Nikon 1 J4, Coolpix S810c cameras and Nikkor 18-300mm f/3.5-6.3G ED VR lens officially announced

Nikon officially announced a new Android based Coolpix camera, the new Nikon 1 J4 and the 18-300mm DX lens:

Nikon 1 J4 camera orange
Nikon 1 J4:  additional info | sample images | more sample images on flickr (the J4 was not announced in the US)

Nikon Coolpix S810c
Nikon Coolpix S810c: price: $349.00 | available also in black  | additional info | detailed specs | pre-order

Nikkor 18-300mm f/3.5-6.3G ED VR lensprice: $896.95 | additional info | detailed specs | sample images | pre-order

Nikon WP-N3 Waterproof CaseNikon SB-N10 Underwater Speedlight

Two new Nikon 1 accessories were also introduced outside the US: WP-N3 waterproof case and SB-N10 underwater speedlight.

Nikon 1 J4 promo video:

Nikon 1 J4 sample video:

Press releases:

Nikon Coolpix S810c camera sideNikon Coolpix S810c camera front
Nikon Coolpix S810c camera topNikon Coolpix S810c camera back

No Filter Needed: The New Nikon COOLPIX S810c With the Android Operating System is the Seamless Way to Shoot and Share Stunning Images

The Next Generation Full-Featured Social Camera Helps Users Step Up Their Photo Sharing With Stunning Images and Instant Access to Their Favorite Apps

MELVILLE, NY – Today, Nikon Inc. announced the new COOLPIX S810c, which combines Nikon’s powerful camera imaging technologies and the vast capabilities of the Android™ Operating System (OS). Whether photographing friends dancing into the night or fast-action sports, the 16.0-megapixel COOLPIX S810c helps users never again settle for sharing a sub-par cell phone photo to their social networks.“The COOLPIX S810c combines the best parts of a Nikon camera and the limitless possibilities of the Android Operating System, so users can seamlessly integrate their digital lives with their creative passions,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “Nikon COOLPIX S810c users will be able to stay connected and share everyday moments with ease through Full HD video and amazing stills.”

Capture and Share Photos, Without Sacrificing Image Quality

The new Nikon COOLPIX S810c provides users with the power to capture high quality images in low-light or from a distance, delivering the results that would otherwise be a challenge to capture with a smartphone. The COOLPIX S810c features a 16.0-megapixel, backside illuminated (BSI) CMOS sensor for excellent low-light ability, and a 12x optical zoom NIKKOR lens (with24x Dynamic Fine Zoom) to get the sharp shots from up close or far away. Further bolstering the low-light capability of the S810c, the camera has an ISO range up to 3200, as well as Lens-Shift Vibration Reduction (VR) to help banish blurry photos, even while shooting handheld. To capture those special moments, the camera also has a fast continuous shooting mode.

Stay Connected, Share Effortlessly With Built-in Wi-Fi®

Whether liking a status or tagging a photo, COOLPIX S810c users can seamlessly share their most memorable moments with friends and family with the Android™ 4.2.2 Jelly Bean Operating System. When accessing Google Play™, users have access to endless apps including Facebook, Twitter, Instagram and many other apps where they can share photos and stay connected. With the Android OS, users can surf the web, read their latest emails, browse through their friends’ photos and videos, navigate with maps as well as many other functions offered by Android apps. The built-in Wi-Fi capabilities of the S810c provide a simple way to directly share photos instantly with friends and family. When no external Wi-Fi network is available, users can also connect to a compatible smartphone or tablet via the dedicated “Connect to S810c” app*(1) in order to transfer, share and view their images on that smart device. Additionally, the COOLPIX S810c has built-in GPS for location-based apps, as well as a stereo headphone jack, which allows users to operate their camera as a mobile media player device. With the COOLPIX S810c users can easily navigate to their dinner date, while listening to their favorite playlist, and then shoot and share their entrée as well as the night’s details with friends, all with the same device.

