Nikon Medium Term Management Plan released: 50+ Z lenses by 2025, focus on licensing business, appeal to video creators


Nikon released their Medium Term Management Plan for 2022-2025 (the slide presentation is here, the video presentation can be found here). Next are the details for the Imaging Business:


Direction for Imaging Products Business:

  • For pros/hobbyists: deploy advanced features from the Z9 across the lineup
  • Deploy advanced features from the Z9 across the lineup
  • Bolster engagement before and after purchase
  • Focus on apps and the cloud

Vision: Expand the possibilities for visual expression and acquire overwhelming support from all generations of fans around the world

Main points for the digital camera segment:

  • Concentrate management resources in high value-added products and mirrorless cameras (meet expectations of professionals and hobbyists and raise ASP 20%)
  • Bolster the Z mount system by expanding lens lineup (50+ lenses and a 2+ lens attach rate)
  • Appeal to video creators by strengthening video functions
  • Strengthen remote operation and automatic image capture features to meet professional needs
  • Focus on licensing business

Earnings plan: achieve revenue of ¥200.0B and Operating profit margin of 10% on a stable basis.

Here is the second side for the Imaging Business:


The current Nikkor Z lens roadmap has 34 lenses – that means another 19 lenses will be announced by 2025 (not counting Z teleconverters):

Updated Nikon NIKKOR Z lens roadmap (January 2022)

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