Nikon announcement: J2 and L610 cameras, 11-27.5mm f/3.5-5.6 lens, waterproof case WP-N1


Nikon announced the Nikon 1 J2, Nikkor 1 11-27.5mm f/3.5-5.6  lens, underwater case WP-N1 and Coolpix L610 cameras:

Check Amazon for pre-orders or this post for more options.

Here is a comparison between the old 10-30mm and the new 11-27.5mm Nikon 1 mirrorless lens (thanks Mark):

Full press releases:

Nikon Expands Its Popular Nikon 1 System with the Addition of the New Nikon 1 J2 Camera and 1 NIKKOR 11-27.5mm F/3.5-5.6 Lens

Nikon's Dedication to the Growing Nikon 1 System Provides Users with Even More Creative Freedom and Outlets for Self Expression
MELVILLE, N.Y. – Today, Nikon Inc. announced the expansion of the popular Nikon 1 Advanced Camera with Interchangeable Lens System with the addition of the Nikon 1 J2 camera and the 1 NIKKOR 11-27.5mm f/3.5-5.6  lens to provide users with amazing image quality and stunning 1080p HD video in a portable, powerful package. The Nikon 1 System, including the new Nikon 1 J2 and the 1 NIKKOR 11-27.5mm lens, is engineered from the ground up to give users the freedom to capture and connect with others to share life experiences.The Nikon 1 J2 improves upon the Nikon 1 J1 with new features such as a Creative Mode that provides a variety of photo effects to users, a metallic body, a higher resolution LCD screen and the addition of stylish new color offerings. Made for those seeking portability without compromising stunning image quality and quick performance, the J2 is the camera designed to empower users to capture their world like never before with stunning and sharp image and HD video quality. In addition to the camera, the 11-27.5mm lens is a super-compact zoom lens that offers a helpful 2.5x zoom range in an easily pocketable size.“Building on the success and popularity of the Nikon 1 cameras and lenses, the new J2 and 11-27.5mm lens are welcomed additions to the ever growing Nikon 1 System," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Expanding the Nikon 1 System demonstrates Nikon’s continued dedication to creating compact and portable advanced cameras with interchangeable lenses that are easy-to-use and allow users to explore and redefine their creativity.

Expanding the Nikon 1 System: The New Nikon 1 J2 Camera

The new Nikon 1 J2 offers a new Creative Mode accessible from the Mode Dial of the camera to let users express themselves in new creative ways. When in Creative Mode, photographers will be able to take advantage of several shooting modes including Panorama, Selective Color, Miniature, Soft, Night Landscape, Backlighting and Night Portraits. By selecting these modes, the camera will automatically adjust the settings for optimal results when capturing an image, yielding fun photos for a variety of conditions. The Creative Mode will also provide fast access to manual exposure controls (P,S,A,M), similar to those found on Nikon D-SLR cameras, for the ultimate in creative control and flexibility.In addition to the new Creative Mode, the J2 will sport a metallic camera body and Mode Dial giving the camera a sharp look and comfortable feel in hand. To match users’ varying styles and color preferences, the camera will come in a variety of fashionable colors including White, Black, Silver and Pink, as well as two new colors, a deep Red and Orange. The Red and Pink varieties of the J2 will have a textured grip to complement their vibrant color schemes. What’s more, the camera’s new high-resolution 3.0-inch, 921,000 dot LCD monitor provides sharper detail when sharing and composing images and HD videos.True to the Nikon 1 promise, the J2 is the ultimate marriage of performance and ease-of-use wrapped in an attractive package. The new Nikon 1 J2 features a 10.1-megapixel CX-format CMOS sensor and the EXPEED 3 image processing engine to give users images and HD video with amazing fidelity and color, along with the ability to capture images in challenging lighting situations. The highly responsive Advanced Hybrid Autofocus (AF) system gives users a superfast shooting speed, allowing them to capture fast action with stunning clarity while the camera’s 73 point AF array will ensure accuracy and super precise focus, even on moving subjects.The Nikon 1 J2 retains user-friendly features such as Full HD video recording, and a reputation for blazing fast speed with the ability to capture rapidly moving subjects at an astounding 10 frames-per-second (fps) with AF, or up to 60 fps with AF locked on the first frame. For even more creative freedom and to capture fleeting moments, Motion Snapshot Mode gives the ability to capture a spontaneous moment as a still image and combines it with a slow motion movie vignette. To help ensure the best shot every time, Smart Photo Selector captures multiple shots and lets the camera select the best one automatically.