Nikon Coolpix S810c Android camera Nikon Coolpix S810c Android camera back

Proven Nikon Technologies and Features

Whether sharing, swiping, composing or navigating, users will appreciate the wide and bright 3.7-in. touch-screen LCD monitor with 1.2 million-dot resolution, as well as the ability to capture Full 1080p HD video. Additionally, COOLPIX S810c photographers can explore their creativity with a variety of special and creative effects including user-friendly modes and features like Easy Panorama, which lets the user simply sweep the camera to create an ultra-wide panoramic image. Furthermore, the camera also features a new enhanced battery, allowing users to stay connected longer.

Price and Availability

The Nikon COOLPIX S810c will be available in early May 2014 in Black or White for a suggested retail price (SRP) of $349.95**. For more information on the latest COOLPIX cameras as well as other Nikon products, please visit

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit


The New AF-S DX NIKKOR 18-300MM f/3.5-6.3G ED VR Lens is a Versatile Yet Compact and Lightweight Telephoto Zoom Lens That Allows Users to Get Close to the Action

Incorporating Proven NIKKOR Lens Technology, The New NIKKOR AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR Telephoto Zoom Lens Will Help Users Capture Amazing Action and Far Away Fun

MELVILLE, NY – Today, Nikon Inc. announced the latest addition to its legendary NIKKOR lineup, the new AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR telephoto zoom lens. Designed for the DX-format photographer looking to get more out of their D-SLR camera, the versatile NIKKOR 18-300mm is a compact and lightweight 16.7X all-in-one telephoto zoom lens that delivers high performance and superior image quality. Whether capturing still images or HD video, the 18-300mm lens is built to help users capture content with vibrant colors and sharp details, plus shoot sports, vacations and wildlife with confidence.“With the addition of the AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR to the NIKKOR lens line-up, DX-format photographers have a compact and lightweight all-in-one telephoto zoom that can handle any photo or video challenge,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “With the 18-300mm lens, DX-format photographers will be able to capture sharp images and video with incredible detail. Additionally, the lens incorporates renowned NIKKOR optics and technology like a Silent Wave Motor (SWM), three Aspherical and three Extra-low Dispersion glass elements, as well as innovative features like Vibration Reduction image stabilization.”

An All-In-One Telephoto Zoom Lens

With the introduction of the AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR lens, DX-format photographers have a compact and lightweight telephoto zoom lens, over 30 percent lighter than the acclaimed AF-S DX NIKKOR 18-300mm f/3.5-5.6G ED VR lens, that produces the incredible results users have come to expect from Nikon’s NIKKOR lens lineup. The 18-300mm lens boasts an impressive 16.7X ultrahigh-ratio zoom range, offering a focal range from wide-angle 18mm to super-telephoto 300mm (27mm to 450mm equivalent in FX/35mm format). The new lens provides photographers with compositional freedom that is ideal for everyday use, whether capturing close-ups, sweeping landscapes, portraits, architecture, nature, sports and fast moving action. When recording HD videos, users will have the ability to capture wide establishing shots, medium close-up shots or extreme telephoto sequences that best complement their creative vision. With the new 18-300mm, photographers that currently use DX-format D-SLR cameras, like the Nikon D3000 and D5000 series, now have a versatile telephoto zoom lens to upgrade their current lens arsenal or complement their kit lens.

Delivering Superior Performance and Image Quality

Incorporating proven NIKKOR lens optics and technology, the new AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR lens offers an extensive feature set that produces vibrant color, sharp detail with minimal distortion, whether capturing still images or recording HD video. Helping to ensure sharp photos and video even in low-light situations while also combatting the effects of camera shake, the 18-300mm comes equipped with Nikon’s renowned Vibration Reduction (VR) image stabilization, providing the lens with four stops* of stabilization to help make shooting a blur-free experience, even while handheld. 

