Nikon Coolpix A camera approaching end of life

Nikon Coolpix A Sony RX1 Fuji X-Pro1 size comparison 2
Nikon Coolpix A Sony RX1 Fuji X-Pro1 size comparison
I received information that the Nikon Coolpix A compact camera (see review) is no longer available to distributers in Germany and will no longer be manufactured. There is a good chance that Nikon may introduce a new model at Photokina if they plan to continue this product line. The Coolpix still sells for the introductory price of $1,096.95, while refurbished models can be found for $769.95 which is still more expensive then its main competitor, the Ricoh GR.

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  • Espen4u

    Yes, Nikon needs to adress some shortcomings on the cpA. So bring on the A-ten, and I’ll consider it.

    • One More Thought

      I think the general consensus is that this camera’s main shortcoming was the price.

      It seems to be a good camera capable of very fine images.

      But for what it is the price is way too high, especially given the competition.

      There is almost no way to justify this camera in terms of cost.

      • iamlucky13

        Yeah…$300 more than the Sony RX100M III, but with a fixed lens.

        The Coolpix A appears to solidly beat the RX100M III in terms of noise, and probably sharpness, but the Sony does pretty respectably and provides a lot more flexibility in a slightly smaller package.

        A couple years earlier to market and the Coolpix A would have stood alone, but if the quest is for the convenience of a compact camera, the Coolpix A has too many competitors that are more compelling.

        Then again, the G1X is even bulkier.

        • One More Thought

          It’s also a few hundred more than the Sony A6000…you could add a nice prime lens to it and have a better camera…far better AF, flexibility of interchangeable lens, etc.

          There’s also the Panasonic GM1 for a few hundred less with a very capable and small kit lens.

          Of course at the price of the coolpix A you can start thinking about a D7100, Canon 70D, etc, if you don’t mind the extra size.

          And then there’s always the most direct competitor, the Ricoh GR, which people love and which is again a few hundred less.

          The point is that at this price point the unit is not that competitive.

          • Nikonnut

            The whole point of this camera is that it is pocket-able thus the price. There isn’t any pocket-able DX camera in existence besides this. An interchangeable lens camera with DX sensor will have a very large and protruding lens.

        • Thom Hogan

          The Coolpix A is far better than an RX100III in image quality, especially as you move up the ISO ladder, at least in my initial testing of the new RX.

          But the question is once again very, very simple: how much more money would you pay for a benefit coupled with a liability? That’s the problem with mirrorless, the problem with large sensor compacts, and more. Put another way, the DSLRs are dirt cheap. So we’re paying a premium to get smaller, lighter, and often less performance. You have to really need the benefits to justify the price. And at its original price, the Coolpix A was just so far out of whack that few could make that justification. Even the GR price is a tough sell.

          As I’ve been pointing out, you really need pretty much anything you produce to be in the US$500-1000 range to sell volume, and preferably towards the lower end of that and without penalty.

          The ironic thing is that if Nikon had made a compact 18mm f/2.8 lens for DX, they would have sold far more of them than they did Coolpix A’s.

          • David Peterson

            ^THIS!! We need more pancake lenses, from Nikon or any 3rd party manufacturer. I don’t care. Even a 30mm f/2.8 pancake would be fantastic!

            Otherwise might as well go with a GM1 or GX7 with any of their many pancake choices, or a Sony A6000 (or even A7) with one of their pancake options.

            I had a Panasonic GX1 with a pancake Panasonic 14mm f/2.5 which was a very cheap and fantastic combo, am so very sad I lost it 🙁

          • MyrddinWilt

            A compact 18 f/2.8 for DX on F-mount would be a lot more expensive than for a mirrorless. It would have to be a retro focus design to avoid the mirror sweep issue.

            $1000 for a fixed prime lens mirrorless is ridiculous because a short focus prime lens should be cheap to make. Its only 7 elements in 5 groups which means that they are only needing to correct for chromatic aberration on the first and last group. and its a pretty small aperture – only 6mm so the lenses need not be very large either.

            I don’t think a DSLR could have filled the same niche. But take the J3 and put a 10mm f/2.0 pancake on it and give it the same fixed length optical viewfinder and you have this camera exactly.

            • Thom Hogan

              On the other hand, a 14mm f/2.8 lens for m4/3 would have to be BETTER (designed to a higher MTF).

