Getting closer to Nikon D850 announcement

Just a quick update on the Nikon D850 announcement date - the August 16th date was suggested from the leaked Chinese presentation but as I already reported last week:

I never received a confirmation for the exact date when the D850 will be made official, but we are definitely getting close to the official announcement. Nikon US already has a placeholder in their press release section - I am pretty sure this is for the D850:

Like the new Nikon D850 Facebook page and join the growing Nikon D850 Facebook group for a more detailed coverage of the upcoming announcement.

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  • Jean Fotomode
  • KellyVanRijn

    Incremental tweaking of old technology. Compare this to what Sony is doing with the A9. Nikon is already getting blasted by Canon. Will they also fall behind Sony?There is a reason that 70% of all photographers at last year’s Super Bowl shoot with Canon.

    • Vince Vinnyp

      A bit like Tesla vs the rest, The future is almost certainly electric cars and mirrorless cameras but at the moment “tweaking old technology” is just about staying ahead of the new technology. What will be interesting in both worlds is what happens when the old guard start to really commit to the new tech and integrate it into their existing ecosystem.

      As for the Superbowl, In my view Canon used to be much better than Nikon for sports so the super bowl type people had a lot tied up in canon cameras and lenses, it was probably a lot more than 70% back then. Then the D3 came and Nikon moved ahead, some switched but not that many as changing a whole system is a big deal and Canon shooters were still getting paid. Now it is pretty much a draw but Canon still outnumber Nikon as there is even less of a reason to switch.

      You won’t see many D810 class cameras at the Superbowl so it doesn’t really apply. In some ways the D850 might actually be attractive to some sports shooters but its unlikely to see many leave Canon. The A9 is a a great camera but sports shooters need the underlying system and a pro network and it’s not there yet.

      If Nikon, Canon or even both start launching mirrorless cameras that can come close to the Sony A9 etc then I think they will do very well and make Sony rethink whether it needs to be competing with them or building sensors.

      • KellyVanRijn

        Not 70% ‘back then’. 70% this year, 2017.

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