Nikkei Japan: “Nikon Z fc has been a hit for the first time in a long time”

The new Nikon Z fc camera is reportedly doing very well according to this article in the Japanese press titled “Nikon Z fc is doing well – a camera that can capture both young people and 50 years old“:

“The interchangeable-lens camera “Z fc” released by Nikon on July 23, 2021 has been a hit for the first time in a long time, with the company’s single-lens reflex camera temporarily ranked third in the sales volume ranking. At first glance, it’s just a classic-looking camera, but behind it was a careful “building” to appeal to young people as well as middle-aged and older people.

Nikon, which has the second largest market share in the industry for single-lens reflex cameras, but was overshadowed by mirrorless cameras, has been a hit with the “Z fc” released on July 23, 2009. In the “BCN Ranking” from July 19th to 25th, 2009 immediately after its release, it won the 3rd place in the actual sales ranking of mirrorless single-lens cameras.

Due to the flood of reservations, “28mm f / 2. Despite postponing the release of the “8 Special Edition Kit”, it has been performing steadily since then. Mr. How Nelson, UX Planning Section 1, UX Planning Department, Video Division, who was in charge of product planning for Z fc at Nikon, said, “It sold more than originally expected, and some stores were out of stock.  (Google translation from Nikkei XTREND)

Check Nikon Z fc pricing and availability at: