Nikon D850 price rumors




Some retailers have already listed the Nikon D850 camera on their websites with pricing information:

  • 3,499 CHF in Switzerland, or around 3,600 USD
  • 3,599 EUR in Slovenia, or around 4,200 USD (price without tax)
  • 3,499 GBP in the UK (or around $4,600 (VAT is probably included)
  • 23,999 CNY in China, or around 3,600 USD

It is not clear if this is the official pricing from Nikon or just a guess from the store owners. The Swiss listing looks legit because it actually has an "add to cart" button.

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  • Sergiu Zboras

    is it NOV for new or NOV for November?

    • Erich Riester

      it mean “New”

    • Google Translate says it’s new 🙂

      • Sergiu Zboras

        Thanks guys!

  • OMartin

    Also registered in stores in Norway, but no price yet
    https://www.scandinavianphoto.no/produkt/1019553354/nikon/d850-kamerahus

    • Amir

      I believe in Norway,consumer tax for products,such as photo camera bodies are deeply high.Say,%25-%30?!

      • OMartin

        Yes indeed, 25%. Professionals get a refund though

      • Brett A. Wheeler

        Someone has to pay for all of those “free” benefits!

    • Proto

      3499 is good price point.

      2999 like D800 – best price point. Just 1K more than D500.

      good chance of 3399 – about half of the flagship — a ratio they typically keep.

  • silmasan

    See, they’ve been jacking up the expected price in the rumors and guesses (“IT’S OVER 4000!!!”) so that now we can take this with a sigh of relief even. All according to keikaku.

    P.S. sorry, I wasn’t referring to the Euro price 🙁

    • herr_der_inge

      kinda…but i think since most of the buyers will be adding the grip and en-el 18 to it to get to its full potential..so the price tag would actually be above 4k€ when you look at it realistic..

      • silmasan

        Yes, I’ve commented on that yesterday.. the grip is how they can pass the 4000 mark 🙂 Although I’m not sure about “most” buyers. I still don’t have the grip for D810 myself.. D700’s was much cheaper so I have the original one. What about others?

        • JJ168

          I bought the grip when i had the d700. I tested the grip with the AA batteries for the 8fps a few time then never use it. It just too heavy for me albeit better handling with the grip on. When i upgraded to d800 and d810, i never bothered with the grip.

          • AnotherView

            I’ve also jettisoned the grip for my bodies due to cost/hassle/weight, so I’m a little bummed that the only way I can get the 9 FPS I need from the D850 is with the grip.

            • Eric Calabros

              Somebody took a picture of me when I was shooting a portrait, without grip.. that was so embarrassing I asked her to delete it immediately

            • Amir

              Supposedly you were nake?!

            • ZoetMB

              I don’t use a grip for my D800 and you know what? I’m just as secure in my manhood as if I were using a grip.

            • But with the D850 you need the grip to get from 7 FPS to 9 FPS. For sports, it’s a “peak” action thing.

            • silmasan

              Hey look, T.I.M gave an upvote there. Welcome back T.I.M … Don’t be shy and post away! 😀

            • Allan

              Hey T.I.M,

              How are they hanging? (Vos oeufs.) (“How are you? A genial greeting, usually from one man to another.”)

            • T.I.M

              I won’t comment until the D850 actual release.
              :o)

            • Allan

              lol

            • silmasan

              You just did!

            • T.I.M

              Go to hell!
              :o)

            • silmasan

              Sure, I hear the escorts are way hotter there!

            • That’s not a good way to make a comeback….

            • T.I.M

              He know I’m joking (and so do you).

            • Well, welcome back, please try to stay on topic.

            • FountainHead

              Not this shit again.

            • Ric of The LBC

              Who?

            • Allan

              I don’t understand.

            • Allan

              Oops, I think I understand … maybe not.

            • Ric of The LBC

              That was poking fun at T.I.M. Inferring that he has been away we have forgotten who is is.

            • Andrew

              T.I.M has been banned from posting any unannounced specs 😉

            • I removed his ban due to popular demand.

            • Andrew

              Oh Shocks 😉

            • he will stay on topic, he promised 🙂

            • T.I.M

              So you don’t want information about the D900 ?
              (just kidding…)
              :o)
              Guys, don’t miss the total solar eclipse Monday 21st.

              https://uploads.disquscdn.com/images/acaf2ee8ca31a4d3b2d1e2109cec613ed4189f02ba5a245cf4dcd86a437e2242.jpg

            • No, I don’t want to hear about the D900 and about your new bike. Nobody wants to hear that.

            • silmasan

              Oh, on disqus I’ve blocked not only trolls, but also some dull wall-of-text typers with neither any sense of humor or substance as well 😉 … hmm …

            • Sanosuke Yap

              Which part of the body were you gripping then? ( to make you embarrassed when you got photographed) LOL 😉

            • Aba Novo

              But that is the usual deal… Nothing new here

          • saywhatuwill

            I did the same as you. However I did use the 8fps a few times cause I needed it. It doesn’t need batteries if you just want to use the vertical buttons. It sits with my MD-12 nowadays.

        • herr_der_inge

          i bought the D500 without the grip cause it should stay light&small to have it with me on a daily basis. The D610 i bought has it grip glued to it..And so will the d850 since i would wanna use it for portraits and on location stuff.

        • Nassos Triantafyllou

          Probably the grip will be similarly priced as the one for D500 (MB-D17) as they are the only grips that can take the EN-EL18a battery. That means 500ish euros.

          • Chances are it will cost more than for D500 one. Fx premium.

            • James Michael

              Yep. Even thought it probably costs the same to make as a D500 grip, Nikon will definitely gouge D850 customers like they did with the D810 grip.

        • I will surely skip the grip. I don’t need the speed and even if I did, it’s going to cost a bomb. A third party one when it comes. If say 1 grip lasts me 1 year, even then it works out for me. 4 years is the lifespan I have planned for this body. And meanwhile nikon may come out with something more attractive.
          P.S. Don’t forget that the price is going to be more than that. For speed you would need also En el 18a + charger.

          • silmasan

            Say I don’t even need to put a battery in the grip, what 3rd party grip (in this case MB-D12 clone) do you recommend that has the best feel and build/toughness? I’ve had my D700 saved by the grip from direct hit…

            • Out of the 4 I have used, I have experienced pixel is the best. But since recently many companies are coming out with PRO built at slightly more price and various extra built in features like intervalometer /wireless trigger. You will need to try a few to settle on one I think.

            • silmasan

              OK thanks!

        • bharat

          Yup…Im in wildlife and every fps matters….to get to 9 in full frame will require a grip and it will cross $4000 for sure, including a battery….grip will be 300+ and batter another 100+…So, looking at 4100$ + xqd, etc going at 4500$ …about the fps, if its 9 in FX mode with grip, can we expect 12fps in DX mode with grip?

          • disqus_1iScvF733l

            Same for air show photography; FPS matters.

      • Lladnar

        They may offer the grip as a free bonus like they did with the D810/D500.

        • AnotherView

          Maybe a year-in…not likely upon release.

          • Lladnar

            Well of course not, expect to pay dearly to be an early adopter, as always.

        • Jeffrey G. Bank

          I got the grip for free with the D500 in April 2017.

          • Lladnar

            Got mine during the holiday sale in December from Service Photo. They had it listed on ebay including a second Nikon battery which was definitely the best deal I’ve seen for the D500.

        • After 2 years.