Expanding the 1 NIKKOR Lens Lineup: The New 11-27.5mm f/3.5-5.6 Lens

Alongside the new Nikon 1 J2, the versatile 1 NIKKOR 11-27.5mm lens will inspire shooters to take their creative expression on-the-go with an extremely versatile yet compact and lightweight lens. With a 2.5x zoom (30-74mm equivalent), this is an ideal lens for general shooting including landscapes, portraiture or even as the go-to lens on the next family vacation. The 11-27.5mm lens will be offered in Black and White, and will be compatible with the Nikon J2 as well as the Nikon 1 V1 and Nikon 1 J1.

New Underwater Case for the Nikon 1 J2 and J1

Nikon has also announced the addition of a new accessory to the Nikon 1 System, one that will allow users to use their Nikon 1 cameras during water-based adventures and vacations for even more creative freedom and expression. The new WP-N1 is an underwater case that can house either the Nikon 1 J1 or new J2 in addition to the versatile 1 NIKKOR 10-30mm lens. The WP-N1 is ideal for users that enjoy the versatility of their Nikon 1 cameras but seek a way to protect their camera during their active lifestyle. The WP-N1 will allow users to bring their Nikon 1 camera on a beach vacation or water sport adventure like kayaking, jet skiing, snorkeling and surfing without having to worry about damage from the water. The case is waterproof up to 40 meters (approx. 131 feet), allowing consumers to enjoy the sun and surf while bringing back stunning photos and HD videos to share with their family and friends.

Price and Availability

The Nikon 1 J2 camera with the 10-30mm lens will be available in September 2012 for the suggested retail price (SRP) of $549.95*. The 1 NIKKOR 11-27.5mm f/3.5-5.6 lens will also be available in late September 2012 and will have a suggested retail price (SRP) of $189.95*. Additionally, the new WP-N1, the underwater case for either the Nikon 1 J1 or the Nikon 1 J2, will be available in September 2012 and will have a suggested retail price (SRP) of $749.95*. For more information on these new Nikon 1 series products and other Nikon products, please visit

Nikon's New COOLPIX L610 Compact Camera with Incredible Zoom Lens Makes it Easy to Capture a Family's Active, Always On-the-Go Lifestyle

The New COOLPIX L610 Provides Users with a Powerful 14x Zoom and a 16-Megapixel CMOS Sensor to Document Any Excursion with Amazing Photos and Full HD Video
MELVILLE, N.Y. – Today, Nikon Inc. introduced the new COOLPIX L610, an affordable compact digital camera featuring an impressive 14x optical Zoom-NIKKOR ED glass lens and an Easy Auto Mode to help ensure the capture of stunning photos and Full HD (1080p) video. Whether shooting on vacation in the tropical sun or capturing a night game from the stands, the 16-megapixel backside illuminated CMOS sensor helps conquer challenging lighting conditions for picture-perfect memories.The COOLPIX L610 offers performance and versatility not commonly found among affordable super zoom cameras. Featuring a precise autofocus system, a large 3-inch LCD monitor that provides a bright display with faithful color reproduction, and the convenience of AA-size battery support, the L610 ensures a memorable shooting experience to capture memories with great images and HD video.“The new COOLPIX L610’s 14x zoom lens and CMOS sensor give consumers the boost they need to capture their favorite moments wherever life takes them,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Lightweight and compact, the L610 is the essential camera for any family activity.

Versatile Performance for Everyday Adventures

Photographers can experience amazing depth and sharpness in their photos thanks to the 14x optical zoom that covers from a wide-angle 25mm to a distant 350mm (35mm format equivalent), making this an ideal camera to cover near, far and everything in between. This high-performance NIKKOR lens has two ED glass elements and lens construction consisting of 11 elements in 10 groups. For photographing close-up subjects, macro shooting is possible from as close as approximately 0.4 in/1 cm (at wide-angle setting). Additionally, optical VR image stabilization minimizes the effects of camera shake to help users create sharp, clear photos and videos in challenging light or while handheld.  With a 16.0-megapixel backside illuminated (BSI) CMOS sensor, image details can be beautifully reproduced even in low-light.

