Nikon announces new SnapBridge connectivity for photo transfer and sharing

Nikon SnapBridge
Nikon announced new SnapBridge connectivity for photo transfer and sharing:

Nikon's New SnapBridge Connectivity Makes it Easier Than Ever to Seamlessly Transfer and Share Images

Powered by Bluetooth Low Energy, New Nikon SnapBridge Enables Seamless, Always-On Sharing

LAS VEGAS, NV – Today, Nikon Inc. announced the launch of SnapBridge via Bluetooth low energy – a breakthrough innovation offering always-on wireless connectivity with mobile smart devices for transferring images.Building on Nikon’s heritage of pushing the envelope for innovation in imaging technology, this move raises the bar yet again because the Bluetooth-powered connectivity of SnapBridge is seamless, energy efficient and provides photographers with a wealth of convenient, connected services.

This technology signals Nikon’s focus on building up innovations in the software area, establishing the camera as part of the ecosystem of personal devices. SnapBridge will be a standard feature in almost every Nikon camera from 2016 onwards, beginning with the new D500.

SnapBridge via Bluetooth Low Energy enables the continuous and immediate transfer of images from the camera to a compatible mobile device as they are captured in real time, transforming photography into a social, connected experience. This is achieved automatically without the need to activate image transfer from the camera, while also keeping power consumption low for both devices. Users can also continue to enjoy mobile internet connectivity during image transfer, allowing them to check their e-mail or access social media while syncing their photographs.

The pairing of Nikon cameras and compatible mobile devices begins with the SnapBridge application, available for iOS® and Android™ on Apple AppStore® and GooglePlay™.2

Features of the New SnapBridge Application

  • Simple, Intuitive Setup to Pair with Mobile Devices - SnapBridge-integrated Nikon models can be constantly connected to a compatible smart device3 once the mobile application is installed. For convenience, the connection only needs to be configured once, unlike previous Wi-Fi® transfer applications, which require new set-up each time the user’s device is connected. SSID and password set-up that is usually required when connecting for the first time is no longer necessary. Up to five smart devices can be paired with the camera.
  • Seamless Transfer of Pictures, Even While Shooting - Photographers can toggle between the option to transfer images automatically during or after shooting in their camera menu. The camera intuitively switches from Bluetooth low energy to Bluetooth to transfer the data even when the camera is turned off. Images are transferred to smart devices as 2-megapixel (Full HD) images in JPEG format. Original JPEG pictures can be also transferred.
  • Embedding of Image Information - Information can be embedded into the image conveniently using the SnapBridge application. Users can select up to two types of information, from copyright and image information, to additional texts and logos, to be placed in the image for personal image protection and identification.
  • Remote Control Functions During Shooting - The SnapBridge application’s remote shooting4function allows users to confirm through-the-lens images on a smart device screen in real time before releasing the shutter via the application. Additionally on COOLPIX cameras, zoom control and the camera’s self-timer can also be controlled via compatible smartphone, offering many possibilities and greater freedom during shooting.
  • Automatic Synchronization of Location and Time Information - The SnapBridge application takes the location and time information of the user’s smart device and automatically synchronizes the camera’s to it, removing the need to manually change dates and location information of the camera when traveling abroad. Users can start shooting immediately upon arrival without having to worry about inaccurate location and time settings that will be reflected in their image data.
  • Seamless Sharing to Social Media and NIKON IMAGE SPACE - Seamless sharing to social media applications is supported by SnapBridge. With a registered Nikon ID, Nikon users receive unlimited online storage for 2 megapixel images on NIKON IMAGE SPACE. Images transferred to smart devices in the 2-MP format can be configured to upload automatically to their NIKON IMAGE SPACE account from the SnapBridge application.
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  • Will this app work with current cameras?

    • Sawyerspadre

      SnapBridge will be a standard feature in almost every Nikon camera from 2016 onwards, beginning with the new D500.

    • wangbu

      On the D750, I use Shuttersnap app to grab the images from the camera. You can set it to automatically download the images as you take them but the phone has to be open with app running.

  • Sebastian H.

    > Images are transferred to smart devices as 2-megapixel (Full HD) images in JPEG format. Original JPEG pictures can be also transferred.

    Utterly useless then, for RAW users. Even if it’s just for social media. I’d hate to have copies of photos in different formats across multiple devices. The Lightning-to-SD adapter Apple sells is much more thought out: import originals from any camera’s SD card and upload to iCloud Photos as RAW, and have any later edits be applied completely reversibly. Don’t even need to use a Mac for this workflow, as iPhones now support the adapter too (previously having been iPad-only).

    • Given that current Nikon WMU can transfer RAW files (not much to do with them on the phone, but still), I’d be surprised if you can’t trasfer them via SnapBridge.

    • Eric Calabros

      FullHD images are about instant sync. I never share something in social networks with more than 2mp resolution.

      • Sebastian H.

