The announcement: Nikon Coolpix P7100, AW100, S1200pj, S8200, S6200, S4150, S6150, S100

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Full press releases:

Superior Image Quality and Versatile Performance Go Full Throttle With The New Nikon COOLPIX P7100 Digital Camera

Nikon’s New Flagship COOLPIX Camera Offers Advanced Photo Technologies and Vast Creative Control for the Experienced Photographer

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. announced the new COOLPIX P7100, the digital camera that packs stellar image quality, swift performance and a variety of creative manual controls into a compact, lightweight camera body. The 10.1-megapixel COOLPIX P7100 is the ideal camera that advanced photographers will seek as a companion to their D-SLR camera when both portability and superior image quality are a necessity.

The new COOLPIX P7100 easily assumes the role as the new COOLPIX flagship by delivering amazing image quality, stunning High Definition (HD) movies and high speed performance to create an appealing package for professionals and enthusiasts alike. With an overall emphasis on image quality, consumers can expect rapid response in all aspects of camera operation, which also encompasses a new enhanced AF system for tack-sharp images in a variety of lighting conditions. Whether shooting landscapes or action, users have full creative control with the new 3.0-inch tilting vari-angle LCD screen, full manual features and new Special Effects that add a new dimension to images. With the aid of Nikon core technologies and distinctive new features and controls, the COOLPIX P7100 digital camera shifts image quality and performance into overdrive.

“The new COOLPIX P7100 is an enthusiast compact camera that provides stellar image quality, superior mobility and operability, as well as quick response and performance during even the most challenging shooting situations,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “The COOLPIX P7100 will allow users to explore their creative freedom, yet delivers the amazing results that they have become accustomed to with their Nikon cameras.”

Emphasis on the Image
Stunning image quality is a hallmark of Nikon products, and the COOLPIX P7100 includes a number of Nikon core technologies such as the high speed EXPEED C2TM image processing engine that is designed to deliver stunning results in diverse situations. New image processing technologies maximize the performance of the large 1/1.7-inch, 10.1-megapixel CCD sensor to deliver sharp, low-noise images that explode with vivid color. By expanding the capabilities of the large CCD sensor, images show reduced noise at both low and high ISO sensitivities. The result is a new level of clean, tonal depth to images, creating an enhanced sense of dimension to any subject and amazingly faithful color reproduction.

Building upon a legacy befitting a world class optics manufacturer, the camera comes equipped with a versatile 7.1x Wide Angle Optical Zoom-NIKKOR ED glass lens (35mm equivalent to 28-200mm). Additionally, a built-in Neutral Density (ND) filter expands the exposure selection range when shooting in slow shutter speeds and in maximum aperture settings. The 7.1x Wide Angle Optical Zoom-NIKKOR ED glass lens is constructed with two Extra-Low Dispersion (ED) glass elements to help achieve high reproduction capability with less chromatic aberration when capturing images and videos. Additionally, the COOLPIX P7100 uses optical Vibration Reduction (VR) to produce blur free photos while shooting images or HD video handheld or in low-light.

Rapid Response When it Counts
With enhanced high speed performance and quick response, the COOLPIX P7100 can capture decisive moments with confidence. The new Nikon P7100 features a new intuitive user interface that reacts seamlessly for high quality results in the blink of an eye. With blazing fast start-up, imperceptible release lag and enhanced shot to shot buffering, the P7100 promises to be ready at a moment’s notice. Operational workflow speed has been enhanced, such as switching time for various functions including playback, shooting, menu and button operation as well as navigation. The camera can also capture full resolution JPEG images at up to 1.2 frames-per-second (fps), and gives shooters enhanced response when shooting NRW (RAW) images both as a single frame and consecutively. Additionally, the COOLPIX P7100 is compatible with the latest high speed SDXC memory cards for maximum performance.

The 7.1x NIKKOR lens has been paired with an enhanced AF system to deliver sharp images and HD movies in a variety of shooting scenarios. Whether tripod mounted to capture a distant vista or shooting a candid portrait, the result is amazingly fast focus acquisition that is consistently sharp throughout the entire focal range, even on a moving subject.