Easy to Capture Memories Through Photo and HD Video

To create consistently great images, Nikon’s Easy Auto Mode automatically selects from among six Scene Modes including Portrait, Landscape, Night Portrait, Night landscape, Close-up and Backlighting to fit the most common challenging scenes. By simply framing the subject, the most appropriate Scene Mode is automatically selected according to the shooting situation. This allows the photographer to be ready for any possible occasion, whether it is a flattering portrait of a friend in front of a nighttime city skyline, or a subject that is backlit from the sun. What’s more, the COOLPIX L610 adds the convenience of easily accessible AA battery power, so at home or far away, power will always be within reach even if an outlet is not.Furthermore, users can enjoy recording impressive movies in Full HD 1080p with stereo sound. The conveniently located Movie-Record button enables one-touch recording at anytime. To make sharing simple, the HDMI mini connector and USB/audio video connector make it quick and easy to upload videos and photos.

Price and Availability

The Nikon COOLPIX L610 will be available in September 2012 for a suggested retail price (SRP) of $249.95* in a variety of colors including Red, Black and Silver. For more information about this COOLPIX camera or other Nikon products, please visit

This entry was posted in Nikon 1, Nikon Point and Shoot. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Tuan

    $550 with kit lens… Still expensive, but a lot better than $800 – $900 previously rumoured.

    • sloma_p

      This is with a 10-30 lens, not the new one. OTOT retail prices should be much lower. Make it $400 with this new lens and I’m in.

  • John Richardson

    Is this Nikon’s first waterproof case?

    • sloma_p

      Long long time ago, when silver-halide was state-of-the-art, some clever ppl form far away country called Japan made superb underwater camera, called Nikonos 🙂

      But I guess it’s the first underwater CASE for interchanegable lens camera form Nikon 😉

      • Spy Black

        Actually, it was a couple of clever Frenchmen by the name of Jacques-Yves Cousteau and Jean de Wouters that designed a camera called the Calypso that a Japanese company called Nikon was so enamored with that hey bought the rights to the technology from the Frenchmen. 😉

        • Richard M

          Jean de Wouters who was solely responsible for the invention of the Calypso-Phot, was Belgian not French. In 1961, he signed a distribution agreement with Cousteau’s company La Spirotechnique.

    • Yes, I think so.

  • Sdnd

    Amazing – Hundreds of camera interations to take the same crappy picture ! Hundreds of Nikon engineers working night and day to produce this crap. No wonder, there have no time to fix the AF issue !

    • sloma_p

      You’re quite late for a D800 AF troll – 3rd post doesn’t win you any prizes…

      • USA

        No he is right! This is the worst camera design in the history of Nikon. Sorry i have a lot of nikon gear, but i would be ashamed carrying this thing around my neck! This product will fail badly!

        • Steve

          I agree it’s crap but unfortunately crap sells reasonably well, hence the J2.

        • ME

          Then don’t carry it…it isn’t aimed at you.

        • WDOG

          Bet you have never seriously used a Nikon 1. I have a lot of Nikon gears, too. From F100, D70, D2X, D3 and D300, plus numerous lenses. But I found in the past few months, J1 has won my confidence by itself, was the one that went with me most often, and I was not ashamed of it at all. It does not replace other cameras, but is a great companion to go with me, and has captured quite many good shots that other cameras could not have done. A camera is to be used and not to be looked at. That said, my J1 does not look bad to me either.

          • USA

            at WDOG, I’m glad you like it, but definitely not for me. This camera is so slippery to hold. I always feel like I’m going to drop the damn thing to the ground, and this is with the kit lens. Sure it takes decent pictures, and so does other micro 43, or other high end point and shoot. What I’m saying is the design could have been better. If it takes decent pictures, but I cannot hold it in my hands for some period of time, then there is no way in hell I’m going to buy it. I’m strictly taking about the J1 and V1.

