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Nikon Df camera now available for pre-order

Nikon Df lens kit

Nikon-Df-lens-kit-black
→ Nikon Df + 50mm f/1.8 kit (black): B&H | Amazon | Adorama | Best Buy

Nikon-Df-lens-kit-silver
→ Nikon Df + 50mm f/1.8 kit (silver): B&H | Amazon | Adorama | Best Buy

Nikon Df body only

Nikon-Df-body-only-black
→ Nikon Df body only (black): B&H | Amazon |Adorama | Best Buy

Nikon-Df-kit-silver-2
→ Nikon Df body only (silver): B&H | Amazon | Adorama | Best Buy

Nikkor 50mm f/1.8G SE lens

Nikon-Special-Edition-AF-S-NIKKOR-50mm-f1.8G-lens
→ Special Edition Nikkor 50mm f/1.8G lens: B&H | Amazon | Adorama

UK pre-order links

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→ Jessops: Nikon Df (black) | Nikon Df (silver) body only not available

Japan pre-order links

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Amazon Japan

The Nikon Df will start shipping on November 28.

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  • Dean

    What a joke 1/4000 sec? Are you kidding me for $2,800!! Nikon may be the next Kodak Dinosaur! A beautiful camera and great layout at $1,500 I would consider it but not to have 1/8000 of sec is just insulting.

    • Grumbler

      You are an idiot.

      • http://www.davidkasman.com/ David Kasman

        No, he is a troll, a rather transparent and inept one. An Epic failure of a troll, to use troll speak, but he is good for a laugh. He and the others like him help keep NR highly entertaining, even if they don’t know much about photography and can’t possibly afford any high end gear. All hat, no cattle.

      • Dean

        Really, Ok Grumpy- you pay $3K for it then.

    • saywhatuwill

      I know, right? It’s a wonder people in the stone age that only had 1/500 – 1/1000 of a second were even able to use their f/1.4 lenses at all! Right? Right? In fact, why did companies like Nikon, Leica, and Canon even bother with making lenses that fast when their cameras didn’t even have 1/8000 (your requirement)?

  • Jon McGuffin

    I’ll admit everything surrounding this camera now that is out is a little deflating (especially in terms of price) but I will say that I’m still thankful and glad we live in a time when we have these types of tools at our disposal to make great images.

    My hats off to Nikon for surprising us all this past couple of weeks and bringing us something different (this is SO much better than D3300 or a Coolpix that works underwater).

    Thanks to Nikon and all their competitors for always pushing the envelope and giving us the opportunity to push our art!

  • broxibear

    DP Review are saying “In some markets, including the UK, the Df will only be sold as a kit with this lens (i.e. not body only).”
    No idea why Nikon would do that.

    • what_the_fox_says

      the more I think about this camera, the better the d800/d610 look

      • xt

        this is nikon’s strategy.. d600/d610 is bad, but we will let you know there is even worse product, so just buy d610 and shut up! :)

        • what_the_fox_says

          The Emperor’s new clothes?

    • http://nikonrumors.com/ Nikon Rumors

      Ouch! That doesn’t make any sense.

      • Tomsky

        Eventually they will sell the bodies only in these markets as well. Can’t afford not to. It may only be me, but I don’t think this camera is going to be a stellar success for Nikon. And I do belong to their baby boomer target audience…

        • saywhatuwill

          I hate to agree with you, but I think the same, that it won’t be the stellar success. I grew up with the FE and the moment I saw the new Df I thought, “Oh cool,” then I saw the top plate and all the knobs and buttons and thought “oh yeah.” Flashlight will be needed or a lot of memorization for the exposure compensation and ISO when adjusting (which, by the way for some people that insist that should be on the right hand side, it’s in the right place on the left hand side). The shutter speed dial is great for manually adjusting the camera on the fly. There were more times than not then I wished my D700 had that, but since it didn’t I had to relearn to change to manual and spin that adjustment wheel. I know there’s a little backlit LCD on the top of the camera, but I’m sure it only stays on for a certain amount of time.