Superior Creative Control for the Advanced User
Detailed engineering led to the authentic styling of the COOLPIX P7100, which calls upon many of the features that Nikon D-SLR cameras are known for, including easily accessible mode dials, rounded curves and friendly ergonomics, all housed within a compact form factor. Consumers can compose through the bright optical viewfinder or by the vivid 3.0-inch 921,000-dot tilting vari-angle LCD screen. The new tilt screen enables more flexible shooting at creative angles, including down low, overhead or for ease-of-use when mounted on a tripod. The clear color vari-angle LCD display with anti-reflective coating produces high resolution and faithful color reproduction with a wide viewing angle.

The camera’s four exposure modes (Program, Shutter, Aperture and Manual) provide creative control over image capture. For added versatility, the COOLPIX P7100 has a sensitivity range up to ISO 3200, but can also be set to Hi 1 at full resolution (ISO 6400 equivalent). The P7100 also offers functions that enable superior rendering when shooting at high sensitivities, including a Low Noise Night Mode and a Noise Reduction Filter. ISO sensitivity ranges from ISO 100 to 6400 (expandable to ISO 12,800 in Low Noise Night Mode) to ensure sharp, crisp images when shooting in low-light or photographing fast-moving subjects.

For further creative control, the camera offers multiple new Special Effects and Filter Effects to create truly inspiring images. The new Zoom Exposure automates this typically difficult technique to create dynamic images with a slow shutter. Consumers can also choose the Defocus Filter to produce intentional, artful blur or use the Cross Process to create nostalgic and imaginative color tones in images. A new Creative Monochrome Filter can also be implemented to create a solarized look and feel to images or affect grain size in monochrome photos. Shooters can capture a wide tonal range in their images by utilizing the built-in High Dynamic Range (HDR) function as part of the Backlighting Mode, and can shoot in High/Low Key, Sepia and Painting Modes. While in Playback Mode, images can also be altered with a Fisheye Effect or Cross Screen Filter.

The design and interface of the COOLPIX P7100 has been created with the shooter in mind. It boasts two command dials including a new front mounted sub-command dial, which can be used to access settings and adjustments while holding the grip of the camera. The dials provide advance control and a sense of analog operation when using the camera for an enjoyable photographic experience. This control is implemented to simplify various operations using minimal controls. The COOLPIX P7100 also features a quick menu dial on the top of the camera. Through the quick menu dial, controls like ISO sensitivity, White Balance, advanced bracketing functions, My Menu, Picture Control and image size can be swiftly selected to capture desired results. Additionally, the camera’s Zoom Memory function enables the selection of a desired focal length during shooting.

For those shooting movies, the COOLPIX P7100 records High Definition (HD) movies at 720p (30 fps) with stereo sound through the built-in microphone. Users can also attach an optional external microphone, such as Nikon’s ME-1 microphone, via the stereo microphone jack. The P7100 also incorporates new movie recording features such as lens zooming during recording, a gain-up function to adjust the optional external microphone and an AE/AF lock available during recording, which is similar to that of a D-SLR camera. Additionally, the camera includes a mini HDMI connector that enables playback on HD televisions and other HDMI-enabled devices.

The COOLPIX P7100 can be connected to the optional 0.75x Wide-Angle Convertor WC-E75A, which allows for focal lengths as wide as 21mm (35mm format equivalent). P7100 users can also take advantage of Nikon’s Creative Lighting System with the built-in accessory shoe that supports Nikon’s i-TTL flash control, including compatibility with the SB-400, SB-700 and SB-900 speedlights.

Price and Availability
The Nikon COOLPIX P7100 will be available throughout the United States beginning mid September 2011 at an estimated selling price* of US $499.95. For more information, please visit

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Nikon’s Newest COOLPIX Camera Goes Extreme with Compact Rugged Body, CMOS Sensor for Superior Image Quality and GPS Capability

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. announced the new COOLPIX AW100, a camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The waterproof, freeze proof and shockproof COOLPIX AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle.

