Nikon reported better than expected financial results for 2012

Nikon announced their financial results and new cash dividends for the year ending on March 31, 2012. The company again reported better than expected financial numbers even after the series of disasters in Asia last year. As a result, the stock price went up over 8%. Nikon remains a profitable company in times where almost every other major camera manufacturer announced losses:

In 1st half, all product groups sold well. In 2nd half, although SLR cameras were affected by Thai floods, new “Nikon 1” launch was successful. Compact camera continued to expand the market share throughout the year. These helped minimize the amount of sales/income reduction from the previous year.

Summary of Nikon Imaging Company estimations for next year (ending March 31, 2013):

"Aim to bring SLR cameras back to the expansion path and focus on sales expansion of “Nikon 1” and compact cameras. Both sales and income are expected to rise 24% and 48% each."

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  • sorry, this is a two days old news, still trying to catch up

    • David G.

      It’s fine dude 😉

    • dave

      Don’t get all giddy about their financial numbers yet. They beat a revised estimate from just over 2 months ago that took into account the disasters of last year. They still had lower net sales $$$ than the previous year, despite higher unit volumes across the board. And if you can go back and find them, my guess is they probably missed their original estimates made last year (but I’d be happy to be wrong about that).

  • Matt

    I know how Nikon could have done a lot better.

    • Charging $3500 for a new camera that didn’t AF better than a five year old camera from its competitor?

      • Not Surprised

        That would be Canon’s fake-update — but Nikon could have released a D400.

      • canon rocks

        yeah, 5D Mark II rocks, the best AF ever!

        • Alex

          LOL 🙂

  • R R

    I wonder how Sony is doing? I dont think the XQD card department is making the stocks boom ..

    • I’m preferring it in the D4 over the CF card. Smaller, without being too small, and fast as lightening. It has a future, once it gets into broader circulation, although I’ve heard others write it off saying it’s a technical failure. For dollar volume to date, yes, of course, only usable in one miserably scarce camera, but again, the thing does do what it’s supposed to do and that’s what matters.

      • I agree. I love the XQD! It’s fast (will get faster), just the right size, no CF pins to bend, comparable in price to x1000 CF cards (should get better with time), and I’m assuming it won’t have the technical problems like “killer card” that previous designs have (

        It will take time, the card is not even out of the delivery room yet, but it will get there.

    • rhlpetrus

      Sony is in big trouble.

      • You’re right, of course. I was thinking XQD technology (good) when the story was about bottom lines, the substance of RR’s comment. I’m old enough to have started buying Sony stereo systems in the late sixties, very much liked the equipment, bought a ton, last bought one of their flat panel TV’s some three years ago. Probably won’t favor their brand image based on their past again. Such is life and electronics.

        • BartyL

          What is the mechanical interconnect on XQD cards? Is it the same DIP header-and-socket arrangement as per CF, or something else?

          • Good question. There are three rectangular female cavities side by side in line across the width of the card, the card itself about 80% as wide as a CF card, both with a similar depth. There are seven thin flat copper strips in each of the rectangular cavities along the bottom and they accept matching strips from the top contained in the camera and reader. It seems sturdier and less liable to fail than the CF card setup of two lines of 25 each. Time will tell soon enough.

  • Happy meal

    Posted May 12, 2012 at 2:12 pm | Permalink
    URGENT !!! With every happy meal from the 27th of this month, McDonalds USA and UK will be giving a FREE D800 away. This offer will help Nikon get rid of the huge returns and faulty cameras returned We feel this is a cracking offer, we know our food is crap and our free happy meal toys have always been cheap crap. That’s why with this offer we decided to stick with our usual free crap toy. See you soon , lots of love from Ronald McDonald.

    • Mock Kenwell

      Not even clever. You Canon trolls are about as dull as your cameras.

      • JLK

        You give them too much credit.

    • Troll Detector

      Warning: Canon troll alert in ON

  • Returns



    • James Beard

      My D800 has been flawless so far.
      Shot 3 wedding so far with it.
      At 5000+ shots already.
      Shot loads of video with it as well.

      I second the “noob” comment to “RETURNS”

    • jesse

      My D800 has been flawless. Best camera I’ve ever owned. I get the feeling you’re upset, and looking for attention.

