Nikon’s PMA press release

That's it: D3x, 35mm DX lens and the p&s cameras are the heart of Nikon's show....


New COOLPIX Line-Up, Nikon D3X and AF-S DX NIKKOR 35MM f/1.8G Lens Continue Nikon Tradition of Quality, Value and Performance

PMA INTERNATIONAL CONVENTION & TRADE SHOW, BOOTH # H240, LAS VEGAS (March 3, 2009) – Attendees of the 2009 PMA International Convention and Trade Show can see Nikon’s entire line of award-winning digital imaging solutions, software products and accessories, including eight new high performing, stylish, easy-to-use COOLPIX digital cameras. Visitors to the Nikon Booth # H240 can also experience the groundbreaking Nikon D3X and the AF-S DX NIKKOR 35MM f/1.8G lens, as well as enter to win one of three Nikon COOLPIX S60 cameras, signed by Ashton Kutcher, the star of Nikon’s integrated campaign.

At PMA, Nikon celebrates the 50th anniversary of its legendary F-mount lens-mounting system, employed on the company’s lens-interchangeable SLR cameras and NIKKOR lenses. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photography enthusiasts and professionals can continue to leverage their previous investments, while still taking advantage of new innovations. At PMA, Nikon will display the full range of world-class NIKKOR lenses. 

The lenses represent a part of Nikon’s complete high-performance Digital Imaging System featured at PMA, including the complete line of digital SLR cameras, the full COOLPIX line of cameras and accessories, high-quality COOLSCAN scanners, I-TTL capable Speedlight systems and other accessories. When combined with the latest Nikon software, the complete product line demonstrates the strength of the total digital imaging solution Nikon can offer photographers and imaging professionals.

Also, Nikon will showcase gallery-quality fine art reproductions created using the end-to-end workflow solution developed in close collaboration with HP. This solution, developed specifically for fine art reproduction, is optimized for the new Nikon D3X camera and the HP Designjet Z3200 Photo Printer, in addition to the Nikon D3 camera. 

Attendees are encouraged to experience Nikon’s entire line of photographic, digital imaging and optical solutions, including Nikon’s Sport Optics products, on display at the PMA 2009 tradeshow, from March 3-5 at exhibitor booth # H240. For more information, please visit


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  • Anonymous

    told you so!

    *walks away with my bet money*

  • LAME!

  • Lame.

  • giz


  • baron


    • Anonymous

      not just gearheads, there’s soccer moms with untouched D3 + 600mm VR, pixelpeelers, HDR psychopaths who think it is art, brand bashers, brand jumpers who make jump every time a manufacturer comes up with better stuff, wanters / collectors who buy stuff and never use it properly, and dumb rich kids with zero knowledge in photography who buys the greatest, latest, and newest gear.

      • Gilbert Laraque

        funny 🙂


    No biggie for me. Lately I have been buying some classic Nikon glass, like the 135mm f/2.8 Ai-S and 28mm f/3.5 Ai to use on my D700. So I’m set for awhile.

  • Alex

    What a relief! Now I won’t have to be tempted by something that I don’t really need! At least not for another couple months..

  • Anonymous

    I’m going to get the 35mm DX so I’ll be interested to read what people think about that, although it won’t change my decision.

    I can wait until the end of March for the next round of announcments. Can you ?

  • Yeah super lame. Although I’d like to see photos of this:

    At PMA, Nikon will display the full range of world-class NIKKOR lenses.

  • Anonymous

    how long until someone starts posting their wishlist here of what they wanted to see…. personally I feel a bit relieved. go figure..

  • Bryce

    Dear Nikon,
    You guys are wusses.

  • Anonymous

    Hey, the show is still pretty cool – look at the Panasonic GH1 – how long before Nikon does a DIL aps-c camera ?

  • Ben

    Happy 50th Nikon.

    Thanks for keeping my wallet fat.

  • J. Erloch

    “enter to win one of three Nikon COOLPIX S60 cameras, signed by Ashton Kutcher, the star of Nikon’s integrated campaign”

    switching to canon right now


  • Willis

    Well at least they canceled the D40 and SB600…

    oh wait…

  • Nikkoryan

    Yep, just what we expected. Ho-hum. Don’t worry. They are following their own suit. They will play their cards in July/Aug time frame like they have the past two years. They are just not riding the PMA wave apparently. Either PMA doesn’t match their marketing schedules or they just don’t feel it’s a worthwhile venue to release (they’d rather make their own waves).