Weighing a mere 19.4 ounces, the AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR is remarkably compact and lightweight, making it a lens that is comfortable to carry regardless of the photo excursion. The construction of the 18-300mm lens contains 16 optical elements in 12 groups and includes three Aspherical (AS) and three Extra-low Dispersion (ED) glass elements to produce maximum contrast while minimizing lens flare and ghosting.  Its three Extra-low Dispersion (ED) glass elements effectively minimize chromatic aberration at even the widest aperture settings. Also, the new lens incorporates a seven rounded-blade diaphragm, which helps achieve a beautiful and natural background blur. Like many of Nikon’s newest NIKKOR lenses, the 18-300mm has a Silent Wave Motor (SWM), designed to deliver fast, accurate and quiet autofocusing (AF) performance, plus Internal Focusing (IF), which gives it a more compact, streamlined lens design.

Price and Availability

The AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR lens will be available in May 2014 for suggested retail price (SRP) of $899.95**. For more information on NIKKOR lenses as well as other Nikon products, please visit

Nikon 1 J4 colors


London, UK, 10th April 2014 - Nikon today adds the speedy Nikon 1 J4 to its growing range of portable Nikon 1 system cameras.

Perfect for those who won’t let life pass them by, the Nikon 1 J4’s powerful combination of acclaimed technology, extraordinary speed, and hassle-free operation leaves nothing to chance. Whether you want to record your baby’s first steps or a photo finish, this is an exceptionally quick system camera that captures the thrills of life with precision. Nikon’s game-changing hybrid AF system now boasts 171 autofocus points, 105 of which are phase-detection points that lock onto movement at breakneck speed. With continuous shooting speeds faster than a D-SLR and remarkably short shooting time lag, the Nikon 1 J4 is ready to capture the action.

The camera boasts the same new 18.4-megapixel CMOS sensor as used in the new Nikon 1 V3, a wide light sensitivity range of ISO 160–12800, and Nikon’s new EXPEED 4A image processor—all working to ensure even low light photos and movies are beautifully detailed. The super responsive touchscreen lets you do everything with a tap or a finger swipe, and creative shooting modes offer intuitive artistic freedom; built-in Wi-Fi makes it easy to connect, share, and create on the go. Your perfect movie partner, the portable Nikon 1 J4 harnesses the full potential of its phase-detection AF system to capture precisely focused action footage, and new movie modes put the cinematographer in you centre stage. Fully compatible with the growing range of 1 NIKKOR lenses, the Nikon 1 J4 gives you the freedom to swap perspectives with ease, and the new 1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM kit lens ensures you’re ready to capture stunning images right out of the box. As the world’s first interchangeable lens with an electronically controlled lens cover¹, this new kit lens delivers instant shooting and superior portability.

Thuan Bui, Product Manager for Nikon 1 range at Nikon UK, says: “The new Nikon 1 J4 is perfect for active photographers who want more from their photography: unbelievable AF speed, lightning fast continuous shooting, and the new CMOS sensor combine with intuitive touchscreen operation and exciting creative functions to offer the ultimate in fast, portable shooting. Plus the growing range of interchangeable 1 NIKKOR lenses means you can get creative with your photography using different focal ranges for new perspectives. Small, solid, and a pleasure to hold, the Nikon 1 J4 is a system camera that delivers quality performance, effortless handling, and a distinct sense of style.”

Remarkable images

With a large 18.4-megapixel CMOS sensor and ISO 160–12800, you can trust your memories to the Nikon 1 J4. Designed without an optical low-pass filter, the fast CX-format sensor makes the most of every megapixel to deliver richly detailed images even when you shoot in dim light. You can crop photos without losing any detail, and movies are sharp and clear. The EXPEED 4A dual-engine image processor ensures high-speed operation and exceptional results: one engine enables superior noise reduction, extraordinary sharpness, and richly graded images. The other ensures fast, reliable performance and seamless continuous shooting.

