Online Nikon Stores coming in Europe by the end of 2012

Hybris Software issued a press release that it has developed an e-commerce solution for Nikon Europe that will include online stores for selling Nikon equipment directly to consumers:

Hybris, a leading provider of multichannel commerce and communication software, has announced that it has developed a B2C and B2B multichannel commerce solution based on the hybris Multichannel Commerce Suite for Nikon Europe (, one of the world’s most recognized brands for state-of-the-art imaging technologies. Nikon’s new multichannel commerce initiative, underpinned by hybris, will see the company roll out its ‘Nikon DealerNet’ (B2B) and ‘Nikon Store’ (B2C) online retail sites for its imaging business across more than 35 European geographies by the end of 2012.

The German Nikon Store is already online at

Via Photoclubalpha

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