The announcement: Nikon Coolpix P7100, AW100, S1200pj, S8200, S6200, S4150, S6150, S100

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Superior Image Quality and Versatile Performance Go Full Throttle With The New Nikon COOLPIX P7100 Digital Camera

Nikon’s New Flagship COOLPIX Camera Offers Advanced Photo Technologies and Vast Creative Control for the Experienced Photographer

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. announced the new COOLPIX P7100, the digital camera that packs stellar image quality, swift performance and a variety of creative manual controls into a compact, lightweight camera body. The 10.1-megapixel COOLPIX P7100 is the ideal camera that advanced photographers will seek as a companion to their D-SLR camera when both portability and superior image quality are a necessity.

The new COOLPIX P7100 easily assumes the role as the new COOLPIX flagship by delivering amazing image quality, stunning High Definition (HD) movies and high speed performance to create an appealing package for professionals and enthusiasts alike. With an overall emphasis on image quality, consumers can expect rapid response in all aspects of camera operation, which also encompasses a new enhanced AF system for tack-sharp images in a variety of lighting conditions. Whether shooting landscapes or action, users have full creative control with the new 3.0-inch tilting vari-angle LCD screen, full manual features and new Special Effects that add a new dimension to images. With the aid of Nikon core technologies and distinctive new features and controls, the COOLPIX P7100 digital camera shifts image quality and performance into overdrive.

“The new COOLPIX P7100 is an enthusiast compact camera that provides stellar image quality, superior mobility and operability, as well as quick response and performance during even the most challenging shooting situations,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “The COOLPIX P7100 will allow users to explore their creative freedom, yet delivers the amazing results that they have become accustomed to with their Nikon cameras.”

Emphasis on the Image
Stunning image quality is a hallmark of Nikon products, and the COOLPIX P7100 includes a number of Nikon core technologies such as the high speed EXPEED C2TM image processing engine that is designed to deliver stunning results in diverse situations. New image processing technologies maximize the performance of the large 1/1.7-inch, 10.1-megapixel CCD sensor to deliver sharp, low-noise images that explode with vivid color. By expanding the capabilities of the large CCD sensor, images show reduced noise at both low and high ISO sensitivities. The result is a new level of clean, tonal depth to images, creating an enhanced sense of dimension to any subject and amazingly faithful color reproduction.

Building upon a legacy befitting a world class optics manufacturer, the camera comes equipped with a versatile 7.1x Wide Angle Optical Zoom-NIKKOR ED glass lens (35mm equivalent to 28-200mm). Additionally, a built-in Neutral Density (ND) filter expands the exposure selection range when shooting in slow shutter speeds and in maximum aperture settings. The 7.1x Wide Angle Optical Zoom-NIKKOR ED glass lens is constructed with two Extra-Low Dispersion (ED) glass elements to help achieve high reproduction capability with less chromatic aberration when capturing images and videos. Additionally, the COOLPIX P7100 uses optical Vibration Reduction (VR) to produce blur free photos while shooting images or HD video handheld or in low-light.

Rapid Response When it Counts
With enhanced high speed performance and quick response, the COOLPIX P7100 can capture decisive moments with confidence. The new Nikon P7100 features a new intuitive user interface that reacts seamlessly for high quality results in the blink of an eye. With blazing fast start-up, imperceptible release lag and enhanced shot to shot buffering, the P7100 promises to be ready at a moment’s notice. Operational workflow speed has been enhanced, such as switching time for various functions including playback, shooting, menu and button operation as well as navigation. The camera can also capture full resolution JPEG images at up to 1.2 frames-per-second (fps), and gives shooters enhanced response when shooting NRW (RAW) images both as a single frame and consecutively. Additionally, the COOLPIX P7100 is compatible with the latest high speed SDXC memory cards for maximum performance.

The 7.1x NIKKOR lens has been paired with an enhanced AF system to deliver sharp images and HD movies in a variety of shooting scenarios. Whether tripod mounted to capture a distant vista or shooting a candid portrait, the result is amazingly fast focus acquisition that is consistently sharp throughout the entire focal range, even on a moving subject.

Superior Creative Control for the Advanced User
Detailed engineering led to the authentic styling of the COOLPIX P7100, which calls upon many of the features that Nikon D-SLR cameras are known for, including easily accessible mode dials, rounded curves and friendly ergonomics, all housed within a compact form factor. Consumers can compose through the bright optical viewfinder or by the vivid 3.0-inch 921,000-dot tilting vari-angle LCD screen. The new tilt screen enables more flexible shooting at creative angles, including down low, overhead or for ease-of-use when mounted on a tripod. The clear color vari-angle LCD display with anti-reflective coating produces high resolution and faithful color reproduction with a wide viewing angle.

The camera’s four exposure modes (Program, Shutter, Aperture and Manual) provide creative control over image capture. For added versatility, the COOLPIX P7100 has a sensitivity range up to ISO 3200, but can also be set to Hi 1 at full resolution (ISO 6400 equivalent). The P7100 also offers functions that enable superior rendering when shooting at high sensitivities, including a Low Noise Night Mode and a Noise Reduction Filter. ISO sensitivity ranges from ISO 100 to 6400 (expandable to ISO 12,800 in Low Noise Night Mode) to ensure sharp, crisp images when shooting in low-light or photographing fast-moving subjects.

For further creative control, the camera offers multiple new Special Effects and Filter Effects to create truly inspiring images. The new Zoom Exposure automates this typically difficult technique to create dynamic images with a slow shutter. Consumers can also choose the Defocus Filter to produce intentional, artful blur or use the Cross Process to create nostalgic and imaginative color tones in images. A new Creative Monochrome Filter can also be implemented to create a solarized look and feel to images or affect grain size in monochrome photos. Shooters can capture a wide tonal range in their images by utilizing the built-in High Dynamic Range (HDR) function as part of the Backlighting Mode, and can shoot in High/Low Key, Sepia and Painting Modes. While in Playback Mode, images can also be altered with a Fisheye Effect or Cross Screen Filter.

