Nikon to focus on 8k digital cameras, healthcare

From a recent interview with Nikon's President Kazuo Ushida - Nikon to focus on 8k digital camera, healthcare (Google translation):

President Kazuo Ushida, Nikon's biggest camera celebrating its 100th anniversary in July, responded to the interview of the Asahi Newspaper and showed a policy of shifting its pedestrian position with the health care business as a new growth field. While the sale of core digital cameras has been dropped by smartphones, we began cutting down on our hands with the US-based companies in the ophthalmology camera business. Digital cameras are developing a product that supports high-definition "8K", a strategy to differentiate them from smartphones.

On the other hand, digital cameras focus on high-end models, narrowing down models, and planning to differentiate themselves from smartphones by "absolutely enhancing image quality" (President Ushida). We are aiming to commercialize a camera with resolving power that can withstand 8K compatible large screen televisions, which electric machinery manufacturers rush to develop. It is said to develop high performance lenses and sensors corresponding to 8K.


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  • Rafael Terán

    So… horizontal axis are years, vertical axis are? houndred units maybe!?!?

    • bamse

      Vertical axis is 100 million Yen, which converts to about million USD.

      • Rafael Terán


  • Delmar Mineard Jr

    It may be a limited market but it moves equipment. They are looking at the future.

    • I think they are just looking to diversify, it doesn’t mean they will stop making cameras.

      • Mehdi R

        They won’t, They will even develop high-end cameras more aggressively as I remember from one of interviews.

      • But they may end diverting development resources away from still cameras to 8K.

        • Michael Turner

          I think the same processors that need to be made smaller and cooler for high res photos are the same that they would need to produce 8K. You are correct that they will be fussing with video codecs instead of better negative files. I could be wrong.

      • Davidvictormeldrew Idontbeliev

        True but they had chances to diversify in the past an not taken the chance,like developing a serious mirrorless line, A 1″ inch range of compacts – to build and improve market presence, not acquiring Nik Software nor aptina sensor when they had their chance.

        • Andrew

          Nikon has been investing in the development of Mirrorless (technology) but we would not recognize it until they release a serious high-end mirrorless camera. So they are not missing their chances, sometimes we just need to exercise a bit of patience. In addition, their developing high precision lenses with resolving power of 46 MP or higher will be quite significant.

          • Davidvictormeldrew Idontbeliev

            True but at the time Nikon needs to recognise their past mistakes as they missed some golden opportunities. At time of Nikon 1 release they should have done 1) the serious 1″ mirror compact and bridge line (RX100, RX10), Nikon 1 2) being a compact and travel mirrorless range and 3) start of Nikon M Aps / FF like what Canon introduced and evolved this range (1-3).

            As an example I was in the market of 2-3 of the DL’s being the standard and the bridge but unforunately as Nikon cancelled I had to go with Sony Rx100 and Pany’s ZF1000 – Nikon missed a sale of $2k

            • Andrew

              I hear you, but I think that Nikon has been working on their mirrorless technology with great effort and apparently all of the pieces are taking quite a bit of time to perfect. The Nikon 1 J5 1-inch mirrorless camera has some amazing specs, but apparently scaling it to a full-frame mirrorless camera needs to be done right.

              Apparently, part of the pieces Nikon has been working on for their full frame mirrorless camera is their newly developed AF-P lenses which provide ultra fast and silent autofocus. This seems to match the performance parameters of mirrorless cameras. With Nikon’s newly developed stepper motor, these lenses are focusing nearly instantly. In addition, Nikon’s new lenses are extremely sharp.

              So while other companies might rush or feel the urgency to make a big splash with mirrorless cameras, Nikon’s primary focus is to be certain that they build the right technology platform for this important new segment in the photographic market.

        • Eamon Hickey

          Making a different kind of consumer camera doesn’t count as diversification in the context of Nikon’s broad business planning.

          Diversification, in that context, means entirely different markets such as medical optics, metrology, industrial inspection, automotive optics, etc. etc.