The COOLPIX AW100’s newly designed rugged chassis is built to withstand harsh environments, yet is compact and lightweight enough to pack for a weekend on the trail. Ready to conquer the rocks, the ice and the waves, the AW100 hosts a myriad of Nikon core technologies aimed at providing stunning images and Full HD 1080p movie recording as well as new GPS technologies for outdoor enthusiasts.

“With detailed engineering and advanced technology, the COOLPIX AW100 is the rugged compact camera for the adventure enthusiast who never slows down and needs a camera that delivers amazing images and stunning Full HD movies without a second thought,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “The AW100 is as tough as the user that needs it, and it offers a sturdy exterior and advanced technology that enables users to capture life’s triumphant moments.”

Adventures Captured with Stunning Detail
The fast and compact AW100 can be used underwater to a depth of 33 feet, is shock resistant from a drop of five feet and weather resistant down to a frigid 14°F. Whether staring in the face of a raging monsoon or kayaking down the rapids, the battery-chamber, SD card slot, HDMI mini connector and USB/audio video connector are securely covered to prevent intrusion from the elements. Because every extra ounce matters when packing for a trek, the COOLPIX AW100 is one of the thinnest and lightest among true water-proof cameras at approximately 0.9-inches thin and 6.3 ounces light.

Image quality is what sets the COOLPIX AW100 apart from the pack, and the camera features a 16.0-megapixel backside illuminated (BSI) CMOS sensor for improved picture quality even in challenging low-light conditions. Whether scrambling a cliff face in scorching sunlight or carefully treading underneath a dense jungle canopy, users can confidently capture images in a variety of light. The camera uses a high sensitivity mode to capture the action in low-light and also features a maximum ISO of 3200 for the ability to capture images where lesser cameras do not make the cut. For added versatility, the COOLPIX AW100 also features a 5x Wide Angle Zoom-NIKKOR ED glass lens (35mm equivalent of 28-140mm) to let users shoot wild POV angles and zoom in on the action. When the action starts moving fast, the AW100 helps to create blur free images with the use of Nikon’s Vibration Reduction (VR) to minimize camera shake to capture sharp images and HD movies.

Engineered with Adventure in Mind
The COOLPIX AW100 is born to be extreme and includes features created for the adventurer. The new GPS function and internal map display allow photos to be displayed via location information and saves latitude and longitude information in the image data. Consumers can now shoot and track their route with the included Nikon ViewNX2 software, Nikon’s picture sharing site or Google Earth™ to pinpoint the exact orientation at the top of a ski slope or display thumbnails together with a map of the terrain. The camera will also track location while not in use so the user can show an accurate map of their travels up the mountain or kayaking down a river. The AW100 also includes an E-compass, allowing the user to orientate via the LCD screen.

The COOLPIX AW100 also features a new Action Control operation, which allows photographers to assign a function to a swinging motion to swiftly select specific settings such as scene mode by simply shaking the camera, avoiding the need to remove gloves in situations like skiing, diving or hiking. The camera has a large 3.0-inch, bright LCD screen with Clear Color Display and anti-reflective coating, providing the ability to see in difficult lighting conditions. Users are also able to mount the camera securely to various mounting systems via the built-in standard tripod mount.

Full HD Movie Recording
Adventure happens fast, and the AW100 is ready to capture Full HD video to document the day’s climb, hike, bike or dive. The COOLPIX AW100 can capture stereo audio and has the ability to optically zoom during video recording. In addition to Full HD, the camera features a dedicated movie-record button enabling fast, one-touch recording on the fly. Creative movie making can happen with slow and fast action recording options; shoot slow-motion movies at 60, 120 and 240 frames-per-second (fps) or capture fast motion movies at 15 fps.

COOLPIX Technology 
The new COOLPIX AW100 also includes Nikon’s EXPEED C2TM image processing engine resulting in enhanced image quality and processing speed. With the high-speed continuous shooting performance of the camera’s CMOS sensor, combined pictures are used for challenging lighting conditions. When HDR controls are accessed in Backlighting Scene Mode, the camera combines consecutive images of different exposure so that a wide tonality is achieved.

Additionally, the COOLPIX AW100 includes Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures. The Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning, Skin Softening and Pet Portrait mode. Additionally, the COOLPIX AW100 comes with the UE-E23, an attachable 40.5mm thread filter mount adapter.