          I’m just not certain in this day and age people will have the patience to learn their camera the way we had to in the film days. Back then we HAD to learn it because that was all we had.

          • Tomsky

            Realizing that it can do almost nothing better with non-AF-glass than other AF-Nikons my interest quickly withered away.

            Having grown up with the FM2, FE2 and F3 the Df initially looked very enchanting but only if it could bring back the entire process, workflow or whatever you want to call it. Of which the manual focusing was an integral part.

            I do understand why Nikon eventually shyed away from implementing interchangeable VF screens due to the much more complex metering systems of today’s DSLRs (rightfully assuming that it would be used as an AF camera more than 99% in real life) – but it instantly killed my interest in the Df.

    • Pete Grady

      That makes ZERO sense. There will be a lot of grumbling over that.

  • MMS

    Joe McNally comments on the Df in a video on the Amazon pre-order page (look to the left below the photos of the camera for the video).

    • saywhatuwill

      It’s probably the same that’s on the Nikon site.

  • Carl

    In Norway it is only listed with the lens, and at 4.240 USD. They really screwed this on up big time.

    • J. Dennis Thomas

      I would guess that most of the price in your situation isn’t Nikon’s deal, but tariffs and whatnot.

      • Tomsky

        Tariffs and taxes are usually the excuse used by manufacturers to charge more from consumers in economies they consider as more “affluent” such as Switzerland, Norway, Australia, the UK or Germany.

        Interestingly enough it usually never adds up when you do the math yourself.

        • J. Dennis Thomas

          Does the opposite work in third world countries? Maybe I should buy a camera in Burma… :)

          • Tomsky

            No, there the 1st world manufacturers usually seem to settle for a global median minimum (approx. US prices – 10%) they are apparently considering as acceptable to the “affluent” local elites. Seen that in Russia and South-East Asia on my travels.

            Definitely doesn’t justify buying an airplane ticket to Burma for a cheap camera ;-)

      • Carl

        There’s no duty on cameras, just sales tax. Prices on technology have come down a lot in Norway over the last 5 yrs, and many cameras cost the same here as in countries that used to be quite a lot cheaper. It is quite obvious that this pricing has a lot to do with Nikon price policy. I seriously doubt that they have one fixed price for the whole world market.

  • http://nikonrumors.com/ Nikon Rumors
  • rabbit

    This is awesome. It’s perfect for people that want a serious camera but don’t want a big heavy d3 or d4 to carry around. People probably owned an old nikon back in the day and wished they could just turn dials on top of the camera just like they did back in the day. Instead of bringing a 35mm around on family vacations they will now buy the DF. It’s a win-win for everyone.

  • mavfan1

    Has a release date for Japan been announced yet and does anyone know the price in Yen? I’ll be in Japan soon and since I saw the Fuji X-E2 is going to be available in Japan a week earlier than in the U.S. I thought maybe the Df would be available early in Japan too. thanks!

  • Z

    For this price, I want it to have 51 pt. AF, 2 card slots, video, and a bigger battery ala EN-EL15 with same form factor, like to have my cake and eat it too … yeah, well , I already own a D800 … damn you Nikon, you still might get my money ….

    • Z

      Also 1/8000 shutter and 8 FPS …

      • Tomsky

        So you just want, wait, a D4 at half the price?

        Bwahahahaha – never going to happen, never!

        • Z

          No worse than that Theo MoFo windbag that BODLY predicted this as being an entry level FF with $1,600 price … and insulting everyone who disagreed with him … what a tool …

          • JorPet

            Yeah, I think Theo has a lifetime supply of crow to be eating after all his “entry level” comments and being down right nasty to anyone who disagreed.

          • Tomsky

            If you like it or not; and it doesn’t matter and even doesn’t need to be discussed whether the prices for a D4 or a Df are justified or not:

            Nikon won’t all but suddenly give away its flagship in a different guise for half the price – just because YOU want it, demand it or whatsoever.

