After Nikon did the research, Kodak announced Aromatography

In the last Nikon links section I posted the results of an international study commissioned by Nikon: "47% of Britons can remember the scent associated with the photograph" (see original article at DailyMail dated March 24th).

Today Kodak made it official: they announced Aromatography, a breakthrough in digital image processing.

See the details at the official kodak.com website:

kodak aromatography After Nikon did the research, Kodak announced Aromatography

And the video of how it works:

Related posts:

  1. Nikon Canada announced a new free service program for D3 and D3x
  2. There will be another camera announced, but not Nikon D700x/D700s
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57 Comments

  1. EAJ
    Posted April 1, 2010 at 11:08 am | Permalink

    This smells of April (I’m) 1st.

    • The invisible man
      Posted April 1, 2010 at 2:21 pm | Permalink

      April Fool does not apply to Nikon Rumors since here it’s every day April Fool !

      • The invisible man
        Posted April 2, 2010 at 11:19 am | Permalink

        **** TIP**** an other great tip from Invisible Man ! **** TIP****
        If you have a Nikkor AF-S 24-70mm f/2.8 you already noticed that the hood is HUGE, it’s not discret and give ugly shadows when used with the pop-up flash.
        If you have ad DX camera (not FX !) take a look at this on Ebay: 260524927930 (key the number in “search”)
        It cost only few dollars and does not make dark corners at any focales.
        Made in metal and the color match perfectly the Nikon zoom.
        Shipping takes for ever (3 weeks to USA) but it worth it.

        • Mikael
          Posted April 2, 2010 at 12:45 pm | Permalink

          Then again, it hardly does anything, in fact, it does nothing at 24mm.

          • The invisible man
            Posted April 2, 2010 at 1:05 pm | Permalink

            Yes it’s a little less effective but it also protect the front element, if you have a DX camera the original hood is way to big.
            I really like that smaller hood, of course I won’t be able to use it when I’ll get my D900 FX ;o

    • dooky
      Posted April 1, 2010 at 4:37 pm | Permalink

      Good thing I specialize in photos of giant pieces of flaming $hit

  2. Posted April 1, 2010 at 11:09 am | Permalink

    Where is the patent for the new Nikon Nose technology to capture smells as you take the picture?

  3. Posted April 1, 2010 at 11:15 am | Permalink

    This story stinks.

  4. plug
    Posted April 1, 2010 at 11:22 am | Permalink

    Fortunately my smellyphoto lens has a small aperture.

    • Posted April 1, 2010 at 11:55 am | Permalink

      LOL!!! and are the lenses immune to flu?

  5. The invisible man
    Posted April 1, 2010 at 11:26 am | Permalink

    It already exist, it’s called toilet paper..

    • Banned
      Posted April 1, 2010 at 2:08 pm | Permalink

      lol!

  6. Jesus_sti
    Posted April 1, 2010 at 11:32 am | Permalink

    Today news smell april !

  7. Posted April 1, 2010 at 11:35 am | Permalink

    they only make that to sell their soon coming special smell lenses…

  8. Joe
    Posted April 1, 2010 at 11:41 am | Permalink

    Well it is April 1st, but a week ago i bought some stamps. And yes they smell like roses!

  9. Thor
    Posted April 1, 2010 at 11:45 am | Permalink

    Dr. Museau looks like Strangelove. Coincidence?

    • fork()
      Posted April 1, 2010 at 2:51 pm | Permalink

      Both Dr. Strangelove and Clouseau (Similar to “Museau”) were played by Peter Sellers, so I don’t think that’s a coincidence.

  10. PTG
    Posted April 1, 2010 at 11:49 am | Permalink

    Seems that some people do not read footnotes and the end of an article. They should better do so:

    “* Neuro-Optic-Nasal-Sense Imaging is also referred to as NONSense ”

    “If you are lucky enough to experience the amazing effects of Aromatography, just relax and enjoy them and take comfort in the knowledge that you have the power to control your mind and the world around you. Or maybe you should consider the possibility that you’re a little too open to the power of suggestion”

  11. TT
    Posted April 1, 2010 at 11:59 am | Permalink

    Good one! Dr. Museau looks legit.