    Plan on buying this Christmas. Items will be:
    — Announced in July/August
    — Ship in November/December
    — Be in stock at general stores Feb/March 2010

  • Anonymous

    nikon guys got their own mind

  • Almost Gone

    Don’t get to confident Nikon. While I was waiting for the D400 I bought a SD990 at Circuit City and almost a E420. Here is a camera I would have bought. A 50th anniversary F Mount digital SLR in a retro metal body with a FX sensor so I can use my prime lenses with and prosumer level feature set that would be a bridge camera for serious enthusiasts like me that wants a camera that celebrates the past and is forward thinking at the same time. Maybe Cosina is listening?

  • UF


  • GR

    Man and I just sold all my canon gear, hoping for something new.. pfff well D700 it is!

  • Tom

    I’ll check back in 6 months to see if any progress on
    upgrading the 70-200.

    • Anonymous

      i bet you £20 they will NEVER upgrade the 70-200mm.

      • Anonymous

        Never ? Come on, you won’t live that long….and even if you did, how would you collect the bet at the end of “never” ?

        But a new 70-200 seems equally improbable, so I guess it’s a fair bet; you don’t get the money and whiney-nit-pickers have to keep using the current excellent lens and get to keep whining and nit-picking, which is obviously what they enjoy doing…..

        I think the 24-70 has spoiled some people.

        • Anonymous

          UMMM… 70-200mm was introduced in the film and introduction of digital eras way back in 2002 and no one complained about it on a film SLR and crop DSLR’s. so when D3, D3X, and D700 came out, EVERYONE whined about 70-200mm VR and begging for an upgrade.

          who hell shoots at F/2.8 during daylight?? hello! it’s a telephoto lens with F/2.8 aperture, it’s normal for fast telephotos to vignette.

          it was 2002, today is 2009, 7 years and Nikon refuses to upgrade it. long enough to make sure.

          • Anonymous

            Released in 2003.

            You can fix the problems v quickly in PP and ignore the extreme corners because they are irrelevant in real use. If you don’t know how, well, ……

            Whining in a forum about the 70-200VR just demonstrates that the whiner is exactly the kind of photographer other people should ignore.

          • Anonymous

            oh, right, gearheads expect everything to be beyond perfect.

  • fxed

    Boulder freakin dash

  • hyperconnected08

    I know many of the CE companies are facing a two headed dragon…the economy slowing down…and retailers not buying inventory. The two together can spell rising inventory if forcasts are not spot on. Add to that, two dealers on the way out or in restructure (Circuit City/Ritz) and you are choking off the opportunities in the retail channel. If I had to guess they are looking past mid year into the late summer or early fall for any announcements that would drive sales of a new consumer level products, pro level will sell but needs to be managed properly to remain profitable.

    Any announcements might come with a “shipping later this year” attached to it. If they are heavy on inventory they will not want to have d200, d300, and the rumored d400 in the market at the same time. The only way for them to do so would be to reduce the d200 down to a price that hits say 649.00 with the 35mm 1.8 or some less expensice lens like an 18-55 as a limited availability to blow though inventory, then the D300 becomes an issue because of the launch of the D90 so you are looking at having to hit 999.99 with the same lens or be below 1399.99 with say a 18-135. The D90 comes in at 1299.99 in the kit form with the 18-105 . This will allow them to launch a d400 in the area of 1800.00 with a lens.

    The economic shifts do more than slow sales, they screw up all sorts of production factors from parts supply to finished goods. all factors taken into account, I would not be surprised to see them have this in place for the holiday selling season if the economy slows further and it begins to impact other retailers. There is just so much product guys like B&H and J&R can move, the other option is to add distributors and that leads to an internet frenzy that devalues the brand and the products.

  • Pablov

    well…. Nikon was not keeping the secret…. there wasn’t any at all for PMA

    D5000 announcement date? ……….
    D400 announcement date? at least before July

  • mac

    sucks, i love 35mm 1.8 but i was expecting some more

  • Honestly, I don’t have cash for any upgrades right now, so not such a big deal that nothing was released for me to salivate after.

    Oddly enough, I’m kind of interested in picking up a Nikon Fm3a in good condition. The mechanical models in the Fm series are really grabbing me right now.

  • Cyberimage

    Wow, Nikon has set a new bar for LAME press releases….. I will now crawl under my rock and wait for something interesting to hopefully fall on me so that I can be crushed….