            • Z

              “If you like it or not; and it doesn’t matter and even doesn’t need to be discussed whether the prices for a D4 or a Df are justified or not:”

              ???? What else are people supposed to talk about? What are you the forum police?

              You seem to drone on defending Nikon’s supposed marketing tactics based on whether or not they omitted certain features in their cameras. Obvious you are a Nikon fanboy. They don’t need you coming to their defenses. Thus, I see your comments as being no better than any other posts here.

              I don’t bash people if they don’t agree with me. I merely pointed out Theo MoFo for being overly snarky with everyone he disagreed with. Funny, haven’t seen him since the announcement …

            • Tomsky

              For assumed sarcasm you seem to be quite devoid of any humility and self-irony…

              …not bashing people who disagree with you. LOL

            • Z

              Wow, you got all that from reading my post?
              Indeed, you are one smart dude!

            • Tomsky

              Yeah, and you even outsmart me – how’s that?

            • Z

              I defer to you, good sir …

            • Z

              Read my original post carefully … sarcasm … OK?

    • what_the_fox_says
  • Dave Ingram

    I don’t really get the grumblings about the price – from a marketing perspective it’s actually well thought out. I’ll use the CDN prices from http://nikon.ca as a standard for this (retailers are going to be different but the ratio is pretty close). Placing the Df at $3,099.95 and the D800 at $3,149.95 gives consumers a pretty clear choice between two very different cameras … and the option to pay just $50 more to get everything they think is lacking in the Df. Going the other way it’s not as good deal choosing the Df over the D800, but it becomes a great deal if you’re looking for a stripped down D4 ($6,299.95 compared to $3,099.95 – hey, that’s 50% off which is reflected in the Df specs). If you still want video and more MP go for the D610 which at $2099.95 is 30% less than the Df – you get the same AF module and more MP and video. And if you’re still grumbling that you want a retro camera check out some of the APSC Fuji X cameras, they’re pretty fun to use. Not full frame but good image quality. My 2 cents.

  • iamlucky13

    Most of the people who were looking for a D700 replacement should be partying this week. Perhaps many will prefer the D700 ergonomics, but otherwise, compare the specs.

    D700 -> Df

    Release Price $2999 -> Release Price $2749

    D3 sensor -> D4 sensor
    ISO 6400 (25,600) -> ISO 12,800 (204,800)

    5 fps -> 5.5 fps
    Nothing wasted on video -> Nothing wasted on video
    Supports AI lenses -> Supports PRE-AI lenses!
    Magnesium body -> Magnesium body
    AF -1 to +19 EV -> AF -1 to +19 EV

    Of course, it’s not all upgrades:

    Available grip <- No grip
    51 AF points <- 39 AF points
    Dual card slots <- Single Card slot
    17 RAW buffer <- ???
    1/8000 max shutter <- 1/4000 max shutter

    • Bamboojled

      Also remember the the D700 only went down to ISO 200 vs. 100 on DF, so the top shutter speed on the D700 is offset by the lower ISO capability of the DF in bright situations

    • CajunCC

      The D700 only has a single CF slot.

    • http://flickr.com/lancec lancecouzens

      i largely agree with you. i will say though that, for me, having used my d700 for the last five years, configured just the way i like it makes me hesitant to switch to something that will be much different (not worse, necessarily, just different ) to operate.

      given the near equivalence in price between the df and d800, i think the operational/ergonomic concerns make the d800 seem now like a more natural transition given the available options (despite the fact that i really have no need for 36mp and would have preferred the d4 sensor).

      but, that’s just me.

      i’ll continue to happily use my d700 probably until it dies (the pop-up flash, which i used as a cls commander, has died, but it’s otherwise working fine), and reconsider the replacement path then, considering whatever the options are at the time.

    • hexx

      Great progress after 5 years, really, well done Nikon!

      • aklfkajsdhf

        Exactly what I was thinking. We should compare prices at a given point, not at launch. Right now, the D700 would cost less than 2000$.

