!!
    5) let’s not leave out a crystal camera dust collector as well!


    Sigma is eating your lunch!
    Fuji is eating your lunch!
    Canon is eating your lunch!

    And …. YOU, waste your time and money on BS MARKETING NO ONE GIVES A RATS ASS ABOUT!!!

    Are you kidding US!?
    Better yet, are you KIDDING YOURSELVES??

    I need a new body … and I will continue to sit on my WALLET UNTIL YOU WAKE UP FROM WHAT EVER STUPOR YOU ARE CURRENTLY IN!

    OMFG …. CRYSTAL and Lapel Pins and yesterday’s lunch in a different colored lunch box!!!

    Just kill me now!

    You put this type of material out AFTER you announce some amazing product! Otherwise, you look like the RUDDERLESS SHIP that you truly are! At the very least, at the same time! When you lead with NOTHING… tells us you have NOTHING!!!

    We are waiting for:
    – better sensors
    – bigger buffers
    – more MPs
    – FF mirrorless
    – some innovation and leadership ….

    AND ….. IN YOUR 100th Year, you have nothing to show but some expensive trinkets and rehash!

    Ever hear of a company called KODAK?

    They hit the same ICEBERG your ship is steaming towards, full steam ahead!

    • mariusvr


    • Tristan Joe Emoto

      Awesome opinion to Nikon! I am on your side very strongly! Stupid camera cases, what is that for? the case is just another annoying ruggage for trip for photographers!

    • dr fresh

      What are you expecting?? The d5 and d500 are the hottest cameras out and the Holy trinity of lens are superb.
      Simply put, you can’t improve on perfection!!

    • jmb2560

      as long as you will continue to sit on your WALLET UNTIL YOU WAKE UP FROM WHAT EVER STUPOR YOU ARE CURRENTLY IN!”, Nikon will not worry too much. Yes it’s time-value money and your money now is better than your money later, but overall, it’s not a scary message. What you are saying is “I am a faithful, loyal but unhappy customer”. What I want to tell Nikon is “My wallet is loaded with money that will go to another supplier (likely Sony) if you don’t come up with a FF mirrorless equivalent to the A9 or at the very least, what the a7RIII is going to be”. [Feel free to replace Sony with any other brand and any Nikon model you want asap, i.e. D8X0]. I agree with everything else!

  • Tom Taubert

    An early advert for the Nikon F has the headline

    “More outstanding photography is done with Nikon because more outstanding photographers are Nikon users”

    I can’t see anything related to outstanding photography and outstanding photographers, but I haven’t looked in the little booklet that comes with the D500.

  • Darrell Wood

    Anybody notice that 70-200 E is NOT the same lens as current 70-200 E. There are less lens elements 17 vs 22? what happening,

    • What makes you think it is not the same lens?

      • Darrell Wood

        Cannot be if number of lens elements is different. No possible.

        • Are you looking at the cut-out lens?

      • Darrell Wood

        NIKKOR 70-200E 100th Anniversary Edition Overview

        High-quality metallic gray finish

        100th anniversary logo imprinted on the lens barrel

        Metallic gray coated lens hood

        Lens construction*(Glass elements: 17 elements in 13 groups; 3 ED lens elements and 2 aspherical lens elements)

        Stand and case for displaying glass elements

        AF-S NIKKOR 70-200mm f/2.8E FL ED VR

        Focal length 70-200 mm

        Maximum aperture f/2.8

        Minimum aperture f/22

        Lens construction 22 elements in 18 groups (including 6 ED glass, 1 fluorite, 1 HRI lens elements, and lens elements with Nano Crystal Coat or fluorine coat)

        Kind Regards

        Darrell Wood

        • Maybe a typo? Not sure.

          • br0xibear

            “The 100th Anniversary Edition includes
            the AF-S NIKKOR 70-200mm f/2.8E FL ED VR
            crafted with a special centennial exterior design,
            plus special glass elements.”

            It seems to be a different element design.

            • Very strange.

            • Darrell Wood

              Reply I received, They are investigating…..

              Thank you for contacting Nikon Asia Technical Support. Your case has been forwarded to us.

              We will assist you from here.

              Kindly be advised that the concern has been forwarded to the relevant department and we would like to thank you for pointing out the differences. It is most probably a typing error on Nikon side and we are looking into this matter.

              Thank you once again for your support on Nikon Products. We hope that we have addressed your concerns.

              Please feel free to contact us for more information.

              With Regards,

              Nikon Asia Technical Support

    • Michiel953

      They just left some glass out to compensate for the cost of gray paint.

  • Darrell Wood


  • Stefan Hundhammer

    I am underwhelmed.

    Yeah, free “100 year anniversary” stickers on everything! – Ah, come on!

  • Bob Cozzi

    Gotta wonder what the delivery cycle is for these 100th anniversary edition models. No way to purchase, no specifics on when or how they’ll be available. More symbolism for press coverage I suppose. For me, I’ve been looking to supplement my FX cameras with a DX and was considering the D5600 or the D7500 follow on product should it be announced. But the D500 100th edition looks pretty cool and for probably (my guess) a $500 delta between it and a future D7500, I’d get the D500 100th edition for sure. But again, I have no idea how to buy it. πŸ™‚

  • Candise Cheeks

    I would love to be a tester of you camera my email is please consider me for a tester it would really help my depression as I fighting thru being disable and not able to work.

  • Thanks that was a nice read. Ming’s work is always great and he visits quite a few places I’ve been not as a photog but as just a tourist or citizen… p.s. The photo with the cook raising the udon up is an amazing photo. What’s more he’s served me noodles several times… LOL.