      So, I’ll give you some attention. I just want you to feel good about yourself. I hope this helps. :¬)

    • dgs

      ok. Fucking Canon troll then. Hope this works better for you.

      • Exactly.
        Make stupid cameras that are light years behind Nikon in terms of handling and spend money on even more stupid trolls to write on the website. They should use this effort in making better cameras.

    • Very Frank

      Poor soul!!!
      Doesn’t know how to use the English language – thinks he will get noticed if he uses all upper case. Probably never taken a decent picture in his life!! Probably doesn’t have anybody to talk to?

      Do we feel sorry for him – Nah!!

      My D4 work perfectly – had it nearly two months and ordered a D800 a couple of weeks ago (I can afford to wait a bit). Also bought the 16-35mm VR (beautiful).
      Just waiting for the replacement for the 80-400 VR (Come on Nikon – I’m getting impatient)

      Oh I nearly forgot – I also love my V1 and my old FTN (still works perfectly). I’d like time to take more pictures………..

      • Yep. So does my FTN, EM and the F3 !!

    • Mock Kenwell

      Canon trolls out on the forums, not out shooting.

      • Keith

        They’re doing a pretty good job on some of you…

        • Nikon may be in for a rough road ahead. In July they have announced they will no longer sell ANY PARTS to end use customers or local repair shops that are not official Nikon repair shops. This means even if you only need a battery cap or new rubber grip your camera will have to go back to Nikon. The days of walking in for easy quick support at your local independent repair shop for service wil be over. Schools and other groups that depend on inexpencive repair support will be out of luck.
          Good job Nikon you have really hit the ball out of the part this time…

  • Zoetmb

    Considering all the disasters and that for much of the year, Nikon didn’t have a lot of product available at retail (at least not in the U.S.), Nikon had a remarkable year, although they did lose a drop of share on DSLRs (from 30.3% is fiscal 2011 to 29% in fiscal 2012). On the other hand, and in spite of the fact that we all hate their compact cameras, they increased market share to 17.5% because they sold 3 million more than previous year, but the market declined by about 8 million.

    Nikon must be planning on releasing a lot of new DSLRs in fiscal 2013 because they’re estimating sales of 7 million units (that includes the Nikon 1 line), up from 4.74 million, 48% increase. And they’re projecting to sell 10 million DSLR lenses, up from 7.13 million, a 40% increase. Nikon is projecting that the market will do 19 million DSLRs (including mirrorless) giving them a 36.8% share, 95 million compacts (giving them a 18.9% share) and 31 million lenses (giving them a 32.3% share). Do they think that another manufacturer is going to go out of business in the next 10 months?

    The thing to remember is that Nikon ALWAYS finds a way to beat their numbers. Like Apple, they always purposely underestimate, so they don’t lose face.

    • Darkness

      Casio, Pentax, Sony, Olympus, I could go on…

    • At least 25% of the projected DSLR growth probably comes from “recovery” of former sales rate growth prior to the disasters, especially Thailand. Perhaps more. We’ve got at least one more DSLR introduction this year, and it could account for much of the rest of that change. Canon is also forecasting high DSLR growth, though it is less evident what that’s based on.

      The compact growth is indeed eyebrow raising. But Kodak is now gone. Samsung says they’re pulling out (their low-end camera bet is in smartphones). Pentax and Olympus have both said they’d concentrate more on the high-end, high-value compact. That leaves the low to middle of the market wide open for Nikon, Canon, and Sony to step in and grab share. It’s a tricky opportunity, as smartphones are encroaching at one end (low) and mirrorless is encroaching at the other (high). Still, Nikon seems to be saying they’ll tackle the challenge, unlike a lot of other companies.

      Again, Nikon is the only Japanese company left that’s mostly a camera company (64%); some have camera divisions that are less than 10% of the company. Thus, if it’s a “camera” Nikon really needs to be playing in that market. It is, however, to see growth in the compact market when the overall market is shrinking.

      • PeterO

        “We’ve got at least one more DSLR introduction this year,”

        Thom, any guesses at what that/they might be?