    • Davidvictormeldrew Idontbeliev

      Good point, won’t they go with a hefty weight competitor like Sony, Canon and other manufacturer’s that have more string to their bows ?,e.,g Sony for all its diversity, e.g., Camcorder, Cameras, TV’s, Consoles, Audio, etc

    • Robert Falconer

      Sorry, but 8K is a white elephant. Great for post houses looking for latitude while doing VFX, but nearly useless for regular consumer applications.

      • Thom Hogan

        Yes, but you have to remember the 2020 Tokyo Olympics. Any camera company not talking about 8K video today is basically a non-starter in Japan. It’s an NHK-driven thing.

        • Robert Falconer

          Yes, and therein lies part of the problem we have right now: companies competing with each other based on numbers, numbers that don’t matter to the average consumer at this point. As you’ve often said, they really need to also focus on solving customer problems: connectivity, one-touch shareability of images, etc. I think if they could combine more seamless integrated tech with aesthetically attractive retro design — in a more cohesive and useful way — they’d be onto something.

          • Thom Hogan

            It’s trickier than that.

            Companies have to be thinking ahead of the customer. To that end, you look at emerging technologies and you try to build products that will use those usefully when they’re ready for market. 8K is one of those things that we know will happen. Yet at the moment most customers think that 4K is pretty gee-whiz, and some even still wonder if they need that.

            The problem is “use.” This is where Apple has been so good for so long: they solve user problems with new technologies. Often problems the user didn’t know they had. The still camera makers aren’t solving user problems for the most part. “Digital” solved a user problem (instantaneous feedback that closed the setting loop), and that’s one reason why it took off and rekindled the still camera market. Since then, cameras have stopped solving user problems and smartphones have. There’s no surprise that this flipped the graph from growth to contraction.

        • Andrew

          In 2009, Regal Entertainment Group agreed to install Sony 4K, 3D SXRD Projection Systems across its entire 1,500 movie theater chain. So I guess 8K will first go to movie theaters at a cost of maybe around $250,000 a piece but there is always volume pricing 😉

          The current Sony 4K high-end SXRD Movie Projector units sell for $60,000 while consumer models go for $15,000. I can’t wait to see 8K Projectors showing 3D movies at 4K resolution. It will make going to an IMAX Theater to watch the AVATAR movie worth it all over again 😉

          • Thom Hogan

            To my knowledge, Hollywood hasn’t yet formed a real standard around 8K yet. The current push is 4K UHD.

            NHK in Japan is the driver of television technologies in Tokyo, and they’ve had early 8K testing going for some time.

            The handwriting is on the wall (literally). Streaming is the future of Hollywood. So, the real question is what gear are you going to have in your home. If NHK/Japan have their way, it’ll be 8K TVs.

            • Robert Falconer

              While RED and Panny already have 8K cameras, there are currently no systems in place to display 8K on TV or in cinemas in the U.S. There’s a LOT of end-to-end — production, post, distribution, etc — retooling that would be required (to say nothing of altering makeup/prosthetic techniques, etc.), and I’m not convinced that Hollywood sees any benefit. 4K already produces so much clarity that it actually removes that slightly “untouchable” quality that helps create the cinematic suspension of disbelief.

            • Thom Hogan

              I would tend to agree. But 8K, like 45.4mp versus 24mp is all about “more sampling.” More sampling has lots of side benefits, including cropping possibilities.

  • We should not expect a D750 successor with less than 33 MP. Bad thing…

    • HD10

      At 16:9? An 8K dSLR or mirrorless camera will need a sensor that is significantly higher than 33mp to be able to output an 8k 16:9 video.

    • Andrew

      No way Nikon would do that and go beyond 28 MP on the D760. A lot of wedding and event photographers are dependent on high ISO and the D750 is that camera. An affordable mass market full-frame DSLR camera.