    • Gustav

      You could go out and take pictures instead. Does anyone who posts here actually take pictures, or spend all day waiting for new stuff?

      • WoutK89

        Most of the time I just wait for new stuff, since it is sucky weather over here, I can not think of something sweet to photograph atm

        PS, I am an outdoor photographer who likes photographing birds and such things 😛

  • *crawls back under troll bridge*

  • Stephen Foster

    Disappointed about the lack of D5000 release. I love my D3 and the quality that comes from the sensor but I really wanted a lightweight, no-frills body for those family outings. Assuming the D5000 had a similar sensor to the D90/D300 it would have been a perfect tool.

    Nothing wrong with the D40 except that it is now discontinued and their is a contrast between Gen1 and Gen2 Sensors.

    Saying all this, if they had announced the D5000 with the expected specs the line up would have effectively been reduced to D5000, D90, D300(D400),D700,D3, D3X. Maybe there is still too much legacy stock in the channel today given the fac that everyone is cutting back on spending and they don’t want to screw their channel (again!).

    • Stephen Foster

      Sorry about the typos…..

      Further, If they had have announced with immediate availability, they might just re-ignite the low end consumer channel for DSLRs and breathed life back into DX Lens Sales with a broader audience.

  • rwpl

    🙁 it would be nice if show at least one new thing…

  • Jason

    It all goes to show that it’s a lot easier to predict WHAT’s coming than it is to predict WHEN it’s coming – everyone knew the D3X was on its way, for instance, but they just kept guessing dates “some time in the next two weeks” until they were right

  • Tom


    you´re absoltely right but honestly it´s not hard to guess that some day a D400 is coming or a successor to the D700..

    A good prediction consist of what and when.

    • Anonymous

      Absolutely ! A 12Mp D60, a 24Mp D700 and a 15Mp D400 are pretty easy to see coming. It’s when and what new features that makes it a worthwhile prediction.

      Here’s a prediction : AF-S 85mm f1.4 G ED N in early April or late June. US$800.

      • Jessica

        You know, it always makes me laugh when people add ED to a short focal length prime lens as a “coming soon” or “it should happen!”. It shows that you clearly have no clue what ED glass is used for, you just believe that it’s better somehow and a prime lens should have it.

        Lets start with what ED glass is. ED glass is a glass type used to correct wavelength problems when dealing with multiple elements in a zoom group and focus group. If you see chromatic aberration, for example, you’ll know what wavelength problems look like.

        For most fixed-focal lengths, you’ve got less elements and less groups; typically for primes you don’t have a zoom group so you save 5 – 10 elements. So in the case of primes, you can typically get away with using calcium fluorite-based glass, as long as you don’t have it as the first or last element (since calcium fluorite-based glass is fragile and scratches easily).

        So when do you use ED glass? Easy. If the focal length is going to be a problem. For example, you’d use ED glass on the 14mm prime. You would not use it again until you hit something like the 180mm prime onwards.

        For those who like numbers, lets show it like this:

        14mm: 14 elements in 12 groups (1 ED)
        20mm: 12 elements in 9 groups (0 ED)
        24mm: 9 elements in 9 groups (0 ED)
        28mm: 6 elements in 6 groups (0 ED)
        35mm: 6 elements in 5 groups (0 ED)
        50mm: 7 elements in 6 groups (0 ED) (f1.4 old)
        50mm: 8 elements in 7 groups (0 ED) (f1.4 new)
        50mm: 6 elements in 5 groups (0 ED) (f1.8)
        85mm: 9 elements in 8 groups (0 ED) (f1.4)
        85mm: 6 elements in 6 groups (0 ED) (f1.8)
        180mm: 8 elements in 6 groups (1 ED)
        200mm: 13 elements in 9 groups (4 ED)
        300mm: 11 elements in 8 groups (3 ED) (f2.8) (N)
        300mm: 10 elements in 6 groups (2 ED) (f4)
        400mm: 14 elements in 11 groups (3 ED) (f2.8) (N)

        This small sample might show the pattern clearly.

        Moving on to N. I wouldn’t atypically subscribe an 85mm lens to N coating. Nano coating is used to reduce internal reflections when you have lots of elements (the 85 doesn’t), and to reduce flare in wide angle lenses (the 85 being anything but wide angle). The above list I’ve added also indicates if a lens is N; note there’s only two.

