Nikon announcement: Coolpix S9700, S9600, S32, AW120, P600, P530 and P340 cameras

Nikon Coolpix AW120  Nikon Coolpix P340
Nikon Coolpix P600 camera   Nikon Coolpix P350 camera
Nikon officially announced seven new Coolpix cameras including a new AW120 and P340 models (just like I reported earlier today):

Nikon Japan has uploaded few videos on the new models.

Pre-order links (shipping starts on February 27, 2014):

Press releases (click on images for larger view):


The Waterproof, Shockproof and Freezeproof Nikon COOLPIX AW120 is an Exciting Option for Those Who Want to Take Photos When They're in the Action, Instead of Watching It

Beneath Its Durable Exterior, the COOLPIX AW120 Sports Incredible Image Quality and Useful Features Fit for Life’s Adventures

MELVILLE, NY – Today, Nikon Inc. announced the rugged COOLPIX AW120 for those who demand as much from their camera as they do from their adventure. Waterproof (up to 59 feet, 18m), shockproof (up to 6.6 feet, 2m) and freezeproof*(1) (down to 14°F, -10°C), the AW120 can handle practically any condition above or below sea level. Equipped with GPS technology, the COOLPIX AW120 lets the user track their exploration down to the exact longitude and latitude of where an image was captured. Explorers can also stay connected when they’re “off the grid” with built-in mapping and an Electronic Compass to help navigate the unknown. Built-in Wi-FiⓇ connectivity*(2) allows the user to seamlessly transfer images or HD video of any adventure to compatible smart devices for easy sharing of quality imagery to their social networks, friends and family.

“The new COOLPIX AW120 is uniquely designed for Nikon’s thrill-seeking consumers who are living life to the fullest, and need a camera to keep up,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “We’ve incorporated useful features and technology while still providing the image quality that Nikon has become synonymous with, so users can spend less time navigating their camera and more time navigating their adventure.”

The COOLPIX AW120 features a 16-megapixel CMOS sensor that helps preserve adventurous moments that are worth reliving in stunning photos and Full HD 1080/60i video. Furthermore, a wide angle 5x (24-120mm) optical zoom lens and 10x Dynamic Fine Zoom* with Hybrid Vibration Reduction (VR), a fast f/2.8 maximum aperture and about 6.9 frames per second (fps) continuous shooting ensure that photos and videos are captured in clear detail, despite the distance or tumultuous climate the explorer may be in. Knowing that operating a camera should not stop an excursion, the COOLPIX AW120 sports an intuitive graphic user interface and Nikon’s Action Control function that allows seamless operation with gloved hands. To help frame stunning photos and HD videos, the COOLPIX AW120 sports a bright 3.0-inch (7.5cm) high-resolution OLED monitor as well.

Additionally, the AW120 can be mounted to a new chest harness that allows the user to securely fasten the camera around their chest, which is helpful when capturing exciting stills and videos from a unique in-the-action point of view. The COOLPIX AW120 can also be fitted with optional silicone jackets that provide a second layer of protection as well as a stylish new look. The silicone jackets will be available in several different colors including Black, Orange, Blue and Khaki.

Price and Availability

The COOLPIX AW120 will be available in March 2014 in Orange, Blue, Black and Camouflage for a suggested retail price (SRP) of $349.95.


Amazing Optics and Stellar Performance Are at the Heart of Nikon's Newest COOLPIX Cameras

From Super Zoom to Super Slim, the New COOLPIX P600, COOLPIX P530, COOLPIX S9700 and COOLPIX P340 Offer New Ways for Users to Express Their Creativity

MELVILLE, NY – Today, Nikon Inc. announced the latest additions to its impressive lineup of COOLPIX cameras that offer incredible optics and great performance. With a myriad of easy-to-use, creative features, the 60x zoom COOLPIX P600 and 42x zoom COOLPIX P530 provide super-long zoom lenses and the versatility needed to capture images and Full HD videos both near and far. Additionally, the ultra-slim, 30x zoom COOLPIX S9700 and the powerful COOLPIX P340 provide exceptional image quality while fitting comfortably in any pocket.

