Nikon announces 1 J3 S1 mirrorless cameras, waterproof case WP-N2

Nikon WP-N2 underwater case Nikon 1 S1Nikon 1 J3

Nikon 1 J3

Nikon 1 S1

1 NIKKOR VR 10-100mm f4-5.6

1-NIKKOR-VR-6.7-13mm-f3.5-5.6Nikon Coolpix S2700 Nikon Coolpix S6500

Nikon officially announced the Nikon 1 J3, S1 mirrorless cameras, two new Nikon 1 lenses, a new underwater camera case WP-N2 and two new Coolpix cameras.

Pre-order options:

Related links:

  • Nikon 1 J1 , S1, WP-N2 underwater case

  • 1 Nikkor VR 6.7-13mm f/3.5-5.6, 1 Nikkor VR 10-100mm f/4-5.6 lenses
  • Nikon Coolpix S6500 and S2700 cameras

Sample images:

Promo videos:

Press release:

Nikon Expands the Nikon 1 System with the Announcement of the Nikon 1 J3 and Nikon 1 S1 as well as the New 1 NIKKOR VR 6.7-13mm f/3.5-5.6 and VR 10-100mm f/4-5.6 Lenses

New Nikon 1 System Cameras and Lenses Demonstrate Nikon’s Commitment to Providing Shooters with New Ways to be Creative, Expressive and Connected through Images and Video

LAS VEGAS, CES BOOTH #8643 – Today, Nikon Inc. announced the new Nikon 1 J3 and Nikon 1 S1, the latest additions to the ever growing Nikon 1 Advanced Camera with Interchangeable Lens System. Designed for consumers looking for a camera that offers the compact size and portability of a point-and-shoot camera along with advanced controls and features found in high-end digital cameras, the new J3 and S1 cameras offer enhanced speed and performance, high image quality and new easy-to-use creative shooting modes. Furthermore, users will be able to easily share and transfer images to smart devices instantly when connected to the optional WU-1b Wireless Mobile Adapter1.

Nikon also announced new accessories for the Nikon 1 System, including two new additions to the 1 NIKKOR lenses lineup, the VR 6.7-13mm f/3.5-5.6 and the VR 10-100mm f/4-5.6, ideal lenses for capturing amazing images and HD video with incredible detail. The 6.7-13mm is the first 1 NIKKOR lens to offer a wide, 100-degree angle of view, and the compact and lightweight 10-100mm is a 10x zoom lens that is ultra-portable, perfect for taking on any type of trip or excursion. Nikon has also announced the new WP-N2 underwater case, specifically designed for the adventurous user looking to take their photography on water-based excursions like snorkeling or surfing without the fear of water damaging their camera.

“With today’s announcement of the Nikon 1 J3, Nikon 1 S1, 1 NIKKOR VR 6.7-13mm lens and 1 NIKKOR VR 10-100mm lens, Nikon continues to demonstrate our commitment to developing and expanding the Nikon 1 System for creative shooters looking to step up from their compact digital cameras," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Similar to previous Nikon 1 System cameras, the compact yet powerful J3 and S1 offer stunning image quality, quick performance, incredibly fast shooting speeds, user-friendly modes and controls, as well as the ability to wirelessly share and transfer images when paired with the WU-1b Wireless Mobile Adapter.”

Built to Capture and Deliver Stunning Results: The New Nikon 1 J3 and Nikon 1 S1
Though new additions to the Nikon 1 System, both the J3 and S1 feature many proven and trusted Nikon technologies commonly found in other Nikon camera models. The Nikon 1 J3 features a 14.2-megapixel CX-format CMOS sensor, while the Nikon 1 S1 sports a 10.1-megapixel CX-format CMOS sensor. Paired together with Nikon’s powerful EXPEED 3A image processing engine, these CMOS sensors deliver stunning high-quality images and HD video even in challenging lighting situations with rich detail. For complete shooting versatility, both cameras feature a wide ISO range, from 160 to 6400 in the J3 and 100 to 6400 in the S1, allowing users even more freedom and capabilities when capturing content in low-light situations. Both cameras offer wide and bright 3-inch LCD screens as well as a new integrated flash that can be setup to go off automatically or can be manually popped up based on a shooter’s desired results.

