
BCN Corporation, headquartered in Tokyo, announced the winners in the camera category for 2026. BCN collects POS sales data from most retail stores in Japan (January to December, 2025). Here is the latest ranking:

Nikon achieved top market share in Japan for the first time with the release of the Z5II mirrorless full-frame camera (Nikon has been gaining market share for a while – see previous reports): “In April, Nikon won the monthly top share for the first time in terms of sales volume of full-frame mirrorless cameras. In […]

The latest 2025 BCN Awards for the Japanese market are out (BCN collects sales data from approximately 2/3 of all Japanese retail stores). Here is the latest Nikon ranking: Digital cameras SLR Canon 69.4% Nikon 20.9% (was 17.1% before) Ricoh 9.7% Digital mirrorless single-lens cameras Sony 35.8% Canon 26% Nikon 14.5% (not in the top […]

The Japanese BCN retail ranking published an article called “Nikon rises to 3rd place in the mirrorless market, with the release of the Z8” (Google translated): “Nikon ‘s market share is steadily increasing in mirrorless single-lens cameras . The sales share by manufacturer in May 2023 will be 12.9%. It overtook OM Digital Solutions (former […]

BCN Ranking released a new report on the latest sales data for the Japanese market – it is interesting that the same number of Nikon Z, Canon RF, and Fujifilm X interchangeable lenses were sold at the end of last year in Japan (click for larger view):