        • We have the entry FX model to be announced in August. That’s the only DSLR I know about for a sure 2012 release from Nikon. That leaves the following cameras late for their updates: D5100, D7000, and D300s.

          Moving forward into 2013, the D4 and D800 won’t get updates in that time period. Thus, one could guess that we’d get a D3400, D5200, and D7200 in 2013, likely with the last two early in the year, the first one later. As for the D300s update, that’s where the radar isn’t operating. Way back in early 2011 I got one report from a previously reliable source that the D300s update would be FX. That was followed by another report from a previously reliable source that a low-end FX body would be introduced (no date given). It seems that we keep getting info about a US$2000 or a bit less FX body. US$1800 is the position of the D300s in the DSLR line, and Nikon generally doesn’t do overlapping pricing in the DSLR line. So one could take that to mean that the D300s gets dropped and the D7200 would be again pushed upward in capabilities to give some sort of upgrade path in DX. But that’s a guess on my part. Simple fact is, I haven’t heard a peep on a D300s replacement in the last nine months, but I have have heard plenty of other peeps about upcoming products.

          I personally think that there SHOULD be overlap in the DSLR line. Indeed, the Nikon 1 should overlap into low DX, and high DX should overlap into FX. As far as I’m concerned, we’re missing the high end Nikon 1 and DX bodies, and we’re missing a heck of a lot of Nikon 1 and DX lenses, too.

  • Darkness

    Sony posted 4.4 billion losses and Canon blabbering on with ridiculous targets they continue to miss year on year. Nikon making money=good stuff for us.

  • don

    In that Nikon depends on Sony sensors for their DSLRs, I am hoping that Sony turns its operations around and continues to churn out great technology for a long time to come.

    • Sony certainly has some issues in its imaging group, but most of Sony’s problems lie elsewhere in the company. They’ve really messed up in TVs. Funny thing is, the largest part of Sony now is Finance, and that’s also their strongest division. That says a lot: consumer electronics is not healthy, the film/music side is weak, and they never managed to leverage those two things together.

  • lolly

    I didn’t buy the Nikon 1 but I’ll certainly buy the D600 or D400 😀 … whatever it’s called

  • Jay

    Now if I can only get the Camera that I ordered on the 6th of Feb. Has anyone gotten a D800 from B & H? They give me a standard response everytime I ask for a status. I also heard an ugly rumor that B & H is filling orders that are ordering lenses with the camera first instead of first come first served. I guess it doesn’t matter that I already have close to 6K in lenses from them.

    • oni

      I just recieved d800 ordered from b&h ordered on 6th

    • Mock Kenwell

      Haven’t got mine either. Not loving B&H.

    • Nikonsniper

      Got my D800, early in the week from B H. Order on the 7 Feb.

  • Returns

    Wow!!!! Call the police, that’s a couple of people who do not have a faulty Nikon. Next you people will say all the returns and complaints are false. A nikon that does not freeze in the middle of a wedding, get it on eBay, you will at least treble what you paid for it. You must all love having a camera that Nikon does not know how to fix. FACT. A study just finished by the gimp sociaty proves that nikon cameras are for retarded gimps XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX goodby my retarded shoe shine people.

    • Very Very Frank

      Sorry, I forgot to add….

      Poor should doesn’t have any friends.

      • Very Very Frank

        It should read..

        Poor soul doesn’t have any friends

        (I have an Apple with a spelling checker. The only problem is that it thinks it can always change what i write)

    • Mock Kenwell

      Living at home in your mother’s basement really gets you uptight, eh Returns?

    • porkchop


      I read somewhere that consuming your own fecies can lead to mental problems I suggest you kick that sick habit so you can come back to reality.

    • nikkoman secretsauce


  • Free camera ???

    Do you fools get free cameras from nikon ??? Well stop acting like you do. Have you complete fools forgot that you paid for a camera, Nikon did not give you one for free. Does Nikon care about its customers….no, does canon care about its customers… So will you all stop acting like you are all chums with Nikon. You would never guess that you people actually bought the bloody camera.

    • umesh

      No we don’t get cameras for free but we get good cameras. So good that it makes us be loyal to the brand. And there is nothing wrong in saying that nikon cameras have good quality although same cannot be said about the company policy. Also think about this.. Only those people complain openly whose cameras are faulty. The ones with good cameras never say so.( unless something goes wrong)

      • umesh

        Btw my D800E is working just fine. No problems found.

