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Nikon Pure Photography video #3

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The third Nikon Pure Photography video revealed a bit more of the DF camera:

The slogan this time is: "No clutter, no distractions, this is my world".

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  • http://nikonrumors.com/ Nikon Rumors

    The camera looks small!

    • Hexagon Jr.

      Indeed.

    • Celtic

      More like an FG.

      • skinnymakespretty.com

        ill buy it. i love the fg!!!

        • bjrichus

          Me too. That said, the shutter doesn’t sound like the one in my FG, which is still working just fine, better in fact than on my (even older) Nikormat FT3. FX without spending all that cash too.

    • Espen4u

      They’d gotten an actor with overly big hands and head.

      • Jon Ingram

        The next commercial will feature the DF being held by Andre the Giant reincarnate…

    • RMJ

      holy fucking hell it is !

      • Kendall Owns Ownafide

        Who is that in your profile pic? I know I have seen her in something and it is driving me bonkers that I can’t remember from where. At first I thought Susan Pratt but I know that isn’t right. All I can remember is that she played an edgy troubled character in something. Perhaps a mental patient? It bothers me to no end when I can’t place a face. I want to figure it out on my own but I don’t think I am going to. Oh well, tell me I guess.

        • RMJ

          French singer, Alizée. I have quite many photos of her.

      • Kendall Owns Ownafide

        Okay I was way off. That’s Alizee right?

        • RMJ

          Yup.

          • Kendall Owns Ownafide

            Thanks :) But now I still want to know who I thought it was at first. Oh well.

    • Christopher Eaton

      That’s how they’ll compete with the tiny micro four thirds.

    • Eric Calabros

      maybe that 140mm is width, not height
      slrclub position it wrong anyway. this cant be as big as D600

    • fjfjjj

      I bet this has no AF screwdriver motor. MF and AF-S only.

      • Theodoros Fotometria

        This is a point of concern… It shouldn’t affect the use of WAs much, but many of the possible market it targets are using 80-200′s, or older 85, or 105/135/180 where AF is driven via an axle… and Nikon hasn’t provide alternative primes for 105-180 range with AF-S…
        OTOH, in the last video, the guy does clean an axle driven prime before he mounts the 50G on it.

      • toby

        there was a 50mm f1.4D on the camera when he switched lenses…

        • Jon Ingram

          He switched because he discovered he couldn’t autofocus. Just kidding of course, I would be very surprised (and disapointed) if this camera didn’t have screw-drive capabilities.

          • Matty B

            Yeah, but how come he switched it to the 50mm 1.8? Thought it would be better in low light??

        • Ferg

          I’m pretty sure that was either the 24mm or the 28mm f2.8D

          • Theodoros Fotometria

            It’s the 24mm…

        • SpecFoto

          The lens on the camera is not a 50mm f/1.4 D. The 50 1.4 does not have a fstop of 22, which the lens in the video has. And if you look at the far right of the aperture scale, the first number is a 2, not a 5 (for 50). So the lens is either a 24 or 28 f/2.8 lens. Besides, why would a photographer change from a 50 1.4 to a 50 1.8 in a dark scene and loose the 2/3 stop advantage the 1.4 lens had?

          • http://www.davebrownphotography.com Denver Photographer

            lmao… has no one else thought. “oh hey right it’s a commercial. Not a science documentary”

          • James

            I’m pretty sure it was the 35mm f.2 AF

            • Jet

              I had thought so too, but it’s not. I held mine up side by side with the video in full screen. The lens is not the 35. The first number on the right, barely readeable seems to be a 2. And the front element is bigger than the 35, though it does go from f/2-22.

            • Theodoros Fotometria

              It was the 24mm f2.8D…

        • TURNERO

          The lens he puts on the camera is an Ai or AiS lens, look at the silver band.

          • cameramonkey

            It does have the silver band, but it can’t be an Ai or AiS lens since it also has a modern switch panel and at least 7 contacts showing. It is a much more modern lens or a new lens made to look like an AiS lens.

      • Anónimo

        That would be a strange move, allowing older lenses compatibility and leaving all AF and AFD ones limited to manual focus.

        That would be a complete denial of F lenses compatibility.

        • Ken Elliott

          Not really. F mount compatibility has several levels. As an example, the entry level DX camera are AF-S only for autofocus. All others are manual focus. If this camera has focus aids (split prism, peaking, etc.) at least that would be an improvement.

          Let’s face it – the in-body motor costs money, space, and it considered obsolete. If you look at the current lineup, they are clearly phasing it out. Only the US$1000+ bodies have it. Don’t be surprised if only the pro models have it in the very near future.

          • Anónimo

            The rumored possible prices seem to be high enough to justify the motor.
            It wouldn’t be nice to see Nikon leaving people that bought lenses like the 85 F:1.4 AFD aside, a lens that was sold not that long ago.

            • Ken Elliott

              Yes, but do you see all the comments about it having a grip? Lots of people want the smallest camera possible. If that is the prime requirement, then there won’t be an internal motor. Too much room.

      • http://loewald.com/ Tonio Loewald

        Interesting idea. Especially if it has focus peaking in its hybrid viewfinder.

    • http://www.mikekobal.com/blog mike kobal

      Nikon EM small /:

  • Hahasan

    pertamax gan!
    this nikon df get interesting

  • xt

    interesting..

  • tman

    It takes D and old-school lenses???

    Loving it… Please price it $1800 w/o lenses so I can die happy.

    • http://nikonrumors.com/ Nikon Rumors

      If this thing is priced under $2,000 with the lens, it will sell very well. Make it $1,600 and it will be out of stock for over a year.

      • V-man

        Nikon Middle East Africa says they have a new dslr positioned between the d4 and d800. If this is the one than might make it priced high maybe.

        • http://nikonrumors.com/ Nikon Rumors

          Unless they have another camera – I do not see how this will be placed above the D800.

          • Celtic

            If it is, consumer-wise it will be DOA when it comes to volume. Hopefully, they aren’t thinking high-price/high-profit/low-volume is what they need to improve the bottom line.

          • user

            Maybe the rumored D4h?

        • M!

          curiously, there should be another pro body single digit camera. D3s and D4 were released just prior to the 2010 winter and 2012 summer olympics… but nothing from Canon either (who normally announces these much earlier than Nikon)

          • Davo

            D4s and/or D4x?? But if V-man is correct, I don’t see how it would be priced between the D4 and D800. Unless they split the line back to D4H and D4X. D4X at the old D4 price and D4H priced in between D4 and D800.

          • R!

            They boycotting Russian non deocratic Olympics games!!!!

        • Bluemonkey

          Perhaps this one will be priced between D7100 and D610.

          Then the D400 will come out and price between D610-D800, or maybe even D800-D4.

          If there is a D4h,
          then it will be D4>D4h>D400>D800.

          The D400 could come with everything D4-ish, without grip, except a crop sensor (maybe expeed4/5)….. I mean whyyyy not rite?

          Then Nikon would have a true FX + DX flagship for Full on Pros.
          Semi Pros can settle with the D610 + D7100
          Landscapes D800/D800E

          • Jonathan

            Thank you for saying the D400 is for pros. It really bugs me when people say it is Semi-Pro just because it isn’t a $6000 FF camera.

        • oldfashioned_aj

          we do hope its not inbetween D800 & D4, that would be a very premium price. >$2000 seems to be perfect but it dsnt look like it will be equal or less that d610 atleast. lets hope for the best

      • http://www.davidkasman.com/ David Kasman

        If Nikon prices it at $1,600, with a lens. you are really going to hear from angry D600 owners. I doubt it will be that cheap though.

        • xt

          that’s the rule of market… sony has put their a7 at $1700. If nikon puts it $2500+, it will lose. I expect $1900 without lens

          • http://www.davidkasman.com/ David Kasman

            I’m just guessing and so are you, but my instinct is that Nikon is counting on the appeal of the old school look and handling in addition to its’ performance. It will cost more to build than an A7 and they aren’t going to give these away … and people will pay for it! If you read NR regularly, it is obvious that IQ is only one factor, appearance and handling are big gear lust factors too.

            • Eric Duminil

              Yes. As others have mentioned before, this is a niche market. As far as I can tell, this camera could be sold for anything between 1500$ and 4000$ because you cannot compare it directly to A7/D800/D600/D4.

          • moreorless

            You need to look at the cost of the lenses as well though. FF is different to ASPC were people just buy the kit and don’t look into the range/cost of other aspects of the system.

            • Cynog

              I can assure you that many people using APS-C buy a lot more than just the kit. Maybe you are right for the lower-end bodies, though.