          • Sky

            @WDOG – Try NEX or m4/3 – THEN you’ll be surprised how a camera can “win your confidence” and shoot the photos no Nikon 1 – system setup can.
            There’s whole new, wonderful world out there waiting for you to see it if you can stand having a camera without Nikon stamp on it. 😉

    • Ric


  • Charles

    To me, the small sensor is already a failure. They call it the J2, yet the design remains the same. Lazy design. and J2 is fugly to begin with. and I’m a nikon user.

    • Plug

      Then don’t buy into it! But don’t knock the fact that Nikon make oodles of profit out of the 1 system. It is not a failure to you for that very reason. It supports R and D for all of Nikon’s products so D800 people eventually benefit too. I love my D800, am lucky that it does not have the focus issue, enjoy my V1, and am happy that Nikon continues to have a future enhanced by Coolpix and Nikon 1 even if many things are not for me. Why are you, and others, so fucking spiteful of things that will ultimately enhance your Nikon experience?
      My gripe with Nikon is their below standard customer service and communication. The focus issue is an obvious case in point.

      • Maji


        I agree with you whole heartedly. I don’t understand why these people have red ass with products that they will not use. Nikon introduced some great dSLRs this year and will probably come with one or two more. Yet these trolls moan, bitch and gripe when Nikon introduces cameras that really make a lot of money for that corporation. These fools don’t realize that Coolpixes and the like subsidizes our R&D that goes to produce the dSLRs. It is one reason why D600 will be introduced at the price that admin had stated earlier this year.

        • Not Surprised

          Oh quit it with the defensiveness. Do you guys work for Nikon or something? He’s trying to explain something important. For example, the design may be “sleek” but it sure as heck isn’t good design (unless your Apple, in which case they should have only made 1 button in addition and added Siri).

          – Look at Canon’s new design with the grip — excellent for hand holding. Where is Nikon’s grip?? Its just plain hard to hold this camera. (I hate Canon by the way).

          – But also look at Nikon 1’s size — it uses a tiny sensor — but uses a full DX-sized body (again, compare to Canon’s mirrorless APS-C (DX) sensor).

          – I’m not complaining that Nikon uses a tiny sensor — because that’s supposed to allow it to be tiny — but its not tiny. Its JUST AS BIG as a full APS-C (DX) sensor size camera. So… what the hell??

          – And the lenses are not there. Where are the tiny bright primes? If you are going to make a tiny pocketable camera, give us tiny primes. You can’t just keep making DARK lenses, for a DARK sensor, that are mega zooms.

          – Where are the advanced controls worthy of a DSLR? I understand they don’t need to be on the surface level. But at least give me an option to program like 5 buttons for MY needs, not just “dumbed down P&S” needs. I don’t blame Nikon for making an idiot product — I blame them for neglecting the advanced market which easily could have been 1 layer under the superficial stuff.

          Look, I love DSLRs — I love the D800 & D4 — I love Nikon — but what I want is a small DSLR sometimes. It doesn’t have be “dumbed down” to the point of being an iPhone camera. That’s not the right way to go — I’d rather just use my iPhone in that case! Give us something substantial.

          • Plug

            I’ll make my point again. Simply don’t buy it! But don’t deny that worldwide the Nikon 1 is selling very well.
            Your point about body size is not logical, a smaller body would be too small for most hands. It is the lenses that are much smaller than, for example, the equivalent Nex lenses. I had a Nex but sold it because I found myself using my DSLRs, but I do find myself using my V1 with its greater compactness.
            The market will decide whether more advanced controls are needed and I suspect that time will give some relief with that.
            I think it unlikely that the target market wants a string of fast pancake lenses but more lenses will appear.

            • Charles

              It’s true. I can just ‘Don’t Buy It Then!’ But what saying here is the truth! I’m talking here as a consumer. I do not worship brands, i appreciate product designs with reasonable price. If Nikon 1 is selling at a reasonable price instead of an entry level DSLR price, I’d support it but they don’t! Their marketing strategy is good I must admit, they kept on stressing that the quality is on par with a DSLR (in which case the sensor size comes into place big time) that in truth, it’s not even as good as the Micro Four Thirds! I would advice other buyers/consumers to get M43 instead or NEX that would want a REAL DSLR quality picture e.g BOKEH.
              And that’s the truth my friend. My word for you? Jjust IGNORE MY COMMENT THEN and go on ranting how the money will support their R&D. I’m just protecting consumers’ rights that do not know anything about photography and camera stuff yet fell for Nikon’s smart marketing strategy. They need to know why I’m not buying this.