        • masterac

          the d500 with grip only happened in the usa during special sales, i disnt get one in europe neither saw any publicity about it

          • Lladnar

            Yes of course it was a special sale, and as far as I know Nikon doesn’t ever hold them worldwide. It was definitely posted here both times, during the holidays and again in the spring, and looking back at the December post, the D750 was included as well.

      • ToastyFlake

        I will have no need for the grip.

      • Jeffrey G. Bank

        I got my D500 grip for free when I bought my D500 back in April from B&H. There was a drop in price for the camera within 30 days after I purchased it, so I got a return credit and then a re-order. The re-order at the lower price came with a free battery pack. Nice!!

        • I wish we could get service like that. At least WEX honoured my D800 preorder price when Nikon UK hiked the price between launch and shipping.

      • Clifford Martin

        Or we can wait 6-8 months and for Nikon to run another special promo where they give the grip for free with the camera purchase.

        For the D4, D800, D810, D5 and D500, as a NPS member I have ordered all of these and received on first day of release. Then a few months later, after initial demand has been met, there were deals to be had on the camera. While I would like to have the D850 on first day of release, I don’t have to have it. So I think I will wait until the deals in the US start for the D850 and after others have dealt with any early production problems, before I order one. The fact I received a defective D5 and had to have it replaced during the first month also has me a little gun shy about getting the D850 early production body.

  • NikMan

    My favorite thing about the price, …. i don’t care what the price is, just bring it!

  • Vladimir Milovanovic

    No, ‘Nov’ means ‘New’. In this case ‘Stanje: Nov’ would be something like ‘Condition: New’

  • Eric Calabros

    Nikon is reading this comment section.. start threatening them about $3600 red line

    • ToastyFlake

      I will switch to Fuji, if this camera goes over $3,600 U.S.

      • silmasan

        The word “Sony” will trigger them even more I believe.

    • Shutterbug

      Looking at the specs and looking at the closest competition (the grossly overpriced 5DM4 and 5DSR), I hate to admit it but Nikon could easily ask $4000 USD for this body and using the competition as a benchmark, it would still be a good deal.

  • mgr

    It is not 3.599 in Slovenia, it is 4.390.
    You can not ignore the VAT as a consumer.

    • MB

      I believe one can not ignore VAT anywhere in the world …
      But to be consistent and comparable with US pricing (where prices are indicated without VAT) I think it is better to have all prices listed here without VAT …

    • The taxes are different in the different countries, this is why I prefer not to include the tax in the price.

      • Amir

        In U.T.N(United Trump Nation=former U.S.A),it is the lowest(No offense!In Russia I have heard that U.T.N word).

      • hidekin

        For Switzerland it’s already included. Always included here.

    • Tom Bartol

      VAT or no VAT, Slovenian prices of electronics are stupidly high,
      than they all cry why nobody is buying stuff in Slovenia

      • MarineCorpsX

        Aslso, guy in Slovenia put camera specification from Nikon Rumors. He wrote that by himself. So, if he doesn’t know real specs I’m sure that price is false. Also, like metioned up, prices in Slovenia are too high, because they are not direct dealers. I’m trying to call them but doesn’t work, nobody answer.

  • NikonFanboy

    ADmin,

    I think we will know by later tomorrow evening or on Wednesday by latest?

    Announcement is nearing as more leaks are coming through.

    • Yes, if the announcement is this week.

      • NikonFanboy

        Admin,

        Its has to be this week. Otherwise the Attendees to the nikon events will leak out more info which would make nikon look silly and absurd.

        • Shutterbug

          That has no effect on the announcement. Just look at other products like smartphones – every detail is always known months in advance, but you don’t see any of them changing their announcement dates. Same for cars, computer equipment, etc.

          • NikonFanboy

            Yes i get that but smartphone manufacturers dont host events all around the world with product training? They only announce them or release the product on given date. All other activities and events happen after the release date.

  • Luka Pogorelz

    3599 is without tax in slovenia :/

    • tomskyphoto

      With the Euro currently being rather strong compared to the US$ 3,600 € before taxes as the D850’s introductory price in the EU is ridiculous.

      The current exchange rate is 3,600 US$ = 3,045 €. So the EU price based on an average sales tax of 20% (EU countries have different sales tax percentages) shouldn’t be more than 3,699 € incl. tax at best (for Nikon). Everything else is blatant rip-off of their European customers.

      • Emms

        Hear hear!
        And if that won’t do it we may all hope for a price drop within the next 3-6 months… and if THAT won’t do it, well then there’s the grey market I suppose…

        • tomskyphoto

          Not going to buy it anyways. I don’t expect a massive jump in IQ compared to the 810, even 45 MP isn’t that much an increase in linear resolution.

          I also don’t need most of its other “speed” features like fps and AF – only the large viewfinder is actually tempting for me; depending on exit pupil distance though as I have to wear glasses

          • Eric Calabros

            If massive jump in IQ is the only reason for upgrade, consider all camera makers bankrupt.

            • tomskyphoto

              Well, they all seem to be struggling, don’t they? CIPA figures have been bleak for years and one of the reasons might pretty well be that improvements from camera generation to camera generation have trickled down to minuscule increments.

            • milkod2001

              The biggest issue is not camera features but the price itself. Not too many people are willing to drop over $3000 for camera only. They are happy with what they have already or don’t need it.

              Also the biggest camera makers refuse to give away super fat margins they are getting hence less sales. It probably does not cost Nikon more than $1000 to make D850. This price includes cost of R&D, materials, labor, packaging etc. There is nothing really that special and expensive in camera. Maybe sensor and magnesium body but the rest is just super cheap plastic, processor at level of $50 Android smartphone plus other cheap components/modules.

              Imagine FF camera at $999 with lets say D750/6D2 specs. That would definitely could attract more customers to buy. But instead they just keep rising prices to sell less but for much more. Not good in long run…

            • Don’t underrate the cost of R&D or setting up the manufacturing process. Unit costs can be lower if volume is high (like smart phones) but it takes some time to recover the investment for smaller markets like high spec cameras. If you were right then camera companies wouldn’t be struggling.

            • Even the Nikon F90X launched in the UK at around £995 in the 1990s. That was probably equivalent to about $1500 at the time.

            • ITN

              Nikon wasn’t profitable overall last year so probably they can barely get their own investment back if things go well.

          • Lladnar

            I think the D810 has secured it’s place in many photogs’ bags for quite some time. And if anything a new release means better used pricing for it on ebay.

            • Emms

              I’ve considered the D810 for quite some time, but wanted to see what this D850 is worth. Looks like I could get a new D810 along with two new lenses for the same price as D850..?

      • MB

        Yeah, but everything else is much more expensive in Europe so obviously people in Europe like it that way 🙂

        • Eno

          “Europe so obviously people in Europe like it that way :)”

          No, we don’t!

          • MB

            Well … companies are justifying higher prices by saying that Europe is too expensive for business … I presume if they telling the truth than there must be something people in Europe do to cause this, no? 🙂

            • A lot of the claimed extra cost may come from greater regulation.

          • But the tax does pay for better public services and free healthcare.

            • Eno

              In some EU countries…maybe!? In others not. 🙁

            • Sorry 🙁

              BTW I didn’t vote for Brexit despite being an oldie. Most young people didn’t want to leave but also didn’t bother to vote.

        • tomskyphoto

          Not true, for a lot of products the 1:1 US$-€ price conversion and the 1.2 tax factor give surprisingly close results with European prices being only marginally higher.

          Europeans in general always live under the delusion that everything is “much more” expensive in Europe because they are always comparing their prices including taxes to those in the US without tax (not limited to photographic gear).

          • Lladnar

            I live in a tax-free state, which is so great when buying on the internet, for now at least.