Additionally, the Nikon 1 J3 and Nikon 1 S1 offer Nikon’s Advanced Hybrid Autofocus (AF) system, which is lightning fast and highly responsive, ideal for capturing life’s split second moments. With this rapid AF system, users can take advantage of incredibly fast shooting speeds, allowing them to capture fast action that is sharp and in clear focus. The cameras also feature a 73-point AF array that helps ensure accuracy and super precise focus even when capturing fast moving subjects throughout the frame. Further, the Nikon 1 J3 and Nikon 1 S1 include the world’s shortest release time at approximately 80 milliseconds*, and the world’s fastest high-speed continuous shooting** at 15 frames-per-second with continuous AF.

Creativity Unleashed: User-Friendly Shooting Modes and Controls
Designed to take creative freedom to new heights, the Nikon 1 J3 and Nikon 1 S1 offer user-friendly shooting modes and controls that photographers can take advantage of whether capturing a family portrait or recording a video of the big hit at a ballgame. For easier control and quick access to camera features, the J3 utilizes improved menu navigation while the S1 features a graphic user interface (GUI) based mode selection, both designed to be easy-to-use and make menu navigation effortless and direct.

The new Nikon 1 System cameras both feature unique shooting modes like Auto Mode, Creative Mode, Advanced Movie, Motion Snapshot and Best Moment Capture, all of which are easily accessible and applied. When in Auto Mode, both cameras will automatically select the optimal settings for the scene, so that the shooter can concentrate on framing the photo. When in Creative Mode, shooters can utilize full manual exposure controls (P,S,A,M) as well as Selective Color, Miniature, Soft, Night Landscape, Backlighting and Night Portrait modes to help achieve the desired results that they seek. The Nikon 1 J3 also provides access to Easy Panorama Mode to provide a wide perspective for vast landscapes or interiors.

The Advanced Movie Mode is integrated into both new cameras to bolster video capabilities. When in Advanced Movie Mode, the simultaneous shooting of Full HD video and high-resolution stills of a subject or scene is achievable. Furthermore, full manual exposure controls (P,S,A,M) can be used and slow motion movies at both 400 fps and 1200 fps can also be captured when in this mode. Both cameras share the Enhanced Motion Snapshot Mode to provide users with the option of capturing a quick passing moment with a short, slow-motion movie sequence in addition to a single defining still image. When using Motion Snapshot, in-camera electronic Vibration Reduction (eVR) can be applied to assist in removing blur from images.

With Best Moment Capture Mode, Nikon 1 J3 and Nikon 1 S1 shooters can explore the benefits of two dynamic features, Slow View and Smart Photo Selector. In Slow View, the pressing of the shutter button halfway down once focus is achieved will allow users to capture live action (approx. 1.33 seconds), while the view of the subject is displayed at five times slower than normal speed (approx. 6.66 seconds) on the camera’s LCD screen. Furthermore, the slowed-down view is looped over and over until a full-press of the shutter is made. By viewing action slowed down, users have more opportunities to capture the perfect moment. When Smart Photo Selector is used, shooters can capture up to 20 shots with the J3 and 15 shots with the S1 with one press of the shutter button. The cameras will then automatically identify the five best images to keep based on exposure, focus and facial recognition factors.

Instantly and Easily Share Creative Content: Nikon 1 System Connectivity
Like the Nikon 1 V2, the Nikon 1 J3 and Nikon 1 S1 were designed to work with Nikon’s optional WU-1b Wireless Mobile Adapter. When the WU-1b is connected to the J3 or S1, users have the ability to capture high-quality images and can then easily transfer them wirelessly to a smart device. Once transferred, images can be shared with family and friends or posted to status pages on social media networks. If using the free Wireless Mobile Adapter Utility application for Android™2 platform smart devices as well as iPhone® and iPad®3 mobile digital devices, J3 and S1 users will have the ability to remotely take photos with the camera from a smartphone or tablet.