              But as someone who headed up product development many times in Silicon Valley, I hate this kind of argument. Built into it is the “if we do things the way we’ve been doing them then we get (too expensive, too big, too complicated, too whatever).” Sorry, think different. Don’t do it the expected (and easy) way.

              That said, there’s no evidence that an 18mm f/2.8 DX lens would cost US$1000. Moreover, there’s not even evidence that it wouldn’t sell ;~).

            • HF

              Fujis 14mm/2.8 is around 950 Euros here, the 23/1.4, too. The Sony 35/2.8 is 700 Euros. But Nikon’s plastic primes (albeit often delivering very good performance) should be far cheaper than that.

      • Espen4u

        The price is right …if they’d included features that matched it; like faster optics, d7100 sensor, on sensor PDAF, real manual focus, etc. I do like that it look’s like a cheap p&s and that it takes serious photos though. Like it or not but it’s a niche product like the DF and the 58 that have gotten Nikons new higher margins added as a “feature” (one could only speculate how wise that strategy is).

      • Nikonnut

        The whole point of this camera is that it is pocket-able thus the price.
        There isn’t any pocket-able DX camera in existence besides this. An
        interchangeable lens camera with DX sensor will have a very large and
        protruding lens.

        • nwcs

          I personally think the fuji x100s is pocketable. And it is APS.

          • Nikonnut


            its a pretty huge difference to me

            • nwcs

              It’s larger but that doesn’t mean it’s unpocketable

          • moshpittman

            you must have BIG pockets!!
            I have an X100s and don’t really have any pockets it will fit into… the Ricoh GR though is a great fit into my jeans pocket.

            • nwcs

              It fits fine in my coat pockets. I would never carry a camera, any camera, in my jeans pocket. So maybe people need to be clearer about which pockets they mean?

            • Nikonnut

              Indeed, I do get your point. The Coolpix A could easily fit into a regular sized jeans(not skinny or slim) pocket its only slightly larger than the Canon S120 or the Nikon P340 but those are 1.7/1 sensors.

              People dont wear coats all year around or in South east asia where im from.

              It is about the same size as a smartphone with a wrap around case.

              But i do think this is the point of this camera and there is a market for it, niche as it is.

        • moshpittman

          you are totally forgetting the Ricoh GR!
          I am usually a Nikon guy, my main cameras are 2 x D3s’s so I really did want to get the Coolpix A but the price was way too high, around AU$1300 here in Australia…
          I waited and waited for the price to drop but that never happened so I bought the very similarly spec Ricoh GR for AU$680 on special and it is a great little pocketable (the reason I bought it!!) camera.
          Great value at nearly HALF the price of the Nikon!!

          • Nikonnut

            How’s the focus speed in low light? say a restaurant/club/bar?

      • MyrddinWilt

        When a much more capable Nikon 1 was selling for less, the Coolpix A was not a good deal.

        The DX sensor does not offer any advantage over CX on a mirrorless format. There is no mirror sweep to avoid. The Coolpix A has a slightly larger lens than the equivalent Nikon 1, 18mm f/2.8 will collect more light than 10mm f/2.8. But thats only one stop and you are stuck with the same lens all the time.

  • Wayne

    I purchased the A and love the thing. If the upgrade were to include implementation of vibration control and a tilt screen, I would buy another.

  • openheim

    Shows how the coolpix is an ugly piece of camera.

  • i am a guest :-)

    which lens and cam is the lens with the red ring?

    • Eric Calabros

      Sony RX1 – fixed Zeiss 35mm f/2

    • Sony RX1

  • Eric Calabros

    18mm is too wide for most of us Nikon, understand it please

    • Robert

      I agree. For a general purpose lens on APS-C 23mm works best IMO. For FF it is then of course 35mm. Whether or not you feel the need for alternative focal lenghts is another topic (I do most of the time, which is why an ILC is my preferred choice).

    • broxibear

      But remember the sensor size which means it’s 28mm equivalent in FX/35mm.

      • broxibear

        Unless you mean 28mm is too wide, in which case fair enough.

    • Global

      How so? Most of us put a camera like this in our pocket for traveling — not for portraits, so 85mm equiv is out. And 28mm equiv can handle street photography as well as 35mm or 50mm, but the difference is that you can also get “the whole building” with 28, or the whole landscape (when traveling). You can still get close portraits, as well, when eating a lunch together. I’d rather have a little too wide than a little too tele.

      • Global

        Maybe there should just be an 85mm option along side it?

