BAD NEWS: Nikon US to raise prices

Update: Just got a similar report from a second source! Get your lenses today from Adorama, Amazon, B&H, Calumet or Ritz while you still can (use those links if you want to support NR - same price to you). I am suspecting that many products will be out or stock until the new prices kick in.

Nikon US will raise prices on February 1st, 2009!

This should not be a surprise after prices went up is several countries across the world.

Camera bodies and kit prices (D40, D60, D300, D700) are staying the same. All lenses are going up.

Here are some examples (the prices on each row are as follow: MSRP/Dealer Cost/MAP):

AF-S VR NIKKOR 300mm f/2.8G IF-ED

Old: $6,020.00 $4,214.95 $4,699.95

New: $6,599.95 $4,949.96 $5,499.95

AF-S NIKKOR 400mm f/2.8G ED VR

Old: $10,685.00 $7,479.96 $8,799.95

New $11,460.00 $8,594.96 $9,549.95

AF-S NIKKOR 500mm f/4G ED VR

Old: $9,590.00 $6,714.96 $7,899.95

New: $10,296.00 $7,721.96 $8,579.95

AF-S NIKKOR 600mm f/4G ED VR

Old:$11,535.00 $8,074.96 $9,499.95

New: $12,360.00 $9,269.96 $10,299.95

AF-S NIKKOR 14-24mm f/2.8G ED

Old: $2,185.00 $1,529.96 $1,799.95

New: $2,400.00 $1,799.96 $1,999.95

AF-S Zoom-NIKKOR 17-35mm f/2.8D IF-ED

Old: $2,135.00 $1,494.95 (not sure what's what here)

New: $2,346.00 $1,759.46 $1,954.95

AF Zoom-NIKKOR 18-35mm f/3.5-4.5D IF-ED

Old: $715.00 $499.95 (not sure what's what here)

New: $804.00 $602.96 $669.95

AF-S NIKKOR 24-70mm f/2.8G ED

Old: $2,065.00 $1,444.96 $1,699.95

New: $2,268.00 $1,700.96 $1,889.95

AF Zoom-NIKKOR 24-85mm f/2.8-4D IF

Old: $795.00 $554.95 (not sure what's what here)

New: $894.00 $670.46 $744.95

AF-S VR Zoom-NIKKOR 24-120mm f/3.5-5.6G IF-ED

Old: $730.00 $509.95 $599.95

New: $804.00 $602.96 $669.95

AF-S VR Zoom-NIKKOR 70-200mm f/2.8G IF-ED

Old: $2,310.00 $1,614.95 $1,799.95

New: $2,538.00 $1,903.46 $2,114.95

AF-S VR Zoom-NIKKOR 70-300mm f/4.5-5.6G IF-ED

New: $669.00 $469.95 $549.95

Old: $708.00 $530.96 $589.95

AF Zoom-NIKKOR 70-300mm f/4-5.6G

Old: $189.00 $134.95 (not sure what's what here)

New: $208.00 $155.66 $172.95

I hate to cause any panic, but I have a reason to believe that this information is accurate. I am sure we will have several other sources confirming this very soon.

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  • Andrew Koenig

    At least some of these numbers make no sense.

    For example, you claim that the MAP for the 24-120 is $599.95, but B&H is advertising it for $479.00. Similarly, you calim that the MAP for the 14-24 is $1799.95, but B&H is advertising it for $1489.95

    • its a dirty little secret that B&H gets a better deal than pretty much every camera store. It makes it very hard to compete. Although Nikon will deny this is obviously true. Why would they sell lenses below cost.

  • I really don’t know – I posted the list as I got it.

  • Dan

    Wasn’t the 17-35mm discontinued? Why would Nikon change its price if they don’t sell it anymore?

  • I noticed that too – maybe they stopped the production of this lens, but still have it in stock, or maybe one of those two rumors is not true.

  • oxfdblue

    What is MAP?

    Anyway, I had a feeling this would happen after seeing what was going on in the UK. I’m glad I got my 70-300mm VR last week. Paid $449.00 at B&H.

    Also, I think the new/old numbers are reversed for that lens in the list.

    • Irishchick

      I am in the market for this lens too, the VR 70 – 300, it looks like I’ll have to purchase it before February 1st. Do you recommend it for an all around good zoom lens, currently I only have the 18 – 135 DX ?

  • Maybe Minimum Advertised Price? I am not sure.

  • In Montreal, Canada, at the L.L.Lozeau store, I noticed the 70-200mm f/2.8 lens went from 1689,99$ CAD to 1819,99$ CAD, and the 50mm f/1.8 went from 139,99$ CAD to 144,99$ CAD. These changes seem to have happened in the last few days. Maybe there are more changes but I don’t remember the old prices.