Incredible speed—breathtaking action

Ready in an instant, the Nikon 1 J4 won’t let you down when the action speeds up. Faster than a D-SLR, the camera offers blazingly quick continuous shooting speeds of up to 20 fps with continuous autofocus, and the camera can snap 20 RAW format images at up to 60 fps with focus fixed at the first frame. Every one of those split-second wonders is captured with pinpoint precision thanks to the Nikon 1 hybrid AF system, which uses 171 autofocus points (increased from 135 points) to lock quickly onto your subject. An impressive 105 phase-detection AF points—the same kind of AF as used in D-SLRs—are evenly spaced across the middle of the frame for spectacular action focusing and sharp movie shooting. Contrast-detect AF points extend to the edge of the frame and enable remarkably sharp detail, even in difficult lighting situations. Built to let you capture moments that come and go in a heartbeat, the camera responds instantaneously and the 1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM kit lens enhances shooting speed by extending the instant you turn the camera on and retracting the moment you turn it off.

Touch panel simplicity

Equipped with a super responsive touchscreen and built-in Wi-Fi, the small, fast, and perfectly formed Nikon 1 J4 is a joy to use. The electrostatic 7.5-cm (3.0-in.) 1037k-dot LCD touchscreen enables you to focus, shoot, and adjust key settings, or preview creative functions, simply by tapping the screen. You can also combine touch operation with conventional controls: select the AF point by tapping on the monitor, then shoot with the shutter-release button. Built-in Wi-Fi makes it easy to do more with your images via a smart device: Send high-quality images straight from the camera to your smartphone or tablet for instant sharing², store images on your smart device, or access creative photo apps. A pleasure to be seen with, the exquisite minimal design boasts precisely squared, seamless edges that enhance the beauty of the camera’s aluminium body.

Go cinematic

From Full HD movies to colourful travelogues, Nikon 1 is your perfect movie partner. The smart choice for fuss-free filming, the Nikon 1 J4 shoots smooth action footage and boasts exciting movie modes that make it easy to add a touch of cinematic magic. As with all Nikon 1 cameras, the Nikon 1 J4 lets you capture high-resolution stills while filming simply by pressing the shutter-release button; Nikon’s new Auto Image Capture function analyses every frame and automatically snaps photos when conditions are best. New movie modes make it easy to create arresting clips: energise street scenes with Fast Motion, put an animated stop-motion feel on the passage of time with Jump Cut, or get expressive with to-the-point 4-Second Movie clips (you can stitch 8 together). Film in advanced movie mode and you can achieve dramatic effects with Slow Motion, a function that plays back a three-second, 120 fps HD movie clip over 12 seconds.

Nikon 1 innovations

Original Nikon 1 innovations offer quick and easy ways to always get the best shot or turn the ordinary into the extraordinary in-camera. The acclaimed Best Moment Capture mode now features Nikon’s new Active Selection function, which snaps up to 20 full-resolution shots in less than a second and lets you choose the one to keep. The all-new Creative Palette, available in the camera’s Creative Mode, offers a new way to apply artistic, studio-quality filters to photos before you shoot. Creative Palette adjusts brightness, saturation, and white balance as it cycles through various effects: all you need to do is slide your finger around the ring on the touchscreen, or rotate the multi selector, and the on-screen image changes to show you what you will capture the moment you take the shot.

Expandable system

Change perspectives with Nikon’s range of premium 1 NIKKOR lenses. All 1 NIKKOR lenses deliver the kind of high-performance optics you’ve come to expect from Nikon, and they are all optimised for movie recording. Their compact size and light weight contribute to the Nikon 1 system’s convenient portability, without sacrificing image quality. Pack the 1 NIKKOR 30–110mm lens to capture distant subjects. Grab the compact and stylish 10–100mm zoom lens with wide-angle capability for superb versatility, or use the 1 NIKKOR 18.5mm prime lens for portraits with smooth bokeh.

