Bloomberg: “Nikon looks beyond cameras to reinvent itself as tech supplier”

Bloomberg published a new article called “Nikon looks beyond cameras to reinvent itself as tech supplier“:

“Most people think of us as a camera company, but historically when we were founded we supplied parts for other companies,” Chief Executive Officer Toshikazu Umatate said in an interview. Now, the line between business-to-consumer and business-to-business activity “isn’t as clear anymore,” he said.

To reverse that trend, Umatate, 66, is seeking to reposition Nikon as a provider of components for the chipmaking industry, advanced materials and health care products, along with related services — all while seeking to retain its presence in the digital camera market. (Bloomberg)

Nikon Medium Term Management Plan released: 50+ Z lenses by 2025, focus on licensing business, appeal to video creators

Interesting: new “Nikon Creates” production subsidiary has entered the imaging content creation business

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