Price and Availability
The new COOLPIX AW100 is scheduled to be available in early September 2011 and will have an estimated selling price * of $379.95. It will be available in black, blue and a distinctive, highly visible orange.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Whether Looking for Superzoom Capabilities, Fashion-Forward Design or Unique Ways to Share, Nikon’s New COOLPIX Digital Cameras Have Something for Everyone

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. introduced four new digital cameras to the COOLPIX S-Series lineup to address the unique lifestyle and needs of the social user who cares about the quality of the images they take and share. The new COOLPIX S-Series puts the “fun” in functionality by delivering enhanced zoom ranges and new ways to share photos and High Definition (HD) video, while being backed by Nikon core technologies like Vibration Reduction (VR) and EXPEED C2™ digital image processing.

Expanding on the ultra compact superzoom category, the new COOLPIX S8200 and COOLPIX S6200 deliver high performance zoom with quality NIKKOR optics, while the new COOLPIX S1200pj offers a unique way to share content with a 20-lumen built-in projector and compatibility with the iPhone®, iPad® or iPod touch®. With an enhanced organic LED (OLED) touch screen and chic design, the trendy COOLPIX S100 is the fun to use, stylish camera to see and be seen with.

“The new COOLPIX S-Series cameras combine Nikon’s renowned image quality and superior technology in slim, stylish bodies for connected users who love to share their memories with others,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “With easy-to-use features and fun capabilities, these cameras inspire consumers to shoot, record and share, while reflecting their personal style.”

Great Photos and Movies Made Easy with COOLPIX Technology
A hallmark of the COOLPIX brand, Nikon remains a trendsetter with its compact cameras in a number of vibrant colors to match any personal style and budget. The new COOLPIX S8200, COOLPIX S6200, COOLPIX S100 and COOLPIX S1200pj incorporate Nikon’s world-class NIKKOR optics, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED C2™ digital image processing engine to help ensure high-quality pictures with stunning tones and sharpness. Additionally, all four COOLPIX cameras include Scene Auto Selector or Easy Auto Mode, which allows the camera to automatically recognize the shooting situation and adjust camera settings accordingly to produce amazing pictures.

To capture flattering portraits, the new S-Series cameras all feature the Nikon exclusive Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject. Both the new COOLPIX S8200 and COOLPIX S100 include Nikon’s Easy Panorama Mode, which delivers dynamic panorama photos simply with a single press of the shutter button.

The COOLPIX S8200 and COOLPIX S6200: The New Standard for Compact Zoom
The new COOLPIX S8200 ups the ante of pocketable super zooms with an impressive 14x Optical Zoom-NIKKOR ED glass lens integrated into a surprisingly compact body (approximately 1.3-inch depth). To help capture images in challenging lighting conditions, the COOLPIX S8200 includes a 16.1-megapixel backside illuminated (BSI) CMOS sensor for fast and responsive speed and exceptional low-light performance. The COOLPIX S8200’s speedy performance is accelerated thanks to its high-speed continuous shooting which can capture five shots at up to six frames-per-second (fps) and a pre-shooting cache that records images before releasing the shutter to capture the action faster than a user’s reflexes. From fast-paced action shots to nights out on the town with friends, the COOLPIX S8200 helps to ensure that every moment is captured. Additionally, photos and movies are composed, captured and edited easily on the bright 3.0-inch (921,000-dot) LCD display.

For amazing movies even at the spur of the moment, the COOLPIX S8200 features Full HD (1080p) video with stereo sound and amazing optics that lets the user capture with confidence. For even more dynamic movies, consumers have the ability to zoom during recording. To help further unleash creativity, the COOLPIX S8200 has a host of Special Effects (when shooting movies and stills) and Filter Effects (in playback mode for still images), including Selective Color and Fisheye Effect.