          • MB

            Prices in Europe without VAT are about 10% higher than US … hardly marginal …
            On the other hand this D850 price in Slovenia is really insane, it is much higher than Swiss price… But this is not officially announced price and as far as I can tell this is from foto-shop.si …
            I think we should wait for official announcement …

      • In the UK we usually pay about the same in £s incl tax as the $ price in the US. My guess is that will give a euro price around 3950.

        • tomskyphoto

          While £3,600 or 3,950 € would still be a bit steep IMHO it would be much more reasonable. One mustn’t forget that the manufacturers also take the mandatory 2-year warranty period into account when fixing their European prices.

          But almost 4,400 € or £3,950 would be pretty insane compared to the estimated 3,600 $ in the US (3,045 € or £2,770).

      • ITN

        Often prices that are given by stores before the real price is known are high as the store can then be sure that they don’t end up having to sell the product at a loss. But it doesn’t mean this is the real price.

      • Matti6950 .

        Last years, Euro fell down in currency non stop. Nikon used this as excuse to up prices 3x (up to 30% higher) on lenses. But I’ve never EVER in last 7 years, seen a huge price drop, after the opposite is true for currency. So Nikon will linch us, and ignore the better euro (and earn more).

        • tomskyphoto

          Yup, they truly know how to build customer loyalty, don’t they?

          One reason I only buy new – regardless of manufacturer – when it’s a discounted item or a demo from a store. If I can’t get it that way I start looking for used stuff, there’s always plenty of only slightly used to almost new gear to be had at much lower prices from reputable sellers. Quite often even with a one-year warranty.

          • Matti6950 .

            Lately i bought a lot of used stuff. 20 and 24mm F1.8G with 200-330 euro discount. My other lenses are all bought with bashback, or other discount or combination. D810 used prices still high in belgium, but slowly reaching the 2000 euro mark (so probably soon go below it. If d850 is to expensive i will buy D810. I’m also scared it will push D810 prices higher, if d820 is expensive. D800 is sold a lot more then d810, wich explains 1000 euro second hand price. But d810? I don’t see it go below 1500, unless it gets ‘ancient’ like d700.

            • ITN

              The D800 used price is low because people are afraid of units with AF issues. The D810 never had those.

        • ITN

          Prices are going up overall because the products aren’t selling well. So they have no choice. The 24-70G mentioned was priced at 1800-1900€ originally in 2007-8. Then it gradually dropped to 1600€ or thereabouts. With a successful product like that that sells a million copies, Nikon can drop the price slightly over time. The 1200€ was obviously just stores trying to get rid of excess inventory of old stock when the new VR version came out. After they sell most of it they can return normal pricing.

          But the D850 is a product which can sell well because of its appealing specs to many people. So it would be smart to be moderate with its pricing. Nikon is living on borrowed time and if they don’t make a big success with this product then my guess is that customers will never return. It’s their chance to turn the tide around. A 4400€ price without grip would probably be game over. I like to be optimistic but Nikon has to sell a lot of these. Otherwise few will know how good a product they could make and they’ll just associate Keymission with Nikon.

    • Yes, I will update my post.

  • Eric Calabros

    They have to pay equivalent of D5600 plus18-55 plus 70-300 price to obtain permission to have D850! Its like ransom

  • JJ168

    If nikon can release this d850 without any recall, i predict it will bring nikon aaaaaalot of money.

    • Vladimir

      New Nikon without recall? Hehehe 😀

      • Eric Calabros

        D7500, no recall

        • Vladimir

          True, for now. I hope they can keep that way but won’t be surprised if something appears to be an issue.

          • Eric Calabros

            This is D8xx series, so even less probability of recall. No need for paranoia.

            • There were initial problems with D800. Fortunately I managed to avoid them despite having an early example.

            • Shutterbug

              The D800 issue was mostly overblown. Thom’s analysis found only around 30% of the cameras made in the first 6 months could exhibit the issue to varying degrees. And remember those are user reported issues, so there is probably a pretty enormous margin of error in there too. Every time there is a service advisory, a whole bunch of people think they have the issue when they don’t (or didn’t know about it until someone told them).

            • So I wasn’t one of a lucky few. There was just a lot of noise from the unlucky few.

            • Shutterbug

              Correct – as is almost always the case, no matter what the situation. Happy people don’t post about it, but unhappy people go out of their way to post as much as possible. There is always a hugely disproportionate picture of any issue if you just read online forums like most of us do. If everyone who was happy made a post, all the unhappy ones would be lost in the noise, but that will never happen because the majority of people don’t post about it when their equipment works as intended 🙂

            • I think I remember posting that my camera was OK but got shouted down and told that I was obviously incapable of judging if the focus was sharp.

            • Kob12

              D810 had a service advisory

        • D5 and D500 also no recalls if I am not mistaken

          • Lladnar

            The D500 STILL needs to be recalled to fix the random screen lockups, or at least a firmware update, whichever is necessary.

            • Likely to need a firmware fix rather than hardware.

          • Gosh1

            There was the D500 battery issue that was solved without cost to purchaser

            • Yes, but this was an older battery model, right?

            • Gosh1

              The EN-EL15 as used in D7*** etc was issued as standard in the first batches of the D500 but Nikon had to recall these batteries to replace with the “Fortified” EN-EL15a.

              Many 3rd party versions still do not perform in the D500 – even if they are rated at 1900 mAh. (Maxsima is one that I wasted money on!)
              Thom Hogan lists the reliable models on his blog…

            • ITN

              There are two different EN-EL15’s and one EN-EL15a. The problem is with the old EN-EL15 Li-ion 01’s which were sold in 2010-2013 (not sure of the exact years). In 2014 Nikon cameras already came with EN-EL15 Li-ion-20 types which work fine with the D500 and the D500 itself was supplied with the -20 type. The new EN-EL15a is a further enhancement but not required for use with the D500. There is a free replacement program for -01->-20 but not to the EN-EL15a type. The D500 works fine with the batteries it was shipped with and those made a couple of years before (but not further back).

            • ITN

              You mean replacement of old batteries with new ones for free? I would not call it an “issue” more like a gift. After a few years of use (and those Li-ion 01 batteries were several years old) the cold performance of batteries is already poor. So getting all those old batteries replaced with new ones is really a gift.

        • TinusVerdino

          yet

      • ITN

        >80% of Nikon DSLR models don’t have significant manufacturing issues or recalls. And the recall is actually a good thing as the issue gets addressed.

        • Allan

          >80% seems too low to me. I wonder what an acceptable level of recalls is reasonable for new cameras? (See Thom’s article on D750 recalls.)

          • ITN

            There are always some issues if you look deep enough. Many manufacturers don’t recall their products for minor issues like Nikon in many cases do. For example Canon didn’t recall their 1DX for AF sensor flare though reportedly it is worse than D750.

            • Shutterbug

              ITN is exactly correct. Nikon issues a voluntary service advisory (not a recall, but everyone confuses it for that) for any little issue that pops up. Everyone else just keeps selling defective cameras, dragging you through the warranty process if there is an issue. I would much rather Nikon keep doing it their way.

      • Ric of The LBC

        no Df recall

    • Shutterbug

      So many people don’t bother to educate themselves regarding the severity of the service advisory, or under what very specific circumstances the issue can arise. They just immediately classify it as a ‘recall’, which it is not, and assume their camera is defective. Would you rather they completely ignore every issue like Canon does (i.e. the massive 7D MK II AF debacle or 1DX, 1DX II oil issues). I’m pretty sure for one of the D750 advisories, nobody even knew there was a problem until Nikon themselves pointed it out, and under very specific circumstances. The internet did it’s thing though of course…

  • Dr.D.N.Baraskar

    Welcome price of Younger Brother of Nikon D5

  • kupolea

    will this release somehow affect d750 camera price? i know its not a direct upgrade camera, but any chance for price drop?