        This is why I don’t understand fixed lens cameras. And why I don’t understand why they can’t just make a camera like this with a set of 3 interchangeable small lenses. They don’t have commit to a system. Just have 3 interchangable lenses. Maybe a 20mm, a 35mm and an 85mm. That’s all.

        • peteee363

          one of the beauties of not being able to change lenses, is never any dust. unlike my dslr’s, I never need to clean dust of my “a”, only use it. perhaps offering a few models with different primes. but in my old 35mm fa days, the 28 3.5 was my most used lens, so this does not seem bad to me. I got mine for a real deal used on ebay, but I don’t use it as much as I thought I would either.

          • hje

            I also love my “A”. Unfortunately removing dust is an issue at some point. Wasn’t that easy with mine.

            • Rami G.

              I sent mine to a warranty repair…

        • Rob

          Or the choice of two telephoto adapter lenses?

      • Eric Calabros

        my smartphone has a 28 equiv lens, so I know what unnecessary things it covers, and how unfitted is fot portraites

        • vFunct

          Why don’t you get a portrait camera ?

    • mikeswitz

      And “speaking for most of us Nikon”,…….

    • CRB

      Im still waiting for the 24mm Dx….forever…Nikon deos not listen

    • Thom Hogan

      There are two schools of thought. One is the purist legacy school, which would always want 35mm or 50mm. The other is the modernist school, which realizes that a different perspective provides images that look different than the purists, and thus wants 24mm or 28mm.

      No matter which you produce, you can’t win this game: you’ll lose half the potential market just by your fixed lens choice. Which is why the RX100III is the right decision on Sony’s part, by the way.

      But you have two ways to deal with this: make two models (which would argue 24mm and 35mm or 28mm and 50mm to keep them far enough apart); or use a sliding lens system to give you both in the same package (sort of Leica’s triplet lens idea). Sigma tried the first, but the second is a better choice due to inventory issues. Of course, once you have sliding lenses, why not just do a zoom, and we’re back to Sony.

      • ptch

        28mm (35mm) is much more an industry thing than a photographer one, simple as that. (cell phones and all), and, ridiculously, people take selfies with it…modern? yes, stupid? also…

        • Thom Hogan

          Depends upon the photographer. While I’m generalizing, if you use 35mm or 50mm or 85mm to shoot street, casual, and portrait shots you get a very traditional perspective. Your photos look like Henri Cartier-Bresson’s and others. Read Sontag’s essay about doing the same thing as predecessors. Which is what led a lot of photographers to look for different perspectives, which requires wider/longer focal lengths. In its extreme, that led to mountain biking photographers using 14mm and rectilinear fisheyes on their subjects to give their “extreme” subjects an “extreme” perspective, a style that has persisted and has now grown into the GoPro.

          Historically, we’ve moved from a common perspective (35-85mm) to less common ones. We’re now in a time period where we’re moving away from the eye-level perspective, too (drones from above, tilt LCDs from below).

          From a manufacturer’s perspective, they have to decide whether they want their cameras to produce pictures that look the same as everyone else’s (stick with the Leica defined “norm”) or different (do what GoPro did). Given the ubiquitous of images, as a photographer I don’t want to look the same as others.

          • ptch

            I agree with some points, but there are subjects that simply do not work with this perspective. We dont all shoot the same subjects. GoPro, is of course a matter of use, its for radical sportspeople, the other uses are just a colateral effect. Willian Klein was different at his time, he used a 28mm for street including lots of portraits. And to be different you dont have to use other gear than everyone else, all you have to do is having a different personal view. All this effects, filters and distortions people are using these days have one sad result at the end, many dont know how to use it, so they make images that the content is not important, but the effects is. My opinion is pretty simple, Manufacters do wide angle because they want to sell “an all purpose” camera” (cell phones and etc again). You dont want the “photographer” saying: i cant take a photos of my friends, my frame cant have them all! it would be a big loss….the cast majority of buyers no squat about photography. HCB, Koudelka, Crewdson, Klein Frank, Art Wolfe, Salgado and any new modern photographer are names they never ever heard of.

            • Thom Hogan

              We faced this same problem when we were choosing a lens for the QuickCam, and it’s a continuing problem for any camera maker. Every choice has downsides, which is one reason why we have interchangeable lens cameras ;~).

              Moreover, there’s a cultural aspect involved, as well. “Personal space” is different in different cultures. Here in the US, we stand further away compared to Europe and Asia.