Rounding out the new superzoom lineup, the COOLPIX S6200 packs a versatile 10x Optical Zoom-NIKKOR ED glass lens in a super slim body (approximately 1-inch depth) for an easy-to-carry, yet stylish solution for capturing memorable images in an instant. Beautiful photos are achieved with the help of the COOLPIX S6200’s 16.0-megapixel resolution and VR system to eliminate blur. With HD (720p) movie recording, a large 2.7-inch LCD display and a selection of Special Effects, creating unforgettable photos and movies is a breeze.

The COOLPIX S8200 will be available in mid September 2011 for an estimated selling price*** of $329.95 in a choice of colors including black, silver and red, while the COOLPIX S6200 will be available in mid September 2011 for an estimated selling price*** of $229.95 in red, pink, silver, blue and black.

The COOLPIX S1200pj: Share with Flair
Building off of the award winning innovations from its predecessors, the COOLPIX S1200pj encourages a new level of content sharing with a powerful and brighter 20-lumen built-in projector. For added versatility, the COOLPIX S1200pj works with an iPhone®, iPad® or iPod touch® allowing users to project images and movies stored on these devices as well as online content. In addition, the camera maintains the ability to project content from a computer, such as presentations of multimedia content. The COOLPIX S1200pj also offers improved operability including illuminated icons and raised controls for easier access, even in the dark. Projecting an image up to 60-inches wide, the COOLPIX S1200pj helps make a big impression, whether in front of clients during a business meeting or at the center of a party.

The COOLPIX S1200pj includes must-have features to help capture great photos and movies including 14.1-megapixel resolution, 5x Optical Zoom, HD (720p) movie capture with stereo sound and a 3.0-inch LCD screen display to help compose at the touch of a finger. The user can also add their artistic touch to their images with a variety of Special Effects and Filter Effects. Compact enough to slip into a pocket, the COOLPIX S1200pj goes wherever life takes it.

The COOLPIX S1200pj will be available in mid September 2011 for an estimated selling price*** of $429.95 in black and pink.

The COOLPIX S100: Smart Features, Beautiful Design 
Beauty is now in the hand of the beholder with the stylish COOLPIX S100. The seriously slender COOLPIX S100 has a large 3.5-inch, strikingly bright (820,000-dot) OLED touch screen with an enhanced user interface, so images and movies pop when playing them back. The COOLPIX S100 is a stand-out camera for those who strive to stand out themselves.

For the trendsetting user who requires the top technology, the COOLPIX S100 features a 16.0-megapixel BSI CMOS sensor, 5x Optical Zoom and Full HD (1080p) recording with stereo sound for impressive images and movies even in low-light. With the new COOLPIX S100, creativity is at the user’s fingertips. In addition to a wide selection of Filter Effects, the COOLPIX S100 also features 3D-image recording capability, proving that good looks and intelligent features can live together harmoniously.

The COOLPIX S100 will be available in mid September 2011 for an estimated selling price*** of $299.95 in a choice of attractive colors including red, black, purple and gold.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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  • Anand

    This SUCKS NIKON!!!!!!!!!!!…btw..First! WooHoo!

    • Wade Spam

      Its like Mila Kunis flirting with you for all this time and then broke out the news.. “we’re just friends without benefits.”

    • Ren Kockwell

      Hey, I shoot compacts often, so I could really get into this news if it were noteworthy. I’m not a DSLR snob. But sweet Jesus, apart from the toughcam (which is actually quite good when you evaluate it against the current competition you whiners), this is another dull, uninspired snooze fest. Nothing new, interesting, unique, unusual. Just MP bumps and chick colors. How long can they continue to not innovate in their CP lines?

    • AnoNemo

      I think Nikon finally made it! they created a monster with two colors. I mean when you drop the new camouflage CoolCrap in your septic tank it will be hard to find but Nikon is here to help!!!! They created an rave orange version of the same crap. This will take great pictures from the bottom of the septic tank above the turd swimming on the surface. I think this is the pathbreaking concept the Nikon people had in their mind.

  • andrew

    no dslrs!

    • Pdf Ninja

      But this cool one comes in pink. /s

  • Sam


  • dSLRs?


  • Art

    Cool the D800!!!!

    Just kidding….. Sigh….

  • dbas

    much ado about nothing.

    What a let down.

  • :/

    • ffaabb

      Wow…. Your pictures are absolutely great…

  • daaamn!!