“Incorporating legendary NIKKOR optics, these new COOLPIX cameras provide users with incredible zoom capability and low-light performance that helps produce unrivaled sharpness and detail in their photos and HD videos,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “Users will enjoy capturing amazing photos and Full HD videos from a distance, along with the ability to share unforgettable moments with family and friends instantly.”

New High Power Zooms Allow Users to Get Closer Than Ever Before


COOLPIX P600: Pushing NIKKOR optics to great lengths, the new COOLPIX P600 boasts an impressive 60x optical zoom from a wide-angle 24mm to an unbelievable 1440mm (35mm equivalent) range with the capability to reach even further using 120x Dynamic Fine Zoom*. Lens Shift Vibration Reduction (VR) image stabilization is also incorporated to help reduce the effects of camera shake, allowing users to capture clear photos from incredible distances. With built-in Wi-FiⓇ connectivity**, users can show off these amazing photos with family and friends immediately by transferring images to a compatible smart device and uploading them to their social networks.

In addition to photographing from a distance, the P600 also lets the user compose the ideal photo or video from any angle with help from a high resolution (921k-dot) 3.0-inch (7.5cm) Vari-angle LCD display. Users can shoot above a crowd at a sold-out concert or get low to capture a baby’s first steps. With a 16.1-megapixel backside illuminated (BSI) CMOS sensor, the COOLPIX P600 is capable of capturing detailed photos and Full HD 1080/60i video, even in challenging lighting conditions. The P600 also sports advanced features that appeal to serious photographers including full manual controls (P, S, A, M), an electronic viewfinder and an improved battery life that allows up to approximately 330 shots per charge. What’s more, the new Moon and Bird Watching Scene modes make it easier than ever to enjoy the extreme zoom range.


COOLPIX P530: The new COOLPIX P530 also demonstrates the capabilities of NIKKOR optics through an astounding 42x optical zoom with a 24-1000mm range (35mm equivalent) and 84x Dynamic Fine Zoom* that gets the user even closer. This long-zoom offering affords the ability to capture subjects at otherwise unreachable distances in clear detail thanks to Lens Shift VR image stabilization, which helps minimize camera shake. At the core of the P530 is a 16.1-megapixel BSI CMOS sensor that delivers beautiful photos and Full HD 1080/60i videos. Whether a user is looking to grow their photography skills or wanting more control over every shot, the P530 includes full manual controls (P, S, A, M). To help frame stunning photos and HD videos, the COOLPIX P530 sports a 3.0-inch (7.5cm) LCD monitor and a built-in electronic viewfinder, while users can also share their creations with friends and family when connected to the optional WU-1a Wireless Mobile Adapter.


COOLPIX S9700: With a 30x optical zoom (25-750mm, 35mm equivalent) and 60x Dynamic Fine Zoom* packed into a compact body, the new COOLPIX S9700 is putting the power of NIKKOR optics into the hands of users who demand high quality images from a camera small enough to keep up with their active lifestyle. To help eliminate camera shake when utilizing this impressive zoom range, the S9700 incorporates Lens Shift VR image stabilization for share-worthy portraits or action shots. Sharing can happen immediately with the camera’s built-in Wi-Fi1 capability by transferring images to a compatible smart device and uploading them to social networks. Further enhancing the sharing of memories on an exciting trip, the COOLPIX S9700 also includes built-in GPS technology that lets the user see the exact longitude and latitude of where an image or video was captured.

A 16-megapixel BSI CMOS sensor contributes to the amazing image quality by producing breathtaking photos and Full HD 1080/60i videos. The COOLPIX S9700 also implements Hybrid VR image stabilization for stable video recording, even while handheld. From composing the perfect shot to viewing the photo in crisp detail, the COOLPIX S9700’s high resolution (921K-dot) 3.0-inch (7.5cm) bright OLED monitor helps the user do it all accurately.

