Where to donate for the earthquake and tsunami devastation in Japan

Nikon Corporation made a 100 million yen (over 1.2 million USD) donation to the Japanese Red Cross. I believe donating directly to the Japanese Red Cross is the best way to support the relieve efforts in Japan and to ensure that your money will reach the devastated areas. From the US, the easiest way to make a donation is through Google:

Here is a detailed list of charitable organizations currently involved in the relieve efforts in Japan. You can also see Reuters blog and Charitynavigator on how you can help.

NikonRumors.com will donate a portion of its Google AdSense advertising earnings to help those affected by the earthquake.

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  • I donated $10 today, going to a good cause.

  • Paul

    Thanks for posting this. Japan will need a lot of help for quite some time.

    • Bondi Beach


  • Kim N

    100m yen is actually like US$1.2m, not $12m.

    Good on these companies, Canon just made a 300 million yen donation.

  • texasjoe

    My wife and I are donating in the morning.

  • Ray

    unfortunately I did not get my job, however I got paid for my two trial days, so i will donate one day to them, and use the other day to pay part of my bills. I am sure they need it more than I do.

  • Clark Tanaka

    Although I am not an victim of the incident since I am in Tokyo, we greatly thank you for your support.

    Clark Tanaka from Japan.

  • Zograf

    I don’t have the Google checkout account and donated directly to the JRC bank account:

  • ShaoLynx

    I donate to Doctors Without Borders on a monthly basis ever since before the 2004 tsunami.

    • broxibear

      Hi ShaoLynx,
      I recieved an email from Médecins Sans Frontières yesterday explaining they weren’t appealing for funds for Japan because the team they had out there was so small, and the Japanese response so organised.
      “So for an agency like MSF, what additional help can MSF provide that the Japanese government can’t itself provide?

      Eric: It will only be a very limited aid Robin, it will be where there is nobody, where people have not reached yet, it will be medical help, because that’s what we are doing and we have doctors, mainly doctors there and we will wait for other actors to come and develop the massive support that people need. So we’re just here to wait for reinforcements from other actors around the area and to reach as fast as we can these remote places. So we are not looking at a very big intervention like in Haiti, Pakistan or in Indonesia for example, much more an ad hoc, very swift, flexible and mobile intervention.””

      • ShaoLynx

        You’re right. MSF is currently not raising funds specifically for Japan.
        And they expain why: http://www.msf.org.uk/no_appeal_explanation.aspx
        So, obviously, I’m a long-term supporter of their cause, and if you don’t mind, I’ll just keep on doing that.
        Conclusion: Peter Z., I mean: [NR] Admin’s suggestion is the best way to go for a clear targeted donation for Japan, right now.
        Thanks for your UK-info.
        It’s obvious: all of our thoughts are with the Japanese now,… and we NR-posters are considerate, helpful people.

        • broxibear

          Hi ShaoLynx,
          Don’t get me wrong I’m not saying you or anyone else shouldn’t donate to MSF.
          I’ve donated to them in the past (that’s why I got an email from them), I was just stating that they’re not fundraising for this particular event and their reasons why.
          If posting more info on how to donate means just one more £$ then it’s worth it.

  • GB

    I also made a small donation. Thanks NR for the info about the donation process.

  • Peter

    In some countries, Groupon will double your donation to the Red Cross.

  • Kat

    Thank you very much all!
    My home town is in a town next to sendai, very close to the sea.
    Fortunately, my home and family are safe.
    My 70-300VR will change to this donation to the Red Cross.

    I, my familiy and friends are very glad with your donation.
    Thank you very much!!

  • NisseHult

    Best post ever!

  • roland

    Very “professional” post [NR] Admin, I tip my hat to you sir.

  • spidercrown

    I made a small donation too. If more ppl do, it will be a huge lump some of money to help them :).

  • Great post, just made a donation. Thank you for the links!

  • broxibear
  • Geoff_K

    I plan to donate to local shelters. I’ll let their government take care of their people while I help those in my state.

  • another anonymous

    Many thanks Admin and also Zograf for helpful information. That’s no brainer, i’ll donate too.

  • There seems to be no end to the bad news. I want so much to hear things are turning around.

  • Ed

    Did anyone else see Moose Peterson’s blog today about Pearl Harbor? Am I the only one that questioned his quote about learning from the past or we will be doomed to relive it? Exactly what does he mean? I think it was poor timing if anything to put that up right now. Or is it all in my head?

    • broxibear

      Can’t be as stupid as Glenn Beck saying the Japan earthquake was a ‘message’ from God http://www.huffingtonpost.com/2011/03/14/glenn-beck-japan-earthquake-god_n_835573.html
      Or the insane comments from Cappie Pondexter http://www.nytimes.com/2011/03/16/sports/basketball/16rhoden.html
      There are a lot of stupid people in the world ?

