CES 2017: Nikon introduces thhe D5600 and two Coolpix cameras to the US market

The lack or pre-CES rumors was very simple: just as I reported a few weeks ago, Nikon only introduced the D5600 DSLR camera (and two Coolpix models: A300 and W100) to the US market. Detailed coverage on the D5600 camera can be found here. The US shipping date is February. The prices are (pre-orders are listed here):

  • Nikon D5600 + AF-S DX 18-140mm f/3.5-5.6G ED VR lens: $1,199.95
  • Nikon D5600 + AF-P DX 18-55mm f/3.5-5.6G VR lens: $799.95
  • Nikon D5600 + AF-P DX 18-55mm f/3.5-5.6G VR and AF-P DX 70-300mm f/4.5-6.3G ED lenses: $1,149.95 SRP
  • Nikon D5600 body only: $699.95

The full US press release can be found here - note that Nikon already mentioned their 100 year anniversary without providing any additional information:

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate our 100th anniversary in 2017.

Nikon also has another press release for CES: "Explore and Experience Nikon Innovation at the 2017 Consumer Electronics Show":

Today, Nikon Inc., a world leader in digital imaging, returns to the Consumer Electronics Show (CES) in 2017 to exhibit the latest immersive and innovative technologies in the digital imaging space. Visitors to the Nikon booth will have the opportunity for hands-on time with the latest Nikon products, including the new connected Nikon D5600 DSLR and the KeyMission line of action cameras, as well as hear from Nikon professional photographers at the Nikon School Theater. Other experiences on the show floor include the return of Project HeliX powered by Nikon and an interactive VR area featuring content captured with the KeyMission 360.

Note that the Nikon 1 was also mentioned as part of the company's product line:

From legendary NIKKOR lenses and DSLRs to COOLPIX, Nikon 1 cameras and sport optics, show attendees are invited to go hands-on with Nikon’s full selection of products at the Nikon booth. Visitors will also be invited to explore several interactive areas throughout the show floor, including a 360/VR experience showcasing content captured with Nikon’s new KeyMission line of action cameras and a demonstration of robotic integration.

Nikon Project HeliX is also back at CES:

Additionally, Nikon will once again partner with The Big Freeze to bring Project HeliX back to the Nikon booth, an exciting photo experience that captures visitors in a variety of 360-degree variations. Utilizing a multi-camera array of 72 Nikon D750 DSLR cameras and one KeyMission 360, Project HeliX will allow attendees to capture epic slow-motion photos that can easily be shared via social media.

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  • geofflivingston

    That’s it? Boo!

    • Yes, this is it – I did not miss anything 🙂

      • Eric Calabros

        You never miss anything, Nikon does 🙂

        • I do sometimes 🙂 I was hoping at least for a new J6 but it did not happen. The next stop is the CP+ show in February.

          • Wolf33d

            Which will bring a FF mirrorless with Sony A7R2 specs for video and photo but Nikon ergonomics and lenses.

          • manattan

            Its kind of amazing that for two major shows in a row (Photokina and now CES), Nikon really does not have any blockbuster announcements yet still paid to have a booth. I too was hoping that they were saving something for CES given their poor showing at Photokina.

            • I would say that CP+ is bigger than CES for Nikon and photo companies in general.

            • Thom Hogan

              Sort of. They’re two different types of shows and two different groups of press. CP+ is a bit more like PhotoPlus Expo here in the US, as it’s a consumer show. CES is a more dealers/press/partnering type of show.

              That said, I’ll write what I wrote two years ago: Nikon doesn’t belong at CES. I don’t think that they can justify the cost given their fairly narrow consumer electronics product line. The money would be better spent elsewhere, IMHO. But then, I was the one that voted to not go to COMDEX back in my Silicon Valley days ;~).

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          • Thom Hogan

            See what I wrote on sansmirror.com today. I don’t expect a J6. It sends the wrong signal.

            • I think Nikon will announce a new J6, I think they may cancel the DL.

            • Eric Calabros

              if they wanted to cancel it, they would remove all contents related to that in their websites.

            • That is true. I just don’t understand why they don’t say anything.

            • Allen_Wentz

              Nikon does not “want” to cancel it. Nikon is just stumbling around (IMO). If Nikon stumbles around long enough the DL ends up de facto canceled, or as admin said, this iteration dead.

            • Thom Hogan

              Canon, Panasonic, and Sony continue to push 1″ compacts and Nikon has no response? But Nikon’s responding to collapsing GoPro?