              I don’t think, however, that the right choice is to simply do what was done 50+ years ago. It’s the old innovation versus replication problem in a different form. Replication and iteration isn’t helping the camera makers now. That has them in a continuing downward spiral. They need to think more outside the box, and then they need to find a way to market that in a way that shows off why it’s better than what people already have. Just making another large sensor 35mm equivalent fixed lens compact isn’t going to cut it.

            • Deep_Lurker

              It seems to me that choosing between replication and innovation is less important than doing it right vs not doing it right.

              In the case of Nikon, at least, their biggest problem is their failure to iterate at the mid-grade “enthusiast” level: No D400, no D700 successor, no 16-85mm f/4… And their attempts at innovation (like the Nikon One) haven’t been huge successes either.

              As far as focal lengths go, my preferences are for the “traditional” perspective of 35-85mm or a bit longer (35-105mm) – “portrait telephoto.” But I’m an amateur, rather than a pro. I’m not looking for commercial success, and I’m not looking for the “big picture” that illustrates a big story – I’m interested in photos that are more personal and “smaller.” And then there’s the fact that my artistic sympathies don’t lie with the avant garde, but rather with the derriere garde.

            • Thom Hogan

              I’d agree. Get it right first and foremost. Too many companies get in a hurry because they’re looking around them at what others are doing and missing the customer’s actual needs.

              Like the “derriere garde” wording ;~).

            • Deep_Lurker

              “Derriere garde” isn’t original with me; it’s a term used by an actual, if loosely organized, artistic movement.

  • Danonino

    The problem is the non-mainstream lens at 28mm (35mm eq). If were 35-40mm it would have sold much better. 28mm is too wide for a fixed lens for most people.

    • Nick

      So how come the Ricoh GR is so well regarded by comparison?

      • MonkeySpanner

        Nick – yes, it can be confusing – since both cameras have the same sensor and probably the same lens too. But the Ricoh has a loyal fan base that it owes to its control layout and the body design. People that love the past GRs (there is a long line going all the way back to film versions) control layout absolutely LOVE the GR. I have to admit, I was tempted to get the GR, but still that 18mm lens is just too wide for general photography (for me anyway).

        • morcheeba

          And now you know why I went with the A … it’s controls more like a Nikon DSLR and less like a Nikon Coolpix.

          You’re saying Nikon doesn’t have a loyal fan base?

    • MonkeySpanner

      yup. I agree. that 18mm lens is one of the reasons (the other being really high price) that I did not buy this camera and instead went with EOS M and 22 f/2 lens.

    • The GR, which I own, has a crop feature, that provides pseudo 35mm or 47mm “equivalent” fields of view. I use these modes a lot. I assume the A has this feature too. You do get a smaller RAW file size, as you are not using the whole sensor, and you also don’t get the same relative size differences between near and far objects that you would get with an actual narrower lens, but, for me, it is useful and preferable to a larger, likely softer, zoom lens. The biggest drawback of the GR is that images are very noisy at higher ISO’s compared to the A.

  • Danonino

    And, of course the outrageous pricing..

  • Price was/is simply too high, compared to the Ricoh cousin (which I’m using and loving as landscape/street camera). At this point I wonder if Nikon is going to upgrade it and how: different focal lenght lens? Different size sensor? And if so, are we going to see similar new features in a less expensive but still great RicohGR?

  • Davidvictormeldrew Idontbeliev

    Hope so, be good if they update the video as minimum 1080p / 60p – perhaps External 4k or if they can control the overheating issue 4k internal and be good if they did 2 models – one fixed focal length and the other like the excellent RX100 MK3 model wide-telephoto 24-70 1.8 – f2.8.

  • nikclick

    So Nikon CoolPix C is coming ? Sony curved sensor ? !!!!

  • markstothard

    Wasn’t the Coolpix A introduced in May 2013?

    So is this camera out of date in around a year?

    I know technology changes, but isn’t photography all about the story within the image not the gear, I’m still taking great images with my F5, a 12 year old camera and without a LCD LOL.

    There is an interesting TV program on BBC2 in the UK, 9pm, 12th July 2014 all about upgrading – “The Men Who Made Us Spend”

    Programme URL

    • ZoetMB

      March 2013 and they’ll still be plenty in the supply chain for a while.

      It isn’t that technology has changed – it’s that it wasn’t a great implementation of a camera especially when price is considered. It also didn’t make a lot of sense – a Coolpix camera with a DX sensor when the supposedly higher line Nikon 1 cameras have a sensor a third of the size? Very confusing. If anything, it should have been the Nikon 1’s that had the DX-sized sensor.