      • Alexander Gray

        Sounds a lot like what people said about the d800 being a mistake because of all those pixels. Low light high ISO didn’t suffer there. It got a little better.

  • Lladnar

    True innovation. Digital cameras than can develop products.

  • Allan

    What is the date of the interview?

  • RMJ

    Not sure if translation is correct. I think its more about number of cameras they are selling (see the graph). 8k (by 100) would be reasonable amount of dslr sold in one year.

    • Mike

      The vertical axis is sales (I’m not sure if it is net or gross).

  • Charles

    Looking to the future.

  • hp

    Sounds like bad translation to me.

  • Espen4u

    A d850m in the works perhaps?

  • Aldo

    Healthcare… maybe the’ll ‘pass’ an 8k camera sooner.

    • Allan

      If it doesn’t pass, they could retrieve it with a Nikon ‘scope.

  • Wanna be a leader in 8k? Nikon will need to fully integrate a global shutter and mitigate noise, and: address temporal aliasing. No easy task. Ideally, Nikon would embass a hybrid solution. Rolling shutter isn’t always a terrible thing. It does yield a more film like transition in many scenarios. The optimal solution is having a shutter that can adapt to the various subject and style possibilities. We’re also going to need a RAW cinematic codec. All of this, a very tall order …

    • ITN

      My guess he is talking about 8K displays as a platform for displaying stills not necessarily video. Of course there may be video as well but Nikon is probably more interested in stills.

      • Lost Traveler Nick

        I agree. While I’m sure they’re planning more video features when they mention 8k it doesn’t mean 8k video. Just like the 850 time lapse

      • Thom Hogan

        As I noted above, if you’re a camera company in Japan and not talking about 8K before the 2020 Olympics in Tokyo, you’re perceived to be “out of the running.”

        Note that a D6 would come prior to those Olympics. Most certainly Nikon has to do something to cross the still/video line with that camera, though that is fraught with peril.

        As for shutter,, those are engineering issues. That’s something that Nikon is good at, at least once they’ve defined what the exact issue is.

  • NikonFanboy

    Super news that means from year 2018 onwards all dslrs could be capable of 8k videos…

  • MB

    … I hope they will not cut a finger or two while cutting down on their hands …
    On the other hand ophthalmic 8K digital camera will be a break thru and success in healthcare market …

  • CaMeRa QuEsT

    Isn’t Nikon already the leader in ophthalmology equipment? All the machines I’ve been put on to get my glasses’ prescriptions since the late ’80s have been Nikons’, and I’ve done it in 3 different continents through all the ensuing decades…

    • Thom Hogan

      Different kind of equipment, and it isn’t often replaced.

      • Andrew

        Surely there must be a growth market in China and India with their growing middle class population. And with over a billion smartphones sold every year and lower cost of 4K televisions, our knowledge economy is increasing literacy, income, and the need for glasses. And thus a visit to their ophthalmologist. So maybe Nikon is on to something here 😉

        • Thom Hogan

          There is, but there are alternatives that are less costly than what Nikon is doing. EyeQue is an interesting one, and once again that’s a smartphone-based product. Highly portable, so useful in remote locations without infrastructure.

  • BayouBill

    “Digital cameras are developing a product that supports high-definition “8K”, a strategy to differentiate them from smartphones.”

    Smartphone users don’t care at all about 8K, or even 4K. All they care about is being able to take a decent photograph and immediately share it with their friends on social media. If 8K is what Nikon is betting on to counteract smartphones for its future, its future is bleak.

    • Bob Thane

      A DSLR is never going to be better at being a cellphone than a cellphone is though. If you shrink a DSLR down to a 3×6 thin screen and give it a bunch of apps, it’s a phone.

      Now, I agree that Nikon should improve or replace Snapbridge to make sharing more convenient from a DSLR to give phones less of an advantage over cameras. But the advantage DSLRs have is image quality, and so it makes sense to maintain that lead and push it to show just how much better DSLRs are.