Expansion of the 1 NIKKOR Lens Lineup: The New 1 NIKKOR VR 6.7-13mm and VR 10-100mm Lenses
Alongside the new Nikon 1 System cameras, Nikon also announced the addition of two new 1 NIKKOR lenses, the 6.7-13mm f/3.5-5.6 and 10-100mm f/4-5.6. With these two lenses, Nikon 1 shooters have even more options when building a camera system that fits their shooting needs and creativity. The new compact, ultra wide-angle zoom 6.7-13mm lens (equivalent to a focal length of 18mm to 35mm in FX/35mm format) will provide photographers with new avenues to explore their creativity and expressivity in photos and videos. The lens includes Vibration Reduction (VR) and has a wide 100-degree angle of view, which makes it ideal for capturing photos and HD video of landscapes, cityscapes, interiors, and architecture. Photographers looking for some more range with their Nikon 1 System cameras will enjoy the new 10-100mm telephoto zoom lens (equivalent to a focal length of 27mm to 270mm in FX/35mm format), which also incorporates Vibration Reduction (VR). The compact and lightweight telephoto lens is portable and convenient enough to take everywhere, while providing a long focal range perfect for various types of photography including group shots and action sports.

Capturing Images Underwater: The New WP-N2 Underwater Case
Perfectly paired with the new Underwater White Balance setting found in both the Nikon 1 J3 and Nikon 1 S1, Nikon has introduced the new WP-N2 underwater case. This new underwater case can house either the J3 or the S1 in addition to the 1 NIKKOR 10-30mm lens. Moreover, the WP-N2 underwater case will allow users to zoom in and out when using the 10-30mm lens. Designed to complement the versatility of the Nikon 1 System cameras, the WP-N2 gives shooters the creative freedom to capture images and videos at the beach, the lake or during aquatic adventures such as snorkeling. The underwater case is submergible and waterproof up to approximately 131 feet (40 meters). Additionally, the new J3 and S1 feature an Underwater White Balance setting which makes adjusting white balance easy when capturing photos underwater.

Price and Availability
The Nikon 1 J3 camera with the 10-30mm lens will be available in February 2013 for the suggested retail price (SRP) of $599.95***. Additionally, the Nikon 1 S1 camera with the 11-27.5mm lens will be available in February 2013 for the suggested retail price (SRP) of $499.95***. To match consumers' personalities and creativity, the J3 will come in a variety of stylish colors including White, Black, Silver, Burgundy and Beige, while the S1 will come in White, Black, Red, Pink and Khaki.

The two 1 NIKKOR lenses, the 1 NIKKOR VR 6.7-13mm f/3.5-5.6 and 1 NIKKOR VR 10-100mm f/4-5.6, will have suggested retail prices (SRP) of $499.95*** and $549.95***, respectively. The new WP-N2, the underwater case for either the Nikon 1 J3 or the Nikon 1 S1, will be available in February 2013 and will have a suggested retail price (SRP) of $749.95***.

This entry was posted in Nikon 1 and tagged . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • love nikon

    Really want this for my second camera beside my nikon D600

    • Jason

      I really want Nikon to take the mirrorless market more seriously.

      • Preston

        They are taking it very seriously but only for low-end consumer groups. These 1 series cameras are probably the best soccer mom cameras out there!

        I know what you mean though Jason and I agree – they should make a mirrorless line for serious photographers.

        • jproctor

          They do, the 1 series offers great image quality in some cases close to DSLR when in conditions under ISO 800. You guys are just sensor size knuckleheads. They could put a shit 4/3rds sensor on it and you’ll be happy…Get a clue.

          • Eskimo Nikonian

            Respectfully, I would both agree and disagree with jproctor and Preston. I think Nikon is all in with the 1 series as their mirrorless camera, and mirrorless is clearly the future. That being said, I think the 1 has a lot of potential as a professional solution. But it isn’t ready to be that solution right now, because of a decided lack of high-quality glass. I suspect that glass is coming, and we will see future incarnations of the V1 that indeed live up to competition from Panasonic, Olympus and Canon. And, the 1-inch sensor will be able to incorporate technology like backside illumination before it is feasible for 4/3, APS-C and full-frame sensors. The future is bright for the 1, but now is not the time for professionals to jump.

  • NIKKOR VR 10-100mm
    “The lens is also supplied with the X1010 as a kit lens.”

    so what is a x1010?

    • bjrichus

      It does say that, doesn’t it? Perhaps something due in the next few weeks?

