New Nikon rebates now live in the US: additional price drops on the D500, D750 and D810

The new Nikon instant rebates I mentioned yesterday are now live in the US:

Nikon D500

  • Nikon D500: $1,796.95 after $200 rebate at Adorama | B&H | Amazon
  • Nikon D500 + 16-80mm f/2.8-4: $2,396.95 after $670 rebate at Adorama | B&H | Amazon

Nikon D750


Nikon D810

The different retailers also include free accessories for each purchase - check the links above for more details. The new rebates are set to expire on October 29, but I believe they will be extended.

Also: for the next 24 hours KEH is offering a site-wide sale on pre-owned digital and film gear - you can get 15% off pre-owned digital gear and 25% off pre-owned film gear with the coupon code DIGFILM.

This entry was posted in Deals, Nikon D500, Nikon D750, Nikon D810 and tagged . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Hans Bull

    Looks like Nikon is clearing D810 inventory.

    • Eric Calabros

      $2500 is bargain for this camera. Its replacement (codename: D-T.I.M900) will probably priced $3400, thats almost $1k difference.

      • nwcs

        Lol, I think Nikon will punish TIM for even saying D900. After all his “reputable source” gibberish. Let’s see, he’s well over a year off and counting. Maybe still looking into the power sources used in Asia and how it affects autofocus?

    • TwoStrayCats

      Using the holiday season to sell off stock, perhaps. I am thinking a successor model will be announced in 2 or 3 months.

      • If that’s the case, 2017 will be interesting – it’s also Nikon’s 100 years anniversary.

        • TwoStrayCats

          There is a long-standing rumor about a Df2 for the centennial, too. Depending on what they do with that body – that might be my interest.

          • I second that. There are a few little niggling things I’d like to see get cleaned up. But, I’m happy with the Df nonetheless.

      • Thom Hogan

        Don’t know for sure. I do know that NikonUSA has had a plan for being aggressive on pricing on these three cameras during the holiday season. But that may only be that these are what they have stock of (sensor shortage) and they have high enough margins to be aggressive with.

        • TwoStrayCats

          I am trying to be an optimist on this situation. The great question is, “Do I spring the trap on the D810 now, or wait and see what pops out?”

          • Thom Hogan

            You will always be in that situation given that no Nikon DSLR model updates on more than a two-year cycle (D300s notwithstanding ;~).

            Basically the proposition goes like this: (a) pay full increasing price at launch, or (b) pay 25% or more less near end-of-life.

            • Nyarlathotep

              I completely agree here, especially with the state of tech and features in DSLRs now. Back 12 years ago, jumping from one generation to the next would yield a significant step up in features and performance, such as ISO and DR. I feel the changes between generations are much more incremental now. At least until some other disruptive technology comes out. Or when the camera manufacturers finally figure out user workflow properly.

          • chromedome

            Supposing they do announce a d810 successor, say, mid next year: you preorder and wait, then wait some more, hoping the release date holds, and hoping there are no 1st generation problems. Or you might wait a full year to let them iron bugs out. Or you could be using this D810 for one to two years instead.

    • Proto

      where is the $500 discount on 105mm f/1.4

      • TwoStrayCats

        Its on the D810 which gives you something to attach to it.

  • FountainHead

    I wonder how many 16-80s they still need to dump.

    • Having had one and sold it, I can’t imagine how they’ll get rid of them. I was never very happy with the images I made with it.

      • Robert

        My opinion is that it is an underrated lens. I have found it superior to the 24-120mm by far. Having said that, it was overpriced to start, something I think we can say about many recent Nikon offerings.

        • catinhat

          I suspect both 24-120 and 16-80 have a lot of sample variability based on the widely divergent opinions, which says something about their manufacturing standards and quality. That said, while not perfect in many regards such as vignetting and distortion, my sample of 24-120 is very sharp throughout the zoom range. And I only paid about $650 for it. Can’t t imagine 16-80 is worth more.

          • Brandon Nehus

            My copy is also super sharp. More so on the longer end which is fine by me

        • Kev Dav

          I bought the 16-80 along with a D500. I love the lens. And I do have quite a bit of Nikon glass to compare it to (70-200, 24-70, 200-500, etc)… I don’t feel I am missing much leaving the heavier stuff at home. It offers sharp images, a lighter package, and a perfect range for the DX camera. Nothing at all wrong with the 16-80 if bought with the D500. A bit much in buying it separately though, but that’s just Nikon.

      • Whyvote

        Workman – tools Pete? 🙂

  • Eric Calabros

    no D610 in the list. Maybe they really can’t lower it more. Its already $1500. I don’t know why they don’t market it as king of price/image quality ratio.