    • Duncan Dimanche

      you can already find the d750 for 1400$ or less…

      • zed

        Can find for even 1200, but question is if it will affect D750 used market even more

        • Duncan Dimanche

          I really don’t think so. Here in france it’s hard to find a d600 for less than 700-800€ …..

          It will effect the prices of the d810 and d800 for sure though

  • AnotherView

    Well if it is $3600 USD, that’s better than I expected.

  • Dino Brusco

    As expected…. time ago I posted at least 3999 and even before I wrote on a more sensed price, between 3999 and 4499 that’s about approaching the 100€ / MP.

  • Andreas Fey

    that’s not the official retailer price in switzerland. the d850 in this shop will be imported (grey market)..for sure. the official retailer price will be chf 200-300.- higher with swiss guarantee. i think it will be around chf 3800.- or 3900.-.

    • Ok, so this retailer sales only grey market?

      • pami

        This shop is selling both, officially imported with Swiss 3 year guarantee and grey market (with unknown type of guarantee…) Can be verified if you search for a D750
        body.

        • silmasan

          That might explain it. Although I’m a bit confused how can you even be “authorised” if you also sell grey.. Unless it is disguised as refurb or something.

          • they still give you a 3 years (expandable to 6 years) warranty for the products, even if its import.

            • silmasan

              That would be something like “store warranty” as opposed to Nikon official warranty I guess?

          • That surprises me too.

          • pami

            There are about two more shops with this practice…

            Tip: Use ‘toppreise Nikon D750’ or any other name like d850 to get the best prices for a device

            The result will be a list of shops with the best
            prices in Switzerland

        • Ok, thanks!

    • Posted my question above before I saw this. Not an authorised dealer then?

    • i’ve called them, they are an authorised nikon dealer but they couldn’t verify the price though.

    • alphab

      The D810 was at 3’300.- here in Switzerland shortly after launch, so this price makes sense to me (VAT is only 8%). Tried to call Nikon CH, but I guess I was not the only one since they did not pick up for 15min (unusual). Now they are closed.

      • Andreas Fey

        do you really think you will get the retail price from nikon ch..lol?

        you will see, the price with swiss guarantee incl. vat.. will be at chf 3700.-

        • alphab

          Hehe no that is not what I wanted to hear from them, the Hawk offer was an excellent excuse to ask them if that was an “official” offer, if not when there would be the announcement etc.
          I agree, of course if you buy in a photo store then that will be the price, you will also get it for more if you really insist. I’ll order online for less, swiss guaranteed 🙂

          • Andreas Fey

            schau dir mal die anderen günstigen hawk angebote an. sind alles importe….
            ich kaufe auch alles online; willst du swiss garantie, dann kommst du kaum an microspot oder digitec vorbei und die sind idr in dieser preisklasse chf 200-300.- teuer wie hawk.. will see.

            • alphab

              Ich weiss, ich kauf fast immer bei microspot, ausser Interdiscount hat mal wieder zufällig seinen blinden Nikon Sortimentsrabatt just zu dem Zeitpunkt wie damls bei der D810 Lancierung… Meine Überlegung war dass die Importmodelle erst später kommen und 200.- mehr als der Vorgänger bei der Einführung in etwa richtig sein könnte. Vielleicht auch nur Wunschgedanke!

            • Andreas Fey

              ich verstehe was du meinst….hawk hat den preis geändert…check it out! chf 3999.-..

  • Davidvictormeldrew Idontbeliev

    Probably will be £3499 in the UK and at later date there may be part exchange offers.

    • NikonFanboy

      I think with battery grip you get it for close to £4000 to begin with.

      I suppose its safe to assume

    • tomskyphoto

      If Nikon applies the same base pricing for its UK customers like they do for their ones paying in € I’d rather prepare for something around £3,899 or even more.

      3,600 € = £3,275 x 1.2 (20% UK VAT) = £3,930

      • Davidvictormeldrew Idontbeliev

        Pricing it above the Canon 5D Mark 4 (£3499) may be a bad move and people may likely to hold off until the prices becomes competitive with 5D MK 4 and other relevant / comparible cameras.

        • Chris

          Why? The D850 seems to be a better camera in almost every aspect.

          • Davidvictormeldrew Idontbeliev

            True on that but at the moment in the Canon camp its current Competitors is the 5D Family R/S and normal Mark, although when Canon updates its R/S family probably be likely to be in the $4000 / £4000+ price range.

  • Kriss_De_Valnor

    Which means £3399 in the UK.

    Hmmm you could grab second-hand Leica M9 with 50mm lens.

    Damn!

    • I think more likely £3600. Nikon’s UK VAT inclusive prices are typically about the same in £s as the $ price in the US. The weaker pound might mean more £s though.

      • Gosh1

        Swiss price = 2777 quid – but £3500 adding little Miss May’s perks fund

        So seriously higher than prices of D810 on its release

        • That would be £900 more than the D800 release. Five and a half years later and a weaker pound. Not so surprising.

  • br0xibear
    • Amir

      Meaning almost 4540 US dollars!Wow!

      • Plug

        3790 USD before VAT at 20%

      • br0xibear

        It doesn’t usually work out as straight conversion with GBP, most of the time it’ll be cheaper in the U.S.

        • nwcs

          Plus there are considerations of volume, warranty, return period, etc. that can differ per region. All the consumer safety goodies cost money which is passed down to the consumer.

      • EnPassant

        Where I live the price for Sony A9 translated to USD is around 5,200, 700 more than at B&H in USA, or 15% more expensive. And here we also have 25% VAT, making the price for the consumer 6,500 in USD.
        Nikon, if these prices will be the real ones, just follow the exemple set by Sony.

    • Nakayamahanzaemon

      The pre-VAT price would be £2800 or around $3600 if £3499 includes 20% VAT.

      • br0xibear

        It includes VAT.

      • That seems to fit well with what was expected.

    • Gosh1

      Ouch! Swiss price = 2777 quid – on par with other comments estimating £3500 adding little Miss May’s perks fund

      So seriously higher than prices of D810 on its release

      • br0xibear

        The D810 launch price in the UK was £2700 (Aug 2014), £3500 for the D850 sounds a right estimate. Nikon will justify it by saying it’s a big performance jump from the D810, so much so that they skipped the D820,D830 and D840…buyers and potential buyers will have to decide themselves if it’s worth the increase.
        There are some good deals on the D810 out there, but there’s not much stock…if anyone wants one I’d do it quickly before they’re all gone.

    • I see that they are attributing the leaked photos to “Canon Rumors” despite having Nikon Rumors splashed across them. Peter should complain.

      • br0xibear

        I’m surprised that a Nikon Pro Dealer is posting those images at all, and I’m surprised no one at Nikon UK or Nikon Europe BV has told them to take them down…too busy eating all that birthday cake I guess ?

        • Having pre-announced the camera, could they have decided to ignore a bit of leaking? That would be an amazing change of policy.

    • Yes, I covered that before: https://nikonrumors.com/2017/08/01/additional-nikon-d850-specifications.aspx/
      Will add to this post as well.

  • The Swiss retailer seems to be described as a home theatre store. Street View shows a new building being completed. Anyone know if they are an authorised Nikon dealer?

