If you go to iamnikon.com you will get a blank page, but if you go to iamnikon.com/images you will get a redirect to europe-nikon.com. Nikon is definitely preparing a new website. The question is whether there will be a real product behind the marketing campaign in France and the "Press Morning" in the UK or just a new website.
If you Google "I am Nikon" you will see few more redirects.
Flickr also has a group called IamNikon which is private for now - maybe the new site will have something to do with Flickr?
The news about Nikon working on a G11 killer may or may not be related with the current ongoing marketing campaign and this new website from Nikon.
As of today, I have not received any information about upcoming Nikon products.