    • Rob Ueberfeldt

      The people who buy professional Nikon DSLRs have an “arrangement” with Nikon. They (the photographers) take bloody amazing pictures with Nikon cameras, make heaps of money and advertises the brand Nikon. This helps Nikon sell $millions of cheap point and shoot cameras. Which subsidises the cost of their professional Nikon DSLRs, they cost more to produce than what they sell for. So yes they are giving them away as far as some of the people around here are concerned. Even if they cost the true value some of the professionals here would still make a profit on the camera, so still no net loss. Thanks Nikon you’re legend.

      • allen23

        Rob in plan English that is called marketing. You sound like someone from the 18th centry

        • Rob Ueberfeldt

          I realise it’s not rocket science I’m just trying to answer the question.

      • “and advertises the brand Nikon”

        Yes, and that is why Nikon gave NPS members first shipping priority.
        At least to those of us who pre-ordered on the first day.

        Nikon wants to (and is) putting an end to the days when all you saw on the game sidelines was rows of white lenses.

      • Jabs

        That’s perhaps utter nonsense – Nikon FUNDS its Research with sales of millions of Point and Shoot plus low end DSLR sales and things from their many Industrial Divisions.

        High end cameras actually seem to pay for themselves but sell in less numbers and at higher profits usually.

        Anyone thinking that Nikon gives cameras away is perhaps dreaming – wake up then – LOL.

  • Cupid

    So much love in this thread.

  • Tony

    Well I have a D800, received in the first batch dispatched. And guess what. It works beautifully.

    Never had an issue and loving the quality.

    Somehow I reckon all the troll comments about returns are from one sad, lonely wannabe who most likely doesn’t even own a camera. 🙁

  • Vin

    the cost of photography, $50-$100-$1500, 1-2-4 years,… I use to spend $50-$100 on film a month, $50 on development. Now you spend $3000 on a new D800, plan, that it will last. 4 years. Take thousands of pictures each month. Maybe the D600 will last just as long? Or half that long? I think Nikon knows that D600 buyer are still the people that buy 1.6 lenses. Kit Zoom + 70-300mm, maybe a 28mm, or 50mm, or 85mm. Those that buy all or still have them will pay for the better DSLR or buy more then one DSLR. If you are a pro, you never go on a job for pay with out at least 2 or 3 cameras. I think Nikon has yet to come out with there DSLR for digital video. I don’t think the D800 was going head to head with the Mark III. I don’t think they are both just playing there own game of improvement and upgrade. We are just looking at the both because they are close to the same price. The margins of people swapping back and forth are about equal.

    • i spent worth equivalent of today’s 5000Eur on my first pro film setup

      • Vin

        yes, I still, have a pro film SLRs and to Medium format SLR systems, that is where these new DSLRs come to play, “or is it pay” the speed, the turn around, sometimes we shoot for us, sometimes we shoot for them.

    • Let’s actually do the calculations:

      $50/mo in 1990 is $84/mo today when adjusted for inflation. That’s US$1000 a year.
      An N90s was $1360, or $2250.
      A 28-85mm was $635, or $1050.

      So a three-year cost in present dollars would be US$6300.

      A D800 is US$3000.
      A 24-120mm is US$1300.
      Let’s throw in US$200 worth of cards.

      So a three-year cost in present dollars would be US$4500. The D800 is ~30% cheaper.

      • Agree.

        Not to mention if Nikon turns a profit they will be around tomorrow which is better than having a closet full of lenses that fit a discontinued camera system.

        • 35mm- kamikaze

          Hey! Dont talk against Minolta!

      • Jabs

        Good statistics but unfortunately like most statistics they never account for people’s earning power as a factor. Earnings thus have not kept pace with the dollar in many fields thus neutering your statistics.

        Cameras and gear is MUCH more expensive today and that is a fact that cannot be masked by dollar equivalence.

        You either earn more or charge more or you are on a descending curve or LOSS!

        The mistake made is bringing forward the value of an old camera when better gear is here today with no equivalence to the older gear currently available.