The design and interface of the COOLPIX P7100 has been created with the shooter in mind. It boasts two command dials including a new front mounted sub-command dial, which can be used to access settings and adjustments while holding the grip of the camera. The dials provide advance control and a sense of analog operation when using the camera for an enjoyable photographic experience. This control is implemented to simplify various operations using minimal controls. The COOLPIX P7100 also features a quick menu dial on the top of the camera. Through the quick menu dial, controls like ISO sensitivity, White Balance, advanced bracketing functions, My Menu, Picture Control and image size can be swiftly selected to capture desired results. Additionally, the camera’s Zoom Memory function enables the selection of a desired focal length during shooting.

For those shooting movies, the COOLPIX P7100 records High Definition (HD) movies at 720p (30 fps) with stereo sound through the built-in microphone. Users can also attach an optional external microphone, such as Nikon’s ME-1 microphone, via the stereo microphone jack. The P7100 also incorporates new movie recording features such as lens zooming during recording, a gain-up function to adjust the optional external microphone and an AE/AF lock available during recording, which is similar to that of a D-SLR camera. Additionally, the camera includes a mini HDMI connector that enables playback on HD televisions and other HDMI-enabled devices.

The COOLPIX P7100 can be connected to the optional 0.75x Wide-Angle Convertor WC-E75A, which allows for focal lengths as wide as 21mm (35mm format equivalent). P7100 users can also take advantage of Nikon’s Creative Lighting System with the built-in accessory shoe that supports Nikon’s i-TTL flash control, including compatibility with the SB-400, SB-700 and SB-900 speedlights.

Price and Availability
The Nikon COOLPIX P7100 will be available throughout the United States beginning mid September 2011 at an estimated selling price* of US $499.95. For more information, please visit

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Nikon’s Newest COOLPIX Camera Goes Extreme with Compact Rugged Body, CMOS Sensor for Superior Image Quality and GPS Capability

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. announced the new COOLPIX AW100, a camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The waterproof, freeze proof and shockproof COOLPIX AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle.

The COOLPIX AW100’s newly designed rugged chassis is built to withstand harsh environments, yet is compact and lightweight enough to pack for a weekend on the trail. Ready to conquer the rocks, the ice and the waves, the AW100 hosts a myriad of Nikon core technologies aimed at providing stunning images and Full HD 1080p movie recording as well as new GPS technologies for outdoor enthusiasts.

“With detailed engineering and advanced technology, the COOLPIX AW100 is the rugged compact camera for the adventure enthusiast who never slows down and needs a camera that delivers amazing images and stunning Full HD movies without a second thought,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “The AW100 is as tough as the user that needs it, and it offers a sturdy exterior and advanced technology that enables users to capture life’s triumphant moments.”

Adventures Captured with Stunning Detail
The fast and compact AW100 can be used underwater to a depth of 33 feet, is shock resistant from a drop of five feet and weather resistant down to a frigid 14°F. Whether staring in the face of a raging monsoon or kayaking down the rapids, the battery-chamber, SD card slot, HDMI mini connector and USB/audio video connector are securely covered to prevent intrusion from the elements. Because every extra ounce matters when packing for a trek, the COOLPIX AW100 is one of the thinnest and lightest among true water-proof cameras at approximately 0.9-inches thin and 6.3 ounces light.

Image quality is what sets the COOLPIX AW100 apart from the pack, and the camera features a 16.0-megapixel backside illuminated (BSI) CMOS sensor for improved picture quality even in challenging low-light conditions. Whether scrambling a cliff face in scorching sunlight or carefully treading underneath a dense jungle canopy, users can confidently capture images in a variety of light. The camera uses a high sensitivity mode to capture the action in low-light and also features a maximum ISO of 3200 for the ability to capture images where lesser cameras do not make the cut. For added versatility, the COOLPIX AW100 also features a 5x Wide Angle Zoom-NIKKOR ED glass lens (35mm equivalent of 28-140mm) to let users shoot wild POV angles and zoom in on the action. When the action starts moving fast, the AW100 helps to create blur free images with the use of Nikon’s Vibration Reduction (VR) to minimize camera shake to capture sharp images and HD movies.

Engineered with Adventure in Mind
The COOLPIX AW100 is born to be extreme and includes features created for the adventurer. The new GPS function and internal map display allow photos to be displayed via location information and saves latitude and longitude information in the image data. Consumers can now shoot and track their route with the included Nikon ViewNX2 software, Nikon’s picture sharing site or Google Earth™ to pinpoint the exact orientation at the top of a ski slope or display thumbnails together with a map of the terrain. The camera will also track location while not in use so the user can show an accurate map of their travels up the mountain or kayaking down a river. The AW100 also includes an E-compass, allowing the user to orientate via the LCD screen.

The COOLPIX AW100 also features a new Action Control operation, which allows photographers to assign a function to a swinging motion to swiftly select specific settings such as scene mode by simply shaking the camera, avoiding the need to remove gloves in situations like skiing, diving or hiking. The camera has a large 3.0-inch, bright LCD screen with Clear Color Display and anti-reflective coating, providing the ability to see in difficult lighting conditions. Users are also able to mount the camera securely to various mounting systems via the built-in standard tripod mount.

Full HD Movie Recording
Adventure happens fast, and the AW100 is ready to capture Full HD video to document the day’s climb, hike, bike or dive. The COOLPIX AW100 can capture stereo audio and has the ability to optically zoom during video recording. In addition to Full HD, the camera features a dedicated movie-record button enabling fast, one-touch recording on the fly. Creative movie making can happen with slow and fast action recording options; shoot slow-motion movies at 60, 120 and 240 frames-per-second (fps) or capture fast motion movies at 15 fps.

COOLPIX Technology 
The new COOLPIX AW100 also includes Nikon’s EXPEED C2TM image processing engine resulting in enhanced image quality and processing speed. With the high-speed continuous shooting performance of the camera’s CMOS sensor, combined pictures are used for challenging lighting conditions. When HDR controls are accessed in Backlighting Scene Mode, the camera combines consecutive images of different exposure so that a wide tonality is achieved.

Additionally, the COOLPIX AW100 includes Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures. The Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Face Priority AE, Smile Mode, Blink Warning, Skin Softening and Pet Portrait mode. Additionally, the COOLPIX AW100 comes with the UE-E23, an attachable 40.5mm thread filter mount adapter.