        So, chance of an 85mm f1.4 being ED and N? None, unless the lens engineer was drunk 😉


        • James

          I disagree with your assertations on N coating. Any lens that is prone to flare, veiling, internal or ghossting issues can make good use of nano coating. Especially when a lens is at its widest aperature. Case in point, the old 85 PC vs the new 85 PC. Exactly the same optical formulae with one exception, N coating.

          The 85 f1.4 is suseptable to veiling flare and ghoasting wide open so N coating would be beneficial.

          • Anonymous

            ED is useful for correcting coma with asphericals and composites, and raising contrast on wide aperture glass. Have you seen the contrast levels of the new 50mm AF-S f1.4 wide open ?

            ED N is not code for a drunk engineer, but a serious redesign (like the 105VR which is both ED and N) that exceeds the quality of the current 85 f1.4; no easy task.

            The problem is not the codes, it’s the price. I’d say US$1,000 at least these days.

          • Jessica

            Any lens that is prone to flare, veiling, internal or ghosting issues can also make good use of SIC. The key here is if you’d want an affordable 85mm f1.4 prime lens or an expensive one for the small gain of N over SIC. Lets also note that N was really designed to take care of the issues wide angle lenses had with SIC that were unique to them; i.e. SIC did not produce these problems under other focal lengths.

            A coating of SIC will translate to a cheaper price than a coating of N.

          • Anonymous

            The two 18-55’s are interesting. The non-VR is 7 elements in 5 groups and has ED. The VR is 11 elements in 8 groups and doesn’t have ED.

          • Anonymous

            SIC is applied to all Nikon’s glass. Nano coating is an extra coating in addition to SIC. I would be interested to know eactly where these coatings are applied in each lens – it’s a shame the lens diagrams don’t show this.

        • Anonymous

          What about the new 60 micro ? That is ED and N and is a short focal length prime ?

          • Jessica

            That’s a Micro lens, ergo it’ll have it’s own set of unique problems (like bringing light at close distances into focus). Plus, with an optical formulae of 12 elements in 9 groups, it’s more in keep with the rest of the pack for having ED.


          • Anonymous

            What “rest of the pack” ? You listed lots of old lenses.

            Of the current modern designs (i.e. AF-S) in Nikon’s line-up, all but three use ED glass and all the premium glass uses N not SIC. Will the new 85 be a premium lens ? It seems likely.

            Nikon have committed to using eco glass (no heavy metal additives) so ED elements have become almost essential for all but the most basic designs.

            Your ideas were sound 20 years ago but things have moved on.

          • Anonymous

            To quote Nikon “ED (Extra-low Dispersion) glass elements minimize chromatic aberration while providing higher resolution and superior contrast” and “Nano Crystal Coat virtually eliminates internal lens element reflections, effectively reducing ghosting and flare. High-performance Nikon Super Integrated Coating offers superior color reproduction, while minimizing ghosting and flare”.

            The 24-70 has SIC and N coatings.

            It clearly isn’t a case of “if it is needed by the design” but what quality-level and price-point the lens is aimed at.

  • 9190

    Nikon! You are real loser for me on this show. You didn’t announce anything. So, you don’t respect your fans. And I think I’ll buy Panasonic DMC-GH1. Very interesting camera. It has everything that I was expecting from D5000. And even more!

    So, good bye, Nikon, and good luck!

    • WoutK89

      Why is it always that when a show like PMA is there, every brand needs to have a dozen of new lenses and bodies present, maybe we should wait till photokina for the ultimate in lens announcements from Nikon 😛 , or maybe just wait till the time has come for nikon to introduce something that is a final product instead of an announcement now and release early 2010 😉

      • next Photokina is in 2010

        • WoutK89

          Damn, sorry for that, what would the next big event be that can possibly deliver the goods?

          • Anonymous

            Nikon don’t rely on big events, it’s not their style. We might see something in a month or two, but the summer is the most likely.

  • GR


  • knocker

    I see the German Amazon D400 book link no longer works….

    • You are right – they took it out! Doesn’t this confirm that it is true and not just a typo? If it was a typo, they could just fix the error…

      • knocker

        If it was a typo you would never know what they had changed the corrected link to – the link contains the text Nikon-D400

  • Anonymous

    What? No new Flash??

  • Anonymous

    Dissapointing indeed.

    I think al the brands are waiting for eachother and because of the dip in the sales of DSLR they still have a lot of leftovers of current models before they can launch a new model.

    For example Sony they can not lower the prices of their DSLR anymore. It’s at it’s bottom. So they can not make place for a new model in the same price range by putting it in Sale

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