        For example – no F3 then costs as much as even a D700 body today much less a D3s or now a D4 – of course we did not take into account the MF-4 250 exposure back for the F3 series – lol.

        I got your point, but statistics can be manipulated between eras to tell you whatever people want to make as a point while those who have bought gear over the years and then remember, know for a fact that things have gotten very expensive though more flexible and convenient. Almost impossible to compare eras!

        • While you have a point, it’s not particularly valid in this case and more misleading than mine. Income on average hasn’t gone down 30% relative to inflation. Indeed, if you start looking at specifics, you find that some incomes have gone up. Indeed, the type of person I’d guess buys a D800 has not suffered the same way as lower, non-professional earners.

          I also have a hard time with anyone that starts arguing that we’re far worse off today than pick_any_previous_period. Most certainly there are people that are worse off. But consider the average person in China in 1990 versus today. Or India. Or Brazil. Or even some places in Africa.

          Statistics can only be used in two ways with any effectiveness, IMHO: broad, general averages; or very specific sub-market analysis. If you consider the person who would have bought an N90s in 1990 and spent US$600 a year on film and processing, I think you’d have a very hard time proving that this class is worse off today. Very hard. Now if we were arguing about N55 and D3200 users, we might come to a different conclusion.

          Also, you contention that an F3 sold for less than current pro cameras (I assume inflation adjusted) is incorrect and misleading. The F3HP was US$1980 for as far back as I can track it, so we’re over US$3000 for a camera that didn’t have autofocus or many of the other things that we consider required today.

          But my point was not so much about actual perfect apples-to-apples comparisons, but rather to point out that people tend not to remember correctly. The remembered past is usually far better or far worse than it actually was. In this case, someone was remembering it as far better. I’d contend that it isn’t. I only used one set of statistics in my response, but there are plenty of other ways to carve that turkey, and none of them really support the “past was better” argument.

      • F90X

        Still have mine!
        Bought second handed in 1994/95 for +-500USD equivalent, paid itself in four or five 1 hour jobs, no post production, slide film developed and delivered…Just like today… isn’t it?
        Also, had a F4s, also bought second handed, worked like a horse, for a year or so, in my hands and sold it for less 100USD than what it costed me. It helped raising funds for excellent glass that I will probably never sell.

        Funny how it was much more comfortable buying second handed cameras back in the old days… the only camera I’ve bought new was my first… boy… I was dumb! But today it’s sooo different, isn’t it? 🙂

      • Vin

        Thank you Thom,

        I did not want to do the exact math on the film=digital, on the D800 DSLR math, but what you said is the reality. So on that note I loaded my F4S & my 6×7 today. “for ME”, & still waiting for the UPS too.

  • zacker

    Well if the financial results are great for 2012, do NOT expect D400 and D7100 in 2012

  • rhlpetrus

    Nikon is a very well run company (unless they have skeletons in the closet like Oly had). This year (ending March 2013), unless some new big disaster hits, they should do very well, they are selling tons of dslrs and lenses, and if the D600 is real, second half will be even better.

    • rhlpetrus

      BTW, I helped them, getting a D7000 in April and a V1 in November ;).

  • RealTalk

    Better financial results doesn’t necessarily equate to satisfied customers. I’m sure there are a lot of dissatisfied Nikon customers out there who are annoyed with how the supply for the D800 and D4s have turned out since the announcements.

  • Justin

    This time next year I’ll have my D800e, my D600, and my 17 pc-e and all will be right in the world.

  • I ordered my D800e from b&h on the 7th of Feb . about 1:30 am,
    still no camera.

    • jorg

      Why dont you guys buy one in a store and stop crying? We all know amazon et al do not get enough cameras…

      • Scott M

        Unless it comes from B&H it isn’t a real D800. My Best Buy model must be fake.

      • Art

        Yes. This does point to a problem with B&H. B&H is by far the largest camera store in the US. A significant percentage of pros and amateurs orders from B&H including me. On the other hand, when a new camera comes out — do you really want to be buying your camera and be in the same queue as the rest of the country?

  • D700guy

    Thats not too hard to believe.
    They’re a company who has made millions from a camera they haven’t even delivered.
    Wow, get money and deliver nothing, quite good for your margins I’d say.

