“Nikon currently plans to release new products as scheduled”

Nikon confirmed to PDNonline that all upcoming new products will be released as scheduled:

"Nikon is actively working to maximize production during this challenging time. As previously announced, availability of the Nikon COOLPIX S4100 and S6100 in the Americas will not be impacted and sales of these products will only be discontinued in some markets. Nikon Inc currently plans to release new products as scheduled."

This is also the information I have been getting - no delays and a major product announcement at the end of August 2011.

The only product that could be delayed is Nikon's new mirrorless camera. Wolfgang Lutzky (head of Nikon Austria) indicated back in February that plans for the new mirrorless camera should be revealed in March, which of course did not happen:

"When asked when Nikon would enter this market (i.e. mirrorless), Lutzky referred to the next presentation of financial results in March and mentioned that Nikon’s top managers might lay out their (mirrorless) plans at this occasion."

In July of 2010 Bloomberg interviewed Nikon’s President Makoto Kimura who said that Nikon could introduce their mirrorless camera “any time this fiscal year or the following year” (meaning 2012):

“The new concept model will probably have an enhanced function for video recording and may adopt the so-called mirrorless structure. It could be any time this fiscal year or the following year, as new models are starting to sell.”

This entry was posted in Nikon 1, Nikon D4, Nikon D800. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Nikon will take advantage in this new class of
    FF , in photo department. Autofocus, iso, grip, etc.
    But i’m concernd about the raw files (like the friend said),
    Canon has the size options.It’s a very usefull option.
    And finally the video mode, for me is important,
    part of my job. Come on Nikon, surprise us!

    • Aren’t all the Coolpixels made in Thailand and not Japan?

      • PHB

        Where the cameras are assembled is not actually relevant to the supply issues.

        Assembly is relatively easy to move. If need be Nikon could divert all production to Thailand or to a completely different country for that matter.

        The problem is in the manufacture of components. For example the Sony sensor plant that was hit is a one of a kind facility. The glass makers can’t fire up their furnaces unless they can guarantee they can power them throughout the glassmaking process.

        Some of the materials production facilities are continuous process and those can take months to restart if shut down.

  • jk

    I wait with anticipation. One thing that strikes me is that if power is an issue then go
    out and buy a half a dozen generators and provide your own clean uninterrupted power source. I pretty sure they have the cash to do so.

    • Ronan


    • Richard

      They may have the cash sitting around, but be unwilling to spend it because of the effect upon the bottom line and hence the evaluation of their management…and besides, just how many of these large generators are there just sitting around? After all, those sorts of things are not likely to have been manufactured in quantities beyond existing contracts (orders).

      • jk

        Really back up gen sets are all over. I have one at my house. I think Honda has a few around. And a small investment to get product to customers. I think it is called taking the lead over others. And one advertising campaign would pay for it.

        • Richard

          We are not talking about the ones you are thinking of.

          • jk

            250Kw x2 would work just fine. I use to produce electricity in the USAF w/ gens sets. So I do know what I am talking about. How many hospitals are out there with just ONE gen set for back up.
            Are you telling Nikon can’t find two to four of these units.
            Small investment to get your product to the customer.
            Very small price to pay for Nikon Corp. Pennies in the whole budget.

            • Richard

              I guess Nikon is telling us they don’t need to, but time will tell. I think they are in denial still…it is a step in the grieving process.

              I can’t quote Nikon’s power needs, perhaps Thom can, but I don’t think it is that simple when you are dependent upon the generators as the power source when you can not allow any interruption of power, there used to be some sites which had multiple generators both as multiple backups and because each of them would have to be taken off line for maintenance periodically even if nothing broke. Loss of generators would have resulted in the loss of the site which, as you can guess, was unacceptable.

  • Michael22JB

    ????-whoever you are-I guess you can’t display your real name for legal reasons-haha.
    I am unlike some here-very much ok. And to answer your dumb question, yes I own a camera-why else would I be interested, I’ve been a keen amateur for nearly 25 years.
    So please do not insult me!!!

    • D700guy

      Lighten up Francis

    • ????

      Don’t mean to insult you but 25 years of shooting and you are still very sensitive! Toughen up, shoot, and enjoy! Cheers.

  • i am saving my dollars and waiting

  • winc06

    The D300 51 point focus system was based on the D3. The D700 was based on the the D300 body and sensor/VF/AF from the D3. Why would anyone think that the D4 would not be the first new model to be announced? A 12mp D800 based on the D3s is dead when the Canon 5D and Nikon’s own consumer models have moved on and Nikon is not going to undercut its flagship D4 by releasing its sensor and focus system in a D800 first.

    • Because Nikon would benefit from the extra time and experience to improve the features that would then make it into their higher end bodies. This would allow Nikon to put a top notch feature in the Dxxx line, then tweak and improve it for the Dx line.