Price and Availability
The new COOLPIX AW100 is scheduled to be available in early September 2011 and will have an estimated selling price * of $379.95. It will be available in black, blue and a distinctive, highly visible orange.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Whether Looking for Superzoom Capabilities, Fashion-Forward Design or Unique Ways to Share, Nikon’s New COOLPIX Digital Cameras Have Something for Everyone

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. introduced four new digital cameras to the COOLPIX S-Series lineup to address the unique lifestyle and needs of the social user who cares about the quality of the images they take and share. The new COOLPIX S-Series puts the “fun” in functionality by delivering enhanced zoom ranges and new ways to share photos and High Definition (HD) video, while being backed by Nikon core technologies like Vibration Reduction (VR) and EXPEED C2™ digital image processing.

Expanding on the ultra compact superzoom category, the new COOLPIX S8200 and COOLPIX S6200 deliver high performance zoom with quality NIKKOR optics, while the new COOLPIX S1200pj offers a unique way to share content with a 20-lumen built-in projector and compatibility with the iPhone®, iPad® or iPod touch®. With an enhanced organic LED (OLED) touch screen and chic design, the trendy COOLPIX S100 is the fun to use, stylish camera to see and be seen with.

“The new COOLPIX S-Series cameras combine Nikon’s renowned image quality and superior technology in slim, stylish bodies for connected users who love to share their memories with others,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “With easy-to-use features and fun capabilities, these cameras inspire consumers to shoot, record and share, while reflecting their personal style.”

Great Photos and Movies Made Easy with COOLPIX Technology
A hallmark of the COOLPIX brand, Nikon remains a trendsetter with its compact cameras in a number of vibrant colors to match any personal style and budget. The new COOLPIX S8200, COOLPIX S6200, COOLPIX S100 and COOLPIX S1200pj incorporate Nikon’s world-class NIKKOR optics, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED C2™ digital image processing engine to help ensure high-quality pictures with stunning tones and sharpness. Additionally, all four COOLPIX cameras include Scene Auto Selector or Easy Auto Mode, which allows the camera to automatically recognize the shooting situation and adjust camera settings accordingly to produce amazing pictures.

To capture flattering portraits, the new S-Series cameras all feature the Nikon exclusive Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Face-Priority AF, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject. Both the new COOLPIX S8200 and COOLPIX S100 include Nikon’s Easy Panorama Mode, which delivers dynamic panorama photos simply with a single press of the shutter button.

The COOLPIX S8200 and COOLPIX S6200: The New Standard for Compact Zoom
The new COOLPIX S8200 ups the ante of pocketable super zooms with an impressive 14x Optical Zoom-NIKKOR ED glass lens integrated into a surprisingly compact body (approximately 1.3-inch depth). To help capture images in challenging lighting conditions, the COOLPIX S8200 includes a 16.1-megapixel backside illuminated (BSI) CMOS sensor for fast and responsive speed and exceptional low-light performance. The COOLPIX S8200’s speedy performance is accelerated thanks to its high-speed continuous shooting which can capture five shots at up to six frames-per-second (fps) and a pre-shooting cache that records images before releasing the shutter to capture the action faster than a user’s reflexes. From fast-paced action shots to nights out on the town with friends, the COOLPIX S8200 helps to ensure that every moment is captured. Additionally, photos and movies are composed, captured and edited easily on the bright 3.0-inch (921,000-dot) LCD display.

For amazing movies even at the spur of the moment, the COOLPIX S8200 features Full HD (1080p) video with stereo sound and amazing optics that lets the user capture with confidence. For even more dynamic movies, consumers have the ability to zoom during recording. To help further unleash creativity, the COOLPIX S8200 has a host of Special Effects (when shooting movies and stills) and Filter Effects (in playback mode for still images), including Selective Color and Fisheye Effect.

Rounding out the new superzoom lineup, the COOLPIX S6200 packs a versatile 10x Optical Zoom-NIKKOR ED glass lens in a super slim body (approximately 1-inch depth) for an easy-to-carry, yet stylish solution for capturing memorable images in an instant. Beautiful photos are achieved with the help of the COOLPIX S6200’s 16.0-megapixel resolution and VR system to eliminate blur. With HD (720p) movie recording, a large 2.7-inch LCD display and a selection of Special Effects, creating unforgettable photos and movies is a breeze.

The COOLPIX S8200 will be available in mid September 2011 for an estimated selling price*** of $329.95 in a choice of colors including black, silver and red, while the COOLPIX S6200 will be available in mid September 2011 for an estimated selling price*** of $229.95 in red, pink, silver, blue and black.

The COOLPIX S1200pj: Share with Flair
Building off of the award winning innovations from its predecessors, the COOLPIX S1200pj encourages a new level of content sharing with a powerful and brighter 20-lumen built-in projector. For added versatility, the COOLPIX S1200pj works with an iPhone®, iPad® or iPod touch® allowing users to project images and movies stored on these devices as well as online content. In addition, the camera maintains the ability to project content from a computer, such as presentations of multimedia content. The COOLPIX S1200pj also offers improved operability including illuminated icons and raised controls for easier access, even in the dark. Projecting an image up to 60-inches wide, the COOLPIX S1200pj helps make a big impression, whether in front of clients during a business meeting or at the center of a party.

The COOLPIX S1200pj includes must-have features to help capture great photos and movies including 14.1-megapixel resolution, 5x Optical Zoom, HD (720p) movie capture with stereo sound and a 3.0-inch LCD screen display to help compose at the touch of a finger. The user can also add their artistic touch to their images with a variety of Special Effects and Filter Effects. Compact enough to slip into a pocket, the COOLPIX S1200pj goes wherever life takes it.

The COOLPIX S1200pj will be available in mid September 2011 for an estimated selling price*** of $429.95 in black and pink.

The COOLPIX S100: Smart Features, Beautiful Design 
Beauty is now in the hand of the beholder with the stylish COOLPIX S100. The seriously slender COOLPIX S100 has a large 3.5-inch, strikingly bright (820,000-dot) OLED touch screen with an enhanced user interface, so images and movies pop when playing them back. The COOLPIX S100 is a stand-out camera for those who strive to stand out themselves.