      • Davidvictormeldrew Idontbeliev

        Pretty difficult to maintain lead for all main 3 Sony, Nikon, Canon in a declining camera market.

        • Bob Thane

          The camera market’s declining because it hit a bubble – around the mid 2000’s there was a golden age where people wanted better photos since they now had faster internet and sites to share on, and phones totally sucked. Most of the big market back then was in compacts, but DSLRs saw a bump too.

          Now that cellphones are pretty good, the compact market’s died off and we’re seeing the market go back to where it’s mostly pros and enthusiasts buying cameras.

          • Davidvictormeldrew Idontbeliev

            True on that, Nikon’s range in Coolpix needs triming down to a few models and DSLR starting from D5xx series upwards but with less uptake of cameras at lower end then it may lead to higher rrp on cameras and lenses that Nikon makes to a) make a profit on each sale and to recoup R&D costs, etc.

      • jagigen

        Nikon should move to a standard communications protocol and open up its sdk and let the market develop and sell the best apps they can. That way Nikon can get out of their dreaded app failures and concentrate on cameras.

        • PhilK

          This could be interesting, but I have never known Nikon to do such a thing. Oftentimes to their detriment.

          They are a conservative company that prefers to “go it alone” to adopting industry standards that may increase their sales but also increase the possibility they lose differentiation with competitors.

          But since they are already losing the popularity contest, perhaps it’s time to change that attitude.

    • Max

      Yes exactly,so? Do you propose that digital cameras should aim to do what smartphones do?
      They said the aim is to differentiate,didn’t they?

      • BayouBill

        If you want to survive, you don’t want to “differentiate” in your mid-line products from the mass market that is out there. Let’s hope that Nikon’s forthcoming mirrorless cameras have the ability to communicate like smartphones do.

    • Steve

      Yup exactly. Everytime I read this it reaffirms to me nikon do not understand this at all.

    • PhilK

      I agree.

      Touting 8K is just a lazy, simplistic marketing buzzword.

      And while marketing buzzwords are often useful in superficial trend-driven consumer product markets, Nikon as a sensor purchaser will likely never again be significantly ahead of the curve on sensor resolution compared to competitors. (Because they must depend on an OEM sensor fabricator developing process technology to produce each higher-density sensor generation, but they will use that same technology to produce sensors for other competitors – including their own products – as well.)

      Apparently Nikon has some sort of agreement with Sony to trade “first product rights” on each higher-density sensor generation (Nikon gets to introduce the first product to use a new generation tech this round, then next round Sony markets the first product to use that generation) but this will become a very tiring dance for the company pretty soon, as they are locked into a ‘death grip’ with an increasingly-threatening direct competitor which they also rely upon for the most critical single component in their flagship cameras.

      And it also misses the general point, as you mention: ultimate image quality is not really what holds Nikon back in the photographic industry – it is things like lifestyle adoption, fashionability, ease-of-use and workflow that is holding them back more than anything.

      • Thom Hogan

        When was Nikon ever ahead on sensor resolution? That’s never been the focus of their sensor groups. Quality has been. Still is, as far as I can see. Arguably, they’ve had the best APS-C sensors for quite some time; everyone else is still trying to catch them.

        This whole design/fab thing really needs to be put to a rest. Sony Semiconductor is now the fab for almost every camera image sensor other than Canon. Yet virtually every camera company is currently making their own design changes/improvements/extensions to some now well-established base sensor technologies. They all have sensor design groups.

        The tricky part is that Canon and Nikon are uniquely situated, as they understand (and often make) the equipment on which sensors are made. Some future sensor tech–Nikon’s mirror-based RGB design comes to mind–requires changes to the machines making the sensors. And that’s a card that Nikon has played over and over again in the digital camera era, thus the strange Sony/Nikon partnership.

        Your final paragraph is correct. If cameras were solely about image quality, Nikon would be a clear winner. Smartphones proved that ease-of-use and workflow trump everything else, particularly in the consumer market. But even in the pro market I’d say this would be true (if only we really got good workflow from someone).