    • JorPet

      Except for the fact that you don’t pay for the camera until it ships. Nikon, like most corporation books income when it is received and expenses as they occur. Accounting principles, when followed, are very conservative and Nikon seems to be about as conservative as they come.

  • donald

    I don’t know how it works in your country but typically retailers in UK pay for cameras or whatever they recieve about 30-60days AFTER they get them , the guy getting interest on any cash you payed up front is the dealer NOT Nikon…… Nikon don’t get paid until AFTER dealer gets camera…..

    • Bob

      It’s only a conspiracy theory of course but do you think WEX, Park Cameras, Calumet and Jessops are holding our deposits in a 90 savings account?

    • Most savvy US dealers do the opposite: they pay up front. Why? Because NikonUSA gives them a bigger discount, and a significant one. The implied loan rate on paying Net 30 is at least 1%/year here, probably higher. A dealer holding a customer’s money for three months wouldn’t net them .25%.

      The reason why dealers ask for a deposit is because so many people just order from every source they can find and then cancel all the other orders when the first one delivers. If a dealer is paying up front on order, there’s risk of ending up with extra inventory they can’t sell quickly. Maybe not right now when D800’s are in high demand, but at the end of this mad rush cycle when supply>demand it will. Given that a dealer doesn’t know if Nikon will make supply>demand in one month, two months, six months, or never, I can’t blame them.

      • Donald T

        Interesting , thanks for info

  • Hi guys,
    I am a travel photographer… I am looking after to buying a Nikon lens 18-200mm VRII,
    However, I read -on many entries of this blog- about the upcoming lens 18-300mm.
    So my question is weather I should wait for this new lens or buy the first one???
    Do you have any news about the new lens (18-300mm)???

    Thanks in advance for any comment!!!

    • homero

      I meant:
      … looking forward to…
      … whether..
      sorry for my misspelling!

      • BartyL

        I don’t have any first-hand experience of either of those lenses,but my advice would be to wait until the 18 – 300 has been released, and compare reviews of the 2 lenses. If DxO Mark review those lenses, you may be able to compare them as tested on the camera you own.

        It used to be a general rule-of-thumb that a 3x zoom ratio was the limit to avoid unacceptable lens aberrations. It is worth noting that Nikon’s ‘holy trinity’ of f/2.8 zooms all have less than a 3x zoom ratio. The ‘rule’ should still be considered even if you are unable to afford premium quality lenses. Rather than looking for one lens that ‘does everything’, you may be better off with 2 or three shorter zooms.

        • Michael

          Not true. The 18-200mm works better than both 18-55mm and 55-200mm, though at the cost of higher price.

          • BartyL

            That might be your personal experience, but testing at Lenstip seems to indicate that the 18-200mm is stronger than the other lenses at some focal lengths and apertures, but is an uneven performer. The other lenses either equal or better the 18-200 at some focal lengths and apertures, and the IQ is more consistent over the full range of their respective focal lengths than the 18-200mm.

            I’m not in the market for any of those lenses, but I think I would prefer to have both the shorter range zooms than just the 18-200mm.

            • Tiger1050Rider

              Bit if weight is your prime concern…
              What would you take?

              For example, there is a group of islands where travellers are severely restricted in the weight of luggage including that of carry on that they can bring with them.
              The amount you can bring is calculated on your bodyweight. The lighter you are the less you can take.

              Now… Imagine that you are going to these islands. What camera gear will you take with you?

              So despite the limitations of the 18-200 would you take it with you?

            • EnPassant

              @ Tiger1050Rider:

              18-55 VR is 265 grams, 55-200 335 grams, totally 600 grams. 18-105 is 560 grams.
              Really a gigantic difference!

              If one really need the lightest possible 18-200 kit then the non VR 18-55 ED II with 205 grams and 55-200 ED, 255 grams, is the way to go being 100 grams lighter than the 18-200!
              Or one only take the 18-55 in non VR version and save 20 grams versus the 18-200.

  • Foolishcfo

    Imagine how excited Nikon’s shareholders would have been if Nikon had their act together and could actually deliver product…their results would be staggering!