  • Connor

    I wouldn’t purchase from the likes of Clifton or any other major UK retailer. From them a 5D IV is £3349 from panamoz who I order from frequently it’s £2301. I know who I will be ordering from when the D850 drops

    • Vince Vinnyp

      It’s a grey import from them but if that is OK for you then there are savings to be made. I need the NPS service and 5 year warranty if anything goes wrong but if I didn’t I would consider it.

      • Connor

        Yeah grey import doesn’t worry me plenty of places here in the UK that are happy to repair grey import stuff if canon or Nikon won’t and I’ve found panamoz warranty to be very good at least worth the webpage it’s printed on. But if course if you need NPS that’s a different story 🙂

    • Emms

      Did you ever buy something over £2000 on panamoz? Did it work? Is it worth the risk?

      • Connor

        Purchased numerous lenses when I was shooting Sony and 2 A7Rii bodies all from panamoz the shutter packed up on one and they were quick to get it fixed so if you want to save some £££ I’d go with them but if course it’s completely up to you

    • Aren’t they grey market? So no Nikon warranty. What happens if there is a manufacturer’s recall? Have you any experience of that? I might gamble with a lens but I’d be nervous with a camera body.

      • Connor

        Yes grey market. I don’t know what Nikon’s stance would be but my friends D750 had the shutter recall and both panamoz and Nikon were happy to fix it. there’s also numerous places in the UK that will service grey import gear and my insurance covers grey market so it’s never really worried me been buying from them for 5 years never had an issue turned up quicker than stuff from amazon.

  • Pablo And-Jennifer Gabetta

    How do this prices (in other currencies) compared to when the d800 came out? Are they higher? The I’d be able to tell if we are talking more or a lot more than the d800/d810 msrp prices here in USA.
    Thanks!

    • nwcs

      You would have to compare intro price to intro price. If these prices are valid then it’s a pretty small increase over the previous model’s intro price.

    • Tony

      I purchased a D800 from a major UK retailer for under £2100 in 2012, a few months after its release. The rumoured D850 UK intro price of £3500 (forget the £1 off) is therefore a 66% premium for the D850 over the D800. Obviously this is party influenced by local, national issues (Brexit!), but largely it is just an indication of how DSLR’s have become a more specialised, higher price tool.. Nikon doubtless expect to sell fewer, but at a higher profit per unit.

      • Davidvictormeldrew Idontbeliev

        Agree on that but I wonder what price it takes to produce one D850 in the first place and then what analysis has Nikon done to say that if we sell it at £3500 we can expect to get n sales and a net profit over lower cost prices say £2999.99, £2499.99, £1999.99. If it is too over priced then people will a) wait for prices to fall, trade in b) do with what they got c) Buy 2nd hand / Grey products d) Buy / switch to a competitor.

        • Nikon’s evaluation of the unit cost will also depend on their prediction of sales volume. Fixed costs are likely to be high so it won’t be based on production costs alone.

          • Davidvictormeldrew Idontbeliev

            Excellent response Richard.

      • Michiel953

        Invalid comparison.

        • Tony

          It is a factual comparison, no more, no less. As such, it cannot be “invalid”. Of course, you may argue whether it is a “useful” comparison or not.

          • Michiel953

            So you’re not familiar with the word “invalid”?

            • Tony

              I am familiar with the definition of “invalid” from the Oxford English Dictionary: “not true because based on erroneous information or unsound reasoning.”. The statement I made was based on correct information, and is therefore not “invalid”. “Invalid” does not mean the same as “not useful”.

            • Michiel953

              You’re comparing the lower priced of the D800/E models, at an exceptionally low price anyway, with a rumored launch price for the much improved D850. Invalid and useless.

              The D810 is now GBP 2199 at Grays. Get it while you can.

            • Tony

              I certainly accept that the D850 is a significantly improved camera and this by itself justifies a price premium. However it does mean, as pointed out elsewhere by Matti6950, that Nikon may be re-positioning their lineup with the D850 appealing to a higher end consumer than the D800/D800e/D810. Matti6950 suggests that the D750 successor will “salvage the D800/D700 market”, which may indeed be what Nikon is planning.
              There will be just too big a pricing gap between the D750/D500 (which are just under US $2000) and the D850 ($3600?) – Nikon will need some offering in the middle. The D750 successor may fill this pricing gap.

            • Michiel953

              Let’s wait for the price. 3600 eur in Holland is my guess (tax included).

            • Sorry but it could be argued as unsound reasoning because you are not using the D800 launch price which was at least £500 more than you paid.

            • Tony

              Agreed, to the extent that the D800 launch price was high but, in practice (and despite Nikon UK’s post launch price increase), it was very soon obtainable from authorised UK dealers at a much lower price. Time will tell whether there is a similar price drop on the D850 but, given recent pricing patterns, I suspect not.

          • Tony

            I would actually argue that it is a “useful” comparison. The D850 is likely to appeal to a roughly similar potential customer base as the D800/D800e. The question is whether I, as an early adopter of the D800 and as somebody who is looking to upgrade, will be willing to pay a 66% premium for the D850, relative to what I paid for my D800. This type of question is surely very relevant, at least for Nikon’s marketing department.

            • Allen_Wentz

              I think the D850 may appeal to a _broader_ base, because IMO the D800 body was marginal (unacceptable to some like me) and I think the D850 body is likely to be quite good, more like the D500.

      • No. The UK price when the first D800 shipped was £2599. Pound was stronger then so £3500 would be quite reasonable. Of course I would live to pay less but I don’t want Nikon to go out of business.

        • Tony

          You are correct, but I did make it clear that I purchased a few months after release (June 2012), by which time it was possible to purchase the D800 without the high ‘very early adopter tax’. Recent Nikon pricing trends (e.g. for D500) show less of a tendency for the initial price to drop quickly.

    • I preordered a D800 on launch day from WEX in UK. I think the launch price was between £2350 and £2400 but it was hiked to £2599 before shipping had even started. I got my at the original launch price.

      I believe the US launch price of the D800 was $2999.

      • Pablo And-Jennifer Gabetta

        So I’m guessing this prices are much higher than a D800 right? I remember on launch day I paid usd2999

  • Derryck

    As a “Nikon” fanGentleman hope Nikon don’t shoot him/herself in the foot ..with some crazy high niche price as if all these features are new ..in the world of photography .

  • eric

    If $3,600 is legit it’s a good price for the customer considering inflation. The d810 was around $3500 when it first came out and that was three years ago. Though if you pay taxes for it, which im sure many probably do not, it would be around $4,000 per body.

  • bharat

    Im in wildlife and every fps matters….to get to 9 in full frame will require a grip and it will cross $4000 for sure, including a battery….grip will be 300+ and batter another 100+…So, looking at 4100$ + xqd, etc going at 4500$ …about the fps, if its 9 in FX mode with grip, can we expect 12fps in DX mode with grip?

    • zombietimeshare

      EN-EL18a’s retail for around $150 each, plus another $30-40 for the grip battery adapter, and don’t forget the Nikon MH-26aAK charger which, based on the price, Nikon is very proud at around $370 retail ($458 list). There are third party chargers for around $60. Hey, it’s only money.

      • bharat

        You can just buy the grip and charge the battery normally…….. so 1 en el18a and the grip

  • Matti6950 .

    4356 Euro including Tax for belgium, and neitherlands (only a bit lower for Germany)… Even worse then expected. It’s now almost certainly 3999 euro or even more.

    • ITN

      No real price has been announced yet. Those stores which are quoting prices are just making up some price in order to get preorders by being early. They usually exaggerate the price to be on the safe side.