            • Jonathan

              My thoughts exactly. I would already have gone FF if it wasn’t for lens costs. (though if Sigma comes up with some great new FF glass, I may have to reevaluate…)

        • JohnH

          Because the D600 has 24MP and a built-in flash and they really wanted 16MP and No flash for $400 less?

          • http://nikonrumors.com/ Nikon Rumors

            no video as well

            • Sahaja

              If it has live view, then video doesn’t cost much except the price of adding a couple of connectors. The Expeed processor already has the firmware.

              I think they are making the lack of video into a feature they can charge for (like the lack of AA filter in the D800E)

              An entry level FX camera would have video and the other sort of features such cameras have.

              Is this “pure photography” marketing campaign one targeted at buyers of a lower end FX camera?

          • KnightPhoto

            If this really is the D4 sensor, there is no sacrifice in that.

          • silmasan

            no built-in flash = sturdier body frame at the top.

          • Sahaja

            $6,000 D4 has 16mp and no flash

        • http://nikonrumors.com/ Nikon Rumors

          This is why Nikon released the D600/D610 first :)

        • R!

          Nikon dont care about angry owner ,they care about market share and segment competitions.

        • fred

          Nikon don’t know what mark-up they are going to add on just yet.
          The plan was to release numerous short vidoes and gauge the hype on forums such as this and price accordingly. The more we rave, the higher the price goes ;)
          Seriously though, I see the body only sitting at the $2500 dollar mark.

      • M!

        if nikon marketing looks at the sony pricing of a7 $1699 and a7r $2299, they would try to aim at that range. (remember they try to undercut the 5d3 on their D800, which IMO, should be priced even higher). that would seriously hurt sony sales as the many already own lenses for it.

      • rhlpetrus

        Hey, you’re sounding like one of your readers, I really doubt this will cost below D610. The 2,400 pice tag sounds more likely for the body.

        • Sahaja

          It will still sell very well.

          A $2400 price tag would give some assurance they haven’t cut too many corners

          A $1,600 price tag would pretty well convince me that they had

          Many features are now mostly software – so their presence or absence has little to do with the price.

          Are they marketing this as an entry level FX – or as a premium camera? Since Nikon have said that they want to go for higher margin cameras my guess would be the later.

      • Ken Elliott

        I’ll bet they are shooting for getting as close as they can to US$1000-1400. I’m likely wrong, but I think this would wreck a lot plans Sony, Olympus, and Fujifilm have and would grow Nikon’s FF market share at the expense of the mirrorless makes. In other words, it would push mirrorless cams down market. Canon would suffer a bit.

        I think Nikon is so dependent on camera sales, they have to make market share gains now, or risk going the way of Kodak.

    • aarif

      But the price will depend on the specs,I would rather pay more than have a crippled body for a lower price

      • http://nikonrumors.com/ Nikon Rumors

        Don’t expect D4 specs in this body. Like they said in the video “no clutter”.

        • Celtic

          Please be right…

        • Sahaja

          This camera is zen

    • Jaap

      I’m happy if i don’t die at all. For now.
      My happiness doesn’t depend on the price of a gadget.

  • AJ

    The bug circular dial looks like the one in contax G2

    • Fred Flintstone

      I hope it doesn’t have any bugs

      • AJ

        Lol to auto correct, I mean big circular dial :p

        • Fred Flintstone

          We’re all too excited to type slowly :-)

  • aarif

    What does he me by no clutter no distractions? Is that a hint hmmmm

    • http://nikonrumors.com/ Nikon Rumors

      Meaning just basic functions/controls, no video, etc.

      • aarif

        I see or maybe it doesn’t have a mirror

        • http://www.davidkasman.com/ David Kasman

          It doesn’t look like there is room for a mirror. It has a rather shallow body.

          • toby

            Interesting. Are you saying the flange distance doesn’t look big enough (It has to be the same to work with f mount lenses). or that the height isn’t enough? As we can’t see the bulge where the pentaprism normally is – time will tell!

          • Cyrille Berger

            Mirror or not, to use F-mount lenses, it will need to keep the same distance between the lens and the sensor. This could be the purpose of the ring in front.

            • http://www.davidkasman.com/ David Kasman

              Please Ignore this comment of mine, I was imagining something incorrectly, off in my own twisted engineering and art world and decompressing after the World Series game 4 and too much whisky … And, yes, of course, film/sensor to lens mount distance has be right for F-mount lenses. Still, mirrorless and EVF would not surprise me.

      • tman

        I think I’m in love.

        Please give us spot metering though… Some of us are spoiled.

        • http://nikonrumors.com/ Nikon Rumors

          My guess is that it will have spot metering.

    • Johnny Dough

      No it means they’re selling a vacuum cleaner :-)

  • xt

    he said “no dust, no spot, this is my d600″ after cleaning his camera

  • toby

    Does that say AF on the lens or Ai? If AF that would prove that it dies infact have autofocus unlike some people, have bee saying?

    • http://www.monsterbento.com/ Justin Jayubo

      AF Nikkor

    • http://www.davidkasman.com/ David Kasman

      I assume it has autofocus, otherwise the market for this camera would be too small to warrant this roll out.

      • toby

        Sweet. I completely agree. if it was MF only I would never consider it

      • Thommy

        Who know? It may include just basic AF, no AF-C, no tracking ability.

      • http://nikonrumors.com/ Nikon Rumors

        100% it will have AF – the lens is AF-S

    • BroncoBro

      Must have AF otherwise too many people would pass on it. I’m still hoping it has a screen that would allow for accurate MF. IF SO, I’d turn the AF off and dig out all my old MF lenses. CAN’T WAIT!!

  • http://www.monsterbento.com/ Justin Jayubo

    Can’t tell if the Nikon text on the hump is italic or not.

    • Rui Nelson Carneiro

      i hope its not

    • Celtic

      Think it would be even more blurred if it was. Don’t think they would fiddle with the font on a semi-retro camera.

  • mick

    is that an aperture ring??

    • Jake

      The lens is a G …so no. Its a cosmetic for the Lens

    • Celtic

      Wonder if it is designed to take a wide spread of lenses from F through G, including Ai and Ai-S and AF. However, don’t know if that is possible.

    • Fred Flintstone

      The first video had clicking and clacking noises as if _something_ was being adjusted….

  • Ken

    I feel very good about its size so far. Hopefully it is not too big like other FF DSLR.

  • JohnH

    To me, the fact that it needs a chrome ring to grip when taking the lens on and off implies it has an aperture ring of some sort.
    Different external shape to the lens than the current 50/1.8G as well.

  • Mike

    So much for air blowing the lens… he promptly palms the front element. Lol.

    • Jake

      its a 50 with a recessed element, not a fisheye.

    • 1st lens

      It’s not the same lens, it seems there are 2 lenses in the video.

    • Eric Duminil

      Also, shouldn’t the lens be upside-down, so that the dust can fall?

  • Johnny Dough

    Ooh ne looks all thoughtful and inspired, like

    • Celtic

      He’s thanking his mosquito repellent…

  • Pablo Z

    New lens gets all contacts from g lenses but also a focus scale. Looks like an Ai lens! Cmon Nikon, just show it and take my money!

  • RMJ

    Looks like V3 :)

  • xt

    two days one video, so it is Nov 1

    • http://nikonrumors.com/ Nikon Rumors

      there are total of 6 videos

      • xt

        thanks. let’s wait..

  • TR_T-Rex

    Admin: Shall we expect a new teaser at 12 am EST?

    • http://nikonrumors.com/ Nikon Rumors

      the next teaser should be Tuesday midnight EST – every other day

      • RMJ

        5AM Central Europe Time (on Tuesday).

  • brian

    if this thing is a7 size small, with a decent AF and the ability to MF better than a DSLR, I will be extremely interested. I’d love to have this with a 24mm 1.4 and the 58mm 1.4.
    as long as the camera is decently priced or has amazing specs i’ll be very excited! If it has D600 features i’m interested at the D600 price point, and if it has D800 features thats great too(at the D800 price.)
    but please Nikon, do not make this a D600 camera with a retro body at a D800 price… that would be lame!!!

    • Catherine

      Using this camera with 58/1.4 is probably overkill. The body may be too small for such a huge lens.

      • Scott M.

        I think they were made for each other

      • Eric Duminil

        It depends on the camera weight and grip.
        I wouldn’t have any problem holding the lens more than the body. I do it with my 80-200 all the time, and it feels good.

  • Vincent

    If its price is lower than D610, I have to consider move to FX. It means that my wait for D400 is over. There will be no room for high-end DX body any more.

    • http://nikonrumors.com/ Nikon Rumors

      The only way they can charge more is if they have some super metal body frame. Based on what we know so far I do not think it will be over $2000, but with Nikon you never know.