  • Rabo

    Oh man. What a bunch of whiners.

    • Rich

      Well, at least we are not whining about the whiners!! Weener!! :0P

  • I’m desperately trying to care, or at least make myself feel like I won or something….

    To be honest for the past half our I’ve been pricing a 5D kit….mostly out of boredom but still…

    and also you can badmouth Nikon all you want because of the tsunami but wait!! they just announced the AW100 (which actually has some cool color options) and theres already the AW100s!!!!! damn that was quick, hope no one bought the AW100 already.

    • Steve

      I agree that the color options are cool. I really dig the camouflage. Kind of a bummer that the color options seem to be the highlight of the announcements. However, this is from the standpoint of a bunch of DSLR users.

      From a non-dslr consumer standpoint there is some cool stuff in there.

  • Mike

    What’s a word stronger than disappointment?

  • Anand

    Freaking…major event for THIS??????? really? no vacations for employees for THIS?????? realllly???

    • I liked the persons comment on another post that they were all helping Nikon move to Malaysia

  • Dave B

    Well, at least I’ll be saving $3000 for a while and my D700 won’t give me camera envy

    • Go get a Mamiya ZD digital back and just smile at the world knowingly 😀

      • andy

        Good luck shooting sports with that thing.

    • mooboy

      lol… I’m going to hug my D700 to sleep now 🙂

      • Dave B

        I sleep with mine too, and my old F5…more loyal than any woman has ever been ;o)

  • fgchiago

    disgusting….hell with nikon.

  • i guess the price on used D3S just went up 🙂

  • Grovlam

    man I cannot believe this…. 🙁

    I wan’t my D800 Nikon…come on

  • mooboy

    I would have been happy with the mirrorless announcement at least. Oh well, tomorrow will go to the new Joe McNally exhibition to cheer me up.

    • He totally played off the D4 / D800 hype

      • mooboy

        Hmm… I think that was more our (the NR readership) fault than his. If I see him there tomorrow with a DSLR around his neck and a bit of black tape over the model number, will let you all know 🙂

  • Edward

    Are the announcements over?

    • Edward

      Apparently not.

  • NiknWontRepairMyGray

    No need to update this post, Admin. No one is interested. I can’t imagine a soccer mom staying up late to check out the latest coolpix.

  • Todd

    I hope all those coolpix cameras can form Voltron (aka D800). That’d be worth all the hype at least

  • Michael Penn

    I don’t think Nikon and Canon are paying attention to what consumers want. That’s ok because plenty of other manufactures are.

  • Anand

    And this is the shit they were trying to keep under wrap all this time????? OMG!

  • Brian

    Cool! i’ve been waiting for this pink coolpik a long time now, finally the wait is over.

  • so once again they offer full HD capabilities in some of their Point & Shoot but yet keep the most expensive one shooting just 720p ?

    I will wait for the P7200

  • Blue984

    Argh. Not that I expected a D800 after the 700’s reappeared online.. but this is a major disappointment. I really couldn’t care less about Coolpix’s.

    • I think you are totally ignoring the fact there there was an orange camera and a camouflage toned camera announced.

      • This comment wins. Well done, sir.

        • Ren Kockwell


      • Walkthru

        Yep – the camo has sold me completely……..D800??……..why would you even bother!!

  • Alex

    Finally what we’ve been waiting for! The people who care (you know… The ones who have waited patiently for months, followed every post on this site, poured over the possibilities of what could be coming out) have been gifted with a pink point and shoot! What makes me the most upset is that the people buying these cameras won’t even know they exist until they walk into their local electronics store looking for a new camera but only knowing the color they want, and then proceed to take some “facebook pics” with them. If Nikon wanted to get major press attention, they should have released something new and game-changing in he camera business, insead of playing catch-up to the competiton among the consumer point-and-shoot.
    *Sigh* I guess this gives us more time to save up for a new D800/D4 I guess. That is if they ever come out at this point

    • Rich

      Amen to that!!