For the trendsetting user who requires the top technology, the COOLPIX S100 features a 16.0-megapixel BSI CMOS sensor, 5x Optical Zoom and Full HD (1080p) recording with stereo sound for impressive images and movies even in low-light. With the new COOLPIX S100, creativity is at the user’s fingertips. In addition to a wide selection of Filter Effects, the COOLPIX S100 also features 3D-image recording capability, proving that good looks and intelligent features can live together harmoniously.

The COOLPIX S100 will be available in mid September 2011 for an estimated selling price*** of $299.95 in a choice of attractive colors including red, black, purple and gold.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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  • Ric

    I’ve been waiting for a better P7000 camera. According to Dpreview the P7100 fixes the P7000 issues.

    this is AWESOME! Capture NX 2.2.8 is on the way! WHOOOT!

    • Ric

      oh, and 1st on page 2. Haha!

      • Anand

        I don’t think that counts much! 😛

        Coming from the guy who was First on First Page! haha

        • Ric

          i’ll take my small victories when I can get them.

  • Thanks a whole [explitive] lot, Nikon.

    I’m starting to question why I’m on this system. Maybe I’ll go price out Canon. Assinine.

    • Ric

      can I have your glass?

    • Roeder

      Good idea. No….*great* idea.

      Sell all your gear and waste money switching systems (to one with inferior flash control/sync) because they only produce fantastic cameras every couple years, not every 6 months.


      • Couple years? BS. That D700 is older than dirt.

        I get Nikon isn’t as fast as Canon and I’m ok with that, but everyone knows (including you, snark or not) that it’s overdue for replacement.

        • Not Surprised

          My D700 is only 3 years old and takes pictures perfectly. When the Canon 5DM2 came out, it was continuously compared to the D700 and not based on brand, but based on quality, they constantly tied or had the D700 winning in small ways. As far as I know, the 5DM2 has not yet been replaced either. Meanwhile, Nikon has come out with a D3x and a D3s and a D7K and a D5100.

          I don’t see Nikon being slow or past due for anything. Some people just REALLY love the megapixels & video wars.

        • Go. Already. And whine on Canonrumors.


          I have been shooting the 5DmkII for a TV organization (in the studio) over the past few weeks—the 5D was our only option. Syncing with strobes in the studio is a JOKE. 1/125 sync speed or lower? What a disaster. Not to mention soft images because the autofocus is as itchy as a crack addict during withdrawals.

          I think it’s safe to say most everyone here is a little (some, a lot) disappointed that Nikon hasn’t announced a few new DSLRs today. We have let our expectations run rampant, and in the process we’ve set a precedent which Nikon obviously was not prepared nor willing to meet.

          I know some here are saying that Nikon owes us (and the more benevolent are saying Nikon owe themselves) something better—that they should have offered it long ago. Really? Forget the Sunami. Forget the recent and turbulent landscape in the pro camera market. Is Nikon beholden to us or their competitors’ release schedule or feature set? Is it up to us to decide how Nikon operates?

          If you don’t want to be laughed at or run off from NR, then here’s a friendly suggestion for you: Type out a brief comment, and take part in the cathartic experience of sharing your disappointment stemming from your expectation that Nikon cater to our collective rashness. We’re here to offer consolation. It’s cool. We get it. You’re bummed.

          But for those of you who are ferociously threatening that this is the final straw: save your voice, our ears, and the extra internet bandwidth. Switch already. It may be the best thing you ever do. More likely it’ll be the biggest mistake you make. Either way, we won’t have to hear about it any more because you’ll be off in LaLa land using gear that apparently solves all of your problems. Finally you’ll have the miracle camera that allows you to take those great snapshots you instinctively felt deep in your soul you were meant to take but never could because you were duped into buying Nikon’s asinine system. And we’ll stick around here taking our poor photos with our poor Nikons.

          See you back here sometime during the next mass exodus. Expect that around the time that Nikon announces the D800. Yeah, we know—probably in 3 years from now.

          • Lty

            whoa….nice rant

            • These guys are just too fun to leave alone. 🙂

              I would call them “paid Canon (or Sony) shills,” but I’m afraid (and sure) the reality is much more pathetic.

          • El Presidente

            Great write-up! Skills!

          • Monkey Nigh Mow

            Yeh?! Well you suck!

            Take that Mr. Smarty pants.

            LOL nice rant (and I agree with you) even if you’re a Nikon shill 😛

            • “even if you’re a Nikon shill”

              If only. Man, that would be awesome. I’d have all the latest cameras, lenses, and those little wifi connector thingies that send your images right to a laptop. I’d have so many friends! Paid to speak well of Nikon—can you imagine?!?! Easiest job in the world.

          • Rammer

            That was probably the most defensive and insecure post I have ever read on an internet forum. Nice job!

            • Thanks, Rammer!!! Sorry you don’t agree. 🙁

          • Anonymous

            Wow! an intelligent comment from Red Adair !!!

            Who wants to buy my Nikon lenses ???

            • Some folks clearly forget the role (and associated power) of the consumer in relation to the vendor. The consumer has zero place to dictate what the vendor does. Same goes for the vendor. Vendor is free to make whatever product they like, and consumer is free to buy it or not. That’s it. Period.

              Thinking you can be the consumer AND dictate what make, model, and price you’ll receive is foolish, frustration inducing, and, well, did I mention foolish?

              Your power doesn’t lie in whining loudly and then buying the next product released by said vendor. You only exert your power when you leave and cast your very real vote of $$$ by buying another vendor’s products.

              So, what lenses you selling? What condition? What price?

            • Desinderlase

              Well in general, that’s true. However, when you buy Nikon gear you are buying more than just gear. You are buying promise that Nikon as a vendor will continue to deliver. Why is nobody bashing LG for not delivering good aircondition units? Because its easy to buy something else in a couple of years. People are passionate about Nikon gear, have invested in their future and now don’t want to see them deliver products too late that are not good. DSLR line of products, lenses and accessories cost a lot and amaters and professionals want to be heard for that money…

            • @Desinderlase

              I question that premise—

              Nikon does not warranty that their gear will be supported or supplanted with new products at any time in the future. They may insinuate that, and may even outright state that. But the truth is that they are free to close shop, sell out, change markets, or otherwise disrupt their current market direction. Your dollars are voting for what you deem a reasonable bet against your future needs. If Nikon decides they do not desire your business any longer, they may well decide to exit the market in a moments notice. Look to HP for that.