      • BroncoBro

        I have no sources or any information that would support this, but my gut’s been saying $2,000 since we learned about this camera. That number just seems to make “sense” considering the rest of the Nikon line-up.

      • Davo

        Admin, I really hope your sub-$2k feeling proves to be right :)

      • Eric Duminil

        Why couldn’t it be more expensive than the D600?
        I sure wish it isn’t, but depending on build, ergonomics, lens compatibility and AF, it totally could.
        For my workflow and photography, I’d much rather have a 16MP D4 sensor than a 24MP D600.

      • Sahaja

        If it has a metal body, or if it has some kind of hybrid OVF/EVF, the price will be well over $2000 – if it has both then even more

  • Loylld

    Nikon….Show me the silver/black version of this camera. I want to see its beauty !!!!!!!!

  • Mars Observer

    Verrrrrry interesting!

    I does look small – maybe even smaller than the initial reported measurements of 143.5×110.66.5?

  • Fred Flintstone

    He looks a bit like David Tennant, maybe it’s Doctor Who travelled back in time and picked up a new FE

    • R!

      The FE camera is one of my favorite camera,Nikons marketing should get some inspiration from this golden age past and deliver a cheap full frame mirrorless under 1000$ and evrybody will be happy!!!!!!

  • Donsantos

    This camera excites me more and more. I am now leaning 75% df 25% sony a7

    • http://nikonrumors.com/ Nikon Rumors

      Forget Sony :) just think of all the Nikkor lenses you can use with that body.

      • RMJ

        Are you saying they won’t fit on Sony with way shorter flange distance ? :)

        But yea…. go for Nikon ! (I would ! and I will ! )

        • http://nikonrumors.com/ Nikon Rumors

          No, I am just saying that Sony doesn’t have (yet) the lens choice Nikon can offer.

          • RMJ

            Okey, okey. :) Of course that’s true but then again Sony can use all the lenses available for Nikon. Without AF, of course. But with AF that wouldn’t be pure photography anyways. ;)

          • Spy Black

            Well, you CAN use Nikkors on the Sony with an adapter, but it would have no metering and would be stop-down. Too poor a poor man’s D800E, I guess…

      • jr456

        Exactly. Look, I think there’s gaps I don’t like in the Nikon layout just like everyone else. But two things keep me coming back: A) I generally am used to and love the controls and B) the glass…both new and legacy.

        Both my D90 and D700 have screw drives and I take full advantage of that. When I don’t need focus speed there are some AMAZING deals to be had on old AF-D lenses. Some of these old lenses are so optically good provided you find them in good condition.

    • Tair

      I just bought a Fuji X-E1 2 weeks ago and thank to this i’m considering to sell it and buy the Nikon.

      • One More Thought

        That is exactly what Nikon wants to hear.

  • Tair

    I’m gonna sleep now and wake up until November. I can’t wait. I hate you Nikon.

  • Scott M.

    What is that diagnal white line top left? Timer lever?

    • Tair

      Maybe a grip?

      • Scott M.

        If so, the camera is bigger. The two round dots are not really strapholders…or are they?

        • http://www.monsterbento.com/ Justin Jayubo

          They look like it. The one on the right looks positioned more towards the front – not completely on the side.

      • BroncoBro

        Yes, highlight from a grip…about the size of that on an F3.

  • Jeff Curtner

    What is dial next to the hand grip, front command dial or exposure compensation dial? Contax G2 has one for manual focus assist.

    • http://Flickr.com/inthemist InTheMist

      I suspect that’s how you’ll set the aperture when using a G lens.
      Except the lens that’s released with the camera which will have it’s own dedicated aperture ring.

  • Edward

    He’s using the Nikkor 50mm 1.4 D. Not exactly a new lens. Nice to see it, though.

    • frank

      So it’s not a mirrorless ?

      • Edward

        I’ve seen nothing to suggest this is a mirrorless camera.

    • Maybe

      To me, it looks more like a 24.

      • tap0

        Yes, looks like he is using a 24mm.

        • Edward

          I looked closer. You are absolutely correct, sir. It is the 24. Great catch. Still, not a new lens, so I’d say Nikkon is reminding us of the value of its legacy lenses when using this camera.

      • Edward

        Could be, but that’s an f/2.8 lens. I’d rather have the 1.4 under the stars… And a bucket of water to put out that fire.

        • lowlight

          That’s maybe part of the low light performance promotion?

          • Edward

            Looks like it.

    • Arie Arielly

      Take a close look in the video, when he mounts the lens on the camera, it is another lens.
      Very interesting, on one hand there is the focus control switch on the lens barrel, on the other hand there is D-type style focus ring.

  • Celtic

    The lens looks like across between an Ai and an AF-D, with a mounting ring (like the Ai) and “Nikon” in italics written on the lens (like the D).

  • One More Thought

    It’s obvious that Nikon has a huge hit on its hands, as long as its not overpriced, no QA issues, and delivers great performance.

    I don’t think Nikon will mess this up; they seem to be basing a lot on this camera’s success, with the marketing campaign and all.

    The buzz and the hype is all good. Some say it overinflates expectations, but I don’t really think so. Look at Apple; they don’t suffer in sales from the buzz surrounding their new products.

    People buy into hype and buzz; group think is very real.

    The alternative is to have no or little buzz, which implies a boring product with little interest, which is far worse.

    All in all, Nikon has a lot of people waiting on this new baby of theirs. Let’s hope they really deliver.

    • Erik

      This marketing is good, but it’s still just marketing! Let’s evaluate the product when we get the product!

      • RMJ

        The product doesn’t matter if the marketing is good !

        Look at Apple or Windows sales, for example…

        • Alex Gordon

          You’re saying Apple’s products and Windows aren’t very good? Can you do better? :)

          • RMJ

            If I were multi-billion dollar company, yes, I would do better.

          • http://kyleclements.com/ Kyle Clements

            Linus Torvalds and Richard Stallman have already done better than either Apple or MS as far as software is concerned. Chances are their work are powering your smartphone, tablet, fridge, dishwasher, and laundry machine at this very moment.

            The only thing they lack is marketing. Look at Android and Ubuntu…they are no better than anything else out there, they are just marketed better.

            • silmasan

              Oh, c’mon, please don’t reduce the open source world to just two names, that’d be an insult to the very spirit of open source itself.

              But let me use this opportunity to promote the new SAILFISH OS (based on MeeGo, will be compatible with Android apps) and the soon-to-be-released JOLLA smartphone!

              More at http://jolla.com.

              ^_^

            • RMJ

              May be an insult but so would it be to call Windows an OS.

              Seriously, Linux is started by Linus so why shouldn’t it be mentioned ?

              It’s like asking who should you credit for Windows… The obvious answer is Xerox.

            • silmasan

              And what was Linux written on? An entirely new language? No.

              No one did start anything from scratch, that’s my point. In a way, hailing Linus and RMS for all the open-source goodness that we have today could just be as annoying as hailing the Bills and the Steves of the “other side”. There are too many other people involved and too many people did contribute, so it’s the open spirit that matters.

              All that said… no biggie. I just have too much time on my hands atm.

            • RMJ

              So, should Linus start to code his OS with assembly from scratch just to be pure ? (pun intended) No one does that. Why to invent wheel again ? Nothing is coded in pure assembly these days. Let alone with pure binary.

              Did Nikon use their own software and hardware to create D4 ? No, they did not. Not hardware, not software.

            • silmasan

              What’s your point really?

              I’m not against Linus in any way (and how could I, when I was actually promoting something that he had contributed to?).

              But open source is not just one or two names. Don’t you get this simple point?

            • Sahaja

              I have a MeeGo phone :-)

  • Dan

    David Kasman… are you the model in these videos?

  • piscesen
    • Alex Gordon

      If that image is true, it’s pretty damn bitchin looking!

      • piscesen

        This image was overlaid and enhanced by Photoshop, but surely from original video. And the head is hided by something in the video.

        • Alex Gordon

          The question begs to be asked. Is Nikon either that stupid (or smart) to have made this enhancement possible?

          • piscesen

            So they hide the head, I think. :)

    • Scott M.

      Wow! MUCH better.

    • KnightPhoto

      Whoa, small! (they blacked out the prism on this shot though?)

      • piscesen

        I think they want to hide the head and I also think the head is very important in its design. :)

      • Jon

        I don’t think they’ve ‘blacked out’ the prism on this shot, I think it’s not there as it’s removable with the option of mounting an EVF version and, with mirror lockup, using it AS a mirrorless camera….
        THAT’S why it’s rumoured to be more similar to an F3 rather than an FM2.
        Hybrid? The above could justify that tag.