        • Allan

          Thanks Thom.

        • Andrew


        • PhilK

          The D800 was clearly groundbreaking in terms of resolution for 24x36mm DSLRs.

          Seems to me that Nikon has some kind of agreement with Sony to trade “first product rights” on new-process-technology-enabled sensors, so Sony was first with 24MP APS-C sensor on the A77 (Nikon 24MP D3200 came >1 year later, D7100 came 1.5 yrs later), Nikon had a exclusivity window on the 36MP Sony sensor for the D800, then Sony got an exclusivity window on the 42MP sensor in the A99 II, and then the A9 sensor. (Some aspects of the latter sensor may appear in the D850, seems to me)

          • Thom Hogan

            Don’t think it works that way. And if it did, that would imply that Sony Imaging is a partner in such an agreement, which seems incorrect on the face of it.

            Clearly Nikon has brought to Sony Semiconductor sensor technologies and capabilities over the years. Quite a few, actually. If there’s a trade, it’s in letting Nikon use those first. The D800 sensor, for instance, still has a full well capacity that seems out of spec to Exmor sensor technology. Never been explained.

            Note that Sony Imaging now seems to be doing the same thing with Sony Semiconductor that Nikon has been doing: taking base technologies and throwing additional tech into the mix.

            • El Aura

              You mean D810 (in regard to FWC)?

    • Antonio

      Aren’t you assuming “Nikon is betting on to counteract smartphones” in a baseless way deducting it from a Google translation that doesn’t “say” so in explicit terms?

      Better read the translation Nakayamahanzaemon just posted.

  • Steve

    Newsflash Nikon…people that shoot smartphones are already happy with IQ. Dslrs with even better IQ ain’t gonna do jack. Differentiate all day if you want…reality is, how do you convince someone with a phone snapping away to carry your big heavy dslrs or even mirrorless. They dont care, and nikon almost doesnt get this. Time for a rethink.

    • Davidvictormeldrew Idontbeliev

      Agree with your findings…

    • 8k gives me a lot of room to do what I want in post, even if my final output is only 1080p.
      It’s not as useless as people think – the only concern I have is storage but storage is cheap so that’s a cop out concern.

    • D700s

      So you are saying with absolute confidence that Nikon is trying to convince the average Joe to put down their smartphone and pick up a DSLR? Their whole strategy for the future is to sell to the smartphone user. Because of this strategy, that you figured out via a translated article on Google and your knowledge of camera manufacturing, marketing, and complete knowledge of what everyone wants (based on maybe 100 NR readers and 5 or 6 friends) that they should rethink the whole concept of continuing with DSLR’s. Sir, I’m amazed. My only thought is why hasn’t Nikon hired you to turn their failing business around. Because without you, they may not make it another year.

      • Steve

        No not one article. Nikon keep saying this in many of their strategy things posted here, in the English language also – that cannot be misinterpreted. Eh my opinion is also held by Thom Hogan who explains that nikon have little clue about how to differentiate themselves. Read what it says. They think that having DSLRS or mirrorless with “even better IQ” it will convince people to buy them and carry them about as well as phones. The people that care about that, already do that.

    • Antonio

      Aren’t you confounding the meaning of “differentiation” with “competition”?

      Even if we go back to the days before digital do you find any given moment when the number of photos shot with reflex cameras amounted for more than…(lets be generous)…10%…probably 5%…1%?

      Why should Nikon now, in the days of social media and “zillions” of photos taken daily, intend to convince smartphone users to trade their devices to get “big heavy dslrs or even mirrorless”?

      Being the smartphone manufacturing a very competitive and rather crowded industry it seems you see no future for Nikon unless they get your assistance and disclosure of the secret path to survival…otherwise “time to rethink” may risks to be spent for nothing.

    • EarlFargis

      Do you own a smartphone? Do you enjoy taking pictures with a DSLR? Maybe some Millennials will want to grow in the hobby/profession too.