  • Joe

    Nikon needs to make some good glass for their V1 cameras. It would be so much more of a better camera.

    • Eskimo Nikonian

      Word. A 10-26mm 2.8 (27-70mm equivalent) and a 26-60mm 2.8 (70-160mm equivalent) would be awesome. A 26-75mm (70-200mm) would be pretty epic, but would cost as much ore more as the Nikkor 24-70mm, and that doesn’t square with the lineup. But a wide- and constant-aperture zoom lens is definitely in order…or at least f1.8 lenses in the prime categories (24mm and 85mm equivalents, 50mm already made as a 18.5 1.8). Also, the Nikons could use a good video codec like AVCHD 2.0. The Sony RX-100 hints at what can be done with a 1-inch sensor with a little imagination and a lot of engineering.

    • MyrddinWilt

      What do you expect them to do, launch a new format that is competitive with the 60 year old F-mount for glass on day one? That isn’t going to happen.

      It would be nice to see them come out with at least a few pieces of pro glass but that may still be a way in the future. They really need a 6mm or better a 5mm at f/1.4. That is way outside the realm of possibility on F-mount, the 13mm was f/5.6. But quite straightforward without a mirror box in the way. (a 5mm CX would deliver more photons to the sensor area than the old 13mm did to the FX frame)

  • Rennie Kapoti

    Was the brand new S-line camera system really necessary alongside ailing V and J-line ? I wouldn’t think so. It’s hard to figure what marked designation and target market V and S cameras will try to address as they’re so close in specs.
    You know it’s a gizmo when even the lens come in multi-color selection, right? How about that Ruby red lens?

  • Rennie Kapoti

    Was the brand new S-line camera system really necessary alongside ailing V and J-line ? I wouldn’t think so. It’s hard to figure what marked designation and target market V and S cameras will try to address as they’re so close in specs.
    You know it’s a gizmo when even the lens come in multi-color selection, right? How about that Ruby red lens?

    • Pablo Ricasso

      I know…I’m also a bit puzzled with the success of the Nikon 1 V cameras in Japan, over there they’re a market leader in this segment. Go figure…

      • JonChicago

        The whole range of colors plays a big part in this camera’s popularity in Japan. Nikon knows their home market better than the US, especially when it comes to downmarket products. While I personally would love nothing more than a Nikon 1 camera that is much more like the P7700 these “candy” cameras are what sells, at least in Japan.

    • MyrddinWilt

      Right now Nikon has the most successful mirrorless interchangeable line on the market. They went from nowhere to having the most successful model in the Japanese market in 12 months.

      This move essentially renames the J1 the S1 and introduces a J3 body with the higher resolution sensor. Sounds like a winning plan to me. They have more than enough headroom on the sensor format to go up to 24 MP which is good enough for almost any purpose.

      They have fixed the two main drawbacks on the earlier 10-100mm lens, the new one is rather cheaper (2/3rds the price) and lighter. But not so good for video as the older model.

  • genotypewriter

    Red lens anyone?
    LOL…give me a break…

    • johnny

      Well, my guess is that those bright colored lenses are for girls, ladies and all those men who, well, are a little ‘different’.

    • zhuzha jinx

      Blame it on Pentax MX-1 multi-clored cameras…totally rediculous and unnecessary.

  • xcm

    ok, nice lenses, but what about the 32mm f1.2????? I want that.

  • Yorkshire Mike

    As a former D700 owner I’m more than happy with my Nikon V1. The price recently dropped to £289.00 GBP for a V1 WITH 10-30 kit lens and I snapped one up in a flash.

    Way overpriced when new but a real bargin now.

  • Richard Saunders

    My wife has a J1, and it performs fairly well, but these new bodies seems to be a step back for the system.

    They’ve removed most of the buttons from the S1 and J3 that the J1 and J2 had. Yet they chose to keep (on the J3) the useless “mode” dial that doesn’t even have PASM on it. They’ve also removed the up/down zoom toggle that can be used to control aperture (or shutter speed, I forget which) in M mode.

    I guess they are trying to force Manual shooters up-market to the V2. Some of us want something more compact than that, though…

  • U$ 500 for 6.7-13mm f/3.5-5.6 lens ???? LOL

  • Back to top