How can Pentax do it?

Price increases, economic worries... but not for everyone in the DSLR industry. If you have missed the news from few weeks ago, Pentax reduced their prices (Pentax K20DPentax K200D models) and today they announced plans to revive its long-awaited 645 Digital medium format camera:

pentax645

Are they nuts or we are all being taken for a ride? Don't they face the same challenges like Nikon? Only time will tell and I am sure you will have an opinion too. FYI at PMA Pentax introduced a new lens (Pentax DA15mm F4 ED AL) and 3 p&s cameras.

Source (and picture credit): Amateurphotographer

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