      At this point, it’s a coin toss. But my guess is still that Nikon may be shifting its product release schedule a bottom up approach — — a major shift from their previous top down strategy. Late last year I was certain we would see the fruits of this strategy pan out this year. Post-tsunami, it’s anyone’s guess.

      • PHB

        I think that you are right on the timing issue but that this is more an artifact of the product line maturing.

        The flagship launches are taking place on the original schedule but the lower end models are now built around sensors designed for that particular model rather than a repurposing of a higher end sensor.

        So in the past the D1X sensor more or less made its way from the flagship end of the range right the way down to the D50 (OK so some variation, but not by that much).

        The consumer models have been on a shorter refresh cycle since they first launched. The D50 lasted only 18 months, the D40 only a couple of years. The D3000 and D5000 were in urgent need of an update. The only surprise being that they got an all new sensor instead of a hand-me-down from the D300.

        So I expect a D3200 and D5200 within 18 to 24 months even if the changes turn out to be minor. Its not really bottom up or top down its just the different markets having different refresh rates and Nikon committing more resources to new sensor designs.

        The interesting thing this year is that every one of the consumer cameras is fresh and every one of the professional cameras is at the end of its cycle. There is also a rather interesting hole at the top of the consumer line, the D9000 name would make sense on a FX prosumer DSLR.

        The one major feature I can see appearing at the Dxxx level and migrating upwards is to use a carbon fiber body. If Nikon was to announce a 24MP D4 alongside a carbon fiber 24MP D400 and 24MP D800 I would think they would have all the demand they needed for each one of the three models.

        • That’s a good point, PHB. Has anyone else noticed/thought that Nikon and Canon both are trying to “slow down” high end prosumer and professional bodies to a three or four year cycle? It seems like they’re getting to the point that tech improvements aren’t at the level they used to be, and at the same time useful life of these cameras seems to be greatly improved from a decade (or even half a decade) ago.

          Maybe it is, after all, an effect of prosumer cameras being churned out at a slightly higher rate (cheap and easy to add a few bells and whistles annually or bi-annually), while at the same time the higher end DLSRs are coming out at longer intervals. I think it’s still up in the air whether or not their motivations are to release the best implementation of the best features in the best and most expensive cameras, but maybe it’s not as blatant as that. It could simply be a factor of the product cycles having different frequencies.

        • P.S. Carbon fiber is cool and all, and no doubt it has it’s place in a lot of applications, but I’m not convinced I’d want my professional camera to sport the stuff. I admit it’s the unknown that worries me, but I sure hope it is a clear improvement in every way before it gets implemented in such critical gear.

          Also, lighter isn’t always better. I know many of the folks here pooh-pooh the V in VSLR, but I think the argument against video in DSLRs will eventually be lost. Already the quality/price ratio is incredibly attractive, and it’s bound to only get better as we start to get full 4k and 5k RAW video from these cameras, reducing rolling shutter, moire, and other weaknesses these cameras exhibit.

          My point is, I often work to weight these cameras down, as they’re too lightweight to have the professional look that’s associated with heavier setups. There’s a definite stylistic look that is achieved when the rig weighs dozens of pounds, instead of mere pounds.

          • PHB

            Thats two reasons why I think it more likely to appear on the D400/D800 than the flagship bodies. There is a place for a heavy professional camera and a place for a light one.

            Women in particular are likely to go for light. I know a few female photographers who don’t see the value in FX due to the extra weight.

            Carbon Fiber may make more sense for lenses than for bodies though. On the big, big lenses in particular. Anyone think the 400 f/2.8 could do to be a bit heavier?

            Machining aluminum is expensive. Carbon fiber is stiffer, lighter and easier to produce in complex shapes. It may even be cheaper for that type of application.

    • sirin

      because the idea that D800 will adopt anything from D4 is a pure speculation. there’s not enough history of non-flagship FX bodies to argue how they’re going to do it this time. there’s a big chance D800 and D4 would be quite different models (think of unique features like a replaceable sensor) targeting different people. that way the could be released together with no harm at all.

    • D700guy

      This is all like trying to predict where a star will fall in the sky.
      Useless speculation.

      • Mock Kenwell

        Sure, but this is a rumor site, remember?

  • broxibear

    The first page of comments seem to have disappeared ?…just people moaning about when the D800 will be out anyway lol.

    • broxibear, refresh your browser – the page should be there

      • broxibear

        Thanks Peter…it’s back to normal now…I don’t think WordPress could handle all those moaning posts lol ?

        • the real problem is that the comments section should be broken down at 50 comments per page

  • Sean Sebastian

    D400 please!!!!!!

  • Switch-One

    Hopefully this is true and production will be back to normal.

    On a separate note…one of the UK’s major electronics retailers is now selling the D700 for 20% off. It’s now £1479. Hopefully they are trying to clear stock to make way for something new. One can but hope. Either way, it’s a great deal.

  • Ronald

    @admin: you’ve got mail….

    • Ronald

      admin…..just forget it

    • Ronald

      @ admin, just forget is 😉

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