      • Ed

        I heard those as well. I actually watched Beck that day to see what he would say. He also went on later to “teach” people how the reactor worked using m&m’s and kitchen pots. About right for a guy that before the radio he worked at a zoo or something.

      • Ed

        My beef with Peterson was the fact that he is sponsored by Nikon, you would think he might have just a little compassion to the people of Japan. If you have no relationship with them I could almost see you not caring one way or another. But when you know the people and represent the company and the people that work there you probably shouldn’t talk like that about pearl harbor and say we should learn our lesson.

        • broxibear

          Hi Ed,
          I can’t find the post you’re talking about on Moose Peterson’s blog… can you post the link ?

          • Some Thoughts

            The link is here:

            I don’t get this post, either. While one cannot read it and say it is a definitive swipe at the Japanese, it is, given the context of the events, a bit insensitive at the least.

            I also don’t get his statement, which is taken from a Santayana quote, about how if we don’t learn from the past we are destined to relive it. It just seems a bit strange in this context, and he doesn’t do a good job, IMHO, in explaining what he means.

            All in all, I’d say Moose should give us an explanation. For someone as notable as him in the photographic community, he needs to be careful in his choice of words and he needs to value his public reputation.

            • broxibear

              Thanks Some Thoughts,
              It don’t think it’s a swipe, it’s just really poor English.
              He means people should learn the mistakes of the past and not fight wars, and in photography you should learn from your mistakes…it’s an odd analogy and I see the confusion, but I really don’t think he meant anything by it.
              Maybe posting images of Pearl Harbor at this time is somewhat inappropriate no matter the context?

            • Some Thoughts

              Thanks, broxibear…that helps me to better understand. I think Moose had the best of intentions…but….
              I agree with you that in a time like this it would be best to avoid posting images of Pearl Harbor or anything that would seem to be insensitive to the Japanese people in their time of suffering.

  • Rob

    I personally will never give a cent to large scale aid organisations. If you want to support Japan keep buying their products. IMHO. No insult intended to NR or anyone who does donate to Red Cross.

    • APB

      Hmmm, sounds like the sort of person that wouldn’t give a cent to anyone unless they got something in return.

      Whilst, I am sure that those made homeless will be heartened by your generosity to support them once they start producing the toys for you buy, right now, they would probably prefer some help.

      The lack of empathy displayed on some of these threads is disappointing, and is probably evident in the photographic output too.

      A donation doesn’t even have to be the cost of the filter that most of us use to protect our lenses, and it might just make things a little easier for someone.

      • Jade Watcher

        I don’t think you really caught Rob’s point: he’s not saying he absolutely wants some consumer good in return for a donation: he is basically stating – 100% correctly in my opinion – that when donating to big “supposedly no-profit organizations” you can’t be too sure about the real use of this money you gave them; money which has been proven in many occasions – by various scandals – to just vanish away misteriously or simply end in the wrong pockets.
        IF you really want to help the people of Japan, you have to support their economy. Which means, no intermediares, or at least no big ones. If you buy a Nikon product, you directly increase the sales of a japanese corporation. And that is the same with cars, motorbikes, electronics, tech, or even Matcha green tea bags..

  • Our thoughts & prayers go out to all of the people of Japan.

  • Bob

    Be careful when contributing to charities. imo, a charity should contribute more than 90% of the donation to the actual cause of the charity. In other words, if a charity uses more than 10% of its donations for ‘administrative purposes’ (office buildings, officer car leases, etc.) then I avoid that charity.

    I have found that the closer the HQ of the charity is to the epicenter of the disaster, the larger the percentage of the donations actually will make it to those who need the money.

    http://www.charitynavigator.com will help you discover those charities that spend less than 10% of their donations on administrative costs.

    imo, if you are interested in helping those in Japan, then do not donate to a charity in Connecticut. Too much of the money will remain in Connecticut.

    • Rob

      This forum would be an excellent place for people in Japan to give us suggestions as to where to directly give our money.

      People could adopt a family or any direct method. I think it’s totally valid to support Japanese business at this time. All the rumorsites linked here could help in networking.

      And yes APB I’m a tight bastard. Will force myself to dig deep for this one though.

  • Bruce

    I want my money to go to work right away and to organizations I know are working on the ground RIGHT NOW at the front line… so my money is going to…




    Both of these organizations are off the radar screen for many but I know they do good work. I return to Japan on the 29th and will be volunteering with both.

    Many thanks in anticipation.

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