  • D800 Buyer

    Well, kudos to NR. No doubt this site receives countless tips and rumors daily, but the admin has done a good job sifting through and posting only the reliable tips. He did not receive any reliable leaks about the D4/D800… and here we are — no D4/D800…

    The admin did receive (and post) tips about these Coolpix models, including the new rugged model.

    Keep up the good work, NR!

  • Gena
  • Dave B

    Kinda makes me wonder if the supply chain for the pro-DSLR plant in Sendai was screwed up more than Nikon let on after the tsunami. They did have to move a lot to Malaysia.

  • coco

    just great, shit for party mother fuckers

  • mindlessbuttonmasher

    (not directed towards you NikonRumorsGuy)…
    WHO CARES NIKON!!! Really, I’m a professional photographer and everyone I know is a photographer, and I don’t know one single person who uses a crappy Coolpix! We want the next gen DSLR! Im tired of tired, way over priced 4-year-old technology! The world is TIRED Of all the point-and-shoot overliad. Nobody can keep up.

    • +1 thats why I use medium format digital for most of my stuff, and it takes longer to get outdated.

  • I say we all take our D4 / D800 savings, pool them, rent a club out in NYC and have a NikonRumors hangout, atleast that would be fun

    • Walkthru

      Not NYC – come here to little old Tasmania, then we can all go out into the Great Southern Wilderness with our camo Coolpixes and have some real fun! Woohoo!

      • Hdhe

        Or go to Chigwell or Bridgewater and get them stolen. 😉

  • Kingyo

    It’s like all Nikon execs, marketing staff, etc. were locked inside the Nikon HQ building with absolutely NO contact with the outside world since 2008! Somebody please help them!!

  • Mike

    If Nikon pays any attention to their consumers, they would understand that there is a large group of very frustrated potential customers waiting to drop thousands of dollars on a new FX body. Yes, this is a rumour site but you’d think they monitor this and can gauge what their most loyal and rabid clients want from places like this… These new point and shoots bore me.

    • again, totally ignoring the orange and camo

      • Rob

        LOL, twice.

      • Ric

        what camo? all I see is a blank spot.

  • Hamuga

    That’s it!
    I am going to sell off all my Nikon DSLR gear and buy a Coolpix with the money.

    That way Nikon will finally see a Coolpix sell, and get their hopes up.
    Then I will return the camera after a week, crushing Nikon’s soul.

    It only seems fair.

    Afterwords I will just roll around in all my money, because Canon is no better, and rolling in money is actually fun.

    • Honestly at this point that would just cause another recession.

  • Boomer

    How dumb! I better wake up in 7 hours with an unexpected D800 surprise!!!

  • Ahh… lots of pretty colors. Beats boring black dSLRs.

  • LMAO @ Coco!

  • Dave B

    I was also hoping for a 14-200mm f/1.4 VR Macro Lens. That will probably show up before they release the D800/D4!

    • Mik

      4mm-800mm f/1.2 VRII AF-S macro plz kthxbye

  • Sam

    P7100 right slap bang up against the G12. Will be interesting to see how this one performs. Same sensor size, shoots RAW, have Nikon finally made a non DSLR that’s worth picking up?

    • Rob

      Reckon. Going to be up to price. Heavier and longer zoom for the Nikon I like.

      • Rob

        Actually, this is Canon’s death knell. If the G12 is the best they can come up with I’d rather buy a Nikon. New Nikon DSLR will come out and wipe the floor with Canon. Witness HP getting out of the laptop market.

  • Narna

    Actually I have been waiting for the AW100 and will probably get one!

    But really guys enough with the whining. Nikon have announced 5 new cameras, they not be what you wanted but its probably the bulk of thier market.

    Thanks for all the good info NR Admin, keep it up 🙂

    • Nathan

      I saw that AW camera and thought, wow, that’s for me. Then I saw the apertures and I thought “never mind.”

  • Nathan

    So….what’s new and ground breaking that people Nikon employees couldn’t take vacation? What was supposed to be a whole new market that’s different from a SLR and mirrorless camera? I’m confused. All this hub-bub over Coolpix cameras? Even Canon didn’t make such a big deal out of their cameras and their new ones were announced yesterday to no fanfare.

  • uhh wut?