        • iamlucky13

          For what other camera would you assume the introductory price of the replacement has to be the same as the end-of-retail price of the former?

          Consider two cameras that are more genuinely the same target market:

          The D7100 compared to the D7000 has 50% more pixels, the same ratings for ISO (in reality slightly better), the same framerate, slightly better video, and a one stop improvement in low light autofocus.

          For which Nikon intro’d it at the same price they intro’d the D7000, which is 20% more than the D7000′s current MSRP.

          Looking back through NikonRumor’s history, the D7000 was $2600 until just 5 months before it was completely gone. It was closed out at $2200. With the possible exception of an unusual closeout bargain, you never could buy a new D700 for less than $2000.

          So the Df has a 25% premium over the D700.

          Which is getting distracted from my real point anyways: if what you’re mainly looking for is the D4 sensor in a cheaper body, this accomplishes that.

          No, sadly it also is not an exact kind replacement of the D700 because the body and controls are so different, but in terms of the sensor at the heart of the camera, it’s closer to it than anything else out there.

    • fjfjjj

      The Dƒ only has metal top and bottom plates, not a full magnesium chassis. The Dƒ shutter is less durable. The Dƒ AF points don’t cover as much of the frame. The Dƒ battery is puny. The Dƒ uses a fragile SD card. The Dƒ costs $250 less at launch? Big whoop.

  • hexx

    Thom nailed it in his article about Df, good read and so true

  • Julian

    After almost a days consideration – I can say I won’t be buying the Df, despite the fact that I have posted online previously that I would like a digital FE style camera with a D3 / D4 sensor – which is essentially what they released today. There are just too many compromises and at too high a price (and the Nordic market price makes a mockery of the US price if you already think that is high). The capabilities of the Df are lacking especially when you compare this camera to the D610. If I get another body to go alongside my D800 it will be a D610 and not a Df.

  • MB

    Obviously Nikon is targeting the same snob market as Leica … unfortunately Nikon lost the prestigious brand status years ago so they are asking a bit less money and I wonder how successful this Df line will be …
    Buy the way they do not include even the SB-300 with it, they are seriously asking 150$ for this toy flash.

    • Sahaja

      The rot began in 1979 when they introduced the Nikon EM and E series lenses.

  • Ronan

    Theodore!??? Common tell us how the price is $1500 because it’s an entry level DSLR and we are all idiots for thinking it’s more expensive!

  • Tony

    I wonder how long the refresh rate for this model series will be… another 3 years?

  • broxibear

    Engadget have one of the first hands on videos here…

    https://www.youtube.com/watch?v=A-fMTbCpEWM

  • ChuckE.

    Beautiful camera but way too expensive. I’ll wait until they come out with a camera with interchangable sensors so upgrades will be less painful.

  • Brian

    POLL
    Will this camera be plagued with the dreadful dust spot issue?

    • Tomsky

      Maybe.

      Join Nikon’s beta test team and find out.

  • JR

    I love this camera but can’t afford it. Too expensive for what it is, you’re paying thru the nose for style, retro and looks, it should be 2200 to 2300 body only. It is a pretty piece of machinery though. I’ll wait and get a used one in a few years like most people do.

    • Tomsky

      Body price (new) will soon be at 2200 to 2300, don’t worry.

  • USA

    And what exactly to the shiny knobs do when shooting in A, S etc. Do they spin on their own like an arcade game, or are they just, plain wrong?
    Note to design team: there are reasons for using lcd’s to display variable, dependent information.

    • NoMeJodas

      I’m asking myself the same question. They didn’t choose the Fuji solution with the A (for Auto) position on both the aperture ring on the lens and the shutter speed knob on the body. Maybe because their current lenses don’t have an aperture ring to begin with? Instead they have chosen to go with an extra PASM dial and I can’t imagine a solution to the UI disaster you describe that is transparent to the user. I’m very curious to take a look at the user manual once it is available online

  • ajendus

    Sadly, I don’t believe this is the right camera for me. I was looking forward to it but it isn’t speaking to me.