    • http://www.gordonmoat.com/ Gordon Moat

      Command dial on front appears to be the same as on the P7100 Coolpix. Lots of parts bin items on this camera.

    • tap0

      top right corner, is that a viewfinder. it definitely is some sort of glass, look at the reflections. so hybrid viewfinder means that it has an evf on the right of the camera and an ovf on top ? bit unnecessary and pushes costs up.

      • Scott

        Likely a little square badge that say “DF” or “FX” on it. Seems much too close to what looks like a switch/button combo and the strap lug on the right.

      • http://www.flickr.com/photos/monteraz/ Monteraz

        Man, you see the size of that square?? No way it is a viewfinder window, nor in a cheap coolpix you find that window size

        • rhlpetrus

          It’s just the reflection on the small grip, people are seeing things …

  • vFunct

    Shut up and take my money!

    • Joel Coulson

      God I would lol so hard if this shipped with the 24MP APS-C sensor and not the D4 sensor.

      Jokes aside, Admin, are your sources absolutely adamant that this is not the 24MP FF sensor from the D610 rather than the rumored 16MP from the D4? Prices quoting $1700-$2000 that are being bounced around seem a little too cheap for the 16MP but seem to fall in line with the possibility of the 24MP.

      • http://500px.com/yoan_mitov/ Yoan

        Why do you think the 16 mp sensor is more expensive to produce?

        • Joel Coulson

          Economies of scale mostly. The 16MP is only produced for the D4 in limited runs by Aptina. The 24MP on the other hand is produced by Sony and is used in the A7, D600 and D610. More 24MP units will be shipped which should make them cheaper to purchase.

          • RMJ

            Aptina is not making the 16MP sensor for D4.

            It’s either Sony or Sony tweaked by Nikon.

            • Remedy

              Neither of those things.

            • RMJ

              Care to share your wisdom ?

            • rhlpetrus

              D4, D3, D3s: Renesas based on Nikon design. This has been known for some time now.

            • Theodoros Fotometria

              It is a Nikon sensor, that Aptina manufactures under contract… The rights of the sensor are with Nikon.

            • RMJ

              Based on what ?

              I have seen nothing that even remotely connects Aptina to D4.

            • Theodoros Fotometria

              Who cares on where a Nikon exclusive sensor, that has been designed by them to fulfil their own standards and requirements is manufactured? …They have what they want (which is the best sensor in the market) and they don’t pay rights to use it as they would with a Sony sensor, that’s the point!

            • Joel Coulson

              Actually it seems we’re both wrong. If the D4 sensor isnt an Aptina, it’s highly likely that it’s fabbed by Renesas.

              http://image-sensors-world.blogspot.com.au/2012/10/chipworks-reviews-full-frame-dslr.html

            • RMJ

              It can be true but for sure it is not Aptina’s sensor. Thre has been only rumors of Aptina to develope APS-C or FF sensors. D4 is definitely not one of them.

            • Erik

              Then we will see a less capable sensor in the DF. Sad, I’d rather pay a premium and get the D4 sensor. (And AF module!)

            • rhlpetrus

              Sony? No, the Nikon designs are not produced by Sony, afaik, nor by Aptina.

          • Anonymus

            How can you be sure, that the A7, D600 and D610 share the same sensor? Even the D600 and the D610 sensors differ according to DxO-Mark, don’t they?

            • RMJ

              D600 and D610 has the same sensor, look at DxO marks.

              Slight variation between the samples are always expected.

        • RMJ

          Because it’s more rare. Quantity equals the (lower) cost.

          • Theodoros Fotometria

            So there is double benefit for Nikon… D4′s margin will increase and the sensor cost will drop to less than buying sensors from Sony… Don’t forget that this (superb performance) sensor is a Nikon one, that Aptina manufactures under contract… Only Nikon can licence this sensor… It’s the opposite with the 24mp one that Sony has the rights… no?

            • RMJ

              Aptina doesn’t manufacture any FF sensor.

            • Theodoros Fotometria

              Ok… Aptina or other, it makes no difference! Still this is a Nikon sensor, that only Nikon can market and it is the best sensor and the most “balanced” one in the market!

            • RMJ

              Now it sounds more like it. Thought I have the feeling that you are not truly believing in what you are saying.

              I’m just saying it’s (definitely) not Aptina. And as it’s produced less than the 24MP version, it’s more expensive.

            • Theodoros Fotometria

              If both sensors are produced at high volumes (with the introductIon of DF), the 16mp sensor will be cheaper (assuming that per unit cost at same volumes would be equal) because this is a sensor that doesn’t include Sony profit in it… At high volumes of production, even higher production has negligible impact on costs.

            • rhlpetrus

              Yet. News from last year reported that they are developing an FF sensor for Nikon. I don’t think this is it, it’s likely the one from D4. The Aptina will show in a very fast pro body, likely with the hybrid VF to work in the fast mode. Possibly the D4H mentioned above or the D5, in a few years.

            • Mike

              No, I think Nikon got the 16mp sensor exclusive in exchange for the XQD card slot in the D4.

            • Theodoros Fotometria

              You think wrong… The XQD is among D4′s biggest selling points, (although I foolishly neglected the feature when I choose the camera). Nikon has signed among the XQD supporters, it wasn’t a decision for sensor exchange… The D4′s sensor is a superb sensor (the best in the market today) that was developed by Nikon, so that it would (at least) retain D3s LL performance, but it would also maximise base Iso performance that the various D3/D700 where handicapped at, from other FF sensors.
              After much own experience, I can verify that D4 beats D3x in everything (detail included) at base Iso and that D4′s USABLE-printable DR, beats D800 (which I also have) even at base Iso… Definetly the best sensor in the market… and the most “balanced” one by far!
              P.S. D4′s sensor is the only FF sensor in the market that can print without any pixelation or upsampling at 36ppi… That, only some MFDBs can do.

            • R!

              Yes,but I think they are finishing the rest of their 16mpx (if that ‘s the one beein use)that they didnt mount on the D4 production (,that is certainly not what they expected),to come out with a new pro full frame with more pixels count!

            • http://loewald.com/ Tonio Loewald

              Is there anything especially magical about this sensor? Sony is pulling 60p video off their 24MP sensor.

            • Theodoros Fotometria

              I lost you now… Where is the video conversation? As for D4′s sensor, it is the best sensor among other good ones…

            • hexx

              best for what though? i haven’t seen any other superlative words about it than excellent high ISO – that’s fine but that’s hardly everything you want from sensor. i don’t have any experience with D4′s output – is there anything else than high ISO? anyone? and please don’t send me to DXOMark -> that’s just theory and off sensor measurement

            • Theodoros Fotometria

              I have D4 and D800E currently, have used D600 extensively, replaced D800 with the D4 and used to own D700, D3S, D3X and still own Contax 645 with MFDB… D4′s sensor beats D3X in detail at base ISO, beats D800 for usable/printable DR (this is different and much more important to what a sensor is able to record) at base ISO and absolutely smokes everything in the market at 400iso and above…

            • hexx

              cool, thank you. so would you say that it could be called best all rounder sensor in that case? I currently use Sigma DP2 Merrill when detail matters and have good light (up to ISO400 and ISO1600 for B&W), Fuji X-Pro1 when I can’t use Sigma anymore because of worse light and then, when I’m after quality, I use film medium format cameras (Hassy V + tripod and Mamiya 6 as walk around camera), sometimes small Leica M6.
              If this new Nikon nails it with controls (shutter speed dial and aperture on the lens) I might sell Fuji setup and get this body (still have some Nikkor lenses) and would add later full frame replacement for Fuji X100 (got a buyer for X100 which I don’t use much these days).

            • Theodoros Fotometria

              It is (by far IMO) the best sensor among interpolated colour sensors (i.e.. the ones that depend on Bayer pattern to produce colour), nothing can beat a “true colour” sensor (like your sigma) at and near by its nominal ISO… Only my Imacon 528c M/S back can beat your Sigma if the subject allows for still capture… Obviously range of use favours D4′s sensor a lot… I can’t suggest an advise to one that obviously has his senses under control… I am sure that you can “filter” the info I have provided to you wisely… Thank you for trusting my opinion.

            • BobTB

              It is just such a pity that Sigma DP2 Merrill and other Sigma Foveon bodies are so painful in use.
              I could live with the low ISO restrictions if the rest was up to scratch . It is unusual to get so much of the important stuff right , superb base ISO image quality , nice compact size and very good lens, while cocking up the basics.

            • hexx

              that’s why i don’t use it as the only camera ;) i know where it excels and what to use it for and slow operation and so on is just something i’ve learnt to live with. but once you come back and load images from SD card to (slow) SPP you realise that it was well worth it.