  • It seems like financial suicide to be raising prices as people cut back on their spending. If this is true, expect lots of rebates.

    • :zaf:

      Fully agree, especially on the terms “financial suicide”. Here in Europe, where prices are already outrageously higher than in U.S. market, this clever move will only obtain one result: many people – like me – will go “no-buy” for a little more time. Not sure about the “little”, considering current financial availability, scarce even for the pros 🙁

      • plee

        And when even Canon says 2009 will be bad, it really makes no sense to raise prices, even with currency rates as they are… I guess Nikon doesn’t think the slowdown in the economy around the world will effect buyers of their products.

  • Henry Nikon Fan

    I just bought a AF-S 24-70mm lens from B&H for $1,429.95 and I have been debating buying the AF-S 14-24mm and selling my AF-S DX 12-24mm lens.

    I think I may buy the AF-S 14-24mm lens at $1,489.95 from B&H now and wait a while to sell the AF-S DX 12-24mm lens. An attempt to buy low and sell high.

    It may be a bit of a gamble, but I have been debating this move for several months now and this may be the time.

    What does anyone else think?

    • Daf

      If you’re almost certainly going to do it anyway – then that way sounds best.

  • Justin

    Maybe this rumor will sell a lot of lenses even if the price doesn’t go up.

  • Considering the rise in the yen last year, a rise in non-yen prices makes sense. Unfortunate, but understandable…..

  • Dee3Exx

    Is there a UK dealer cost list?

  • ronin

    Just announced – Japan’s exports are way down:

    Means they are moving less product overall. Japan corps are looking at reduced revenues. Sony is taking a loss. Toyota is expanding incentives.

    At a time when people are losing jobs, taking paycuts, and not using credits, it seems senseless to raise prices on discretionary consumer items.

    When consumer sales are trending precipitously downward, an attempt to raise prices to keep sales numbers up, and at a time when raw material and labor costs are down, is extremely stupid at worst, and extremely risky at best.

    It will be interesting to see what develops over the next six months.

  • ixoye25

    Nikon is killing me! Has anyone decided not to buy till after PMA 2009? Or does the idea that prices may go up make you rethink that decision?

  • I work for a division of N…glass mfg’ing sales are down, which leads to lower glass production, thus higher mfg costs. Understandable due to the current ecomomic situation.

  • bigmouth

    what’s interesting is whether Canon will do the same. Remember many of these pro level lenses Nikon prices are already head and shoulder more expensive than the Canon L series. For instance, 24-70 F2.8 is nearly $500 more. Should Canon decides to stay put with their pricing, then Nikon may see less defections even when their D90/D400/D700/D3/D3x are getting raved reviews…

  • Anonymous

    Will this help re-sell value?

    • Henry Nikon Fan

      I am no expert, but I would assume that this will help resale value of Nikon lenses.

      I am going to try to sell a Nikon AF-S DX 12-24mm lens after February 1st assuming there is a price increase.

      No one likes price increases, but companies are in business for profit. I am sure that no company wants to increase prices in a weak economy, but companies do make decisions that they feel are best for their viability in the future. They may not always make the best or correct decision, but they do at the time with hand that they are dealt.

  • jeff d

    I was going to be picking up a lens or two in the next couple of months but with price jumps like these , I can afford to wait . Or maybe look at used. I want to see what comes out at PMA as well.

  • Karl

    They’ll figure out quickly that in a bad US economy, raising prices will hurt more.

    It kind of feels like a slap in the face, I was gonna move from Canon to Nikon, because I don’t like the 50D, but when I see Nikon doing this in bad times….

    • Steve

      It’s silly to talk about Nikon “doing this” as though they’re out to hurt consumers. Nikon USA must buy product from Nikon in Japan. Today, a dollar buys 88 yen and six months ago it bought 110 yen. Dollars buy less Japanese stuff than they used to, so prices have to go up. There’s no getting around it and no decision to be made. US and EURO are getting absolutely crushed vs the Yen lately and it’s bad for Japanese exports. Of course, the Japanese finance people have made comments to the effect that they wouldn’t let the Yen get too strong, since they want to be able to export….who knows what will happen.

    • Henry Nikon Fan

      No one likes price increases, but companies are in business for profit. I am sure that no company wants to increase prices in a weak economy, but companies do make decisions that they feel are best for their viability in the future. They may not always make the best or correct decision, but they do make decisions at the time with hand that they are dealt.

      It is a balancing act in in unsure economic times to determine what can be charged versus what is required to maintain a reasonably secure financial company.

  • JIm

    True or not, I jumped on the 24-70 from amazon for 1419 with free shipping. Selling my 17-55 now that I’ve switched to the FX sensor.