Powerful Performance in a Compact Camera

P340_BK_front_lo.lowP340_BK_back.low P340_BK_top_lc.low

COOLPIX P340: With a versatile 5x (24-120mm, 35mm equivalent) wide-angle to telephoto zoom range plus 10x Dynamic Fine Zoom*, and a super-fast f/1.8 maximum aperture lens with Lens Shift VR image stabilization, the COOLPIX P340 utilizes the strength of NIKKOR optics to capture super-sharp photos and Full HD 1080/60i videos with low noise and amazing color. The wide and bright f/1.8 lens gives users the ability to control depth of field and shoot in a wide variety of lighting conditions. This powerful compact camera also incorporates a large 1/1.7-inch, 12.2-megapixel BSI CMOS sensor for superior image quality, and a host of advanced features including full manual controls (P, S, A, M) and RAW (NRW) image capture.

Composing and capturing photos, when inspiration strikes, is simple with the P340’s high resolution (921K-dot) 3.0-inch (7.5cm) LCD monitor and sleek, portable design that fits comfortably in any handbag or shirt pocket. Sharing that inspirational image can also happen on the fly with the built-in Wi-Fi connectivity1 where users can transfer images to a compatible smart device and upload them to their social networks. Proving that great things can come in small packages, the new COOLPIX P340 is a sophisticated camera option for demanding photo enthusiasts who seek more power and versatility in a compact camera.

 Price and Availability

The COOLPIX P600 will be available in February 2014 in Black and Red for a suggested retail price (SRP) of $499.95, while the COOLPIX P530 will be available in February 2014 in Black for a SRP of $449.95. Additionally, the COOLPIX S9700 will be available in February 2014 in Black and Red for a SRP of $349.95. Lastly, the COOLPIX P340 will be available in March 2014 in Black for a SRP of $379.95.

S32_YW_front.lowS32_YW_back.low S32_YW_top.low

Simple, Yet Sturdy: The Entire Family Can Capture Precious Moments With the New Nikon COOLPIX S32

Waterproof and Shockproof, the Family-Friendly COOLPIX S32 is a Must-Have for Every Family Moment

MELVILLE, NY – Today, Nikon Inc. announced the family-friendly COOLPIX S32, a fun and durable compact camera that practically anyone in the household can use. Ready to endure the elements of nearly any family outing, this sturdy point-and-shoot is waterproof (up to 33 feet, 10m) and shockproof*(1) (up to 5 feet, 1.5m). The S32 also includes a 2.7-inch (6.7cm) LCD display with an intuitive graphic user interface that makes photography easy for every family member, and the durable body will help ease worried parents’ minds.

“Every day can seem like an adventure for busy families, so Nikon designed the COOLPIX S32 to be tough and easy-to-use,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “With Nikon’s trusted image quality, capturing memorable photos and HD videos will be one less thing parents have to worry about.”

Users can relive the memories of a family vacation through beautiful photos and Full HD (1080p) videos thanks to the S32’s 13.2-megapixel CMOS sensor and 3x optical zoom that help to deliver clear images and video, rain or shine. The family can enjoy their favorite moments together with unique playback options, including an in-camera slide show. From taking the first photo of an annual vacation to laughing over a short video at the end of a fun day, the COOLPIX S32 makes photography a family affair. The S32 also includes user friendly features like Motion Detection, Smart Portrait System, as well as Scene Modes and Effects, which will help capture and create that special moment with ease, regardless of which family member is behind the camera.

Price and Availability

The COOLPIX S32 will be in available in March 2014 in White and Blue for a suggested retail price (SRP) of $129.95.

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  • Foolishcfo

    WTF is wrong with Nikon? All they do now is Coolpix and low-end DSLRs?

    • MrFoolYou

      Because these consumers just purchase without trolling about camera build…too many “talking” photographers on here. So Nikon figures out that folks who only take photography by mouths should grab a Coolpix and practice how to shoot in “P” mode…haha. Vote for me if this makes sense. Much appreciated.