              Cancelling the DLs coupled with announcing a J6 would tell me that Nikon management is beyond repair. That would be a Kodak moment, sadly.

              I have no idea what’s up with the DL’s. It’s clear they’ve just shot a bunch of new materials with the prototypes. They just did some updates worldwide to subsidiaries. As far as I know, production has started.

            • Ok, let’s wait and see. If we don’t hear anything by the end of January, we can just assume that this iteration of DL is dead.

            • Eric Calabros

              If production has started, why not say anything at CES? They could at least mention a shipping date.

            • Thom Hogan

              Remember, 1″ sensors weren’t made from April to September. It takes three months to finish a sensor from the time the wafer comes in the door. Thus the sensor pipeline probably didn’t get back to full capacity until December.

              Nikon’s going to need hundreds of thousands of sensors to deliver three models in reasonable quantity worldwide simultaneously. I think they found that their assumptions about sensor supply weren’t quite right, thus January turned out to be too ambitious to launch the product.

            • If that’s true then they’re batting 0.000 in the production planning for the DLs 🙂

            • Allan

              Are you privy to information that Thom doesn’t have or is this your opinion based upon what is known?

            • Just my opinion, I have no reason to believe that Thom is wrong.

            • MiK Images

              Thom, you guess that Nikon will get option 3b – a new mount (probably APSC). But what kind of signal it sends, especially if another mount – N1 / CX, is left for dead?
              Or, would you like to invest in “new mount” system, when is clearly that Nikon cannot maintain long term confidence (support) for their systems?

            • Thom Hogan

              Frankly, despite what I wrote about a J6 sending a wrong signal, Nikon seems oblivious to the signals it sends these days. They’re scrambling to find any traction moving forward.

              The thing about either the 3a or 3b approach is that allows for simple adapters to sustain the legacy lens set, ala what Canon is doing with EOS M. If Nikon doesn’t sustain the legacy lens set in some meaningful way, they make a huge mistake that will relegate them to an also-ran player, I think.

              The adapter for the CX mount was a mixed message from Nikon. Too many caveats and limitations, I think, so people didn’t truly regard it as enabling their legacy lenses.

            • El Aura

              Isn’t approach 5 just a variation of 3b or 4 (depending on sensor size)?

            • Thom Hogan

              No, I’m assuming a whole new lens mount there. But in that it might support an adapter to legacy lenses ala CX, sure.

            • El Aura

              In what attributes would this whole new lens mount differ from the EF-M mount referenced in your option 3?

            • Thom Hogan

              Depends upon how retro Nikon wants to go. That’s sort of my point. A return to aperture rings, for instance. Whether someone decides that the original S lenses should work, etc.

            • El Aura

              That suspiciously looks like replicating Fuji’s approach. 😉

            • Thom Hogan

              For many, they are wondering why if something wasn’t broke the camera makers then went about breaking it.

            • El Aura

              There is a long cross-company history of camera makers trying to launch a camera or camera system with a smaller sensor or film gate and the new format not sticking. The main motivation for the camera companies in these cases might have been to reduce costs but IQ limitations caused these new cameras and camera systems to fail in the market.

              Kodak’s disc film from 1982 is one such example from the film era, APS film cameras another. Nikon’s CX, Samsung’s NX mini and Pentax Q systems are digital equivalents. While there were always additional reasons for their failure, there is the common thread of pushing a cheaper to manufacture system with inferior IQ onto a market that isn’t convinced by the taunted advantages.

      • Aldo

        You are probably the only one happy about the news…

  • Aldo

    A DL release date would have been more exciting than this… BH photo just went from available in January to ‘not available’

    • Yes, I am about to report this – I was hoping that Nikon will re-launch the DL today.

      • Thom Hogan

        It’s a bit insane to not use CES for the DLs if they’re really on target to ship soon. I can hardly imagine the dysfunctional meeting where something like that was decided.

        • At that point, I have to think that the DL cameras are gone, they will probably cancel the whole thing and re-lauch it as different models by adding a few more features and bumping the specs.

          • MB

            Re-launch how? As a successor of the most anticipated camera of 2016 … that never reached the market …
            Maybe Nikon just wants us to forget the whole thing … or maybe they have forgotten about DL …
            The best thing would probably be for Nikon to forget all about SnapBridge and start making great cameras again …

        • Also, are we sure they are still on target to ship in January? B&H removed the shipping date for their listings:

          • Thom Hogan

            The target, I believe, was January 17th. So CES would have been perfect for that. My guess is that SnapBridge isn’t ready for them, and that would be another indictment of the software side of Nikon.