  12. Zoetmb
    Posted April 1, 2010 at 12:04 pm | Permalink

    They almost had me. I bet there are people who perceived the smells. When this was posted originally, I wrote, “And what will that research lead to? Cameras that record odors in addition to the image? Yuch!”

    But in thinking about it more, if it could be made to work properly, it could be killer for restaurant and food advertising. I get hungry just reading the Serious Eats blog. If it had odors associated with it, I’d be a very, very fat man.

    And if it were only technically feasible in print form, it could save the magazine and newspaper industries.

    But Kodak has surprised me. I didn’t realize they were that funny a company. Kudos to them. I bet they get more inquiries on this than on anything else they’ve actually accomplished in recent memory.

  13. Catalin Sandu
    Posted April 1, 2010 at 12:14 pm | Permalink

    You had me at NONSense…

  14. Hobbit
    Posted April 1, 2010 at 12:17 pm | Permalink

    What happens if you take pics of Anthrax? :)

    • plug
      Posted April 1, 2010 at 2:41 pm | Permalink

      How did you know my mother-in-law’s name?

  15. Anonymous
    Posted April 1, 2010 at 12:30 pm | Permalink

    I love the 1st of april…

  16. Chickenhawk
    Posted April 1, 2010 at 12:31 pm | Permalink

    APRIL FOOLS ! :-D

  17. April Fools
    Posted April 1, 2010 at 1:17 pm | Permalink

    Not even close biting on this one. Too obvious.

  18. Futurama
    Posted April 1, 2010 at 1:48 pm | Permalink

    Will this work in combination with Professor Farnsworth’s Smelloscope?

  19. Fools4Gold
    Posted April 1, 2010 at 1:53 pm | Permalink

    Amazing what a company will do when they have no revenue.
    It’s a total gimmick and waste of resources.

  20. Michael Ryan
    Posted April 1, 2010 at 1:54 pm | Permalink

    If this was ever to become real, imagine the Photoshop clean up you’d have to do for mean Urban Photography, We’d have to go back to processing all photos in a bath solution…

    • Posted April 1, 2010 at 3:34 pm | Permalink

      LOL!!! That didn’t occur to me.. photos at the fish market… oh man!

  21. The invisible man
    Posted April 1, 2010 at 2:34 pm | Permalink

    I remember when I was a kid (few weeks ago) the “sepia” tainting for black and white pictures was very smelly, fortunately the smell disappear after drying the paper.

  22. JorPet
    Posted April 1, 2010 at 2:57 pm | Permalink

    The last pic had me laughing! I couldn’t even click on the “Apply Aroma” button…

    • JorPet
      Posted April 1, 2010 at 7:41 pm | Permalink

      The video made me think back to JP Patches – ICU TV… You would have had to grow up in Seattle to understand…

  23. Alex
    Posted April 1, 2010 at 3:22 pm | Permalink

    Its april fools you idiot lol.

  24. Anonymous
    Posted April 1, 2010 at 3:55 pm | Permalink

    Wahahahaha april what?

  25. WANDY RODRIGUEZ
    Posted April 1, 2010 at 4:28 pm | Permalink

    LOL IT HAS BEGUN!!!

  26. Posted April 1, 2010 at 4:51 pm | Permalink
  27. Anonymous
    Posted April 1, 2010 at 6:40 pm | Permalink

    I can see Kodak getting sued at least 10 times a day from people who are allergic to food, plants / flowers, and animals.