        Okay, maybe my initial judgment was a little harsh. I guess they are two different use cases. However, I would still really hate having low resolution copies on my iPhone that are unmanaged by the master photo library.

        • ZoetMB

          I think the idea is not to think of these images as any kind of archive, but simply as way to quickly be able to share them, which is what most non-serious photographers are doing these days.

    • Davidvictormeldrew Idontbeliev

      On the IPAD’s/ Iphone’s etc the speed of transferring raws would be slow to the device, to the cloud at the upload speeds WIFI at moment and also the IPAD’s internal storage is tiny – at up to 128gb.

      • Sebastian H.

        Actually, my iPhone’s LTE has a much faster upload (~50Mbit/s) than my home broadband (~5Mbit/s). This is also why internal storage doesn’t matter in this workflow: the originals get synced to the cloud immediately, and local copies need not be kept unless there is plenty of space.
        Granted, the Lightning connection isn’t terribly fast, but neither are most SD cards themselves.

      • peevee

        For 2 mpix JPEGs (something like 200kB probably) 128GB is not tiny at all. 🙂

    • Captain Megaton

      This isn’t for that. For what it IS for, 2 mp (1920×1080) is enough for most applications aka facebook, while the option for full resolution jpegs on demand will satisfy the more discerning flickr crowd.

      Regardless, this is the future. Instant transfer over Bluetooth from camera to camera roll, and remote control of the camera over the same channel.

  • Clifford Martin

    Does this include the new D5 or just the D500?

  • wangbu

    Admin, this could be the reason for the rumour of Nikon engineers visiting Apple HQ. Nikon needs this to work with iOS devices.

    • nwcs

      Good point. I bet you’re right.

    • Sawyerspadre

      The text above says it works on iOS

  • Spy Black

    So is this bluetooth-only, and will it work with existing cameras?

    • Jordan C. Leyva

      Looks like bt only and you need to drop 2k on a new dslr. For shame. Obvious cash grab.

  • dredlew

    My hope is that they open this up to the computer as well, not just mobile. For me, having a JPG to spot-check lighting and focus on a high-res screen would be enough, no need for RAW at that point. This would eliminate having to spend $500 on a wireless transmitter or those clumsy WiFi memory cards. However, given that they also released a new wireless transmitter, not sure whether that’s in the cards.

    • ZoetMB

      I think this is because they only wanted to develop the mobile software and not an OS X app. Nikon has never been great at software development, but it probably wouldn’t be that big a deal to turn this over to a third party for development to convert the code.

    • Padaung

      I hope they open this up to computers too. I’ve been using wi-fi cards in the studio to send previews to the screen for quick exposure/focus/framing checks and for the client to preview. It works, but the Eye-fi cards are clumsy as hell (fiddly to configure, connection is easily lost, eye-fi app crashes), I’m not a fan of them.

      Likewise for PR and sport work which often has to be sent off as soon as possible after the event, but only a very small selection (perhaps no more than 5-10 images) from hundreds of images taken are required to be sent, this would be incredibly useful. Not everyone works with an assistant who can do downloading for them. For images to transfer to the laptop and then be available to preview whilst play is at the far side of the field (but the camera is still ready to go with memory cards inside) would be amazing.

      I’d love this too for event work too. Previews streamed to the laptop, client views the screen res preview, decides which they would like, pull full res jpg file from the camera (whilst the photog can still be shooting) and print.

      I know Bluetooth is slower than wi-fi, but to be able to pull a raw file from the card if required would be really useful for when an image needs a more serious edit or has extreme highlights/shadows/colour cast.

      I assume the range of Bluetooth won’t be very far however.

      Hopefully DigiCamControl will support this connectivity sooner rather than later.

      Doesn’t look like the D5 has SnapBridge built in. I’m sure some will say this is a non-pro feature intended for posting to social media, but I really believe anything which enables fast preview and edits of an image would be used by pros. And this does not cost an additional $700 like the new wireless transmitter for the D5.

    • Jordan C. Leyva


  • AYWY

    Description sounds great except for the Nikon Image Space bit…. they should just put that to sleep.

    Now to see how it really performs in real life.

  • mark_texas

    What about GPS? Using Bluetooth, get the data from the phone to embed in the photo. Phones already have this information, and another battery draining device is not needed.

  • pyktures

    I guess Nikon WMU is over…

  • Igor InvisibleSounds Butckhrik

    so wu 1b will work with it?

  • 247th

    Honestly, Snapbridge is a game changer to me. I often travel to take photos and unlike other lucky souls with laptops, I only have my desktop. Quite useless when you’re 3,000 miles away from it.

    With my Sony, I always have to unpair my phone to my current WiFi and pair it with my camera every time. It’s a tedious process that sounds minor, but I’ll appreciate being connected to your camera 100% of the time without hassling through menus.

  • Brian

    Im i crazy or is this not available on the Iphone?

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