              The truth is that we have high expectations of corporations and their vested interest in our specific, personal needs, while corporations rarely (if ever?) make explicit legally binding promises to fulfill those needs.

              You are free to terminate the relationship at any time. It may be painful. It may be expensive. It may be frustrating, or even heartbreaking. But the reality remains: you are free to stay or go.

              This is a very powerful position to find oneself in. You can have a direct impact on the amount of attention you receive from the top Chief, CEO of a company. How? Stop paying them money. If you think that won’t make a difference on their ledger, then you (and likely the other thousands or millions of customers) must not be angry enough to supply a commanding wake up call to the boys in charge.

              So, you’re angry, you’re voting with your dollars, and you’re supporting those corporations most closely in line with your objectives and aims. This is what makes or breaks a company. It’s not magic, and it’s certainly not some entitled system where you whine and cry and ask for, plead for, then threaten for (at the point of a gun) what you want, and then suddenly, mysteriously are granted your wish.

              It’s simple math. Your dollars buy your personal voice in the market. Plain and simple. Any further understanding is between you and your wallet, and the corporation knows nothing of it. Act on that assumption, and you’ll likely find yourself feeling a little more powerful.

          • Jabs

            @Ron – nice post and good sentiments from your experience too.

            I think that we have a generation of people raised on Big-Macs and now Apple’s yearly dose of goodness or goofy-catchy stuff, depending on your views (lol). I think this has made people with short attention spans more focused on specs only while hardly ever able to use or understand the ‘real purpose’ or thrusts of much gear.

            I see a great divide now, as viral marketing has reduced people to sort of crack addicts waiting for the next fix and when you tell them they have to wait or their current gear is still working, they look at you in dismay, like you are out of it. Perhaps we have all become too connected and thus our brain has now reverted to the emptiness of the Internet where people hawk their own version of things or reality as facts and people lap it up like obsessed automatons.

            Reminds me of RoboCop, the original and the guy who hawked that really ugly and useless car, but the people lapped it up. I think that perhaps we are all suffering from overexposure to blunderbuss and thus not much thought is now being given to actual usage or necessity models and in our BUY, BUY BUY and replace all with no looking at what it actually does as in – DO I really need this or will it really help me.

            I see people lost in excuses for their own lazy selves and now blaming gear for their inabilities and thus the problem. I have shot for years and thus my perspective is different but many are like people caught up in escapism and then blame the equipment manufacturers for their failings, so they think new gear will make them instant celebrities or even capable as we now live in an Auto-Tuned, Plastic-Fantastic surgery induced environment devoid of much reality or an ability to decipher what IS or is not real, so they might be lost in the sauce and unable to come to grips with themselves.

            I don’t hate people, as I have children and I just look at amazement at their plunging values and their myriads of thrusts that get them often no where and then when I do things, they ask me – Dad, how did you do that? When I tell them how, they say – NO! They want the benefits but none of the work, so I leave them alone and laugh to myself as they know how I am.

            Work ethic has been lost now mainly and people have what we call ‘lottery mind’, as in expecting results with no or little work, so this translates also to photography and you see it here in abundance – gear, gear and more gear and never much time to know how to or even use it = failure and someone ELSE getting rich, while they remain obsessed and clueless. I love gear and usually have about up to 30+ Nikon lenses and several bodies, BUT I know how to use them as in working almost 24/7 to improve my craft and thus focused on gear and use plus what I do PAYS for this stuff.

            Disposable society with disposable minds probably deposited on the Internet like the cloud based music services = lost in the sauce. Mind in the cloud, mentality in limbo as the server reboots and they have brain ‘farts’ because they are not connected to their fix = sadness on my part.

            • Matt_XVI


    • preston

      you do realize that canon is just as slow as nikon, right? when did the 5dII come out? oh yea, 3 years ago. .

  • Paul

    The P7100 is a nice start.
    What’s next Nikon?

  • wth

    Most of the people who used to shoot with this crap are now using their smart phones instead. Why would they spend more money on a camera?

    • Not Surprised

      To have a projector for their iPad or to have a travel Camera.

  • coco

    i guess nikon try to gain some p ans s market from sony and canon (and samsung). I see the point – a p and s properly only cost them 10 dollars to made one but they can sell it for 2 to 4 hundreds. The problems are: people who buy p and s will usually go for sony because it look better (look), go for canon because that the printer they use in office…………. and the smartphone is slowly destroying the p and s market: because most people who think or do buy a p and s don’t know much about the basic of photography e.g. iso, aperture, shutter speed……, the only way you may mark money from the p and s market is start making a nikon smartphone.

  • Anand

    Oh well…at least Scott Kelby may introduce something better that we may all be happy with. Now going back to searching for the HP Touchpad!

    Damn you Nikon again!

  • Alex

    BOOOOOOOOOOO!!!!!! NO D4, but instead this crap? Good job. Nice to see the pro market get the shaft in exchange for a bunch of cameras that are obsolete as soon as they come out.

  • InfraRed

    Months of expectations for this… What a waste.

    To Nikon execs: Don’t forget that your reputation is built on 50+ years engineering and manufacturing pro, dependable cameras not on low end stuffs. At this game, Samsung, Sony and Panasonic are better and faster than you. They can spend much more money in retail and consumer advertizing than little Nikon. You’ll fail to develop significant market shares with consumers and you’ll lose pros and prosumers.
    You’re screwed!
    That’s poor executive decision, driven by short term, narrow sided, tunnel vision.

  • Gena

    This is from Canon Rumors:
    “Upcoming DSLRs
    I received word that one manufacturer will surprise everyone with a big megapixel camera next Thursday, August 25, 2011.”
    Still is a hope!

    • At this point, I don’t think Iwanna hear any more about what MAY happen.

      • preston

        if that’s true then i don’t expect to see you back on [NR]. but you know you’re hooked just like the rest of us! Great job Peter on warning us that we may just see coolpixes, by the way. that actually made this announcement a lot easier on the eyes!