Summary of key features:

• Large 18.4-megapixel CMOS sensor: fast CX-format sensor designed without an optical low-pass filter. Sharply captures fine textures and renders clean, crisp images.
• ISO 160–12800: auto ISO extends from 160–6400, and you can increase sensitivity to ISO 12800. Two sophisticated noise reduction settings reduce noise when shooting at ISO 6400 or 12800.
• EXPEED 4A: keeps you shooting spectacular images and HD movies at high speed.
• Wi-Fi enabled: connect, share, and create. Quickly and easily share high-quality Nikon 1 shots, or tap into a world of creative photo apps via your smart device.²
• Touchscreen operation: electromagnetic 7.5-cm (3.0-in.), 1037k-dot LCD monitor.
• Advanced hybrid AF: 171-point AF system. Boasts 105 phase action points that lock onto action with incredible speed and precision.
• Lightning-fast fps: shoot at up to 20 fps with continuous AF, or snap 20 RAW images at up to 60 fps with focus fixed at the first frame.
• Movie magic: Full HD (1080p) movies (aspect ratio 16:9) at 60p/30p frame rates. Electronic VR enables blur-free footage for HD movies shot at 1080/30p or 720/30p. Capture high-resolution stills while filming, and view HD movies recorded at 120 fps in extreme slow motion.
• Cinematic movie modes: Fast Motion, Jump Cut, and 4-Second Movie.
• Nikon 1 innovations: Best Moment Capture (with the new Active Selection, Smart Photo Selector, and Slow View), Motion Snapshot.
• Creative Palette: apply artistic, studio-quality filters to photos before you shoot via the touchscreen or the camera’s multi selector.
• Portable Nikon 1 design: perfectly minimal, irresistible looks. The remarkably small and lightweight aluminium body is available in modern white, brushed black, silver and orange.
• 1 NIKKOR kit lens: keep the action in focus with the 1 NIKKOR VR 10–30mm f/3.5–5.6 PD-ZOOM lens.

Selected optional accessories:

• WP-N3 Waterproof Case: keep on shooting to depths of 45 m. Designed to accommodate the Nikon 1 J4 with the 1 NIKKOR VR 10–30mm PD-ZOOM lens or the 1 NIKKOR 11–27.5mm f/3.5–5.6 lens attached.
• SB-N10 Underwater Speedlight: compact flash unit that lets you add powerful bursts of light to murky underwater environments.
• Nikon 1 body cases and body case sets: protect the camera, or the camera with a lens attached.
• FT1 Mount Adapter: lets you attach a NIKKOR D-SLR lens to your Nikon 1 camera.

Included accessories:

• EN-EL22 Rechargeable Li-ion Battery
• MH-29 Battery Charger
• UC-E20 USB Cable

¹As of February 7, 2014: among power-drive zoom lenses for digital cameras with interchangeable lenses. Based on Nikon research.

²To use the built-in Wi-Fi, simply download the free Wireless Mobile Utility to your smartphone or tablet. Compatible with iOS™ and Android™ smart devices, the utility can be downloaded for free from Google Play™ and the Apple App Store™. Android, Google, Google Play, YouTube, and other marks are trademarks of Google Inc.

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  • Jonathan Lin


  • AlphaTed

    Nikon forgot to add a phone feature on it’s smart camera.

    • Eric Calabros

      It took 5 million years to add wifi module, now wait another geologic period for cell network compatibility

  • Fred Flintstone

    $900!!!! Same price as current anchor (grey market anyway)

  • mikeswitz

    Someone please tell me again the difference between the V&J series.

    • Shawn

      I think it is an eye piece or at least the ability to add one? I think the J series are the more entry level too but there seems not that much difference all the same

      • mikeswitz

        Thank you.

        • PhotoAl

          The V series also has a larger buffer and a mechanical shutter that allows 1/250s flash sync speeds (J series only has the electronic shutter allowing 1/60s)

    • Captain Megaton

      Same sensor, menus, interface. “V” series has the accessory port, EVF(option), better build quality, and some additional advanced features depending on the individual model.