            • Vin

              On this new DF camera I am not sure we should assume it will be exactly the same sensor. It is most likely based on it, I can’t wait to find out though!

            • Theodoros Fotometria

              It doesn’t make sense for them to modify the sensor… It would keep D4′s version in low production and keep costs high, while they have a chance to decrease costs considerably… It doesn’t seem like the D700/D3S situation where they had to protect D3 from being cannibalised… They seem to have learned their lesson by now… Besides, have you noticed how few reviews of the D4 are available? …and that most of them only compare D4 with D3s at high ISO? …IMO, they want the market to think of the 16mp sensor as of lesser quality than the D6xx or D8xx series that is only of pro concern… They know that pros know better than that anyway…

            • Matthew Saville Baldon

              Exactly. Like the D700 and D3s pulled slightly better performance out of Nikon’s 12 MP FX sensor than the D3, I’m betting that any new 16 MP sensor will have noticeable “D4s” style improvements in overall image quality. And coming from a sensor that is already the current champion in every respect if you ignore DXO’s wacky “overall” score calculation algorithm, a new 16 MP sensor is going to be mind-blowing.

              =Matt=

            • Nikos Crete

              Exactly as Theodor said.

            • Ronan

              Go shoot a D4 and come back.

              You’ll see.

          • JorPet

            One thing to consider though. If the line for the D4 sensor is running at 25% capacity based on demand, adding a new camera with a higher demand that lets the line run at 100% capacity would reduce the cost on all of the sensors it produces. So this might be a way for Nikon to fill in the production line to help mitigate costs on the D4 while making the sensor available to a larger audience.

            • Vin

              That’s not really how sensor products run, they are batch runs. Laser reworking, semi conductor sensor process has many variables and several quality control steps. Recipes like a very complex kitchen trying to feed breakfast lunch and dinner all at the same time.

            • JorPet

              Understood, but if current sensor demand is only enough to run the line 2 days out of the week, then increasing demand to work 5 days a week improves profitability. The equipment and programming used to create the sensors is unique to this sensor, so it isn’t a matter of producing this sensor 2 days a week (or even two weeks out of every five) and then just producing a different sensor the rest of the time.

            • Vin

              Its all the same material, no matter what sensor at what ever mp. The cost does not flux drastically, Its time, and raw metal that is almost always increasing in cost. So in many ways sensors are always increasing in cost to make. The new organic research being done by Panasonic and Fuji is very important and interesting.

      • halo9

        If it is the 24MP FF sensor, then it’s probably from the huge pile of oily sensors they’ve pulled from D600′s and just given a wipe over.

        • thomas

          the sensors from the D600 were not the cause of the oil issues, it was the shutter.

          • halo9

            who said anything about the cause……
            where did the oil end up?? the sensor perhaps : )

        • thomas

          true, but Nikon is not replacing the sensors in the D600, from what i read they are cleaning it; they are replacing the shutter.
          funny that in a promo video, Nikon is promoting cleaning of the lens/camera.

          • halo9

            All true thomas. My post was in jest to joel’s original joke. I think everyone who posts on NR is well aware of the d600 issues.
            Good pickup on the cleaning : )

        • thomas

          my apologies, could not read into your joking tone. just so many are quick to say that everything from Nikon is filled with oil. I have a early# D600 (3018xxx) and had to do 2 wet cleanings and all seems fine now. not trying to hijack this thread. if the price is reasonable and the full specs are known i might have to pick one up. i am still shooting with my father’s FE, something about having a 24 or 36 shots really makes you think and compose.

      • http://nikonrumors.com/ Nikon Rumors

        should be the 16MP sensor

      • Markus Arike

        Would rather it had the 24 mp D610 sensor than the D4 sensor in some ways. More resolution and DR with almost identical high ISO capability. One the other hand, my computer likes smaller RAW files better.

  • 103David

    He’s got an AF 50mm F 1.4 just like the one on my D700. In fact, I just went my safe to make sure mine was still there.
    It was.

  • Alex Gordon

    At this point, I could see this thing going for $1800 or $2600. It all just depends on the spec’s and build quality.

    • Erik

      A Leica M is $6950

      • Alex Gordon

        So Nikon moves to compete against Leica the way the D800 & lenses like the 58mm 1.4 are designed to dress down Medium Format cameras? Is Nikon trying to expand their marketshare into the high end?

        • Erik

          Indeed that is the strategy of Nikon (as mentioned elsewhere in this thread). What it means for the pricing of the DF remains to be seen, though.

          • Alex Gordon

            It’s funny, despite being a loyal Nikon customer, I don’t generally think of the company and people who run it to be very intelligent or do a particularly good job running their business.

            It would appear though that possibly in the next week or so I’ll have to tip my cap to them. This could be a big big win for the company if this product is released correctly.

            • Robert

              Betting against Nikon has always been a big mistake.

  • rich

    looks a lot smaller then the speculated 760g. This is ridiculous, nov 1st seem like a very long time away to be messing with us.

    • Alex Gordon

      What if it’s built like a tank, all metal body. A “true” throwback?

      • rich

        hope so

        • Alex Gordon

          Me too, but that could put this back into the $2500+ price range. A “Leica” type of piece of gear.

    • http://nikonrumors.com/ Nikon Rumors

      maybe this was the weight with the lens

  • Oz

    The bit on the vid showing him putting on the lens… definitely shows how this thing doesn’t have the handgrip hump of modern DSLRs

  • Jeff Hunter

    He’s making handheld photos at night practically in the dark. What’s the top ISO on this thing, 409,600?

    • http://nikonrumors.com/ Nikon Rumors

      the top ISO will be the same as the D4: 102,400

      • Jeff Hunter

        Okie dokie. Any hints on pricing yet?

      • One More Thought

        That will be amazing. To have this camera with the D4 sensor…

        • Jeff Hunter

          Only if it costs much less than the D4.

  • Jeff Curtner

    Here is the current Nikon DSLR lineup with MSRP. Obviously there is a huge gap between D4 and D800, about $3000. Then we have 1000 dollar gap below D800, and $800 gap below D610. I do hope the DF will fit between the D610 and D7100, say $1600.

    D3200 $700
    D5300 $800
    D7100 $1200
    D610 $2000
    D800 $3000
    D800E $3300
    D4 $6000

    • http://nikonrumors.com/ Nikon Rumors

      That’s what I am hoping for as well. Unless they will keep that price for the D400.

      • Scott M.

        D400? Now you”ve done it

      • KnightPhoto

        D400 in D7100-D610 gap and DF in D610-D800 gap seems more likely? There’s going to be a very high demand for this camera, why give it away in the D400 price-slot?

        • KnightPhoto

          Also, the Nikon CEO was talking about moving to higher profit margins. To me that means this will be manufactured in China (or maybe Thailand) and highly unlikely to come out of Sendai (Japan).

          • Sahaja

            OTOH if it has a metal body – and is some kind of tribute to Nikon history and engineering – then they’d surely make it in Sendai.

            • Theodoros Fotometria

              At the beginning, when I thought that this was going to be a D700 replacement and perhaps of similar to D800 price level and that it was going to be a 16mp D800 body alternative only for marketing purposes, I was also sure that it was going to be Sendai…
              Now, I am sure for the opposite, because…
              1. I don’t believe that Sendai is capable of producing 100k cameras per month…
              2. I don’t believe that this is going to be a “full metal” body… I think it will be a “metal covered” polycarbonate one, if it is to be priced below 2k.
              3. All current specs (one SD card slot, no video, “basic AF”, no pop-up flash), along with what is available as “free” non occupied pricing levels in the Nikon line, lead to a basic entry level to FX product…
              I guess we will soon know…

        • Theodoros Fotometria

          That (three FX models within less than 800) would be an economical disaster… It would lead in one cannibalising the other and inconsistent production programming… It would add no more FX market section to the company either…
          Unless of course if they let D610 fall to the 1600 price region (which they can do) and replace its price category with this one….

          • ronin

            That’s OK. They better start cannibalizing their own line up before their competitors do.

            As they scramble for market share in a shrinking market, Nikon is forced to rush out this vaporware camera just to try to forestall Sony A7 sales. Unfortunately, it will also forestall a few 800 and 610 sales as well.

            • Theodoros Fotometria

              You have the wrong impression… APS-c market for mirror box cameras is shrinking, but FF market has been rising at an impressive rate… Look at the numbers. Much of the reason is that FF pricing is much more accessible… If Nikon will be able to make the 1500-1600 price level a reality, (either if they drop D6xx there or if DF is priced likewise) they will exceed easily 1.5 million bodies annually (they may be able to target at 2mil actually), this means that the total FF market in 2014 (with Sony’s recent introductions included) may exceed 3 million cameras by quite a lot…

            • ronin

              The entire expensive camera market is shrinking. We are swimming around in a lake that is draining, and because we are seeing more and more fish we think the fish population must be exploding.