    • Alex

      That would be Sony. Maybe we can take the sensor from the Sony camera, use the brains from a D7000, and put it in a D3s body. Anyone up for it? 🙂

    • ChrisC


    • onezilla

      Sony announced their new line-up today, August 24th (here in Japan). 25th is another day away…

  • Rich


  • photoret

    we should buy a tanto as a gift for the guy in nikon who think making a big announcement for their coolpix is good idea because that what people are looking for and they will make tons of money of it. He properly need a knife to cut his guts open 3 months later because of all the money nikon lost from their new coolpix. ( is a stupid joke, if u don’t like it, don’t remember it)

  • gobsmacker

    As an underwater camera, rated to a depth of 10m, the AW100 is a big FAIL! Without a decent LCD monitor screen on the back of the body, it is worthless. How is a diver or snorkeler supposed to get a swim mask right up against that tiny viewfinder to aim the photo shot or video clip? I’ll stick with my P&S Canon and Kodak underwater cameras for now but eventually I’ll buy the Sony movie camera + underwater housing that I’ve been lusting after. Nikon = Dumb, Dumb, Dumb, Dumb.

    • gobsmacker

      Finally saw the full specs on the AW100 (thanks NR) and caught a first glimpse of the back of the camera…contrary to what I wrote earlier with the initial, very sketchy press release, it does have a decent sized LCD monitor, which is a necessity for underwater photography and video. So, I guess I’ll be taking a close look at it before I “take the plunge” on a much more expensive camcorder + underwater housing.

  • Lot´s of hours spended here… It was better that i spended playing “cut the rope” on my iphone! BTW Iphone is a better point and shoot than this coolcrapx, and it make phone calls, hd vdeo, play games, notes, calculator, business cards, email, and control my camera…

    • coco

      agree, why spend extra on something that do less

    • Martijn

      your iphone is a what, 600 or 700 dollar camera?
      and ever shot at night? 😛

      • Lty

        =x iphone is a phone with an in-built camera that’s under 200 dollars and night shots r actually @ p&s quality, maybe slightly better. The N9 on the other hand…….

        • Metten

          The iPhone (4) does cost at least $600 in the US or €600 in europe. On-contract prices aren’t comparable.

  • nikoncert

    what the fucccccccccckkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

    • Wade Spam

      hahaha… exactly what I said when i opened the site.

  • Ding Dong

    I just know something is on the air because all the gurus over at Nikongear have been gone for the last week. I think they got their hands on some new toys.. 🙂

  • coco

    guess nikon never read nikonrumors

    • Bernardo Vaghi

      certainly not!

  • Mike

    So since now the S8200 is the same price as the S9100, I can ONLY ASSUME that Nikon’s BIGGGGGGGG Announcement tomorrow will be a ….. S9200 ! Wow! What a fucking shocker!

  • R R

    The money I had saved for my new D4 is not going to go to Nikon in lenses, or anything Nikon… I am going to take a good vacation in Spain soon.

    Nikon will not see a cent of it.

    #IAmNikon #IAmWaitingForEverNikon

  • Dandydon

    How did they do? That hot pink near the bottom. Innovative. That color will bounce yor biilt in flash for very creative subject treatment. Such innovation.

    • preston

      Wait. . HOT pink!? I thought it was ‘Rose Pink’ 🙂

  • I was saving up for D700 replacement as I have a d300s and want to move to full frame for weddings(and debating if I get a new lens instead). Well, new lens it is….but shit, this is frustrating as I am holding off on a d700 purchase because it is just old. And with my luck, if I buy a d700, Nikon announces the new ones…

  • Anthony

    Epic disappointment!

    I feel like Canon and Nikon are taking advantage of the market demand and economics, and basically withholding innovation until their successful cameras (like the 5D) become so glaringly outdated it’s a joke. I mean, there’s no way in hell Canon doesn’t have a 5D replacement yet — or couldn’t have one ready — if they were serious about pushing innovation forward. But they don’t yet, because that stupid 5D is still selling! I’m sure the same goes for Nikon, albeit not as well as the 5D but I’m sure they could have had updated some of their 3 or 4 year old bodies by now … with or without Japan.

    The owner of Red digital camera produced working Epics that were used on feature films less than 3 years after the release of his first camera. Granted, it’s taken him another year to get production to the point where he could fulfill orders and demand — but they are not anywhere NEAR the size of Canon or Nikon, with no where near the production infrastructure that they have.

    There really is no reason, and almost fishy that neither Canon or Nikon aren’t working harder to beat each other to the punch with a big pro DSLR release.

    Oh well, even though I won’t buy a high-end Sony, I hope they make these guys pay for neglecting their serious/pro customers.

    By 2012, I will have saved enough for my Red Epic and Leica S2 … bye bye Canon and Nikon, nice knowing you.

    • Ric

      I’ll take your glass

      • Walkthru

        You’d better share – you are getting so much glass you won’t possibly be able to use it all!! ;-}

    • RR


    • Tony

      Big companies move slower unless they desperate for a market share (like Sony and Samsung).

      But are you sure about moving to a small company such Red? If the money is your, think twice.

  • Q

    Hahaha. What a joke. Marketing the Japanese way. Try the American way. A one more thing thing…

  • Greg

    Oh Boy!! A camouflage Coolpix. Now I can hide behind a tree and no one will know I have a Coolpix

    • Anand


      Look…we found him…he has got that Crappix!

    • wth

      Look everyone, I’ve got one too! Don’t I look like such a tool? Oh S!%T and F$%K!!! I just dropped my camo Suckpix in the grass. Where the Hell’s it at??? CRUUNCHHH!!! THANKS LOADS NIKON!!!

  • Joe Bodego

    I told you so, listen guys, and hear this, “The professional photographers out there who pay their mortgages and their children’s tuition “DO NOT WANT AN FX REPLACEMENT”. They are happy with the D700 and the D3s/x. Nikon makes it decision around their demand and these guys are quite happy with their gear. These guys and gals are hardcore professionals are are gone for 9 months a year, sleeping under the stars in the rain in shacks all over the world and are more concern with framing, time of day, temperature of the water and climate changes, not with the prosumer pixel count crap. You know what turns these guys on? underwater housing and battery life.NOT THE D4 OR D800. Sorry guys go back to real photography.