  • Nikon User

    $900 WTF? Serious? That lens?

    • preston

      Agree. The people that want an 18-300mm lens are more concerned with cost than pixel peeping, so they will nearly always choose the popular and well-liked (4.5 out of 5 stars on B&H) Tamron 18-270mm for half the cost.

      • Nikon User

        It doesn’t seem to include a lens hook for 900 buck.

        Some people need to be fired there inside Nikon.

        • MyrddinWilt

          It doesn’t need one. The lens is light enough and short enough that it doesn’t move the center of gravity forward very much. The DX cameras are already balanced for the 55-200 and 18-200. This one should be inbetween those.

          • kotozafy

            It’s light, well balanced, still it needs a lens hook to protect from lateral sun light !!!

            • manhattanboy

              What it needs is the price to be cut in half!
              Look at the MTF and remember that this is on a DX scale. What I would buy from Nikon for $900 is a 300mm DX lens with flat MTFs and 4-stop VR.

      • guest

        This is supposed to be a smaller/lighter version of the existing Nikkor 18-300mm, I guess, but the Tamron is still smaller/lighter. I am afraid Nikon missed its target.

        • Eric Calabros

          Tamron QC is even lower than (non-A) Sigma lenses. I’ve seen lots of them waiting for repair in a service center

          • Nikon User

            Tamron QC is better than Nikon

            • Mandrake

              Not on this planet, space cadet…

          • Ted

            Dude….it is a service center.

            • Eric Calabros

              They do repair both Tamron and Nikon, so they have the chance to compare and know better than customers which one has higher QC
              in Nikon non-pro lineup they were satisfied with 24-120 f/4 fault rate. 18-105 DX was one of the worsts

          • kotozafy

            The consumer don’t see how many Tamrons are waiting for repair. they look at the price displayed on the shelves. As for image quality, they don’t much care. I offered a J2 to my syster in law, but she continues to make photos only with her old BlackBerry.

            • Eric Calabros

              Yes, but they also look at the brand. If it wasnt the case, we should see some Nikon 1 kind of price drop for these 18-something lenses few month after release

        • stoooopid

          yup, releasing another 18-xxx lens for DX when there are so many other holes is definitely missing the target.

        • Espen4u

          Smaller/lighter version, means more plastics being used inside of it and cheaper production values. Hence better margins than the existing lens has.

    • Nikon 18-300VR III

      i hope they will keep the closest focusing distance to 1.5 feet and the reproduction ratio of 1.3x

  • Mike

    When a tree falls in the forest, does it make a sound? When an Android Coolpix is released, does anyone care?

    • Danny Hernandez

      Yes we do.

  • Spy Black

    “Electronic VR enables blur-free footage for HD movies shot at 1080/30p or 720/30p.”

    Hmmm, no optical VR when shooting video, or is this IN ADDITION to it?

    ” SB-N10 Underwater Speedlight: compact flash unit that lets you add powerful bursts of light to murky underwater environments.”

    That’s gotta be a Japanese-to-English translation. Sending “powerful bursts of light” in murky water will give you powerfully bright back scatter. 😉

    • AlphaTed

      Sounds like no optical, just electronic. That’s a shame, they should remove the “VR” marking on the lens.

      • DTC99

        The question is whether the lens VR can work during movie video (so both electronic VR which is in the camera, and optical are working together or just electronic). From a still picture perspective, the lens VR would definitly work and get you multiple stops of vibration control. So the VR on the lens wouldn’t need to come off…..

        • jec6613

          The VR is optical, that’s a bad translation.

    • Eric Calabros

      and also get better DR 🙂

    • JohnC

      Really? You do realize an AW1 fills a different requirement? I would not even compare the two scenarios you listed.

      • Spy Black

        What “requirement” would that be? I don’t know what you’re thinking, but I was comparing them on their ability to work underwater, a particular selling point of the AW1.