      I suspect they’re not making them anymore because at $1100 in the U.S., it didn’t sell very well.

      You cannot compare a digital camera to a film camera. With the possible exception of shutter vibration and fps, all film cameras were capable of taking exactly the same quality pictures when used with the same lens and same film. The film was the sensor. That’s not the case with digital cameras which have a far greater number of dependencies.

      And for the record, the F5 was released in October, 1996 and discontinued in October 2004 when the F6 was released.

    • peteee363

      so are you trying to say film is better? I used to think that, but once digital passed the 6mp mark, it has blown away film. and with the 36mp mark, it is starting to encroach on the medium/large format territory. also, with the adjustable iso, it is like having every possible roll of film loaded in your camera at once. and with large capacity flash cards, no more 36 exposure wall.
      but I do agree, the rate of improvements makes cameras obsolete kinda quick. but 4-6 years is not bad for a body. in the beginning of digital, every year the quality jumped by leaps and bounds, but today the improvements are minor in comparison.

      • markstothard

        Not saying Film is better and I agree with you about the flexibility within digital format.

        I’m just saying what is the fixation with upgrading gear in photography and the cell phone market every year or two, yes every 4 to 6 years,is ok. I have just upgraded from 2 x D3s to 2 x D4s, nearly 8 years old, I think.

        Photography is about the image and story within the image.

        Does a photo buyer or consumer hanging the image on their wall care if the image was taken with a Nikon or other brand of camera or whether it was taken with the latest DSLR, iPhone or other format, I think not?

        • peteee363

          as a photographer, I choose Nikon for the lenses, as theirs are some of the best out there. as fo the upgrades, I look at the camera as a tool, if my tool does not do what I feel I want, I am limiting my ability to make images I would like to. I have been using Nikon for 32 years now, in 35mm film, 4 x 5 film, dx format, and now fx format. I had a d700 for 6 years, and just upgraded to a d800e, but I want to add a df, I think that would be a better street shooter then my d800. I also like the higher iso for night handheld work. I look at the d810, and don’t think I need to upgrade just yet. I think the d800 should last me a few more years yet.

          • markstothard

            I agree, I use Nikon Lenses too, I normally miss a camera, I went D3s to D4s, missing D4, I think I will also miss the D810 too, being an D800e owner. I would love a FX to stop and think more about the image!!


          do you complain that there is a new car each year? A new TV? Or anything else. The fact that a new camera is out does not mean you have to buy it anymore than you need a new car each year but the companies have to continue to bring new product to the market so that the new buyers feels as though they are getting new gear. what is more surprising is that certain gear gets 2-3 year cycles rather than 12-18 months. As any new consumer enters the market they want to feel as though what they are getting is just coming out. They also won’t feel as ripped off if the new camera comes out right after they buy theres as they KNOW a new camera is coming and instead get to decide when a product meets their own singular demands

          • markstothard

            Good point of view !!

  • megadon357

    Here’s hoping for some deep discounts….

    • jeffp3456

      several months ago, i bought one new on fleaBay with US warranty for 500 bucks.

  • MonkeySpanner

    Coolpix Ax
    – on sensor phase detect
    – improved control layout
    – 23mm f/2.2 lens
    – 24mp sensor

    We can all dream right?

    • photoroto

      As long as we’re dreaming, add to the list: $600 price tag.

      Would be happy with a 16 or 18 mp sensor, if it significantly helped the noise thing.

      • MonkeySpanner

        Yup – I agree – on both points.
        I also would be happy with 16 or 18mp – I just put 24 because that seems to be the way recent aps-c is moving.

        • photoroto

          You’re right about the march to 24mp. But I can’t help wondering what a camera like this might be like with a 12mp, low noise sensor. I have processed several raws from the “A” and while the 18mm lens is very sharp, it’s not 24mp sharp, or even 16mp sharp. There are lots of compact cameras floating around, but none that are truly great in low light, largely because of megapixel madness down at Best Buy.

          • MonkeySpanner

            Look no further than the new 12MP sensor from Sony. Looks pretty fantastic.

            • That’s full-frame and quite possibly very expensive. I suspect the Coolpix A was produced in part to use up excess 16MP sensors after the entire DSLR line was migrated to 24MP.