    • Andrew

      How often have I heard this statement that people are happy with the image quality (IQ) of their smartphones? Sure if you are taking pictures or videos in broad daylight your smartphone will do an amazing job. But as the lighting gets dimmer, that ISO 1250 limit you get on your iPhone 7 smartphone is no match for the ISO 12,800 you get from the $650 Nikon D3400 DSLR camera.

      So if you think people love the grainy pictures with poor colors their smartphones give them in low light situations, then your survey audience needs to be expanded from one (yourself) by a factor of 1,000. But then again, the camera in the smartphone is free. Everyone is happy with free 😉

      • Steve

        Since you missed my point i’ll reiterate.


        This what 95% of the human beings on this world go for. Thus they carry their phones and don’t mind about the crap IQ in low light. Telling them if they carry a big bulky camera ore even a slim camera that they will get better IQ in low light ain’t gonna swing them – see above. They aren’t some pixel peeping morons that are present on dpreview. They do not care one iota.

    • PhilK


      Look what happened to the audio industry: for the most part, mainstream audio products have become reproducers of lousy formats like MP3 which are substantially worse than what we had in the 1980s in the audio quality department. But the convenience factor is 100x better and that’s what people want today.

      And this is the area that Nikon is weakest.

      They still don’t seem to get it.

      Pushing the “8K” buzzword might get them a tiny bit of attention as the television industry starts shifting from 4k to 8k, but it isn’t going to do much to get more Nikons into the hands of more mainstream customers if they continue to be perennially behind the competition when it comes to ease-of-use, lifestyle integration, cross-compatibility with other electronic products, etc.

      • Steve

        Yup, I’m not audiophile but prove this point nicely; I listen to mp3s as low as 192kbps and i’m satisfied. Same as people with the phones. You ain’t gettin’ them Nikon, they could care less.

        • Davidvictormeldrew Idontbeliev

          True a 4K telly and convience of dial up / subscribed services like Amazon prime, Netflix where I can pick to see any 1080p (which still produces an excellent image / content on TV) or 4k is all that I want now

  • br0xibear

    I don’t think it’s a good idea to read too much into a Google Translation of a Japanese web article. It’s open to more than one interpretation…I know, it’s not going to stop you, lol.

  • tjholowaychuk

    The earlier cameras look great, why are they all so boring and bland now? For the pro serious who cares, but for the prosumer..

  • animalsbybarry

    A camera that does 8k should also allow extraction of individual frames
    Effectively a high resolution camera with fast frame rate
    Probably mirrorless

  • wallybrooks

    8K there is an article on Lens Rentals Blog about how many current high end lenses that work for photography on the D810 wont resolve well at 8K. Lenses for video which uses a smaller portion of the sensor do much worse.

  • eric

    Only 8K….why not 64K…seems like small potatoes

  • jonebize

    Just focus on an F3, guys

  • Issy Nomura

    I am Japanese and Japanese language is quite difficult to translate to English.

    Nikon says they will develop high performance lens and sensor corresponding to 8K large monitor television which electric companies are rushing to develop.

    So that they do not say they will develop 8k camera. I think all Nikon camera in future will have sensor more than 33MP of 8K.

    • pipeort

      Featured comment now!!!

    • Allan


    • D700s

      Thank you for the translation.

    • pipeort


    • Issy Nomura

      You are welcome.

      8K will be popular in 2020 when Olympics will be held in Tokyo.

      Of course 8K movie function will be important for DSLR then.

      Nikon is conservative company and sometime their decision seems late but they are proceeding innovative development as D5, D500 and maybe D850.

      They will reform organization and decision making process for future product as mirrorless camera.

      Nikon 1 was very innovative mirrorless camera when I bought V1 and J1 8 years ago. I believe they will surprise us as D850 and many people will return to Nikon from other makers.