    • Captain Megaton

      Good question. My guess is there isn’t much demand anymore for this older model so Nikon isn’t going to the trouble of marketing it.

      They’d rather you spent $300 more for a D750 and I have to admit for $300 on $1500 that’s probably the right choice anyway.

    • Thom Hogan

      I suspect they’re allocating sensors to the D750.

  • Wade Marks

    Some very solid discounts on some really great cameras. The D810 is a bargain. It still compares well to the new Canon 5d mark 4 and it is $1000 cheaper. Heck, even the D750 compares well to the Canon 5d mark 4 and it is half the price.

    And keep in mind that these cameras will most likely not be replaced until sometime next year…so it’s not like the replacement is being announced tomorrow or in a few days/weeks.

    The D500 is a terrific camera, still relatively new, and it too receives a nice discount. The price on the D500 kit is a good deal.

    All in all a good time to buy if you want one of these.

    • Kyle

      Indeed these are amazing bargain prices for new cameras…. I really need a new laptop for mobile editing, but that D500 body only would be a nice compliment to my D750 and D7200.

  • Photobug

    Got one ad late last night on the rebates, sent it to Peter, and this morning I have been hit by tons of ads from the big distributors. Nice to see that D810 and D500 prices coming down.

  • Horshack

    I think it’s safe to say the the pent-up demand phase of the D500 is over. Now we’ll see how well the niche D500 can sell relative to the D7200 and entry-level FX for new purchasers. My prediction all along has been “not well” but that will depend on where the D500’s price settles.

    • The D500 is a bit of a niche product. Speaking rhetorically, if you don’t already realize that, it’s probably not the camera for you. The people who can most exploit this camera’s benefits either already have one, want one or are just getting into the kind of photography where this camera excels and will soon see what it has to offer. All that said, I’m a bit surprised that they have discounted it.

      • TwoStrayCats

        I agree with that last sentence thoroughly. I thought it was well-priced for its performance and was selling quite well. Why would Nikon do that?

        • Tony Beach

          It’s a promotion and not necessarily a permanent discount. If sales stay reasonably strong then Nikon probably just ends the promotion and the price goes back to what it was before.

      • Horshack

        As to your final question I think you already answered it in the body of your reply – because it’s a low-volume niche product, at least relative to Nikon’s competing offerings.

        • Thom Hogan

          I wouldn’t call it low volume, but it has niche proclivities.

          • Nyarlathotep

            Just out of curiosity, how many do you think Nikon intends to sell over the product life? Or maybe how many D500s per D7200 is maybe a better question?

            • Thom Hogan

              Tell me what the product life is ;~). After all, the D300s had a product life that was unexpected.

            • Tony Beach

              How many D300s cameras did Nikon sell after a couple of years?

            • Nyarlathotep

              Good point, I guess that’s hard to say since it’s life span was extended beyond it’s original expectations.

            • Jaroslav Charvát

              How long was it officially sold before it was officially discontinued, including D300s?

        • I suppose that what I should be saying is “unique” rather than niche. If it’s the only thing that will do something, why discount it?

          • Horshack

            Because if it’s too unique then too few people will buy it, and it’s not expensive enough to make enough for Nikon to get by on lower volumes like a Leica might.

            • Well, have it your way. But you’re the one who started by comparing it to the D7200 and FX, none of which it competes with.

      • KnightPhoto

        Seeing some reports of people biting on the D500 with this deal – speaking to Horseback don’t count it out yet…

  • eric

    the d810 is a good camera, great deal

  • sickheadache

    Never Fear…Replacements on the way…lol

  • Frank Maniscalco

    have been waiting for a while to replace my 2 d700’s, so I picked up a new d810 and a refub d750 from Adorama, very happy

    • JoCarpenter

      The D810 is a damn good camera.

  • manattan

    Glad to see suckers like myself overpaid for the D500.

    • And used it to date. Now if you only kept it in a cupboard…….

      • CERO

        Then he deserves a good punch in the face…

    • Wade Marks

      You had the pleasure of using it for a longer period of time. That counts for something. Think of it as less than the cost of a rental for that time.

      It will always be true in technology that if you wait the selling price will come down…but then you can wait forever and miss out on the joy of using your device.

  • Aldo

    I’m sure a d900 or d760 or a d650 is being tested as I type this and no one throws us a bone …

    • Proto

      feel the Bern?

    • Wade Marks

      That will always be true in the technology world; the next thing is always in the works.

      But it seems that at least you know that if you buy one of the current models it will not be superseded until sometime next year….it’s not like the update is just around the corner.

      • dclivejazz

        And I most likely wouldn’t buy the updates as soon as they come out, either. There’s always the dilemma of paying the highest price for the latest improvements vs waiting for a sale or used models to be available, which might be just before the next replacement appears. In the long run you can usually save some money and still be using excellent gear with a little patience.