      • Larrry

        I thought “P” was professional mode. “A” is amateur mode. 🙂

    • neversink

      Funny that you say that…. Aren’t they releasing a new top-of-the-line D4s soon? And didn’t they just release the Df and D610? How many DSLRs – professional or amateur – does Nikon need on the market to satisfy you.
      Let’s see: If you want a pro DSLR body there are now five options that Nikon is currently producing. The D4, D4s, D800, D800E plus the D3x. Certainly one of these should satisfy your needs. If this is too high-end for you, Nikon just released the D610 and the Df for high-end amateur bodies and then there is the D7100 and D3200 if that format better suits you.
      What more can you ask for?
      And please don’t say the D400 or the D700 replacement!!!!!!!!!!!
      What do you want? You want Nikon to release a new DSLR every week. Yeah, that would be real profitable for Nikon. They’d go out of business faster than 1/8000 of a second.
      Talk about whiners!!!!!!!!!

      • Michael

        I am not a professional photographer, but I do earn some money selling photographs on stock websites. I use a D7000 and I think it is an excellent camera for what I am doing except for the small buffer. Photographing wildlife or action in general is not fun if continuous shooting only works for about 1 second. If I want a bigger buffer I have to buy a D4, a D3(s) or a D300s. The first two are not an option for me because they are way to expensive for me, especially because I then have to buy a 500/4 to replace my Sigma 120-300/2.8. The D300s was certainly a good camera when it came out, but the sensor of the D7000 is way better and I also shoot landscape and don’t want to lose the improved DR and I also don’t want to loose the improved high ISO performance. If the D7200 will have a bigger buffer, I will upgrade to it. If not I will probably jump ship and see if Canon comes out with a 7D replacement or I will buy a Fuji X-T1. If I buy the Fuji X-T1 I will loose the 120-300/2.8, but the lens roadmap has a Supertele and there are rumors that it is a 120-400. If it is of good quality and lighter then the 120-300/2.8 I am probably fine with it. I don’t know why Nikon does not have a crop camera with a bigger buffer. Probably they want people to buy a D4 and one of there superteles, but I think this is completely ridiculous for most people because it cost you way more then 10.000$. I guess Nikon is not the only camera / lens maker and Pentax and Fuji are already offering cameras that Nikon refuses to make and I guess instead of buying a D4 + 500/4 or 600/4 a lot of people will look for alternatives other companies provide.

        • Patrick O’Connor

          My thoughts exactly…except for switching from Nikon to anything. I have the D600 which serves me well except for the buffer. I, however, will shoot…and wait.

          • Michael

            I hope to avoid switching because I invested a lot of money in my Nikon system, but if the D7200 won’t have bigger buffer or Nikon will not make a D400 and other camera makers make such cameras I guess I have no chance but switch to another system in the long run.

        • Never-sink

          Have you considered buying a used D700 — it is virtually the same camera as the D3s and with the battery pack you get, if I remember, 7.5 fps.
          Yes, it’s a mere 12 mp, but it is a beautiful 12mp sensor. I sold my D3s when the D4 came out but kept the D700 as a backup. My wife just used it to take photos for her work and her results were beautiful.
          There are many used D700’s on the market. Try to get one with a low click count if you go this route. Good luck.

      • Truth

        “And please don’t say the D400 or the D700 replacement!!!!!!!!!!!”

        Haha why not? It’s what 95% of people on here wants.

        • Never-sink

          You’ve taken a poll, I assume? :–)

  • Fred Flintstone

    YES! YES! D-four-hundr….. ah, shit!

  • Morris

    better announced now than 11-13-16 feb. !

  • Spy Black

    I’m curious as to what the P340 adds to the lineage of that particular model. Is it the sensor? I don’t remember if the previous model had BSI. If so that would be worth it. Otherwise it looks like the same as the previous model, except perhaps different video.

    • Spy Black

      Apparently the only difference I noticed is a switch to Wi-Fi from GPS circuit. Unless you’re really hot for Wi-Fi, if this series has interested you, get the P330 on sale now for $197.

