If you go to iamnikon.com you will get a blank page, but if you go to iamnikon.com/images you will get a redirect to europe-nikon.com. Nikon is definitely preparing a new website. The question is whether there will be a real product behind the marketing campaign in France and the “Press Morning” in the UK or just a new website.
The same “I am Nikon” web site exists also in German language ichbinnikon.at and ichbinnikon.at/images also redirects to europe-nikon.com.
If you Google “I am Nikon” you will see few more redirects.
Flickr also has a group called IamNikon which is private for now – maybe the new site will have something to do with Flickr?
IamNikon.com domain name is registered to Key-Systems which seems to be a regular domain reseller.
IchbinNikon.at domain name is registered to an advertising agency in Germany called JVM and of course Nikon is one of their clients (in English).
The news about Nikon working on a G11 killer may or may not be related with the current ongoing marketing campaign and this new website from Nikon.
As of today, I have not received any information about upcoming Nikon products.