New Nikon D4s videos

The making of "Dedicated" by Corey Rich (the "Dedicated" trailer was shot entirely with the new D4s camera):

Director, photographer and Nikon Ambassador Corey Rich was presented with a great, though certainly not simple and straightforward opportunity: Create a short film, and a behind-the-scenes film, about three prolific photographers using the new Nikon D4s in seven locations spanning from San Diego to Snowbird, Utah, to Tampa to the coast of Ireland. The catch? He had only 21 days to do it, and would be using all prototype equipment.

As a long recognized outdoor and adventure photographer and filmmaker, Rich has relied on "small footprint productions" methods, tactics and equipment to be light and fast and capture still and moving pictures from some of the most remote spots on earth. A longtime proponent of small footprint productions, Rich employed this approach to make DEDICATED.

"The Making of DEDICATED" shows the behind-the-scenes story of a light-and-fast, small-footprint-production team traveling together halfway around the world over 21 days, pushing themselves to the brink as storytellers, and finding an inspired camaraderie around the shared love of photography.

Taking Aim - a story told with the Nikon D4s:

Nikon D4s hands-on by the The Camera Store:

Nikon D4s unboxing + first impressions by Chase Jarvis:

The Nikon D4s is currently in stock at Amazon.

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  • ShaoLynx

    Yeah, that TCS video really is funny.
    And good, too.
    And it did cure me of yet another up-welling of NAS.
    Wow, really had it bad this time.
    Piggy bank is happy again – not losing another ear and its head altogether…

    • Darkness

      “Aboot” the D4S, canadians aaaay. useless and Canon biased viewpoint, nothing learnt here.

      • ShaoLynx

        I wouldn’t say that. Chris is more of a Nikon fanboy.

  • Big Al

    Give a guy a camera and he thinks he’s a pro. The great thing about modern digital cameras like the D4S is that anyone can get fantastic results. Now it’s not so much about what you know about photography, but who you know. That’s how you get a paid job.

    • Eric Calabros

      I doubt anyone with D4s in hand could get fantastic result. you need to know it and understand its limitations

      • ShaoLynx

        Er… what limitations?
        Oh yeah, wait: soft video, right.
        A part from that: non whatsoever.

        • Darkness

          This clip is incredibly sharp for a DSLR, try it.

          • ShaoLynx

            Did you watch the TCS video?
            They explained and showed the results.

            • dredlew

              Not sure what they were doing in the TCS video but if you watch the Dedicated short (not BTS), you’ll see that the footage is incredibly sharp.

    • Michael Laing

      Well people can get an image but doesn’t mean it is any good. The camera has always been and still is just a tool. Give most people D4s and they will still take a very average to bad photo. Get them to record video and they will record a very average to bad video. It is still just as much about skill, what digital has done is basically opened up the industry (which I am not saying is a good thing). But the people who are passionate and driven will eventually come through.

      As for getting jobs, it has always been about who you know in the film and TV industry.

      • Big Al

        The action shots the guys in the first vid were getting could be had by anyone with any of the Nikon DSLRs, whether DX or FX. I think it is good that photography has been opened up to everyone. It does mean that it is harder for those who want to make a living out of it, especially wedding and portrait folks, since guys like me can take pictures every bit as good as there for less money or even for free, for family. I saw the pics my bro got done for his wedding and I could certainly have done a lot better myself. Indeed, I saw one of Nikon’s product ambassador’s work on weddings (probably through a link on this site recently), a supposed pro, and I have to say I was not at all impressed. Which is very encouraging for me.

        • lord eels

          just because you think you can doesn’t mean you actually can. those who can, generally do

          . you are just internet comment badass, posting about himself in some useless narcissistic way, that no one reading would ever care about.

        • BigEater

          The technical part is easy yes, but wedding photography is more about customer service. The reason that some people earn $10,000 a wedding is that they make the bride feel special, shoot her so she looks amazing no matter what, and they deliver prints and books that are beautifully done because they have relationships with really creative, high-end vendors.
          Plus they are good at following orders about which relatives to shoot together and which to keep apart. And they’re also good at thinking on their feet when something mishap occurs which is inevitable at every wedding.
          So while many people could shoot a wedding, very few are be brave enough or resilient enough to dive into the emotional and financial tsunami that is the modern wedding.

    • fjfjjj

      Always getting tack sharp focus and never needing an eye for the decisive moment does take away some of the challenge. It makes it possible for any idiot to dazzle with some subjects. However that has nothing to do with being in the exact right place at the right time, gaining the trust of (or even charming) your subject, working effectively in/with your surroundings, and having the vision to go beyond the subject and make something utterly original. The only photographers that the D4s devalues are the ones who don’t do any of that stuff.

      • BigEater

        The “decisive moment” photographers would spend hours and days standing in a single spot waiting for just the right combination of subject, lighting, and background. I don’t think the average idiot has the patience or stamina to do that. That’s why so much of the “street photography” you see nowadays is so boring. Plus, if you tried to spend 8 or 9 hours standing on a street holding a D4s and a 24-70 up to your face waiting for the right shot, your arms would break.

    • jon

      these DSLR’s are pushing the technical limits so far beyoind the standard that if you fail…it is just because of YOU and not your camera. you can’t buy talent.

    • Manvin

      “Give a guy a camera and he thinks he’s a pro”

      He/she will not make amazing photo without understanding technical skills – that’s the best way to get paid job!!

  • fjfjjj

    Challenge: Name anything about the first video which isn’t a cliché.

    Ready… and… GO!

    • David

      well you add some bouncing boobs against the sun and that a 10/10 score.

    • Darkness

      Answer: Reverie by Laferet.

  • Chris Weller

    This video is a photographer’s manifesto. It is brilliant, touching and conveys the very nature of a photographer in a way that is unparalleled. This video is a masterpiece. Thank you, Corey Rich.

  • SK_HDP

    Great Video, Amazing camera. I owned one and I know the value of it. Thanks Corey and the amazing team for stunning video.

  • jon

    I like Nikon and their DSLR’s (i own a D4) but every commercial videos are the same…. and i guess that this one could have been easily made with a D4 (not sure that the skiing part – photo – of it is impossible with a D3s or a D4).

    So i still prefer the D3s videos with Vincent Munier for example….what a shock at the time. You agree?

    • Darkness

      The 60p enables gorgeous speed ramping…

  • corey is becoming a cliche ,,

    not a bad thing, as long as the market for “… the behind-the-scenes story of a light-and-fast,
    small-footprint-production team traveling together halfway around the
    world over 21 days, pushing themselves to the brink as storytellers, and
    finding an inspired camaraderie around the shared love of photography.”

  • Mansgame

    Interesting video but it’s just not very crisp. A D3300 would have taken better quality.

  • Tim

    A “small footprint production” . . . right. I know Mr. Rich is just doing and saying what he is paid to do and say, but I’m unclear on why a production with a crew of dozens and a bottomless equipment locker provided by Nikon is supposed to sell me on a D4s (or a D800, remembering Sandro’s laughably overwrought streetracing movie).

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