      • Matti6950 .

        Combination of a lot of things points, that less then 3999 euro is wet dream in EU.

        1) Nikon has non stop executed price increases on Lenses in EU (24-70G got 3x price increase, 1249 euro, now 1899 euro)

        2) This camera is maybe an evolution but a big one (much bigger then normal). Nikon may feel they can charge much this time.

        3) Canon 5D mark IV still costs 3749 euro (start price 3999 euro). And nikon lately in Belgium always asks more then Canon for about same thing, especially over time (Canon price go down, nikon doesn’t).

        4) There’s plenty 3200-3500 dollar rumors. Usually (even without tax) EU is 200 euro more expensive then it’s in dollars. Add to that 19-21% tax) and you got a high odds it will match or exceed 3999 euro.

        5) This camera seems to skip the enthousiast market, trying to only be there for Rich amateurs, or pro’s. But not that people reach as hard as possible for the best price/performance camera. Imo d800/D750 both fit that bill. D850 price /performance will be worse, though performance will take quite a leap.

        6) D750 successor still in the blocks. It will probably salvage the D800/D700 market now, with D620 successor being the next ultra cheap offer. I would not be surprised if D750 has 28-36mp. With the salvage in mind, nikon feels more free to asks high price for Nikon.

        7) The processing speed required for the current listed d850 specs are huge, almost surpassing D5 requirement, and definitely surpassing D500. On d800/d810 processing speed was good but not great resulting in the downside of 4/5 fps. Keeping the price down, to make it the perfect landscape tool. The D850 does NOT do that, it probably has the best processor power nikon could implement at the time they started development of d850. Thus expensive probably.

        8) Many well known Nikon shooters (who usually have good behind the scenes sources) like Thom Hogan, swear currently by the 3999 euro price. It’s a rumor, but add to all the rest and 3300-3800 euro is VERY unlikely

        9) Sony earthquake costs money. Nikon only gets sensors from Sony, is the conclusion lately (especially with Toshiba take over). While Nikon ofc will negotiate hard, and get discount, 46mp sensor will cost at least 10-20% more then D800 one costed at that time (and that was a very special sensor then, so will not have been cheap either).

        10) Shareholders seem to have a strong hold on Nikon (more so then Canon shareholder on Canon, and same for Sony) since it’s going downhill. A shareholder cares only about maximum revenue. So far nikon has not lost more sales then the general market shrinkage (though they did loose market share) on new expensive lenses. I’m sure the 70-200mm FL 105mm F1.4 sell as hotcakes. The backlash of asking to much for the lenses so far has not backfired yet. But that will happen someday. Shareholder however do not care. They will see the 3000 euro sales of 70-200mm FL as reason to ask more for anything Nikon launches.

      • in one of the link you could actually make a purchase at that price – some stores do get the price in advance so they can prepare their listings, so you never know

        • ITN

          In many cases I’ve noticed that the price of these stores who advertise products where the manufacturer price is not yet known is higher by several hundred euros and then after official information is received they drop the price to what others have. Ordering at these prices is just not a good idea unless the store is decent enough to drop the price also for preorders that were made at the elevated price.

    • Michiel953

      3599.

      • Matti6950 .

        Quote from Peters article:

        “3,599 EUR in Slovenia, or around 4,200 USD (price without tax)”

  • Coffee

    Its good to know they will be giving them away for almost free and not for about 4-6 months of rent/mortgage… Or +2 month of cost of living.

    Yes, this is a sarcastic comment. Any thing is possible at this point. Going to wait the extra day or two before worrying about price. My bigger concern is related to XQD availability/price since Lexar stopped production and Sony was signifcanlty more expensive last time I checked.

    Definitely want a 128gb for this.

    • Markus

      I just ordered a couple of Lexar 128GB XQDs in preparation for this camera. Sony prices are silly.

      • Allen_Wentz

        Right now Sony are only about $12 more than Lexar for 128 GB at B&H. US$147-159 prices seem fair to me for 128 GB, 440/400 MB/s.

    • Allen_Wentz

      Agreed on 128 GB size. 64 GB has been about right for the D500 with its file sizes half the size of the D850 files.

      128 GB XQD cards (440/400 MB/s, ~US$150-160) are still much faster and also cheaper than fast SD cards (300/260 MB/s, ~US$200). There are of course lots of less expensive but much much slower SD available, so folks need to make sure the SD speed spec claims full 300 MB/s read speed.

      • Coffee

        I agree that to buy this camera and use a slow sd card makes no sense (I can see using the slow card as a last resort backup only). That been said, would I be right in saying there is more competition for fast sd card than xqd?

  • Adam Brown

    At $3600.. it would be priced competitively with the Canon 5div. Still a little higher, but in the same league.
    While $3600 is still too expensive for many (myself included), I think psychologically it would still be very different than $3999 — Mid 3’s, instead of basically $4 thousand.

    If they price it at $4000+, I can see some blowback. You’ll get some unfavorable comparisons to the Canon 5Div, especially among those who don’t crave high resolution.
    You’ll also get competition from the Sony A9. One apparent nice thing in the D850 is a pretty good live view electronic shutter — Of course, there is no continuous AF when using that pretty good electronic shutter.

    At $4000+, you’ll even have D5 and D850 sales cannibalize each other a bit.

    If they could possibly get away with it, while maintaining a decent price margin, if I were Nikon, I’d try to price this camera *cheaper* than the D810 4 years ago. I’d recognize that the enthusiast full frame market is more competitive than ever before. Price this camera at $3200… or even $2999… You’ll get an overwhelming response. You’ll even get buyers who were waiting for the D620 and D760… to be willing to spend a little more for the D850.

    • Matti6950 .

      It is my hope that Nikon does this to win market share back. But i’m pessimistic (D810 still not went down in price in Belgium). But man, 3200 euro or even 3000 euro, and I want just go for it, even if it will make my bank dry. 4000 euro, and i’m just not motivated. Suddenly, while amazing feature (even AF) it doesn’t feel priced correctly anymore.

      that was so huge about d800. 2900 euro (soms shops gave 10% discount) = 2610 euro at launch, for a camera, that sort of beats 7999 D3X. Insane value at that time. I don’t see this in d850. But i truly hope i’m wrong, and that Nikon realizes to do something really cool for 100th birthday.

      • tomskyphoto

        I’d be fine with 3,699 € including tax. 3,599 US$ + 20% VAT would actually be more like 3,650 € but then we get a two-year manufacturer’s warranty. Even make it 3,749 € incl. VAT and I might still be interested.

        But at some 4300 to 4400 € price bracket – no buy or buying in Switzerland if at all.

    • tomskyphoto

      If they really put this in a 4,300 to 4,400 € price bracket (incl. VAT) in Europe all these points become even more valid in the EU market. They’d essentially price themselves out of the competition here; German 5DIV street price is around 3,500 €.

      • Adam Brown

        Nikon would say that you can’t compare their camera to the 5Div.. that it’s a superior camera…
        But that leads to other issues:
        -If you say, “ok… the D850 is superior to the 5Div… so what do you have that’s comparable to the 5div in price and quality?”

        Nikon would have to be silent……. The 5div is clearly a significant step over the D750… And except for resolution, it really is quite comparable to the D850…. which leads to the next.. issue..

        – While the D850 looks like it will have some definite advantages over the 5div, the 5div will have plenty of advantages of its own. A lot of it comes with the fact that Canon has integrated PDAF into their cameras — In other words, the 5div may cost 20% less, and can actually do continuous video autofocus and fast continuous autofocus in live view! Why pay 20-30% more, for a camera that can’t do those things?