    • mikeswitz


  • palmer

    P340 : I really don’t see what is new or improved from P330…
    1 inch sensor time in high-end P&S is not for tomorrow I’m afraid.
    What a pity…

    • Spy Black

      Apparently Wi-Fi is the only new feature, replacing GPS. This camera is similar to the Canon S110 I always carry in my pocket, and will give you a decent image and certainly better photographic control than a cell phone.

      You’re correct that the real hot market is 1-inch, and so far Nikon has blown that royally. If they were to release an RX100 II -sized and performance clone for less money than the RX100 II, I’d say they’d have a real winner on their hands.

      • Shepi

        Does anyone think that there is a even slight chance for us to see a 1 inch sensor in the (hopefully) coming p7xxx? Or maybe a complete new RX-like model at Photokina?

    • EJP

      340 > 330 so it’s 10 points better 😉

  • AR22

    Actual the aw110 is a nice underwater camera, which maces pretty decent pictures. Maybe it would make better pics with a 12MP sensor but the faster aperture is a welcome feature 🙂

    • Spy Black

      Kinda hilarious that it can go down to 59 feet…

      • neversink

        Is it any funnier if they stated 18 meters rather than 59 feet??? ;–}

      • AR22

        Actually my aw110 survived three 18m dives and flooded on the 4th at about 6m. I send it to body without battery to nikon (ch) and received 5 days later a brand new one with all the accessories.

        • Spy Black

          I was really thinking of the AW1… 😉

  • Ted

    Shame on Nikon for their incorrect assertion that the AW120s waterproofing is good to 18 meters, which they call the depth limit of sport diving. 18 meters is a bit less than 60 feet. The acknowledge sport diving limit by PADI, NAUI and other certifying agencies is 130 feet. Nikon must have a short memory from the days of the Nikonos V and the Nikonos RS.

    I am sure it is a good camera you don’t have to distort the truth.

    • AR22

      The colorful stuff is in the first 18m, so that’s a pretty good solution for me

    • Spy Black

      I guess you’ve never seen the AW1… 😉

  • pancake

    these are the most ugliest cameras I’ve ever seen, especially that one with the cammo look. Someone should fire their whole design team.

    • AM

      They are for taking pictures and not for wearing as an accessory. For the latter, Nikon offers the Df in two colors.

  • Pippo

    Ok, P600 for birders (replace D400), but where is pocketable 1″ baby?

  • Mike

    The philosophical question is: if you drop a camo coloured camera in the forest, will you find it?’

  • Steve C

    The P600 must surely be the new king of superzooms. Very impressed by the specs posted here. Was there mention of a RAW mode though?
    If so I’m there.

    • KnightPhoto

      it won’t be usable at 1440mm in the real world? Well lock it down on a heavy tripod with no wind, I guess it would be interesting to see what it can do…

      • Steve C

        Yeah it would be tricky at the top end. I can imagine a few blurry shots, VR or no VR. At least it’s there for a challenge. Super ED glass should help, quality wise.

  • broxibear

    The Coolpix S32 is available in a few different colours depending on which country you’re in, Yellow, Pink, Blue and White.

  • zoetmb

    The bigger issue is in a severely declining compact market and after Nikon has already stated that they’re going to de-emphasize compacts, why do they keep releasing large numbers of these mostly uninspiring and frequently overpriced cameras? They now list 34 Coolpix models on the U.S. site (although 5 aren’t really available anymore), 41 on the international site and 16 on the Japan site. Only in Japan is Nikon making any sense. They should produce 10 good models with real product and price distinctions between them instead of 41 confusing ones.

    • Pippo

      Yeah, record breaker. Last year 21 (record between manufacturers), this – already 11.

  • Rap

    Not boring enough! Nikon needs to re-introduce D70…

  • Espen4u

    Aww. No coolpix A done right.

  • click

    I will wait for the P610, because of the dust… *SCNR*

  • Is there anything that can be considered good news here? I think so, it looks like Nikon, kicking and screaming, is getting the Wi-Fi idea straightened up

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