            • Theodoros Fotometria

              As always with you, I call BS on the above… why don’t you just look at the numbers other than posting false nonsense all the time?

        • Sahaja

          But don’t the expected features (or deliberate lack of them) make this camera fall out of the regular hierarchy of Nikon DSLRs? The regular price gap model may not apply to this camera either.

      • Jeff Hunter

        Don’t go there ;-)

      • Matthew

        I hope the price will be under $2000. Otherwise, people will move to A7/A7r.

        • Remedy

          Oh sure they will ditch all their glass and sacrifice all their habits in order to get an overgrown NEX aka A7. Don’t make me laugh.

          • R!

            All Nikons glass can be mounted on Sonys even with AF running with adaptators!!!!!

            • Sahaja

              Most people don’t want to use adaptors.

            • Sahaja

              I know there is one from metabones that works with Canon EF lenses – but where have you seen an adapter for Nikon lenses that provides AF?

      • Theodoros Fotometria

        You mean pro body DX? …Not one chance!
        1. The price can’t be at less than D610…
        2. APS-c with mirror box is a “dead duck” to mirror less and cinema. There is no market for such a camera with FF around… Unless if one considers some forum trolls as being a market….
        3. D400 is an FX name… (three digits even starting number) Only that now the price area may be occupied…

        OTOH… It would be stupid for them to sell this at an already occupied by another model price… Where is the benefit from that?

        • Matthais

          Agree. Sincerely speaking, there won’t be no room for pro DX. This segment is already occupied by mirroless cameras.

          • R!

            Mirrorless camera wil never replace the DX format for holding big tele lens to get a crop on it!!!!
            Ask pro action sports and wildlife photographer!!!

            • Theodoros Fotometria

              Can you name me (even) ONE pro that does action or wildlife and is using APS-c? What you think? …is it that pros are reading the BS that (multiname) forum trolls post in creating conversations where they talk nonsense quoting their one selves?
              Can’t you remember what was Nikon selling to pros before they entered FF?

            • R!

              D300 & S’s are still often in pro Camera bags,in case you didn’t see one before!?

            • Theodoros Fotometria

              Name one… or stop that trolling will you? …Aps-c is totally crap if compared with FF in all projects of photography… Name me ONE picture that has been praised in a wildlife photo competition, or has been published in a mag, or that its rights have been bought by a publisher, taken with a D300/S… ONLY ONE is all that is required from you… or shut It!!
              I’ve had enough of this trolling! …especially if it comes from “nameless” (but still multi name trolls that create “conversations” with them selves in web) and are “teaching” people how to “play” the photog… A pro DX will be a disaster for Nikon because it will sell less than a tenth of what an equal price FX will ever do, …no matter the build quality! I told you before… just compare Eos 6D with Eos 7D sales, just look at S/H D300 and D700 prices… Nobody wants a cheap S/H D300, while everyone wants an expensive S/H D700… what is that your thick head doesn’t understand?

          • zoetmb

            I disagree as long as the price of a D400 would be less than a D610. Although “my” experience does not make a market, I had the D200 and wanted a D400. I tried to like the D600, but the lesser controls drove me nuts and I couldn’t go for it. In the end, I couldn’t wait anymore and went for the D800, but I really did not want to spend that kind of money and there are many people who won’t spend D610 money ($2000 body). So I think there most definitely is a place for a pro body DX. Many users see the perceived extra reach as an advantage. But it would have to come in at about $1400, although I suppose one could argue that the better body is worth the same amount as the FF sensor in the 610 and therefore, they could be priced about the same.

            Having said that, I do think the future for “enthusiast” consumers and semi-pros is going to be mirrorless. If there is a D400 DX, it will be the last pro-body DX with a prism.

        • Remedy

          What a stupid comment. Body-wise D610 is a peasant compared to say D300s. Joke framerate, joke buffer size, joke AF, joke size. If a D400 would be the natural successor to D300s then D610 would be a lesser camera in every way (excluding the obvious sensor advantage). I see no logical reason why D400 would have to be cheaper than D610. Only stupid people on the internet believe in mystical and sacred deity called full frame that just by definition has to be more expensive. BULLSHIT. I’m not even gonna start how retarded Canon 6D is compared to something like D300s feature-wise.

          • Theodoros Fotometria

            Only thing you have to do, is…
            1. Compare Canon 6d sales with 7D sales and…
            2. Compare the demand (and prices) of S/H D700 with the ones of D300…
            Then you wouldn’t post nonsense.

          • Sahaja

            Depends on whether or not Nikon want to keep some across the board premium for FX over DX.

            Maybe Nikon marketing want people to “believe in a mystical and sacred deity called full frame”

          • R!

            Thank you ,at least some one is aware here;
            people don’t understand that MPX is not evrything,but that frame rates and buffers can get you shotts that you can’t get otherwise ,specially in sports action and wildlife /birds shooting…
            D400 is highly waited!

        • R!

          It will be an D400 in second quarter 2014 ,the 7Dii rumors specs are already out!

          • Theodoros Fotometria

            Sure… they only wait for the possible market to be born… Maybe second quater of 2114 is a better prediction to be specified.
            If Nikon will ever decide on a D9000 buddy, it will be to target a possible sales expansion, that means a camera that will target video enthusiasts (where the company is handicapped), nothing to do with D300 replacement.

            • Sahaja

              Panasonic, Canon and Sony all have much more experience with video than Nikon – so it is hard to see Nikon beating them in that aspect any time soon.

              OTOH with this DF camera perhaps they hope to attract back some of those former Nikon SLR users who switched to Canon with digital

            • Theodoros Fotometria

              Oh come on! …and Canon had 100% of the FF market before D3 came! Do you really believe that because Nikon is (currently) handicapped in video, they will abandon the (expanding) market to competition? They are still a leading imaging company… and they have prove to be “fast learners”… I bet you in a few years, you will even see 4K raw pro cameras that will be Nikon!
              I am sure that very soon there will be a new mirrorless mount (much like Sony NEX) that will be presented and that will be the mount of future camcorders.
              In my view, the DF is a product aimed to attract more customers into FF and establish Nikon as the No1 FF maker among competition…

            • Jonathan

              Full frame is taking over, because it is getting cheaper, and support
              for DX has declined. Canikon give us cheap DX cameras with small
              upgrades. Currently people go to FX because there are no other choices
              for pro level cameras. The thing with the D300 market is, you either get it or you don’t. Those of us in that market understand that the senor is not everything. The D300 is like a mini D3 but with a cropped sensor. You get most of the benefits of the D3—aside from low light) at a substantially lower cost. Additionally there is the matter of lenses. Full frame lenses are expensive. (Why does this always slip peoples’ minds? Even DX supporters don’t always mention it) I would gladly buy a used D700, maybe even a D800 (though fps are too slow), but due to the cost of full frame lenses, I won’t get them. A D400 (or D9000) on the other hand would be great. There is certainly a market for it, else why would so many people be talking about wanting one? If there wasn’t a market, no one would even mention it. For sports, birding, and wildlife, it can’t be beat. Especially for those who can’t afford a $10,000 – $20,000 basic setup. With a d400 and some good glass you could presumably have a great basic setup for <$6000. DX isn't for everybody, but neither is Full frame. I don't mind if the D400/D9000 is the last pro DX body, but for the D300 to be is a bit premature. Personally I love my D300, the only areas it lacks in are low light, DR, and perhaps resolution. If I could get a D400 that could shoot at ISO 3200 (ISO 6400 in a pinch) that would be fantastic! To summarize the posts of others and myself, the benefits and reasons for the demand of a D400/D9000 camera are: Body Cost, Lens Cost, Build Quality, Speed, External Controls/Ergonomics, Crop Factor, and Accessory ports. The market is there, perhaps not as large as others, but it is there all the same.

            • Theodoros Fotometria

              This is perfectly understandable Jonathan… Yet, the question you have to ask to yourself, is whether people that can justify well their need (like you are) are many enough to support such a market of an expensive DX pro body (please don’t add the trolls in the above requirement – only the people with your needs and sense). Mind you, that an FX 1600 priced body is of more than a million units annually capable… Then think on what a company board would decide… Also think if (since you already compromise by choice using APS-c) if they are right to consider that you can compromise a bit further on the AF or the body… and of course if they are right to think that you may be able to compromise a bit further, since price is a requirement and you are offered with cheaper alternatives (for the compromise asked). In other words, how many of those that have little to spend, have enough to spend for a near 2K DX body, when they can have little to compromise with with near half the money?