          • Plug

            Oh, and I don’t work for Nikon. It is DSLR glass where they need to pay some attention: fast wide DX primes, 300 f4, 400 f5.6, etc. We all have our moans, it is just that there is a huge difference between not wanting a particular product and that product being crap.

            • Chicken

              Haha, I love how he completely disregarded your point and went right back to ranting.

  • Nawab

    When analogue (Film) SLR cameras were a craze, digital cameras set foot and eventually buried them. We made a mistake when investing in the latest gadgets and F4, F80 and F100s. With compact digital cameras, the DSLRs have become endangered. Enter the mirrorless, DSLRs could be on the verge of extinction! Is there still sense in investing in D4 and D800s in the near future?

    • Lardinio

      I just want to check you are being serious??

    • Charles

      what are you talking about? Film SLR is still very much alive! more like resurrected. compact digital cameras have tiny winy sensors. mirrorless are still using cropped sensors which slowly creeps into cropped sensors DSLR. D4 and D800 are FULL FRAME sensors. That’s what makes the difference. Oh, Film SLR has always been a ‘Full Frame’ sensor but in a 35mm format.

    • Sky

      “With compact digital cameras, the DSLRs have become endangered.” – Compacts and, especially the bridge cameras are endangered.
      People looking at photography as a hobby will keep on shooting with DSLRs 🙂

  • Christobella

    Perhaps I’m being stupid, but what’s the point of releasing the 11-27.5 lens when the 10-30 already exists? Is it going to be much cheaper?

    • Stevey

      It’s smaller. Some idiot will call it a pancake but as Nikon say, it’s super-compact. No VR though and a narrower range.

      • _Sem_

        Super-compact hehe
        Someone at Nikon should take a good look at the lens of the Sony RX100. The whole camera is less thick than the new super-compact Nikkor1, and the aperture starts at F/1.8! It does have pretty heavy barrel distortion but the corrected images look acceptable.

    • Anthony

      From specs it seems new lens are shorter, lighter and has better MTF charts.

      • Yes, it makes me wonder why did they release the 10-30mm last year if they had a better design.

        • Dibyendu Majumdar

          But the new lens lacks VR.

          • CRB

            No VR is absurd…plain and simple

        • Chicken

          Taken straight outta the “Apple” handbook, me thinks.

  • Lardinio

    WOW! Nikon really pushed out the boat on this one. 🙁

    The only thing positive is that it’ll push the price of the J1 down to a credible street value. Even if I could live with the small sensor, the lack of manual controls, this just is so unexciting it’s unreal. The new lens doesn’t make any sense either. No VR, doesn’t go as wide -which on a 2.7x sensor like this is fairly noticeable – isn’t part of the kit and doesn’t fit it this new ridiculously overpriced underwater housing.

    A year back everyone was looking forward to Nikon’s mirrorless offering and apart from the autofocus they have singulalrly failed to deliver anything more than just a interchangeable lens point and click camera.

    Well, let’s hope they are making money from it to boost those flagging profits.

  • Fanbaby

    Yay, lots of colors !
    But oh no !
    No purple !
    Gah !
    Oh well !
    Pink body+orange lens !
    So excited !
    Wah !
    Nikon rocks !
    Help !
    Out of control !
    Incredible anouncement !
    etc !

    • Lardinio

      +1 🙂

  • First time I’ve ever seen an underwater housing more attractive than the actual camera that it fits. :/

    • Pablo Ricasso

      And if I wanted to dunk an electric camera into a salt bath, that might well be my favored rig.

  • Joe

    I’ve been visiting this site since 2009. This is probably the first Nikon announcement that wasn’t nailed down beforehand.

    Now I wonder if D600 annoucement will happen a week or two later, following the announcement pattern in the past?

    • Of course this announcement was nailed down – check my previous posts.

  • Anu L

    Still no grip, not the slightest hint of one?