      • Davidvictormeldrew Idontbeliev

        Don’t think we see any switchers moving back due to prohibited costs and losing quite a bit in trading back to another system where it is possibly that their current maker,eg., Canon, Sony to bring something out that will leapfrog say a D500, D850

        • Issy Nomura

          You may be right. The result will be shown next year.

      • Andrew

        Agree with you. The D850 having a silent shutter is quite a surprise. A lot of professionals are not happy with Canon whether in Dynamic Range or limiting professionals to a single card slot on their expensive new $2,000 camera which also did not come with 4K Video – I will not mention the name 😉

        Nikon surprised me with the D7500 having so much of the internals of the D500 DX flagship camera. I just wish that Nikon will now give us a camera the size of the D7500 with every imaginable feature because of its lighter and smaller size; features such as illuminated buttons and wider focus area. They can even call it the D7500s for superb 😉

        The D850 is going to be a reference camera in the photographic industry. A nice Nikon 100th Anniversary camera.

        • Issy Nomura

          Becoming old I tried to switch my second camera lens system to mirrorless. I bought 11 mirrorless cameras and many lenses of 4 makers in 5 years. But I could not find better system than Nikon 1 which is sometime as good as D4, of course low light performance is not good because of the sensor size though.

          Now I check mirrorless cameras recently introduced which is high performance as Nikon DSLR but I found Nikon has good quality and performance not described by numerical test result, specially actual response to shoot taking out from camera bag. Moreover I like Nikon because I can shoot pleasantly.

          I think these performance and quality is based on sincere and much proud of Nikon guys who like photography.

          So now I am waiting patiently their next mirrorless system.

          • PhilK

            I agree that there are a few “intangibles” like ergonomics where Nikon is superior to many other products.

            But I’m afraid this alone will not be enough to keep the company successful over the long term.

            • Issy Nomura

              Good technology does not always bring good sakes. Marketing and Sales strategy is important. Business is difficult.

  • valentin ursache

    What they werw doing untill now? Playing angrybirds?…

  • Yoms

    Given the fact that the D850 is 9 frames for second and a high-MP camera, can we really expect both D610 and D750 to be replaced? Somehow, not replacing both of them would indeed be in accordance with narrowing the DSLR range of products.

    • Davidvictormeldrew Idontbeliev

      Probably expect the D6xxx and Dxxx lines to merge together

      • Yoms

        Yup that’s what I thought also: 1 camera to replace both the D610 and D750. With the D810 being such a versatile camera (hopefully, they’ve managed to improve or maintain DR as in D810), I don’t see a place for a direct D750 replacement.
        Kuddos to Nikon that managed to combine a 5D5 and 5DS in one camera.

        • Davidvictormeldrew Idontbeliev

          agree with that they should run the D810 as part of the line until they run / cannot source the core parts, e.g., sensor, etc. Even in 2017 it is a superb camera and a good one to have in the $/
          £2000 – $ / £2500 price range.

  • PhilK

    It would be really nice if we could get a good translation of this interview, as the one printed above really seems to mangle it, I’m afraid.

    • Nakayamahanzaemon

      Wait. I’m preparing it. Hopefully you can get it a few hours later.

      • PhilK

        Thanks very much. 🙂

  • TinusVerdino

    They should focus on actually launching new products instead of just announcing them 😛

  • Michiel953

    Another confusing and potentially misleading Google translation.

  • jordan griffin

    The earlier cameras look great, why are they all so boring and bland now? For the pro serious who cares, but for the prosumer..

    • Michiel953

      It’s called evolution; improvement upon improvement results in things looking similar. Not that eighties slrs (for example) looked so spectacularly different from each other.

    • paige4o4

      IMHO, smartphones (I guess jot a rare opinion). The app market shows how much is truly possible when it comes to photography and video. In comparison, DSLRs feel extremely limited in their capabilities.

      Also, smartphone UI is soooo much better than the menus on cameras, and now we can see how clunky they are.