            • Jonathan

              Indeed. Is the market share large enough to support the camera financially? Well I don’t know. $1500 to $2000 would be a fair price for the D400, but could they sell enough to make a profit? I don’t know. I would like to think they could. There are some who could afford a FF setup, but would still rather go APS-C. I would not necessarily say I am compromising by wanting to go with APS-C. I see how one could think that provided the benefits of FF, ultimate image quality and lowlight. But for me APS-C is close enough, provided it’s in a decent body. I would by a d7100 (the cheaper alternative), but I just can’t bring myself to do it. I would miss too many features of my D300. I have tried to convince myself I would be satisfied, but I won’t be. But if the market isn’t large enough for the D400, I may have no choice but to switch systems. I just need to know whether to wait or not. But if I do jump ship then I’ll have to compromise. The E-M1 for example would be excellent, but what about using flash? What about radio triggers? Other camera accessories? Lenses? You can see the dilemma others and myself are in. We must compromise, or there must be a D400. We only have those two choices. But really I wish Nikon would just say yes or no, so we can make a decision.

            • Theodoros Fotometria

              They have measured the market and have said no Jonathan… As the APS-c market shrinks all the time, they just can’t afford to have low production cameras occupying areas that can be more (or most) profitable… My suggestion is either to compromise, or to wait a bit more with your D300 since FF becomes more and more accessible and then upgrade to FF… After all, the teles you use should be FF compatible… Why not try a S/H FF? If it is a D800, it will be an improvement even if it is used entirely in DX mode… But I bet you, if you try it, you’ll never use it in DX again… then you may realise the damage that the web trolls have done in creating false impressions to people… Soon, D700 S/H prices should also come down… that can be a good alternative. (familiar body wise too)

            • Jonathan

              We may have no choice. If I switch brands, I give up accessories, if I go D800 I give up speed and file size. Oh well, if the D400 isn’t here by the end of March, we will have to make a decision. Hopefully Sigma will come up with some great new FF glass. That rumored 24-70 f/2.0 OS perhaps and a new 70-200 and wide angle. If they do and the price is good, there will be no reason for me not to go FF.

        • RMJ

          D400 will be out soon. There is no doubt about that. Will it be called D310 or D400, that might be a another question… But it will come sooner than you can spell D5.

          • orpickaname

            “dee five”. done.

            • RMJ

              That’s not how you spell D5.

            • orpickaname

              “dee-go” then it is.

          • Andrew71

            I’ve been joking to some people about this. When the D400 finally comes out it will get trashed online cause they call it the D310 instead.

      • Spy Black

        You did have to say D400, now didn’t you…

    • Alex Gordon

      This is a great listing and thank you for posting it. Something I’ve been talking about for awhile is Nikon filling those gaps. D400 @ $1600, DF @ $2400 is my prediction.

      • One More Thought

        There’s no guarantee there will even be a D400.

        Also, this is a different beast of a product altogether. There’s no reason why it cannot occupy a similar price point to any D400; it is not a direct competitor. These would be two very different market needs.

        • Alex Gordon

          I do agree on both points. I still think there is enough demand for a D400 (and a Canon 7D replacement) that this segment will be filled though. You’re spot on with the niche aspect you speak of with this camera that could occupy almost any price point and not necessarily cannibalize existing sales. What this REALLY may be targeting is the Sony Mirrorless A7.

          If this ships with state of the art AF and has all the “essentials” a DSLR has this could really put the hurt on Sony. Exciting for sure.

          • Davo

            I agree with both you and One more thought re: niche product so pricing between a DF and a hypothetical D400 would be independent of each other.
            My gut feeling concurs with you that it’ll occupy a space between the D610 and D800. I just hope its closer to the D610 than D800, maybe the same price as a A7r, $100 more for the kit.

      • donpnz

        wouldn’t be surprised if it was the other way around – think the D400 might be over the D610

        • RMJ

          won’t be.

      • R!

        It must compete with Sonys A7s It must be under or around 2000$!!!!

        • Sahaja

          Nikon have never priced any DSLR to “compete with Sony” – to compete with Canon maybe, vut Canon don’t have anything like this.

        • RMJ

          Sony has nothing to compete with this. Why should this compete with (any) Sony ?

        • zoetmb

          No. Completely different strategy for a camera. I think the Sony A7s are terrific and I hope Nikon follows suit with a similarly sized full frame body (although Nikon seems incapable of the design simplification that must have been engineered for the Sony), but the DF and the Sony are completely different animals based on the limited info we have so far.

  • Hans

    Never seen a guy with a 50/1.8 so serious like holding a Leica.

    • mikeswitz

      He’s worried about that fire.

  • Christopher Eaton

    Um, does anyone actually clean their camera by the light (and particulate matter) of a campfire?

    • Scott M.

      He is getting ready to shoot something in the dark with a magic camera

    • ronin

      Since he has no other way to charge the battery, the thought he might be able to plug the charger into the campfire to charge it up. Something about atoms.

      Unfortunately all it’s done so far is get soot all over his lens. Now he’s desperately trying to polish the lens up again with the aid of a little spit, while casting sidelong glasses to see if his charging light is still on.

    • Spy Black

      He’s going for a retro D600 look…

  • http://nikonrumors.com/ Nikon Rumors

    The Nikon FM2 was my first serious camera – I should buy the DF just on principle :) I am sure I am not the only one.

    • RMJ

      I never had FM2 but F3 and it’s the camera I love the most !

      Anything even remotely to F3 would be just amazing !

      • zoetmb

        No. Too heavy. And the F4 was even heavier. The industry is heading in the opposite direction like the Sony A7/A7r – full frame, but very small and lightweight. Played with one this past weekend and it was a pleasure to use.

        It will be interesting to see what this new Nikon really turns out to be. Since it’s (obviously) digital, it still has to have a lot of electronics. That means it’s not going to have mechanical controls like the F3 and other bodies from that era. From the promo, it must be simplified in some way, but what does that mean? — it has to mean more than simply removing a bunch of stuff from the menus. I doubt that it’s MF because Nikon doesn’t have enough lenses to support it – and what’s the point of buying giant, heavy modern lenses (in part because of the motors), if you gain nothing from that weight. And if it is MF, it had better have a split screen.

    • Jeff Hunter

      I had a FM, FM2, FE and FA with accompanying motor drives. I loved every one of them!

    • Eric Calabros

      I’m still worry it doesnt support G lenses

      • Eric Duminil

        No way.

    • steven8217

      I bought my FA first in 1984 then FM2 was my second body. Sold my FM2 when I switch to digital but my FA is still working nicely and it is sitting quietly besides my D800. Definitely the will be very welcome at a decent price point!

    • Ben

      Similar story here – the camera I learned manual controls on was my dad’s FM2 :). I picked up my own again last year and use it all the time. So anyone betting the DF will also be available for $150 used ;)?

      http://www.flickr.com/photos/andersbe/7632209348/

    • Tomsky

      After my first Ricoh M42-mount SLR and a brief encounter with Nikon’s F-601 (discarded soon due to its dismal battery life) I owned a whole range of those old school Nikon bodies: FM-2, FE-2, FA and eventually two F3s in the HP version. Wearing glasses and being left-eyed only the latter were my absolute darlings just for their tremendous viewfinders. Other than that I just loved the handling of the F3 and its puristic approach.

      If Nikon actually delivers a digital F that makes MF as easy as it used to be on those old MF film bodies (split indicator and micro-prisms for the slightly vision impaired like me?) I will happily buy it for all the nice AiS-glass (15 – 85 primes) still sitting around here. So you are definitely not the only one, NR ;-)

    • http://about.me/joaoalmeida João Almeida

      Same here, I’ve been wanting this for years. I’m not an “impulse buy” person but this would definitely be an exception

  • /Jan

    He’s using a blower, to remove dust which not affect the shots at all. To clean a lens, use a microfiber cloth. Still, Nikon doesn’t recognise their customer base.

  • One More Thought

    We all know what Nikon has to do to have a huge hit on its hands: D4 sensor, decent fps, 39 pt AF is fine for this camera; it’s not going to be used to photograph wildlife/birds, etc. and the 39 pt AF in D600/D610 works well. Well thought out dials/manual controls, etc. A great VF, great LCD screen. The feel of quality.

    No video is OK…

    And it would be easy to justify a price point below D610: lower megapixels, no video, smaller body with less component costs.

    The special 50 1.8 that they developed for this camera will be a great kit lens. The 50 1.8 G that Nikon has out now is a fantastic lens and is low cost. So this lens shouldn’t add a lot to the price.

    • KnightPhoto

      You’re forgetting the hybrid viewfinder and ability to use all Nikon lenses.