  • Jeff Hunter

    At Amazon it’s just $50 less than the D800. Blending legacy analog controls with present-day digital technology seems to be more of a marketing gimmick than a technological advantage. I don’t want to go back to using legacy analog controls when all my other DSLRs have conventional digital controls. What demographic are they aiming for (SLR enthusiasts that haven’t gone DSLR yet)?

    I can use manual lenses I purchased in the 70s on my D800. So you get a D4 sensor and gain a couple of ISO stops, but you lose significant fps compared to the D4 and shutter speed reduction compared to the D4 and D800. I can shoot 5fps with my D800 with the battery grip attached. I suppose it will draw attention to the brand, but it seems to be a niche camera.

  • R!
  • Read the FAQ

    From reading these comments and on other venues, it appears that the biggest issue is the price.

    But I feel that comparing the price to a D800 or D610 is not quite appropriate since the DF is a wholly different product line than the existing Nikon DSLRs. This is being marketed as a ‘premium’ product and despite the actual technology that’s being incorporated in the product, it needs to be priced as a ‘premium’ product. But whether that premium is of value to you as a consumer, needs to be evaluated by you and you only. The value of any product is the value that we give it (in addition to its calculated functional value; which itself is also personal and subjective.)

    This sort of ‘value issue’ is probably best represented within the auto industry. Look at Acura/Honda (in North America where ‘Acura’ is a premium Honda product), Lexus/Toyota, and Infiniti/Nissan. Many of the models within those brand divisions are technologically equal yet priced quite differently. But as a ‘premium’ labeled model, the higher priced versions still sell quite well. The consumer designates the cost value themselves and chooses accordingly. However some of that perceived value comes from the price structure of the product. If the DF is priced compatible with the D600/D610 then it no longer is a ‘premium’ product.

    Right or wrong, this is the way it’s usually done (i.e.,
    ‘positioning a product.’) It’s up to the consumer to establish the initial cost value and then the actual use value (calculated as use over time per unit cost.) If it doesn’t fit, then walk away. If it does fit, then you’ve found something of value (and despite the tech specs of the product.)

    • Jeff Hunter

      The characteristics that most differentiate this camera from present-day DSLRs are the knobs and dials featured on pre-digital cameras. Is there a demand for a retro-style DSLR, and why? I don’t see there being much demand from current owners of DSLRs.

      Is this model built to appeal to an older consumer who hasn’t yet entered the DSLR market and would feel more comfortable with a DSLR that looks more like a SLR film camera?

      I’m 59 and have been shooting with Nikons since 1969. After a 17 year hiatus from photography, I re-entered photography in 2010 with a D90 and last year upgraded to a D800. Of course, there was a bit of a learning curve going from the old technology to the new, but now I feel completely comfortable with digital and have no desire to retrograde back to a partially older technology blending with the present technology.

    • smac

      It seems very many people feel they are being asked to pay over the odds for , what is essentially, a gimmick. Designating something a premium product and slapping premium price to match just doesn’t wash.

  • fjfjjj

    • Dano

      That’s how I feel about your post.

  • Mrjimmy

    are all the AF points going to be stuck in the middle like the 610

  • Jeff Hunter

    After looking at the pro-photographer video interviews on the Amazon Df page, I’ve concluded Nikon is going for the nostalgia factor. In the Lynn Goldsmith video she holds a FE2 next to the Df. The Df is significantly larger, probably about the size of an old Nikon F or F2 from the 70s. Even though I’m 59, I’m no Luddite, so I will pass on this model. If I get nostalgic, I still have all of my old Nikon film cameras from as far back as 1969 to reminisce over.

  • Chris Giles

    Should I buy a DF now or wait for the DF2?

    • smac

      Wait for Pentax FF.

      • Chris Giles

        Aw man. Guess I’ll just have to stick with the F6

  • london chris

    same INSANE price conversion in uk
    Cost is $4427 including taxes

  • droll

    This is an entry level camera with professional outlook made exclusively for hobbyists who want to show it off but never take pictures.

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