    Side question… Anyone know how long the instant rebate on the D700 is in place for?? Need a 2nd one still and while I didn’t really want to do it now, I’d rather bite the bullet and save $600…

    • Henry Nikon Fan

      I saw on the B&H web site that this rebate will last until January 31, 2009. I think that they are very reliable.

      I saw another post that B&H just ran out of the D3. You probably should buy sooner than later not knowing what there inventory is like. They may not have any by January 31st end of the rebate.

      Good luck!

  • just the lenses

    how do you it is only the lenses that will go up?

  • northy

    well.. i just picked up 24-70, lol.

    • JasonH

      Me too! Interestingly the manager at the shop I got it at said he had a recent dealer session with Nikon where they notified him of these, also hinted that the MAP was intended to try and level the playing field between online and local retailers. He also noted that he had a session with Canon reps where nearly the same things were said, so this may end up being an industry wide trend.

  • I’d guess MAP is mean advertised price…
    posted this on CrunchGear btw. Thanks for the tip.

  • Alan

    I think the “new” and “old” are swapped on the 70-300 VR. Maybe I’m reading it wrong, but as it is stated, it looks like the price is going down on that lens?

    • Could be – this is how I got them, I have not changed anything


    At B&H the new 50mm f/1.4G is now up in price to $484.95

    Damn! I should have got this sooner. Oh well.

  • dan

    I wonder if the 105mm VR is going up too then I wonder if I should get that or the 24-70mm.

    • DNHJR

      You should get it what you want now. Who knows when the prices will drop after the raise 2/1/09

  • Mr.Lindy

    Contrary to this info that D3 ,D700 price would stay the same, B&H has raised D3 up to $4,349.99 today, up from $4,099 and its now out of stock. D700 is up $10 to $2329.99. Due to your excellent reporting on price rises across the globe I bought my D700 and 14-24mm/2.8 yesterday morning before the tiny $10 increase hit and will receive it tomorrow. I was certain the price on these long coveted items would no longer drift downward or hold steady with the global price increases and horrible yen to dollar trade. Yen ranged from 87 to 89 today. So after all these years, I’ve made my first Nikon camera purchase for what may become the best price for some time to come. Also for USA market the nikon instant rebate expires on 1-31-09 so D700 $300 bonus might not reappear with the dollar so weak versus yen?

    Thank You nikonrumors!

  • Zoetmb

    You can’t blame Nikon. You have to blame the U.S. debt. When will people understand that you just can’t go on printing money, which we’ve been doing to support the war in Iraq and now to bail out the finance and car industries. If you print money, the money is worth less. If dollars are worth less, import prices are going to rise. The Dollar has lost about 35% to the Euro since the inception of the Euro.

    Politicians have been selling the lie for years that we can fund wars and other ridiculousness and still reduce taxes. That’s a myth (as we’re now seeing.) But they can still get on TV and claim to have lowered taxes. But there’s no point lowering taxes by 5% if the dollar is worth 10% less.

    It’s too bad we don’t import more from the UK because the Pound is far weaker than the Dollar.

  • Gary L

    I have just discovered your site, this being my first read from, and post to, it.

    I’ve been stalking a D300 body, and blew a couple of deals, expecting even lower prices given the ever worsening economy. I was wondering if the YEN/USD would eventually play a role in the pricing. IMO, the move to hike is foolish, since the YEN/USD relationship over the past 6-8 months has been mostly artificial, the root of it being the so called “carry trade” which is now being unwound by the hedge funds/financial industry – for those not familiar, Japan has had near zero interest rates for about a decade, so many players, would borrow yen at say 1%, then sell the yen and buy USD or Euros, which were then invested in various manners, this causing the yen to be artificially lower vs. the USD/Euro. Now, just the reverse is taking place: assets are being liquidated, then yen are being purchased so to repay the loans, once again creating an artificial condition. Since it is believed that the unwinding of said carry trade is nearing an end, so the demand for yen should weaken, and thus drive it down …..perhaps.

    All in all, I am confident Nikon could have done more so to cut costs, and keep prices stable, just as so many others are doing. Perhaps before long, the headlines will read “Canon & Nikon plead guilty in price fixing charges” ?!?!?!?!

    The bodies are not being raised since microchip prices are plummeting so, if anything they are bagging more profits on the bodies, which are nothing more than mini computers built to process images around PhotoShop (like) features.

    But nuff rambling. I hope the above will help put things in some perspective.

    Happy clicking.

  • rwbenjey

    Man, I’m glad I will have gotten all my lenses by the end of this month…this news DOES suck.

  • Steve

    Why are the lenses that are made in Taiwan going up?

  • That Dude

    I wonder if the glass we have will become the new currency, once the dollar devalues….

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