The July CIPA numbers are out


CIPA (Camera & Imaging Products Association in Japan) published their camera production data for July 2021 (orange: 2021, black: 2020, blue: 2019):

July 2021 CIPA numbers

July DSLR and Mirrorless body shipments are behind June, which were behind May, but still ahead of 2020. Interestingly, July compact shipments were the 2nd highest of the year. Mirrorless now has a 57% unit share of ILC’s and a 76.6% shipped value share.

Based on the first seven months and last year’s shipping patterns, we predict a full year estimate of 7.11 million ILC units shipped compared to:

  • 2020: 5.308 million
  • 2019: 8.462 million
  • 2018: 10.76 million
  • 2017: 11.68 million

Canon has predicted a full fiscal year industry estimate of 6 million units and they claim they’ll take 50% of that.

July 2021 Calendar year-to-date Units & Shipped Value (all comparisons to Jan-July 2020):

DSLR Units : 1362K +19% YTD
DSLR Shipped Value: ¥54.4 billion +10% YTD

Mirrorless Units: 18038K +48% YTD
Mirrorless Shipped Value: ¥178 billion +93% YTD

Compact Units: 1779K –1% YTD
Compact Shipped Value: ¥42.4 billion +10% YTD

Lenses for smaller than 35mm Units: 2981K +13% YTD
Lenses for smaller than 35mm Shipped Value: ¥44.7 billion +17% YTD

Lenses for 35mm and larger Units: 2185K, +64% YTD
Lenses for 35mm and larger Shipped Value: ¥138.2 billion +71% YTD

Cumulative YTD Mirrorless unit share (of Mirrorless + DSLR): 57% (was 51.5% Jan-July 2020)
Cumulative YTD Mirrorless Shipped Value share: 76.6% (was 65.2% Jan-July 2020)

The ratio of lenses shipped to bodies shipped is 1.73 for Jan-July 2021. It was 1.81 for Jan-July 2020.

July 2021 Calendar year-to-date Geographic Share:

DSLR, Mirrorless & Compacts:

  • Units: China 16%, Asia (not incl. China or Japan) 15%, Europe 37%, Americas 29%, Other 3%
  • Shipped Value: China 23%, Asia (not incl. China or Japan) 16%, Europe 28%, Americas 28%, Other 4%


  • Units: China 18%, Asia (not incl. China or Japan) 13%, Europe 34%, Americas 17%, Other 3%
  • Shipped Value: China 20%, Asia (not incl. China or Japan) 14%, Europe 30%, Americas 31%, Other 4%

List of participating CIPA companies can be found here.
Source: CIPA (thanks ZoetMB)

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