    • Alex

      Still shooting medium and large format film, and not giving it up any time soon. If anyone is interested pick up a roll of Adox CMS20 (black and white, 25ISO). Resolving equivalent of 500mp, and it’s grain free. I feel it’s refreshing to go bac to film after using a lot of digital. But hey, if Nikon updates their lineup, I won’t complain. I just don’t see the point of huge media for a couple of point and shoots. A nice, fast body for wildlife would be great addition right now. Portrait quality prints ofthe D3X with the speed of the D3s? Sounds interesting.

  • torbjorne

    I thought I made a mistake when I bought the D7000 at release instead of waiting for D800.
    This doesn’t make me happy. Just worried for Nikon…

    (My plan to ignore D800 and wait for D900 is totally ruined)

  • Who else is wondering when brightly smiling Nikon executives are going to jump up with “ta-da!” and present to us few out of this world FX DSLRs…?

    I am torn on these “big news”. Knowing quite a thing or two about marketing, I can’t deny that Nikon is doing it right. Yes – right.

    Rant as we may, I doubt that absolute majority of photographers using DSLRs, never-mind pro-photographers, could not care less if Nikon ran multi-million dollar advertisement campaign, or just shipped new gear to the stores letting the news spread by the word of mouth (more savings on consumer cost, instead of advertisement?). We care about performance and features that allow us to be in maximum control of how to capture that particular shot.

    All the flashy stuff (yes, I am looking at you, pink and camouflage p&s) is for the general consumer, to “make him/her – look!” and only then finish off with barrage of specs. I did not read much about Coolpix line, but assume it will be quite on competitive edge with other soapbox cameras out there.

    Nikon is stirring up the pot of attention (I sure hope so) and trying to draw the funds of the general consumer towards lower end cameras first, saving the best cameras for announcements at later time. Let’s not forget that they are actually business and not just making cameras for our sheer pleasure. So, such marketing move makes sense.

    It is certainly a gamble. Professional photographers who need cutting edge technology (and still use 35mm cameras??) might switch to the competitor… which I would say is not that significant impact on Nikon and huge financial upset for any brand-dedicated photography business. Forget about the cameras, cost of lenses alone will be very significant, even considering offsetting cost of renting / selling current equipment to get equivalent from competitor’s line.

    At the same time, competitors announcements are also expected and it just makes sense for (Nikon) to wait for them to spill the beans on their new technology, only to top it off (even if very slightly) shortly after with the announcement of the “real” big news in DSLP line.

    I am certain that some of the camera design elements can (and made to) allow for last minute switch, to make your product more attractive in comparison to the one released by the competitor. One of the reasons why you may see several upgraded versions of the same camera. Something, which can really sway pros and semi-pros attention and buying power towards own product.

    So, patience everyone (don’t throw Molotov cocktails at me please, I am similarly upset at the rest of you, maybe even more) and let’s hope our camera maker is holding out something big and shiny (not the pink! I like my cameras black, thank you) for us, which deserves the wait.
    And if they also going to make it affordable, I promise to organize “thank you!” rally in Toronto. You can hold me to my word on that.

    /wall of text

  • wth

    If the idiot product development geniuses at Nikon think that they’re going to sell this rainbow colored shit to the Paris Hilton wannabes, they better pull their heads out of their asses and smell the coffee!!! Your not going to separate or win them over from their smartphones, PERIOD!!! All they care about is posting to their Facebook page.

    The cheap p&s/pos market is going down hill fast with every new smartphone Nikon. You guys might want to join forces or try making your own phone.

    • moomoocow

      a coworker ask me to find a camera for her sister – guess what the criteria was?

      “It has to be pink”.. didn’t care about anything else. Maybe the geniuses aren’t as off as you think 😉

  • and remember, no leaks = no announcement

    and I don’t care that the 40mm DX lens did not leak before

  • WAlfaro

    It is sad to see that the Nikon P7100 is just what a firmware could have done to the previous P7000. The swivel screen and dials do not compensate (to me) for a dated 10MP and 720p quality video and poor burst mode.

    To me this is a joke, Nikon should be more serious about offering something worth to buy, that is why it is behind Lumix, Samsung and Canon in the point-and-shoot market.

  • Some posts ago I’ve already mentioned that company which doesn’t listen to people’s prayer is in trouble. No one wants to purchase a newest generation P&S, because it is very well known that they will become obsolete in three-four months. Household wifes and glamour chicks do not give a shit about IQ and handling, they’re making their choices leading by ‘WOW’ impulse which requiers rich color palette for camera, face detection and moron modes like ‘cat at sunset’ or ‘Gucci look’. The market of P&S’s is so oversaturated that even with that orange and deep cobalt-blue camera Nikons will stay on the shelves of supermarkets to collect dust. As someone mentioned above, if Nikon can’t bring D4, D800 and D400 today, then it must solve problem of supply. I can easily find one or two EF 85 f/1.2 II’s in my local store, but I’ve never seen Nikkor 85 f/1.4 G on the shelf of any specialized photographic shop.

  • Joe

    Does anybody know the release cycles of the Nikon F series? Typically 8(!) years between a major upgrade, and 22 years between the F and the F2! I think all those gearheads complaining about a 3 years old camera would have to get another hobby or would just be going mental, if Nikon ever returned to that.

    I also think the big innovations in sensor resolution and ISO are almost done, you can’t double the pixels and ISO every 2 years any more and make a new generation of cameras out of it. Release cycles *will* slow down.

    • Did you read Alvin Toffler’s book ‘Future shock’?

    • RR

      The F series?!?! Man I think you are at the wrong web site…

  • MJr

    It’s nice that they named all the colors under the pictures of the camera that has that color, because well yeah that helps a lot !

  • I’m me

    Nikon P 7100 = sloooooow optics, no sensor improvements, still no full HD video and no (real) swivel display. That’s the whole story. Big disappointment.

  • ericnl

    the new coolpix review on techcrunch says it all…

    but let me cut and paste it for those of you too lazy to click the link:

    First up, we’ve got the P7100, successor to the P7000. This is the top-end compact camera for Nikon, popular among photographers as a quickie back-up.