  • Nakayamahanzaemon

    OK, FWIW, here is a translation which I hope relieves you from scratching your head wondering Google translation:

    Nikon is going to shift its focus to health care business as a new fast-growing field, Kazuo Ushida, Nikon’s President, said in an interview with Asahi Shimbun newspaper. Nikon, a major camera maker, celebrated the 100th anniversary in July. While the core digital camera sales decreased due to a smartphone, Nikon started to change its course by tying up with a Google-related company in camera business for an ophthalmologist. The strategy for digital camera business is to further the development of products for high-resolution 8K to differentiate from a smartphone.

    Mr. Ushida said the next 100 years may be in danger without structural reforms, and listed health care business as a new fast-growing field.

    While Canon, the same major camera maker, went ahead with an acquisition of Toshiba’s medical equipment subsidiary, Nikon is going to differentiate with camera business for an ophthalmologist and (with) contract manufacturing of cells for regenerative medicine by virtue of long-history technology of microscope.

    Nikon forged a partnership with Google-related Verily Life Sciences in camera business for an ophthalmologist late last year. It’s going to promote a joint development of services that artificial intelligence analyzes retinal image for early detection of diseases.

    Nikon will differentiate a digital camera from a smartphone by “absolutely improving image quality” (by Mr. Ushida) and narrowing down a lineup with high-end cameras focused. It also plans to produce a high-resolution camera which fits a large-screen 8K TV that electronics makers develop rapidly. High-performance lenses and sensors for 8K are on the way for development.

    • Nakayamahanzaemon

      BTW, in another part of this article, Ushida-san reemphasized a plan to release a new mirrorless camera “in the future”.

    • Allan


    • MB

      Thanks for the clarification …

      So Mr. Kazuo Ushida didn’t say anything new really and continues the same story for couple of years now, basically twisting the facts, repeating medical business mantra because everybody else does so and giving false promises and erroneous prediction based on thin air …

      There is no excuse not to realize a couple of years ago the fact that smartphones will affect camera sales and act accordingly as for example management at Canon did, babbling about it now is just not good enough.

      And the thing is smartphones are not the only or even the main reason for Nikon digital camera sales rapid decline. Nikon is losing the share in (an already shrinking) market so sales are declining much faster than they should. The reason for that is poor management incapable of delivering enough competitive products instead of too late to market and already failed Key Mission line that should be “addressing the smart-device user demographic because there is no reason to simply accept that the market is shrinking” as he said in 2015th year report. So now after a failure to deliver anything interesting to that demographic Nikon does not want to play anymore and wants to differentiate … and will develop … say … 8K sensor … that will show them … hm … Someone should inform him that Nikon does not make sensors and that NHK already contracted Forza Silicon for that …

      Nikon entered medical business in 2007th, but made some serious and desperate investments (couple of years of corporate income worth) only lately. Nikon sales in medical business are yet to reach 3% of total sales and are still losing money, and will not return the investments made in decades even according to Nikon own forecasts … except for wishful speeches there is no tangible indication that Nikon, with very little experience, will actually succeed in this market …

      So what Mr. Kazuo Ushida should really say is that he has done enough and he is stepping down because he has no clue on what to do or say next … I mean who will believe him next year when he repeats this same story about sudden and unprovoked impact of bad smartphones again …

  • pipeort

    And the conclusion is??

  • harvey

    so, the new D850 will do 45mp and a colonoscopy?

    • Allan

      That’s why you need an ISO of a gazillion.

    • Antonio

      Looking at the Nikon diversification policy and your post, shall we conclude that when you go to see the ophthalmologist he uses to perform a colonoscopy on you?

    • C-M

      They will use a KeyMission 360 for that

  • nwcs

    Just shot 275 pictures of the eclipse from beginning to end with my D5300. Love it… 🙂 If you ever get a chance to experience totality, it is amazing…

    • Allan


      • nwcs

        It was my first total eclipse. Totality was thrilling. I was pressing the shutter while staring up. Loved every second.

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