        -If the goal is to make the D850 the best “all arounder”… value becomes part of “all around.” And looking at the point above, when you have some aspects that are clearly inferior to the competition, while charging a lot more than the competition, it’s hard to claim to be best “all arounder.”

        Now, if the D850 came in at the 5div price or a little cheaper, than it would mitigate these issues. It would be easier to acknowledge imperfections in the D850, while simply honestly saying every camera has pros and cons.

        Look at the launch of the Sony A9, which has mostly gotten very positive buzz. It is NOT a perfect camera. There was a lot of excitement about areas where the A9 was better than the D5 and 1dxii. But when you looked more closely, there are still a lot of questions and negatives compared to the D5 and 1dxii. But Sony buyers and sellers can say, “ok.. even if there are some drawbacks compared to the D5 and 1dxii.. the camera is $2000 cheaper!”

        If Nikon launches this camera at $4,000+…. I’m sure there will be a big initial wave of sales. But I think they will see sales flagging quickly, and the need to offer deep discounts within 6-12 months. Which creates the impression of a failing product, which then actually hurts sales, requiring deeper discounts.
        On the other hand, if they launched it at $3000-$3300, I think they would have bigger overall sales, for a much longer period of time. The buzz will be about how sellers can’t keep the camera in stock, as opposed to stories about need for discounting.

      • If an authorised Nikon dealer in the UK is saying it is expected around £3499 then work from that. We have 20% VAT and the same distributor as the rest of the EU. Under 4000 euros incl VAT seems likely. If its more expensive than in the UK then buy from an authorised UK dealer. We are still in the EU.

  • tomskyphoto

    I have never claimed that – but it’s still my opinion…

  • Jean Fotomode

    In Canada, this D850 will be between $ 4600 and $ 4700 Canadian dollar. The grip will be at least the same price of the D500’s one at $ 600. When the D810 came out, l paid $ 3350 (before taxes) the first week of availability and bought a mouth after that a Vertax Grip at $100 who still working perfectly. So at that price for the new D850 with the grip (around $ 5200), l will pass over it and keep my D810 and D500 (need 2 camera bodies).

    • tomskyphoto

      Oh yeah, Canada – just another country where Nikon seized the opportunity of that country’s only temporarily weak currency to “adjust” their prices forever in their favor.

      Same here – so I’m keeping my D810, D500 and Df rather than buying Nikon’s latest and greatest.

      • Coffee

        Problem for me is I don’t have a d8X0 or d500 and I am at the point where I want an upgrade from my d5500. I am going to keep the D5500 for when I want the reach or second body for different lens.

        D850 vs d810 for me, and I am leaning towards D850 if it really is superior. But yeah, 5000 CND plus taxes is what I expect and I don’t like it. That is without the grip but with memory card and maybe an extra battery…

        • Jean Fotomode

          Maybe wait for the replacement of the D750 could be a great option or to buy a good D810 used. I think we will see many of them coming on the used market.

        • tomskyphoto

          I’d say it depends on your style of photography. If you need/want the higher fps and faster AF of the D850 then it’s probably worth considering.

          However it’s also a matter of glass – getting into the 36MP+ world of the D8x0 cameras I quickly had to realize that most of my older film-era AF-D and Ai-Nikkors weren’t really up to the demands of the 36MP sensor that mercilessly exposed their weaknesses.

          • Allen_Wentz

            That issue of lenses has me very concerned indeed. The D500 has been no problem, but that is DX.

            FX I am afraid coming from 12 MP D3 to newer sensors of 36 MP and above will, like you say, mercilessly expose the weaknesses of much of my existing glass. That is financially intimidating.

            • tomskyphoto

              You’ll just have to find that out – it’s not that all older lenses are duds on 36+ MP. Lenses that work well with the pixel density of the D500 are good candidates to do that on the 850 either unless they have really atrocious borders on FX.

              For those lenses that need to be upgraded Nikon’s f1.8 primes are an excellent choice that also keeps the collateral damage in an amateur’s wallet at least somewhat limited. Mostly, but not always, their pro grade f1.4 siblings have better performance and build quality but usually I can buy about three f1.8 lenses for the price of a single f1.4. And there are also true gems among the f1.8 range like the 35 and the 20 mm.

    • yep. similar boat. D810/D750. if it’s CAD $4600+12% tax I’ll stick with what I got now.

      Doesn’t seem like selling two bodies and shelling out another ~$2K makes sense.

      Don’t forget the cost of QXD cards.

      • Allen_Wentz

        The D850 has two card slots, so XQD cards plus more expensive SD cards as well. Even if one has redundant SD cards already, such older cards are very likely not the latest maximum-speed (but still limiting) SD variants.

        Personally I have cards live with bodies, so if I sell or give away an old body the slower old cards go with it.

        • which makes the whole upgrade even more expensive. 🙂

    • AnotherView

      The price is certainly going to be painful for us Canadians, but worth it to me to trade my D500 & D810 for a single do-all body. I really want both high resolution and high FPS so there’s no other option right now.

      • Jean Fotomode

        Yes if you resell your D810 & D500, could be an option 🙂 But for me, l really need 2 bodies but it was not the case for me, maybe l will consider that option. 🙂

        • Allen_Wentz

          Agreed two bodies is mandatory. For me D500 + D3. The good news is you already have a very good, reasonably modern FX body, so you can wait for D850 initial higher pricing to drop in a year or so.

          • Charles

            I have a similar set up… D500 + D3s for what I do.

  • Jebagi Erol Paker

    “NIKON, manufacture it in USA or 30% import tax” says Trump in the latest tweet.

    • Nakayamahanzaemon

      The price would shoot up due to higher labor cost…

      • Coffee

        And recalls due to manufacturing defect. Employees might not care as much for quality control if they have heavy imports.

    • nwcs

      Let’s leave the politics out of this.

      • Allen_Wentz

        The current guy in the USA White House is a volatile narcissist who very literally may crash or otherwise rearrange long-standing trading relationships via 3 AM tweet at any time. So IMO we actually do need to pay attention to eventualities like Jebagi suggested when discussing pricing.

        • nwcs

          Perhaps, but it doesn’t need to be brought up every day in nearly every thread. There’s more to life than fear of what any government could potentially do.

  • sickheadache

    I was right. lol

  • Nakayamahanzaemon

    I think every maker sets the base of a FF camera price on the US dollar, and sells it at a local store with the exchange rates calculated. You might want to complain to your monetary authority, not Nikon, if a local price increases too much. Having said that, I don’t think that $3600, if it’s correct, is too expensive. The initial price of Canon’s 5DS is $3700, which is still higher than $3600.

    • tomskyphoto

      Well, the current exchange rate of the US$ and the € isn’t 1:1, not even close to that at 0.85. If Nikon really wants to charge the EU customers 3599 € or 4,260 US$ before taxes then that’s simply price gouging on Nikon’s part and not the fault of some national government, the EU or whoever else.

      • nwcs

        Which shows that it’s more about how much the market will bear, sales volume, legal obligations (warranty period, return period, etc.), hedges against currency, tax differences, etc.

        • tomskyphoto

          “How much the market will bear…” might be Nikon’s biggest blunder here. Being a EU citizen I’m aware that there are differences in consumer legislation, etc. that make EU prices even without tax not directly comparable to let’s say the US but going to a 1:1 US$-€ parity for these reasons is ridiculous and unheard of.

          Nikon will fall flat on their face with that kind of pricing in the EU.