    It’s substantially the same (10.1 megapixels, 7x zoom, 640×480 LCD, 720p video), but adds a few new features. You’ve got an updated image processor, new on-screen interface, and the ability to zoom while recording video. The body has gained a dial on the front, bringing the total dials on this thing up to six, if I’m not mistaken. The LCD also tilts now, but it doesn’t rotate.

    It’s an improvement, but not a big one — and that sensor needs a boost. If Canon’s next G-series ups the ante, Nikon’s going to be left behind — the way they left Canon behind last year with the P7000. It’ll cost $500 in September.

    Next, the AW100. This is your rugged point and shoot, able to go 33ft underwater, survive a drop of five feet, and resist temperatures down to a “frigid” 14°F. The back-illuminated sensor produces 16 megapixels at up to 3200 ISO, and will record 1080p video. You’ve got a 5x zoom on the front and a 3″ 480×320 LCD on the back. My favorite part: it’ll record movies at 60, 120, or 240fps. That’s some solid slow motion, though I assume it reduces the resolution.

    The bad news? This mother will set you back $380 come September. That’s more than any rugged point and shoot I’ve used, though to be fair it does sound better than any rugged point and shoot I’ve used.

    Next you have the vast assortment of S-series cameras. I’ll forgo the details (available here) and give you the nicknames I’ve assigned them:


    “The one with a projector you’ll never use” – $430 (!)


    “The skinny one with the OLED touchscreen, and apparently you hold it vertically?” – $300


    “The rich kid’s camera with the nice screen and 14x zoom” – $330


    “Good enough” – $230

    What’s the take-away? These are all a bit expensive, really, but if you have cash to spare, the AW100 strikes me as the best deal for a take-everywhere camera. Plus it does super slow motion, which is even more fun than it sounds. I’d wait for Canon’s response to the P7100 (i.e. the G13) before committing, if you’re okay with that.

  • ericnl

    apparently Jared Polin is one of the photographers in the Nikon loop that is able to play with cameras before they get released: in his new video he is talking about the new coolpix line-up in a more positive fashion than techcrunch is:

    • Tim

      BS, he is nobody. He gets to play with new Nikons at his local store. He get’s his info from here.

      • KJ

        He is Fro knows BS

  • 6×7

    Shoot film.

  • Art Mullis

    Only new Coolpix models announced! Nikon cancelled employee vacations the last two weeks in August for a COOLPIX announcement? Sort of a let down! Where are the replacements for the D300, D700, D3x?

    Come on Nikon! Get with it. Even if a release date is still weeks down the road, tell us some news about the new DSLR’s coming.

  • 120-300 os

    Ha ha and next a D4 D400 and D800 in camouflage and in Ironman or james bond gold colours wouw let´s wait a little more i putted part of my money in a new lens so can some what longer for new bodies.

    • 120-300 os

      and yes camouflage combines with lenscoat series Mr Nikon bring out the goodies.

      reponse from Nikon sooner or later.

  • 120-300 os

    Nikon calls this a Flagship my got the japenes now better what a flagship is Yamamoto new please Nikon bring out the next DSLR´s

  • Jason

    I’ll probably get one of the waterproof ones – it’ll be a better choice on the beach than the D300, and camouflage won’t matter so much on sand.

    On an unrelated note, the exposure compensation dial on the P7100 looks like it might be easier to use than the arrangement on most Nikon dSLRs. Does anyone think it will turn up as a feature on a the D400/D4?

  • RThomas

    I *am* disappointed, if only because none of these are cameras I would ever be likely to buy or use. That and the fact that I enjoy high-tech gadgets.

    On further reflection, however, I have the cameras necessary to complete the jobs I get paid to do. Any money I spend on this would be better directed to lighting equipment and/or marketing.

  • framexxiii

    a p7000 with a fixed prime would be an improvement. the rest is just bs.

  • Diego

    I am very happy to have bought the predecessor last week! For the first time, I can be happy because I did not buy the latest version, that’s horrible and has the same specs. This makes no sense! I love the P7000!

  • Common Sense

    In the words of another NR reader:


  • Jabs

    Nice Introductions from Nikon – I think I will get one of those new AW100 rugged cameras as it will fit in my toolbox or glovebox and go see what the 9/11 thing is about with Joe McNally.

    Finally up with the new camera models too.

    Now for the FX and DX Pro bodies, as Nikon seems to be refocusing and giving us better gear – too bad, most people are curmudgeons (look it up or google it) – LOL.

    – AND – for what it’s worth – Administrator was RIGHT and the others WRONG – lol

    We all got goaded and prodded, but most of us don’t mind.

    Such is life!

  • MB

    Hate to say it but I told you so … Coolpixess My precious! Give them to us raw and w-r-r-riggling; you keep nasty chips. (RAW at least in case of P7100).
    On the other hand whats the fuss? As though people wining about it here actually need anything better from Nikon anyways? Nah!

  • Pat Mann


    I certainly HOPE there’s another announcement, after all this hype.

  • Josh

    All I can say is Nikon suck!

    People go on about them holding back…

    You mean like they did when Canon were far ahead? And took all the PRO market?

    You mean like when they took years to get any low light performance from their SLRS?

    I use Nikon, but quickly are finding them boring. Part of the reason I wanted Nikon was because of the glass. But I’m finding third party lenses are as good and alot cheaper on alot of occasions. What do Nikon have to offer?

    • Yes, yes… and where is “all the PRO” market now, exactly?

      One of the ways for company to beat the competition and generate more funding for future development is by releasing its products when they have a strategic sway over the market. While one make think that it is “unfair to consumer”, one has also to really take a closer look at the bigger picture how business operates. Mind you that they don’t grow crops, but are one of the most advance high tech companies in the World (and with the profit margin to show), so I would not exactly called them “suckers”, or something like that.

      And please, let’s not compare apples to oranges.
      Specifically on the camera subject (not even going into lens debate), each camera has it’s own purpose and some are visibly superior for multiple purpose photography, while others excel in particular tasks.
      To illustrate this – try to bring large format camera to a sporting event.

    • MB

      For you and people like you no camera or lens has nothing to offer.
      If you do get a new camera or lens you will click on a button or two and then realize that your images sucks as usual and you will be bored again, and you should be really.

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