  • morg

    who cares bring on the good stuff D400 and D600!

    • Me

      Jeez…imagine the D600 coming up. As soon as they announce it all of you that are gagging for it will start a list of complaints…”oh, it doesn’t have this, or that..” Maybe if people put as much effort into their marriages or families instead complaining about cameras then there wouldn’t be so many divorces or broken homes.

      • Pablo Ricasso

        Man, if people complain to their partners like they do here then I need to go back to school and become yet another worthless nasty divorce lawyer.

        • Not Surprised

          If you guys work for Nikon — you should stay off the boards and get back to work adding better features and making this camera SMALLER than its APS-C competitors, rather than defending a Nikon flop.

          If you don’t work for Nikon or are not interested in hearing what other people want in terms of features — then no one was talking to you anyway. Just go use your beloved camera.

          • Not Surprised

            ^Not a “flop,” I shouldn’t say that. But definitely something that is distasteful to people who otherwise love Nikon DSLR’s. I don’t understand why its so hard for you to imagine that D800/D700/D4/D3 owners would LOVE to have a mirrorless DSLR that is 100% quiet and 100% pocketable with loads of features and bright slim primes. Its what we crave.

            But what we get is a P&S shoot with DARK zooms but that is BIGGER than an APS-C sized competitor (re: canon’s mirrorless). If Nikon is going to use a DARK small sensor, they had better get with the primes, and shrink that body. And if they want to keep their brand name image — rather than associating the Nikon 1 brand with its crappy P&S cameras — then it had been bring forward more programmable buttons and better advanced options.

            Nikon has a huge DSLR user base that would love to ADD this camera. But Nikon P&S shooters do not “love” Nikon. In fact, Nikon was probably just one of the cheapest P&S they could afford,because they couldn’t afford the Canon P&S they really wanted.

            Nikon P&S or Nikon DLSR — associate it with one or the other while charging way too much money for it? Which would you choose in terms of value? The DSLR, obviously. Then why do they have a feature set that feels like a P&S and is slightly insulting to the needs of Nikons DSLR users?

            Its nonsense.

  • I would love to have these
    They are good

  • neversink

    It seems like Nikon excels in the DSLR arena and glass. (And I don’t have the left hand focus problem on the D800) For my pro work I use almost all exclusively Nikon.

    However it seems that Nikon is a complete failure in the P&S and mirror-less categories. For P&S I use Canon.

    I don’t care what camera you use as long as you wow me with your pics.

    Can’t stand the Nikon mirrorless system. The sensor is too small and the camera feels flimsy.

    Wish Nikon wouldn’t waste their time with all this P&S and mirrorless crap in the first place, if they can’t do it right. Spend the money on other things.

  • I think Olympus has it right with their E-M5…

    Weather seal one of these puppies and give us a bigger, and better sensor, and you’ve got me sold Nikn. And oh yeah, make it look like a badass classic film camera instead of this flashy junk.

    • Tuan

      I don’t understand, why do you need Nikon if you need such a camera? Just get an E-M5, it will serve you well.
      N1 is not for you, because what you want is bigger sensor, something will never come to N1.

      • I want something from Nikon so I don’t have to buy into a complelty different system. I’d like to be able to use my f -mount lenses with an adaptor on a quality mirror less camera…what’s so wrong with that?

        Anyways, it’s probably on they way already. Nikon is king of taking what’s already been done, and making it better.

        • Tuan

          Nothing wrong with that, for sure.
          The problem is, you will have to wait for a long time for that. I don’t think Nikon 1 is a temporary strategy. Nikon will introduce EVIL DX eventually, but not anytime soon, and not to replace CX.

          • I don’t think Nikon 1 is a temp strategy either. It’s obvious that they think they can take advantage of large markets in the developing world with ‘fashionable’ and cheaper mirrorless cameras than their competitors.

            I also think that a professional-grade mirroless camera would be a logical next-step for them, however.

            I hadn’t heard of the EVIL, but I assume based on the patent information I just found it isn’t going to be the ticket….

  • Zoot


  • pablo

    Hey NR-Admin
    I like your site but….
    You’r buyersguide seems a bit outdated….

  • Back to top