      The more I think about it, this camera has to come in at the D610-D800 gap at minimum. And Nikon has never been concerned with matching Sony’s price-points in the past.

      I agree with the rest of your points…

      • One More Thought

        It is such a niche product that it could be any price Nikon wants. However, if Nikon wants to sell a lot of these they would be wise to price it rather aggressively. That would lure more buyers into the fold and produce more lens sales, etc..and more camera sales down the road as well. It would also keep your loyalists happy and prevent them from switching.

        With the D800 Nikon priced aggressively; much less than Canon 5d3, even though the D800 is a better camera, even a breakthrough camera. They have been rewarded for this by the market.

        If they price this aggressively they too will overall make more money.

        As to Sony, it’s true that Nikon has never worried about Sony prices in the past, but now both Nikon and Canon need to worry about Sony with their A7 models.

    • Davo

      Mostly agree although FPS wouldn’t be all that important IMO.
      I wish you’re right with the pricing but I’d imagine it’d be slightly north of $2k.

    • Eva

      How do you think it will NOT be used by wildlife photographers.
      This whole marketing campaign shouts ‘OUTDOOR’ and nature.

      I’ll expect to have a 36MP sensor and priced just below the D800.

      Stop dreaming about a D700 successor as this will not be it.

      • mikeswitz

        We already know this has the 16mp D4 sensor.

        • Joel Coulson

          We dont ‘know’ until the product is announced. NR sources have been wrong in the past.

          • Erik

            True, and even if it’s a 16mp sensor it doesn’t have to be the D4 sensor.

          • Eric Duminil

            Just curious, when?
            I might have missed something, but every rumour I’ve seen that was “90% sure” was correct, and only rumours that have been marked as a low percentage were wrong.

          • RMJ

            They have… but extremely rarely !

            I very much doubt that this would be the case.

          • mikeswitz

            Since this was among the first rumored specs, I tend to think it was actually leaked by Nikon to get the buzz going. Also, admin has been pretty sure the 16mp sensor will be in the DF, I think the chances are it will be. But you are correct in saying that we don’t “know” until the product is released.

      • orpickaname

        You’re expecting something for yourself and then tell others to stop expecting something for themselves?

        Hmm.

        Anyway, the 36MP camera below D800 price is already there. With adapter, it may take older Nikon lenses as well. It is the A7R. Should be great for outdoor and nature… er, landscape. Oh, but you’re expecting 36MP with state of the art AF, at a price “just below the D800″?

        Hmm.

        • outkasted

          meh… the Sony A7r is meh. I am not impressed. Sorry.

          • orpickaname

            Don’t be sorry. It’s not for everything indeed.

            But manual focusing is much more convenient via live view LCD and focus peaking. That combined with short flange focal distance (potential to adapt basically any lens made for 35mm) makes it more of a manual focus haven than a direct competitor to Nikon/Canon DSLRs.

        • preston

          Using adapters, no matter how expensive and well made they are, slows down AF and decreases image quality. Look at the lensrentals blog post if you don’t believe me (http://www.lensrentals.com/blog/2013/09/there-is-no-free-lunch-episode-763-lens-adapters).

          So, no, I will not be considering a Sony for use with my Nikkors. I like the Sony, and will consider it for use with native lenses, but not for adapter use.

          • orpickaname

            Actually, that A7R was just an example in reply to Eva’s post above.

            Put that aside, and honestly, will you still be expecting from Nikon, what’s basically another D800 but under D800 price?

            Deals, bargains, discounts maybe…

      • Erik

        Wildlife photographers would like a higher fps and possibly also the crop factor of DX. I am thinking the D4 and the D400 (if it’s coming).

      • http://nikonrumors.com/ Nikon Rumors

        No way they will release another 36MP camera.

        • Spy Black

          Yeah, next stop, 48 megs…

      • One More Thought

        Just to clarify, of course this camera will be used to take pics outdoors and in nature.

        However, my point is that it will not be a camera that is likely to be used with the big telephoto lenses that are used for wildlife and birding. The size will not be convenient for that, and probably the fps will not be ideal for that either.

      • Scott M.

        Note the sound of flying birds in the latest video…

    • fred

      I saw on the video above that Nikon have put the ‘depth of field scale’ back on the lens. Select the hyperfocal distance easily. Like the old days.
      No one saw this new full-frame body coming, just like they wont see the pro DX D400 until Nikon reveals. The D600 is 2/3rds the D800 specs and 2/3rds the D800 price, the D400 will be 4/3rds the D7100 specs and 4/3rds the D7100 price.
      Oops, that will confuse everyone.

      • preston

        The lens in the video was a 50mm f/1.4 D. As far as I know they have never 100% recycled the design of an old lens for a new one.

  • http://www.flickr.com/photos/kgnixer niXerKG

    The guy Nikon recently hired that was some marketing dude from another company is really doing his job well!

    The fact that they prominently showed a 50mm f/1.4D with it’s aperture ring is telling. Because he then oddly takes that off and place the new 50mm f/1.8G.

    Also from the video we can tell the 50mm f/1.8G has no aperture ring. Has a silver metal threaded ring like old Nikkors but the same MA/MF dial and rubber texture on the focus ring.

    Either way I am now officially excited for this camera. If it’s anywhere under $2K it’s mine, if it’s over $2K, I may still buy it!

  • RMJ
    • KnightPhoto

      Unless they’ve found a way to have the aperture ring on the body, not sure if that is possible though?

      • RMJ

        Of course it’s possible, not even diffucult… but very unlikely.

        I think we just have to live without it :( I still think it’s the biggest mistake Nikon ever made.

        • KnightPhoto

          Okay, how about if the new 50mm is an English lens with electronic aperture. Then you control that with some kind of on body around the mount ring. Regardless Nikon needs to switch to E lenses from now on.

          • RMJ

            I did consider this option in the previous comments ( in the previous news). But if we stay true to Nikon’s abbreviations, G lens means it has no aperture ring. It simply means that. I did also consider the electronic part but then I remember that Nikon’s aperture control is not electronic but mechanic. There literally is a mechanic lever in F-mount to control the aperture. Canon has electronic aperture control (if I remember right?).

            Nikon would have to introduce whole new kind of lens with electronic aperture control and could not simply call it G.

            • Matt

              They already have electronic apertures in a few lenses. The new 800mm f/5.6E and the PC-E lenses, for example.

  • http://www.flickr.com/photos/kgnixer niXerKG

    Hmmm unless that thing on the camera’s left side, our right side is a 10-pin port or sync-port (unless that’s on the shutter) this might not be the D700 replacement some have been waiting for.

    • Sahaja

      I don’t think it is the D700 replacement – though the 16mp sensor may make some of those people happy.

      • http://www.flickr.com/photos/kgnixer niXerKG

        The D700 replacement is the D800, the D700′s spiritual replacement would be something like this.

        Same sensor as the D4 flagship, smaller body, SD cards (wish it were dual SDs). No video. All the same good features, updated live view etc.

        We’ll soon find out. But seriously kudos to Nikon marketing I’m trying to be as patient as possible but I WANT TO KNOW NOW!

  • Kendall Owns Ownafide

    Something tells me that the used price of the D600 is about to take a $200-$300 hit. So this I good for me either way. If it is $2300-$2400 which I suspect, then I will be on Craigslist shortly after the announcement. If it is somehow cheaper (it won’t be, they would be cannibalizing their existing market way too much) then I will get this gem. So I win Yay!!!

  • Spy Black

    Imagine how it would freak everyone out if it winds up being an evf shuttered mirrorless with an extended lens chamber to readily accept Nikkors…

    • KnightPhoto

      Haha ;-)

      I’m guessing Nikon is onto something here, the pure photography line, the DSLR line, and yes one day the exact mirrorless you just described…

    • http://www.davidkasman.com/ David Kasman

      It could be.

    • hexx

      maybe i’m wrong but it does sound like a camera with a mirror, at least my X-Pro1, Leica M6 are not as loud (leaving out Mamiya 6 and X100 as those have leaf shutters).

  • Spy Black

    I don’t see an F-stop ring on the new Nikkor.

    • Spy Black

      • Drazen B

        It’s a G-lens. No aperture ring, no focusing distance window. Almost just a cosmetic update of the year old existing 50mm f/1.8G, sans the focus window, plus decorative silver ring.

        • Spy Black

          Yeah, that’s pretty lame…

    • Sahaja

      Hopefully the camera will have a separate shutter dial to control G lenses

    • JorPet

      That silver ring has an index mark on it and it looks like there are markings on the band just to the right of it. I’m thinking this is an aperture ring of sorts that you can work manually from the lens. Not exactly the D version we are used to, but in practice would be the same.

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