    • Wade Marks

      It’s interesting, but I realized that one commenter above was complaining about buying the D500 early and not getting any discount, and now we have someone complaining that if they buy on the discount then the next model will be coming out in the near future. So one’s complaining about buying early, and one’s complaining about buying late in the product cycle.

      It seems no matter what you can’t please everyone.

      • Proto

        Thats what she said…

      • Nyarlathotep

        Totally agree. I think people just like to complain for the sake of it. As the old line goes… “You can please some of the people all of the time, you can please all
        of the people some of the time, but you can’t please all of the people
        all of the time”.

  • Jeffry De Meyer

    And here in Belgium we can get a €100 cashback if we buy a body and a lens… envy!

  • CERO

    Amazon now shows the 17XX price for the D500 as well. just fyi!

    And damn, I really want the D500.

  • catinhat

    Not that I need any of these offerings, but these prices look reasonable. The D500 settles exactly into the D300 price slot, while the price of the combo indicates that 16-80 comes under $600, where it belongs. Interestingly, D810 doesn’t hold its price as well as the D700 did back in the day. The D750 still comes a bit high, except for the refurbished offer which seems about right.

    • 24×36

      The D810 doesn’t hold its price as well as the D700 because there was no alternative “affordable” FF DSLR from Nikon in the D700’s “day,” and the market wasn’t as saturated back then.

      A (still more expensive) used D3 was the only FF option to a D700 back in the D700’s “day.” In the D810’s “day” you have (used and/or new) D3, D3s, D4, D4s, D5, D600, D610, D750, D800 and D800e (and yes, also D700) models to compete with for FF Nikon shooters. So it being more difficult to maintain the price vs. the D700 should surprise nobody.

      • catinhat

        Fair enough

      • saywhatuwill

        And the D700 has 8 fps, plus it doesn’t have video (a true photographer’s camera).

  • jstevez

    D750 refurbished or gray about same price, I’m struggling making a decision.

    • catinhat

      I would go refurbished.

    • Nyarlathotep

      Unless you are outside the US, get refurb. 90 day warranty and Nikon will make repairs. Grey market, who knows.

  • Very off topic — the developers of Darktable (an open source alternative to Lightroom) are having trouble sourcing raw images from certain Nikon cameras notably the Df and D3x. Their program is pretty good for open source and I figure someone here can probably help them in a few mintufes.

  • Gary

    The 36MP is soooooooooo tempting for portraiture… For the hobbiest/enthusiest though that will most certainly(speaking of myself) never print larger than 13″x19″, would the 36MP really be of substantial benefit over the D750? (presuming that cropping is a rarity)

    • nwcs

      I wouldn’t say most/all wouldn’t print larger than that 🙂 Having had the D800 and D750 I can say that there is some modest benefit to clarity/sharpness with the more MP. It’s just that the advantage decreases with the smaller prints unless you need to crop for whatever reason.

    • TwoStrayCats

      At 300 ppi, that 36MP figures a bit more than 16×24 inches for a full-pack print. That sounds pretty good to me!

  • KnightPhoto

    That D810 price is pretty amazing, D820 in the offing?

  • saywhatuwill

    Wow, $2500 for the D810. I paid full “sucker” price for mine when it came out, $3200. Before you get your panties in a wad, I know I had all those years of enjoyment with it and yes, I know they had to pay for the R&D that went into it.

    • TwoStrayCats

      I have one of the specials in the cart… but I haven’t pulled the trigger, yet. Something is niggling me to hold off. I think the next iteration is coming. Soon.

      • saywhatuwill

        Since next year is actually right around the corner, you’re probably right. However, it’ll definitely be priced closer to the original MSRP ($3200) than the $2500 special we see here. So, it might be a good idea to save a few more dollars (hundreds of dollars?) between now and then.

  • TwoStrayCats

    The rebates still seem to be in effect today. I thought they’d expire on the 29th…

    • Yes, I already mentioned that they will probably extend them.

  • Politics_Nerd

    I’m hoping the D500 hits $1200 by tax season next year. Refurb or grey, doesn’t matter to me. 🙂

  • X J

    Anyone know until when is this sale?

  • X J

    Anyone know until when is this price drop effective. It still showing the discounted price but am only getting my funds by late next week.

    • I think it’s valid till the end of the month and I think it will be extended till the end of the year.

      • X J

        Nice. Thank you

  • sampyth

    Refurbished D750 for $1277 directly from Nikon, lowest ever so far! You have to add to cart to see the reduced price.

  • $200 off the original D500 price is a so-so deal, throw in the battery grip for no additional cost and this becomes a great buy…

  • chromedome

    Seems like only amazon is doing the D500 + Grip bundle

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