            • Oh boy, they had over a year to fix SnapBridge…

    • manattan

      I believe Nikon just wanted to change the DL release date to match that of the Nikon 1 update… they can’t be playing favorites by actually providing useful information.

  • xb

    I’m waiting for a D810 successor for more than one year…

    What’s the next possible event for Nikon to introduce the D820/D850/D900 ?

    My D800 just hit the 200k clic ….

    • manattan

      When the 810 successor likely comes it is going to be more than a thousand dollars more than the 810. Given Canon’s lackluster 5DmIV unbelievably with a price hike, I expect Nikon to really price the 810 follow-up astronomically. You are probably better off trading in your 800 for a refurb 810 to hold you over for a year until the 850 or whatever it will be called drops some in price

      • Aldo

        and given how much (and how quickly) nikon DSLR’s drop in price!

    • Aldo

      would you trade those 200k pictures for a FREE brand new d900?

      • xb

        Nop 🙂

    • Michiel953

      Waiting for a year? The 810 had been out for 18 months then.
      Jeez, what do you want?

      • xb

        In France, the d810 cost 3200€, no price drop but +100€ in 2 years…

        • Michiel953

          Buy a D810 now, stop whining. Great camera.

    • Thom Hogan

      CP+ at the end of February would normally be used to announce something reasonably major. Yes, the D810 replacement would qualify for that. But I have no information that this is what they’ll do.

      As I wrote someone privately, I’m wondering whether the Christmas quarter was just good enough to allow Nikon to write off the current fiscal year. Gives them a little time to catch issues on new products before shipping them in their next fiscal year (starts March 1, just after CP+).

      Nikon’s done this before—punt on one year to make the following year’s year-on-year comparisons look good—generally when they know that their fiscal year news won’t be positive. Given that the next fiscal year IS the 100th anniversary year, I can see them wanting to announce “better fiscal results” alongside that.

      Let’s see, the first quarter 2018 fiscal results are announced in…wait for it…the same month as the 100th anniversary.

      • jmb2560

        I believe Nikon’s FY starts April 1st, just like most KKs

        • Thom Hogan

          Doh! You’re correct. Too much typing today ;~)

  • nwcs

    Gee, I’m underwhelmed here. Come on Nikon! Wake up! 🙂

  • KeyMission 360 – Celebrating 100 Years of Pioneering of Optical Technology. I mean really, we don’t even get a “Commemorative 100th Year All Yellow KeyMission 360”?

    • Thom Hogan

      Nikon’s new motto: “We’ve looked all around us—360°—can someone tell us which way to go?”

      • Tony Beach

        It would at best be a rhetorical question.

  • Matt Forero

    Does anybody have any idea what’s going on with the Nikon DL cameras? They are still open for Pre-Order on every photo site but there hasn’t been a peep since April about the earthquake delay.

  • Rukkhan

    US specific ?When is worldwide release ?

  • AYWY

    Well at least the Coolpix models make sense. 8x zoom is minimum to be a reasonable alternative to mobile phones for casual users. So is the water and shock proof resistance for casual users looking for something more adventurous.

    Yeah some phones are water and shock resistant but in real life, most owners refuse to test this. 😉

  • AYWY

    Still wish to remark that absence of DL and D750/D810 successor news is disappointing.

    Whoops I’m preparing to add another lens, but not really willing to spend anymore for a company that just may not know where they are heading.

    I guess that’s a reason to jump ship…

    Maybe I’ll console myself by looking for Pentax news updates. 😛

  • Politics_Nerd

    I wish the D5x00 series would at least attempt to compete w/ Canon 7D/II/80D video AF performance.

    • KnightPhoto

      That would require OSPDAF…

      • Politics_Nerd

        That would require Nikon’s desire to compete.

  • Nikita

    If you find side by side comparison shots of D5600 vs D5500, I’d appreciate seeing them. The new body is suppose to be much slimmer.

  • Bye Gosh

    Any news on the DL24-85? The three Premium Compact Cameras. Been waiting a year in April.

    • see my latest posts – basically no news yet

  • My main hope for the D5x00 series is an upgrade to the AF system (which frequently disappoint me in the D7000 and D600). The fact they have a better AF system to differentiate their higher-end cameras made me hope this would be the year. Ah well, it’s all good given that I’ve blown my photography budget for the year 🙂

    Incidentally, the 18-140 bundle seems a bit steep compared to the 18-55.

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