Nikon D4x (design concept)

What is ergonomic on that piece of thing???? I would like to see the faces on Nikon’s operatives when they see the pop-up flash on a D4 nikon :):):)

The D4x concept camera has been comprehensively slated (no complaints there – it is ugly with poor ergonomics), but I am a little surprised that no comments have highlighted problems with vertical shots, doesn’t anyone use a camera that way up? Not only would the grip be even worse, but you would have to turn your neck to shoot straight ahead!
But let’s not forget that this is a student project and also that many concept designs from large companies (cars, cameras, electrical goods, etc.) are just that – design concepts that often come to nothing (and these are professionally produced). Also, established camera designers have come up with some designs with severe limitations – try using a Pentax 6×7 or even a Nikon F2 or F3 with a waist level finder for vertical shots of a moving target!!
Designer Luigi Colani was widely praised for his input to the successful Canon T90 years ago, but he also came up with several weird and impractical concept cameras, some for Canon – remember the one sometimes referred to as “the frog”?
A good practical example to keep designers humble and with feet firmly grounded in reality is Colani’s involvement in Formula One. In the early 70s the Eiffelland March (it was a production March F1 with much modified bodywork) was revealed with much fanfare over its futuristic bodywork. As the season progressed and the car was developed, much of the new bodywork disappeared section by section to be replaced with the original production parts, which obviously worked better!

sucks! why don’t they make it invisible instead?

UGLY body

Perhaps the sensor has a square configuration, for vertical or horizontal. This would make sense with this design concept, to have vertical, horizontal choice physically without turning the camera. Brilliant if they thought of this !!