        • Ric of The LBC

          Yes, for all you mention.

      • Nakayamahanzaemon

        Nobody knows whether Slovenia’s price is really without VAT, at least for now. Nikon hasn’t yet made it public. If €3599 includes 20% VAT, the price of a body only would be €2880, which isn’t bad for the current exchange rates.

        • tomskyphoto

          It clearly says 3,599 € “brez DDV” which means “without DDV (Slovenian acronym for their VAT)”. With Slovenia having a rather high DDV/VAT of 22% I can’t really fathom that 3,599 € incl. tax as the resulting 2,999 € or 3,550 US$ before tax would be even lower than the US price. It is of course still a possibility that the Slovenians don’t have any relevant pricing information yet and just made up some figures here.

          But even at 3,599 € incl. only 20% VAT it would almost to good to be true in the light of Nikon’s recent EU pricing.

  • TwoStrayCats

    If its in the neighborhood of $3,600, that’s cheaper than I thought it would be (issue price).

  • tornwald

    The D810 costs $2000 new here. So I think the D850 wil be just under $3000. My guess is $2800.

    • nwcs

      The D810 is 3 years old. It’s price at the end of its sales life is irrelevant.

      • tornwald

        True perhaps. In the end it’s just guesswork of course.

        • Matti6950 .

          Where do you live that it costs so few… give me. Belgium still 3198 euro www dot artencraft dot be

          Then search d810. All shops in belgium are nikon pro dealers (if not you dont get to sell d810). They all use same price.

          • tomskyphoto

            Yikes, how can they do that in the EU? German street price from authorized dealers selling “non-gray” merchandise online is around 2,700 to 2,720 €. I could even walk a few hundred meters to my local brick and mortar store and pick one up for 2,749 € on the spot.

            OK, 19% German VAT helps somewhat but not that much…

            • Nakayamahanzaemon

              German price is very low, which my idea is based on. The D810 is now on sale in Germany for around €2700 including 19% VAT, while it’s $2796.95 at B&H in the US. European (or German at least) price is very competitive for the current exchange rates. I’m wondering why people don’t go to Germany and buy it to avoid higher prices in their home countries. I’m not an expert of EU business, but it looks like odd to me that the price doesn’t converge in the EU.

            • tomskyphoto

              It’s been like this for a long time now – German prices minus the 19% VAT are extremely competitive, especially when considering the relatively good consumer protection and warranty T&C’s under EU legislation.

              Any EU citizen can buy online in Germany at 19% German VAT (most German vendors do at least have a basic grasp of the English language although most Germans aren’t that fluent in English as they often think they are…) and have the goods shipped to their doorstep for a little shipping surcharge. So these non-converging EU prices are mystifying me quite a bit as well. Even more the kind of leverage that seems to allow Nikon to enforce those rather high prices for their dealers in smaller EU countries like Belgium or the Netherlands.

            • Nakayamahanzaemon

              OK, understood.

          • Michiel953

            2199 Gbp at Grays, London. Get it now.

          • Adam Fo

            ebay.co.uk D810 gray prices from £1600 GBP which is 1762 euro

    • Fly Moon

      When you say “here”, do you mean Earth?

  • Hawk is an online-discounter in Switzerland, so I assume it’s a discount and not the recommended sales price.

  • Gautam Barik

    Hey, i just checked my loan options and EMI. Cant just wait for the release of the beast.

  • Lo Rivera Castillo

    Yay, I will be able to get a D800/E for even cheaper.

    • Ric of The LBC

      Yes, wait more years then under $1k.

      • Allen_Wentz

        Wait a solid decade from release date…

  • Luis F. Vidal

    If it isn’t over US$3,600 I’ll be really surprised.

    • ToastyFlake

      It will really suck, if it’s over US $3,600.

      • It will be $3600, so you can both be happy … 🙂

        • ToastyFlake

          It’s $3,299, so I’m real happy and pre-ordered.

          • Good!
            US price is much lower. 😮
            Not so here :-{
            But I pre-ordered too.

  • Michał Piotr Stankiewicz

    Why Nikon gear is so much cheaper in Switzerland than abroad and why Sony a9 is so expensive here? Taxes?

    • Carlo

      At least we get something cheaper … Lower taxes is the reason …

  • Gabby Dorrington

    Known price point here in Australia is AUD$6,400 (body only)

  • DafOwen

    Chatting to someone who works in a camera shop over the weekend – he thought UK price would be £3,299 (inc VAT)
    But is pure speculation / educated guess.

  • Ratatoskr

    If the price in EU will be higher than € 3100,the price the Swiss site is posting, then I’ll have to reconcider an upgrade to my D800E. The grip is a must for my wildlife photography and that ads quite some to the price.

    Hope the Swiss site is correct. Prices of bodies tend to be just about the same all over EU.

    Most postings here are saying that the new grip NEEDS to have the EN-EL15a to give the 9fps. Where does that statement come from? Why would that be do? Only difference to prior model EN-EL15 is that the new one lasts longer on a charge.

    Both should be able to be used in both camera and grip with no other difference.

    • MZ

      Switzerland is not part of the EU 😉

  • MZ

    Hahaha, thanks, had to LOL so hard. Sorry, sounded like you’re from outside Europe and thought Europe == EU which is a common misconception. I gave you a thumbs up 🙂

  • Allen_Wentz

    I think that pricing should be largely dependent on Nikon’s anticipated manufacturing and distribution capability. If they see all manufacturing as humming along, then it makes sense to shoot for a bit lower price and end up with happier consumers and higher sales volumes and all the good longer-term marketing things that engenders.

    OTOH if manufacturing is constrained for some reason (earthquake damage, lame supplier, whatever), then skim-the-cream pricing makes more sense.

    • Coffee

      How price sensitive would people be considering the D850? Your talking about mid to mid-high price point for a FX cameras. There are more expensive cameras, but you are in a category where your are declining in value for every extra $ spent.

      You have to offer something substantial to convince most people to spend this type of money. You are also introducing larger file size which is additional post production cost and mixed/new memory card format. If the photos are only for digital devices, most people have not moved to 4k screen yet and 20MP can still be cropped while been able to fill a 4k screen.

      • Allen_Wentz

        1) The specs are definitely something substantial.
        2) Buyers’ price sensitivity is of course always an issue. That is something vendors always agonize over.

        We buyers (me) looking at ~US$3-5k price level have plenty of other FX options:
        -D5
        -wait for D5s
        -wait for D5x
        -wait for Nikon mirrorless
        -D810
        -stick with what we have now
        And those are just from Nikon; other brands are going after us too.

        IMO Nikon should price as low as manufacturing allows, sell product (instead of inducing buyers to wait), and keep folks in the Nikon ecosystem (i.e. do not dick around).

  • Erich Riester

    Hawk Electronics (Switzerland) changed from CHF 3’499.00 to 3’999.00 today!

    • Coffee

      Meh, they don’t know any better than anyone else.

  • Michiel953

    I’ll say it again: in Holland the price will be EUR 3599.

    That’s actually a lot less than a 5DIV, so what’s not to like.

  • freedive808

    3600 for what is essentially a D600? Ridiculous.

  • Andrew Jay

    Ready to pre-order the moment B&H posts pricing.

    • I will have the links online once they are available.

  • Jean Daniel

    The offer in Switzerland has changed this Aug 24, 8am: it’s now 3999 CHF, including 8% VAT (1 CHF = about 1 US$).

    https://uploads.disquscdn.com/images/c41e6e420d059bbc083301712cd5e8d5fedb8f6790815b767441de860c7717ab.png

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