            • MonkeySpanner

              Yes, I am aware the new 12MP sensor from Sony is FF. I was just saying if someone wants to step away from the MP wars – there is your camera (although the 16MP D4 is no joke either).

    • JG

      Since we’re talking a DX sensor here, I’d agree with the 24mp but would want a 16mm lens (24mm equivalent). And a low price. That would be one fixed lens camera I’d buy. I already have the 24mp in my D5200 and I shoot mostly wide so the 16mm would come in real handy.

      But since we’re all dreaming here, I’d go with the D610’s 24mp sensor with a 24mm stabilized lens. And a cheap price.

  • istreetshooter

    I looked into the A but was turned off by the price, lens, focusing speed and build combination. Fuji and Sony are making cool cameras that are better than the A at its list price. The Fuji X100 and X100s have better styling, preferred lenses, and nice controls. The Sony A6000 has phase detection, many focus points on the screen to choose from, and a cheaper price point.

    Many photographers prefer the Ricoh because of the way it handles the prefocusing and depth of field control for street photography.

    I don’t think there is one thing that people are saying the A is better at doing.

    Nikon needs to make this a fast 35mm equivalent with a built-in EVF (either A6000 style or as a pop-up). Also, Nikon, avoid the plastic compact look. Yes, for some people looks are important. But everyone would benefit from a more tactile body (see the Fuji).

  • broxibear

    I’ve never understood Nikon’s pricing or who they expect to buy certain cameras considering the competition.
    The Coolpix A has only been out since May 2013, in the UK it was £1000, since March 2014 the price plummeted to £549, almost half price which is a startling price drop for any camera. But even at £549 there are other cameras that offer more and would be a better choice.
    I’m sure many of you, like me, get asked all the time by friends and family “I’ve got x amount to spend, which camera should I buy?”, at this price bracket the Coolpix A doesn’t even enter the conversation.

  • Photo-Jack

    Nikon could have saved their R&D capacity they invested into the Nikon A altogether. I’ve heard of Pros using the Ricoh GR but never of one using Nikon A. At this price-level
    I decided for Fuji and even would prefer the Fuji XE-2 over Nikon A anytime, not to mention the X-T1.

    If Nikon come up with a new model on Photokina, we can only hope that they get it right this time. But seeing how much they still stick with Nikon 1 this hope is probably merely wishful thinking.

    However, should Nikon plan to muscle in the top league, it counts to beat the Fuji X-T1, the Oly EM 1 and the Pana GXH 4. Good luck.

  • alex

    it is a really good camera, very compact, you can keep it in your pocket and you have a dx camera with a fix lens, 28mm@ 2.8. I used with off camera SBs and RF603 triggers. perfect for location portraits and landscape. furthermore it gives NEF files, and I work with NEF since 2007 perhaps and I love this format. I had bad experiences before with RAF files, so I wanted stay with the Nikon workflow. The performances of this coolpix are outstanding BUT it is expensive, fair enough (I bought it second hand) and… not branded fuji.

  • nwcs

    The Fuji x100s is a better overall camera than the coolpix a. Nikon has to really raise their game for a successor. Needs to be a lot more enthusiast centered than what they currently have been doing. And if the rumors of the x100t are true, then like the Coolpix A, the Coolpix B will be late before it is even announced.

    • Louis-Félix Grondin

      They are NOT direct competitors. Have you tried to fit a x100 in your pocket? Look at the upper images for christ sake. Yes they are similare in most aspects, but nikon is going for the small size factor and wider lens to differentiate themselves from fuji. Why would they go after the X100s with a similar camera spec wise when the X100s is already an awesome product that has a great momentum. It would be suicidal… I think they should make the A better and price it lower but they must keep the small size and different focal lenght to be outside of Fuji’s shadow…

      • nwcs

        That is an XPro1 in the picture, not an x100s which is quite pocketable.

        • I did not have a x100 handy when I did the review.

          • nwcs

            I didn’t have a problem with your graphic. The best part is that there are lots of great small options out there. Even though I think the Fuji offerings are better I still hope nikon can do something truly innovative rather than safe and iterative.

            • mikeswitz

              You have it right when you say “The best part is that there are lots of great small options out there”. I have Fuji and Nikon as well as you. So why do you care if Nikon makes what you already have. I don’t. I have it covered with two different companies. Let nikon be Nikon and Fuji be Fuji.

          • broxibear


            • morcheeba

              78% bigger and 50% heavier.