        • Adrian Gopal

          The AW1 is not a diver’s camera.. but a camera that fills in the where users want larger sensor, and RAW that the current rugged camera’s don’t offer, in a relatively small form factor.

          And when not being used underwater, can still be used very effectively on land with other lenses like the 6.7-13, 10-100 and (70-300) for other things. They realized this when they included the o-ring protector right on the body cap.

          So whereas the J4 is a land camera, and if you decide you want to take if for a dive, here is a underwater housing for you. Again, another light weight over solution.

          What people don’t realise is that the AW1 is actually not a light in weight camera.

          This is how I see it anyway..

          • Spy Black

            I’ll agree the AW1 is not a diver’s camera, and I agree it’s strengths really lie above water.

            • Adrian Gopal

              Yup.. beats it after 15meters.. I do lots of outdoor trekking, including river wading to chest height water, and the AW1 has been indispensable to me.. image quality/ruggedness.. on of the best options right now..

  • Captain Megaton

    microSD. Trickle before the flood?

  • Mardock

    Oh boy, oh boy, another Coolpix camera!

  • Aldo

    oh wow that lens has the price of an f4

    • Steve

      it looks like Nikon has a team fully dedicated making anything 18-xx; Nikon marketing is really screw-up.

      • Deep_Lurker

        Worse than that: It may be that Nikon marketing isn’t screwed up in making more 18-xx lenses – it could be that it’s what the majority of the market wants. It could be that there really is a huge audience that fears & hates having to change lenses so badly that they’d rather buy a 18-300mm rather than spend less money on a two-lens set that would take better-quality photos.

        OTOH if Nikon really does insist on doing 18-xx lenses forever, they might subvert it slightly with an 18-70mm f/2.8-4 or an 18-105mm f/4…

  • malchick743

    Nothing interesting here so to speak…
    Just lifestyle 2nd-tier products that’s all

  • Ming

    Tamron 16-300MM F/3.5-6.3 Di II VC PZD MACRO

  • Cary

    Looking at the pricing of the 18-300, the sad thing is that even if Nikon started to make some of the missing DX lenses people have been clamouring for, like a 24mm f2 DX, a 16-55 f2.8 DX VR or a 50-150 f2.8 DX VR, I probably still wouldn’t buy them because they would almost certainly be overpriced. $1400 for the current 17-55 f2.8- really? For a lens that is non-VR and doesn’t quite cut it anymore on the hi-res DX sensors? Forget it.

    • stoooopid

      I said essentially the same thing, in another thread. I got roasted for suggesting that anyone with a DX body would pay for good glass.

      • zoetmb

        While I do own FX, I previously owned DX and with that DX I purchased a number of high-end lenses. If I still owned that DX body and wasn’t planning on making a switch in the near future to FX, I’d still be in the market for good DX glass. Having said that, that’s a different argument then whether this lens is worth $900.

        • stoooopid

          yes, I realize I was slightly off topic. But that’s the interwebs for you right?

  • Zesty

    1. Nobody will buy a point and shoot to carry around with their phones that already fulfill the average persons photo needs.
    2. 18mm to who gives a sh…t.
    3. You have a product called AW1 that really is a unique offering in the market yet you make an under water housing for a camera most will not buy. Why not just shit can the j series and make an AWV3 and sell a ton.
    4. Creat a new position at Nikon called “Read Nikon Rumors manager”. This will give you some ideas about what photographers are looking for in a camera. The days of selling small goofy point and shoot like cameras are over. Unfortunately all that’s left are us.

    • Sounds like your ego would be better fulfilled by having Nikon create a new position called “Contact Zesty for His/Her Indispensable Input Manager”

      • manhattanboy

        Don’t need a position. Just put it into the job description as a daily duty 😉

        Yes, his comments were harsh. But they were on target. Nikon does not get that 99.9% of sheeple are happy now with their iPhone cameras, which keep getting better at an extremely fast rate. Those people MIGHT buy a DSLR in the “Oops, we made a huge price mistake” price range. Nikon should be competing on PRICE in that segment and their overpriced products smack of stupidity at the executive level. Zesty basically says those customers that are less price sensitive are those that read websites like this, and if Nikon wants to maintain high-margin product sales then they should produce stuff that people like the readers of this site actually desire (or risk losing us to other manufacturers like Fuji… what Thom calls the “leak”).