  28. KodkaVodka
    Posted April 1, 2010 at 6:57 pm | Permalink

    They make a good joke, now if they could only make a good camera…

  29. Pierre
    Posted April 1, 2010 at 9:32 pm | Permalink

    I found my hard disk with its tens of thousands of pictures to be a mess already, now with this technology, I will have to leave the computer outside :^)

  30. Pierre
    Posted April 1, 2010 at 9:40 pm | Permalink

    DR Harold Museau..? Mmm… “museau” is the french for Snout.

    Pretty fishy… Thid DR is a real dog.

  31. ceasar
    Posted April 1, 2010 at 9:58 pm | Permalink

    Did anyone else notice the Free shipping on eukanuba dogfood?

  32. aaa
    Posted April 1, 2010 at 10:55 pm | Permalink

    today nikonrumors.com change to nikonhumors.com

  33. zzddrr
    Posted April 1, 2010 at 10:56 pm | Permalink

    Quote: …”After Nikon did the research….” what have these Nikon guys soming lately, instead of focusing on the 12MP sensor they got into weird stuff … :-)

    Happy april’s fools day!

    • zzddrr
      Posted April 1, 2010 at 10:57 pm | Permalink

      I meant smoking

  34. Posted April 1, 2010 at 11:01 pm | Permalink

    Faaaaaaakkkeeee

  35. Pierre
    Posted April 1, 2010 at 11:06 pm | Permalink

    Finally, a camera made by the blinds for the blinds, the new D700s with a sensor of 700 scents.

    The next things we will need are scent filters and scent editing software, so that the old fat guy pretending to be a cute girl in your chat rooms could also pretend to smell something else then spoiled cheese.

  36. LOL
    Posted April 2, 2010 at 12:17 am | Permalink

    LOL, i wonder how NikonRumors.com smell when printed.

  37. Posted April 2, 2010 at 4:50 am | Permalink

    this is as real as the round Rokton sensor with such technical applications as printing on dvds and not having to hang your picture straight. funny :)

    • Pierre
      Posted April 2, 2010 at 10:31 pm | Permalink

      Not printing on DVD but storing round files instead of rectangle ones in them. The joke, like the nirvana had more then one level. We all know that a bit is actually round when set to zero, and rectangle when set to one, that’s why a DVD can contain both format of image :-) .

      • Pierre
        Posted April 2, 2010 at 10:37 pm | Permalink

        That make me wonder what shape the files will have if they contain smell and how we are going to prevent them from leaking into other files in the DVD… Mmmm.. Let’s ask DR Museau…

  38. Markus
    Posted April 2, 2010 at 12:06 pm | Permalink

    Nice April fool!

    But imagine: you’re looking some nice photos:
    one made on the toilett and other smelling places…

  39. Amado
    Posted April 3, 2010 at 10:13 am | Permalink

    I think this is really stupid, and not funny at all. The whole pixels “joke” explanation feels like they didn’t even try to make up a proper story and thus that they’re underestimating people. Seeing this post over and over when I come to the NR page just gets me in a bad mood, maybe this is what all the dislike votes also feel.

    • Pierre
      Posted April 3, 2010 at 1:32 pm | Permalink

      Every single post has a majority of dislikers who ask not to post, might as well just shut down the place.

      Smartland is a tough place to live, there, no matter how smart you are, you’re always the stupid of someone, besides being a very boring place. We should all try to be fools more often, we may find it healty.

  40. Pierre
    Posted April 3, 2010 at 10:47 am | Permalink

    April fool is always stupid, that’s the whole point.

  41. Fool
    Posted April 3, 2010 at 11:52 am | Permalink

    I think that everyone who doesn’t think that this is funny either is disappointed or they were fooled.
    Great April fool.

  42. Ahmed
    Posted April 5, 2010 at 12:56 pm | Permalink

    This story cracks me up. It reminds me of the stunt Teletext pulled off back in the late 80′s or early 90′s when we were kids, on April fools they said that they there is new technology that enables them to pass smell through the TV!! hahaha By pressing the different colour buttons you could get different smells pumped to your TV. So you press the red button and you get strawberyy etc. I am sure it had some kids fooled.=)
    Peace