        • I think you’re confusing side-by-side photos with an actual size comparison:


          • nwcs

            No, the guy I replied to implied that the picture in the article was an X100 saying it wasn’t pocketable. I said an X100s is pocketable and is smaller than he thinks. Yes, I was thinking of camera size but the dimensions were in the other link as well. Visual comparison is better, though.

            But he was still wrong. The X100s is pocketable contrary to his post.

            • Louis-Félix Grondin

              Well, we can agree than you have bigger pockets than I do…

            • nwcs

              Lol, sounds fair to me! Have a great day!

      • Neopulse

        Couldn’t agree more.

  • Wade Bryant

    I was impressed by the ‘A’ when it was introduced but told myself not to buy one until I could pick up a used one for under $600. I just picked up a good used one with a couple of spare batteries for $400 and for that price I’m thrilled with the camera. I also use a D600 and a V1 and the Coolpix A fills a real void for me. It really IS pocketable, takes fantastic photos at f/2.8. and has a familiar menu setup to my D600. I hope the next one adapts the Nikon 1 focus system (it’s amazing), and I wouldn’t mind if they expanded it to offer interchangable lenses. I also wish it had a rational viewfinder (standard or optional) I think the new V3 viewfinder would make sense. I’m fine with the 18mm DX lens. If I only had one focal length this is what I’d choose. If these go on blow-out clearance discount I might pick up a silver one too.

  • Global

    Maybe they are making room for more production of Nikon 1 V3?

    They did issue a formal apology for not having enough capacity…

    Which one would sell better right now?

  • UnknownTransit

    The Canon 22mm f/2 on the EOS M is a much better camera/lens combo for less than half the price. Even through its AF was horrible, it still much worth it than this Coolpix A. It’s not as wide and the lens is very very very sharp. I have yet to see Nikon release a DX lens or coolpix camera with that kind of sharpness.

    Even through it’s a slow AF mirrorless camera, its still better than this overpriced camera Nikon keeps putting on the market. Please learn Nikon.

  • Phe

    Wait…I thought this was also sold out, and there were a waiting list when it was first released. Happened Nikon??? Can’t wait to see the V3’s faith after 6 months from now at the price of $1200.

  • Spy Black

    Unfortunately whatever they’re going to replace it with will probably be as dysfunctionally overpriced as this model was.

    • Zesty

      Agree. They will Add a viewfinder and a few minor upgrades and it will be $1600. I might be completely off base but this stuff is off the hook too expensive. Just make a digital camera With Aperture, Shutter and Iso, some type of viewfinder and sell it cheap for people that want a solid stills camera. Ala FM10 just no frills low budget body with the basics. that will never happen though. Instead they release soft button shutter release for the DF.

  • Jack

    I purchased a new-with-warranty Coolpix A this week for a song from a retailer who was clearing them out. I never would’ve expected to own this camera given the retail price, but for the price I paid I find it is quite a good niche camera (as a 2nd camera for travel and landscapes).

    • libgentile

      Am I the only one that thinks the Canon S120 beats the “A” both on price and quality of image?

      • JG

        If you think the S120 is cheaper, you’d be right. If you think that point and shoot beats the A in IQ, you’d be wrong.

  • CRB

    lots to sell on BHs used department…not a single used GR available there.

    • Neopulse

      I wouldn’t sell that camera ever actually. Kinda like the Olympus Tough-8010 I have, very compact to carry around with good image quality

      • CRB

        do you mean the GR? i dont have it, but would love to have one

        • Neopulse

          Yeah, was referring to the Ricoh GR as a camera I would never sell. It’s something you can always carry around and leave in a backpack or girl’s purse for photo moments. It’s a good quality compact camera with a magnesium body and with an APS-C sized sensor at a very decent price. Wish it dropped to $549, but chances are when xmas rolls around it will drop.

  • Photo-Jack

    Placing a product in this highly competitive market is the talent of managing the mix of tradeoffs: size, weight, IQ, features and UI and yes price. Whereby I think the better the mix of the fore mentioned points is, the lesser is price important. The price of the Nikon A was criticized from the beginning because Nikon did not get their mix right. In the recent past we can see a number of Nikon products, where Nikon did not show the talent of managing tradeoffs right. And they feel
    it in their pocket, as the quarter numbers show.

    Fixed lens cameras imply that the customer starts from the scratch every time he buys. He can make his brand decision completely independent from any system that he may have already or want to build up. But lifespan may be interesting to him, because if lifespan is in the typical P&S area the resell value goes towards zero.