  • Mato34
  • jec6613

    Two words for that J4. Okay, three:

    Another ^!@$ Battery?!?!?!

  • twoomy

    The underwater case for the J4 is an interesting accessory, especially considering that the AW1 is still mostly unavailable in the U.S. and its specs are out of date. Nikon’s direction with “all-weather” and waterproof is a bit murky right now…

    • fiziks

      Too bad neither the J4, the UW case, nor the UW speedlight are available in the US. Nikon finally gives me a compelling reason to consider the 1 series and they don’t release it in the US. You’d think they’d at least give us the SB-N10, since they promised it over a year ago.

      • I agree! I was contemplating cancelling my pre-order of the Sony A6000 when I heard about the J4 and underwater housing option, as I’ve wanted a decent compact that I could take it the water. I was going to get the AW1 but it’s nowhere to be found. Considering the UW case for the J1/J2 is around $500, the J4 case won’t be cheap. Between the camera and case, you’re probably looking at around $1,100-$1,200. That’s why the AW1 was appealing. But looks like I will stick with the Sony and just get a cheap UW housing for my D800.

        • Capo99

          I keep hearing the AW1 is not available in North America. I’m in B.C. Canada and walked into my locale London Drugs and picked one up, a white at that. Expensive, but nice little camera. Took it to Mexico and was never afraid to to be in the ocean or pool with it. kind of a nice feeling. Weather didn’t cooperate for snorkeling so not sure how it performs at depth. Works great with the FT1 adapter and 80-400 AF-S lens.

          • Yes, seems to be available everywhere EXCEPT in continental U.S.! Been that way for past 4 months…What’s up with that, Nikon?

            • Andrzej Lukowiec

              Health&Safety I believe 😉

            • KnightPhoto

              It’s “What’s up with that Nikon USA” not “What’s up with that Nikon”.

              It’s been widely known throughout the absence of USA AW-1 availability that in Europe, Canada we could walk into our local retailers and get it.

          • I have reported only about shortage in the US, not in Canada.

    • Adrian Gopal

      Until you see the AW2.. the direction will remain murky..

  • alex

    In the meantime, Tamron launched a 16-300 3.5-6.3 VC …

    • kotozafy

      Pixel war is over. Zoom range war now begins.
      When will be the superfast zoom war ? The rumored Sigma 24-70 F/2 OS ?

  • Ted

    The J4’s sample images are amazingly “Blah”……

    • kotozafy

      Nikon sample images for a product launch have never been amazing, even for top of the line products.

  • doge

    Did they release cost info on that underwater housing?

    • It will not be available in the US.

      • manhattanboy

        That sucks! Someone needs to tell the Nikon executives of how this “internet” thing works, where people from all over the world can be informed of what’s going on in other parts of the world.

        • KnightPhoto

          Similar to my other post, “Someone needs to tell the Nikon USA executives…” not “Someone needs to tell the Nikon executives…”

  • phosgene

    i bet the photo quality on that android camera is only marginally better than a current smartphone.

  • broxibear

    Nikon France posted this J4 video…

  • jmills74

    ¥58,320 for the 1J4 Body only
    ¥69,010 w/ 10-30
    85,050 for the 1J4 and 10-30 and 30-110

  • Julia lloyds

    The Nikon Coolpix S810c Android Compact Camera consists of
    • Full HD movies
    • EXPEED C2 processor
    • Easy Panorama 360°/180°
    • Continuous shooting
    • Built-in Wi-Fi
    • GB internal memory
    • Timeline view
    • Use your camera while recharging

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