  • EarlFargis

    What a relief. I just saved a pile of money. Thank you Nikon! Happy 100th.

  • bgbs

    Who buys these commemorative gifts? Anybody?

    • Allan

      Anytime I need a good laugh, I reread this:

      “Nikon 100th Anniversary Premium Camera Strap
      This premium camera strap is made entirely of the best Italian leather that only improves with use and age.”

      Somethings are just funny, no matter how many times you read them. I think my pants belt is made entirely of American cowhide; hasn’t let me down yet.

      One subdued announcement when these products become available would have been enough.

      • Stuart Crowther

        Actually what would be really funny, is if all this stuff sells out in less than 48hr and some if it shows up on eBay at higher prices and people still buy it. Then everyone who knocked it looks like morons, exciting times ahead.

        • Allan

          In this case, I’m happy to look like a moron.

          • dr fresh

            And you do πŸ™‚

      • dr fresh

        Yes Allen… it’s tru leather does get better with age.

    • dr fresh

      I think the coloring is kick ass !! I would totally get the 100th anniversary edition over the normal.

  • Iceman

    Just change the color and it can be SE, ohoh! just like Graphite Fuji.

  • Pablo

    What a bloody let down.
    100th anniversary and they just painted some old stock. It was such a perfect opertunity to really impress & do something special to show off the brand.
    A full frame mirrorless? No.
    Maybe an upgraded anniversary model ? …nah.
    What about a digital version of the S3, like we did with the Df ? Nup.
    …We have got a cupboard full of that grey paint though.

  • Bring on the chotchkies.

  • Celtic

    Something no one else wants: I recently took my old Nikon F out and about (purchased in 1963 at Atsugi), and was thinking how nice it would be to have a simple, tactile, digital camera of that size, with a screen in back, aperture and focus control in a new series of lenses, and a shutter speed dial on the top of the body. I’ve owned lots of Nikon digital cameras, and several other digital brands, but have never enjoyed photography as much as when I could control the process through these simple mechanical controls. Somehow, the M setting is just not a substitute.

    • PubliusII

      Couldn’t agree more. I spent an interesting hour or two a couple years ago, with the back off mine trying to figure out how you’d fit in a sensor, electronics, battery, and a card of some type. I’d skip the screen on the back to make it happen, although I know others would balk at that.

      I used hand-held meters (a Sekonic and a Weston Master V) for years and years β€” still have the Weston and it works. They were reliable and accurate enough for slides, and that puts them into the ballpark for electronic image processing. Good enough.

      I finally broke down and bought a refurbed Df which works very well. But it’s big, and heavy, and makes the old F look light by comparison. (Never thought that could happen.)

      What I really want and have no hope of ever seeing is a digital FE. With the same controls and same size and weight. (Notta chance in hell of that….)

      • EnPassant

        Problem with that dream is many demand it must be full frame because that is the format the old cameras used.

        But all the electronics and battery takes much more place than film. So making a digital FF camera almost as small as the Nikon F would mean it would share price, small battery, only single card slot and limited functionality with the Leica M10. But with modern, big AF lenses it would still be a bad match.

        Really the only way is to make it a mirrorless with an APS-C sensor that after all in most ways are better than 35mm film. Actually Fujifilm already made digital versions of both rangefinder and SLR analog cameras with all of the familiar controls.

        • PubliusII

          All good points, both of you. But I don’t use AF lenses (they always pick the wrong thing to focus on) and I don’t like zooms. Instead I use manual-focus prime Nikkors. (I have about a dozen, most of them AI’d.)

          I seriously considered a mirrorless before buying the Df. With an electronic viewfinder and full-frame and the F-mount β€” that might be acceptable provided the viewfinder updated quickly. The rest I don’t care about, not shooting sports or video or the like. But Nikon hasn’t come up with something close enough for me to jump at it.

          So maybe (heresy!) not Nikon…? Well, I have a basic lens set (28, 35, 50, and135) in Olympus OM mount, and screwmount and bayonet Pentax. so those lens systems are also possibles.

          But in the end, path-dependence won out, and the Df is fine. I have the old Series E 50mm f/1.8 on it right now β€” the lens sticks out less than one inch from the camera’s front.

          (By the way, I have to say that the one camera I like as much as the FE is the Pentax ME Super. Just a delightful little shooter.) (And if camera esthetics rulled everything, I’d put the Spotmatic in first place for that sculpted winding lever alone.)


          • KnightPhoto

            Well among the current choices your DF is the best match to MF Nikon primes I’d say! I’ve toyed with the idea myself, maybe as a retirement project, I still have fond memories of the tactile feel of my AI primes (all sold in the 90’s when I wasn’t shooting much). Both a reinvigorated DF2 and some kind of FX mirrorless choice would be great for shooters of many description. Hope Nikon has something planned, they might as well satisfy serious shooters of all description now that the general public has left the building πŸ˜‰

      • KnightPhoto

        Have to be a mirrorless cam to get it down to the smaller film cameras in size – would you still want it then?

  • jake337

    You got to be ducking kidding me…

  • bobgrant

    People will buy these as corporate gifts. Well heeled collectors will also buy. And some shooters who have the scratch will opt for these sexy versions. Cheapskates need not apply, but Nikon will sell a few of these.

  • KellyVanRijn

    Enjoy this propaganda piece, for Nikon will be out of business sooner than later. Nikon doesn’t innovate, has horrendous customer service and has all but given up to Canon. Heck, even Sony is producing a rock solid mirrorless system that Nikon can’t even come close to matching.

    • I happen to disagree with you.

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