    If real pocket able size matters, than you are down to a pancake lens. If protruding lens doesn’t matter much the Pana GM1 is more interesting to me. If we talk about a fixed leans possibilities are even more limited. If at the same time the
    price is shooting at the enthusiast group, you better deliver an outstanding set of features and an excellent UI.

    Like with Nikon 1 Nikon chose again to set their tradeoff point in the area of UI.
    The perfect camera for everyone does not exist and never will. But this Nikon product showed again, that the group they could attract is far smaller than the one their competitors could attract. Is it just an accident, that the X100 could trigger a widespread Wow! right
    from the beginning while with Nikon A it was rather a Yawn?

  • droll

    Coolpix should end just as Nikon 1 should. We have better alternatives with Sony and Fuji. Why buy an inferior mirrorless when there are better alternatives?

    • ronin

      Yes, Nikon is stupid and should just go out of business.

    • KnightPhoto

      Patently obvious that Nikon 1 is not going to be the only mirrorless sensor size from Nikon – therefore no need for the Nikon 1 system to “end”, it has it’s uses particularly if you want an overall lens kit that is compact and goes from 18mm to 800mm FOV. Not sure how people can’t see something so obvious.

      • Wally in Austin

        I have a Nikon 1V1 and am looking to replace it for my carrying around every day camera and that will be either a Sony RX or the new Lumix LX 8. Why not a Nikon 1 V3? No hot shoe! And I already have the FT 1 adapter stupid! ( stupid nikon USA not you). I have a bad taste in my mouth from the way nikon has been treating its customers showing a lack of innovation and avoiding what it’s customers have been saying. Miss with a product it’s the product miss with the company it’s the stupid management! Re the Sony RX my wife also a serious Nikon DX shooter already made the jump to Sony RX….Buehler, Buehler, Buehler……

  • Oh Dear.

    Is that the next big announcement then?
    What became of the “2 hi-end DX bodies by Photokina” fairy tale?
    Do tell.

    • Degsy

      What do your sources tell you?……sweet FA

  • mini

    Give me a digital 35Ti

    • broxibear

      Or maybe just use that beautiful analogue display in a future body…

  • approva

  • Nikonnut

    The whole point of this camera is that it is pocket-able thus the price.
    There isn’t any other pocket-able DX camera in existence besides this. An
    interchangeable lens camera with a DX sensor will have a very large and
    protruding lens.

    The nikon coolpix a does not have a direct competitor, the closest thing to it is the sony rx 100 series but that doesnt have DX sensor

  • Nikonnut

    I think this camera is very misunderstood.

    The whole point of this camera is that it is pocket-able thus the price.
    There isn’t any pocket-able DX camera in existence besides this. An
    interchangeable lens camera with DX sensor will have a very large and
    protruding lens.

    The nikon coolpix A has no competitor thus the price.

    • Mike


    • nwcs

      Sigma DP2.

  • Wally in Austin

    Nikon can’t address the market without matching the functionality and pricing of cameras like the Sony A6000 or the Lumix GX 7. The issue is Nikon doesn’t seem to have the financial capability and I have come to believe the management foresight to move the market.

  • Weapons Grade Fox

    I tried both the coolpix and the GR and i am a big nikon guy but i will say even money being no object the GR is a far better camera

  • cgw

    An over-priced, ill-conceived dud. When will Nikon ever roll-out an APS-C MILC?

  • I’ve been happy with a grey market version, that cost me less than a Ricoh GR. I also managed to get the optical viewfinder as a half price open box item. Overall very happy with the image results from the Coolpix A. I added an old Nikon WC-E68 to get superwide images. This is a great compact back-up camera, or can be used as a great walk-around camera.

  • X Ray

    If they would have put a 35mm to 60mm lens on the Coolpix A, it would have sold like hot cakes. ANY focal lenght between 35mm and 60mm, and I would have bought one immediately.

    Just about anyone who doesn’t have specific needs like a pro could be happy with a field of view that falls in the “normal” range, or slightly longer.

    I want this camera so bad, but an 18mm lens on a DX sensor is useless to me. Such a bummer.

  • I’m too sad with my Nikon Coolpix A, it’s a true dust “swallower”, the sensor is stained…

  • Anthony Papagallo

    I point mine at stuff press the shutter and presto! it takes a goddam fine snap, they look great, its a sumbitch of a snapper.

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