  • cndlpwr

    Now I lay me down to snore, with hope Nikon will announce some more.
    If they should speak before I rise, IT BETTER BE AN FX SIZE!

    There once was a fanboy named Tony
    Who used Nikon to shoot matrimony
    “My D3 I adore,
    But without a D4
    I’m gonna be switching to Sony!”

    • Alex

      I’ve been up since 4 this morning traveling and waiting for the new DSLR’s. As with all of you I was crushed to find nohing but p&s’s, but I have to say these comments made it worth staying up the extra hours instead of sleeping. I’m sitting here laughing my ass off reading them. Bravo, looks like photography isn’t the only creative part about us!

  • Z

    Well, they have to make Coolpixes too! Just because this happens to be the day they announce some Coolpixes doesn’t mean they aren’t also busy working on some great new DSLRs. It just means that the great new DSLRs will be announced on another day at some point in the future. It is a bit funny how some people are quick to bash the company for “not listening” etc.

  • Zzzzzzz… Time to spend my D800 savings on good lenses like: 70-200 VR II, 24 .14 and Sigma 85mm 1.4 (is great on DX) and an used D70s body 1/500 flash sync (6 mp ). I quit slow motion Nikon DSLR Video modeo. My D7000 take care of the video, and de 16 mp files qith bicubic smoother.

    Cheers see ya in 2012 when another coolpix wait for us!

  • Momin

    At least drop the effin price on the D700! $2700 in 2011? Think of us poor folk.

  • This is why I sold all my Nikon Equipment and moved to another format known as the Micro Four Thirds. It has been far more creative, and flexible than Nikon ever was. I’ve felt liberated since the change. I probably will never go back to Nikon! lol

    • Ric

      Glad you stop by to see what is new in a system you’ll never go back to.

      • mooboy

        You said it better than I did! I’m still struggling to see anyway m43s could be more creative and flexible. I and trying to think of one thing you can do with m43s you can’t do with Nikon. Only thing I can think of is GH2’s video. Meanwhile, with FX frames and a very complete lens line up, can think of many ‘creative’ things you could do technically with a Nikon (or Canon too) that m43s just doesn’t have an answer to.

    • mooboy

      You must really be regretting your decision to goto m43s or else why are you lurking and trolling here? With the exception of the video on the GH2, what exactly does m43s offer? Good lens line up? Try Samsung, (or Leica if you’re rich). Good sensor in a smaller format? Sony NEX wins there.

      I had a GH2 on order as a smaller travelling camera than the D700. Thank goodness it didn’t come on time, as now I’ve got that money sdet aside for NEX7, NX200 or possibly, but unlikely, Nikon mirrorless.

  • Sam V

    You know Nikon, if you really want my money but are unwilling to bring forth the next gen FX cams yet, you could just start shipping some 85 1.4G lenses that have been impossible to get!!

    • pete

      You mean the model 1933 or the model 2195 ? If you are interested, I know someone who is selling one and it’s brand new and never used.

  • Wow. What a load of shit. Oh goodieeeeee, 50 more shitty point and clicks to add to the 500 that are already on the market. Whoop teee dooo. Give me a fucking break Nikon. Focus on making REAL cameras, not “pink” little cameras that will be headed for the garbage bin in less than 2 months.
    Two other things, it’s the fucking flood of cameras like these that keeps half decent websites from doing any real OBJECTIVE reviewing of camera. There are just way too many, period.
    Second, dpreview already has a full write-up ‘preview’ of one of those cameras?! This is why I hate fucking dpreview. They know all the answers to all the stuff and could mention something, but they don’t even answer their e-mails when you send them a legit photography question. If they would just open their traps, nikonrumers would practically have no reason to exist, which would be great as it would allow everyone to get to taking pictures rather than hitting ‘refresh’ on their computers all day.

    • Great post dude! +

    • man, you sound like a 10 year old with a dirty mouth.

    • broxibear

      Hi Mike,
      dpreview, and many other sites, have signed NDAs, if there’s any new dslr announcement in the next few weeks I can guarantee they’ve played with it already…they’ve signed legal documents saying they won’t reveal anything about new products until a specific time.

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