  • gl

    So maybe Nikon does have a good idea what will sell and a stripped down full frame for $1,500 is not such a bad idea after all. I know I’d buy it.

  • One Happy Camper

    I just received notification from Amazon (USA) that my d800 shipped. I ordered Feb 7, about 11am Pacific Time. Woo hoo!

  • Rob Ueberfeldt

    Fingers crossed for Nikon. I hope they have a good year. If those figures are anything to go by then I they covered there asses with the POS cams, looks like they are dead set to try and match production to demand for DSLR and lenses for the next couple of years, if they manage that they will make a killing.

  • SNRatio

    I think it is remarkable if Nikon didn’t lose more than 1-2% market share on DSLRs last year. They didn’t have any new really strong offerings (Even if the D5100 is something of a gem, IQ-wise.) Nor did they cut any prices much, AFAIK.

    And predictions of market share in the 35-38% range may well be quite realistic, as they renew their complete upper range, plus the D3200 which may also do quite well. Nikon might, in effect, do an “s” upgrade of the D7000, but I guess it will be done silently, AF etc fixes when the D600 is released.


    I guess Nikon knows quite a bit about the size and structure of the newcomers, upgraders and switchers groups in the DSLR market.

  • doug

    well if Nikon managed to make the Nikon 1 system profitable, then they can sell sign language books to blind people.

  • Returns

    So have no customers had faulty cameras ???? You bunch of small minded freaks. I bet you all put large objects up your tight arses. Can you hear the camera community laughing at you xxx now, make a list and I will come and impregnate your wife’s, as you are all pussys. You bandits defend a brand that do not give a shit about you. Ha ha ha ha. Even this site has sold out. Wankers xxx lots of love to my gimps xxx

    • Michael

      WTF? Lol. Typical internet peeks.

    • Gary

      @Returns – ignoring for the moment that you’re a troll, does anyone have some FACTS around the actual number (or %’s) of D800s being returned?

      We know that some have had problems, but I genuinely don’t know what proporation of cameras are being affected. As stated elsewhere, so far as I can tell my D800 doesn’t have these faults.

  • Tonio

    My only problem is the idea nikon sells these cameras at a loss. No evidence for it at all. Nikon does seem to be interested in pushing inexpensive FX bodies out (D600) because they’re making a ton of money off lenses, and every enthusiast who upgrades from DX to FX is going to buy new lenses.

    • I don’t believe for a second that Nikon sells bodies at a loss. Gillette might do that with razor handles that take $5 blades, but lenses are not consumables. Rather, Nikon aims to produce the best system on the market to maintain its business whether people buy lots of glass or stick with the kit lens that came on an entry level DX body.

      • Rob Ueberfeldt

        I mentioned Nikon selling at a loss their high end SLRs, as I had read some figures on here regarding that. Not sure what the development costs are on a D800 or a D4 and what the estimated return will be. Production costs would be covered in the selling price, development cost would be trickier to calculate as that can cover money spent developing the technology way before the camera is even thought of and can still make a company profits after the last D4/800 is old and be used in subsequent generations.

  • Well, with the $20,000 I spent on new Nikon gear in the past year, their stock better be up! 😉

  • How to use continous shooting mode nikon

  • the next quarters should be even better for nikon


    NEWS FLASH. The department of mental health have given a statement about Nikon D800/D4 customers. They understand that the self obsessed nikon customers that are buying a product that’s faulty and Nikon have no fix for at the moment are more likely to be compulsive bull shit freaks. They ate offering all Nikon customers electric shock treatment to the head free of charge. They also mentioned that they have not heard so much bull shit since the Americans won a war, when have the Americans won a war that they started…………….never 🙂 FACT. lots if love you xxx

  • I don’t suspect Nikon will see huge results until Q3 or Q4. This is due to the fact that they can’t get their gear to the market fast enough and I’ve never seen demand like this before. Not to mention that they’ve managed to convert a large percentage of Canon users, myself included, to their products(d800/d800e/D4). That means we have to buy body, lenses, and accessories. $$$

  • LP

    Your life must be so sad, void, empty and meaningless, please remember there’s hope for people like you… Fight the good fight someday you’ll see the light, walk towards it…

    • LP

      Meant for the Canon fanboys that come here because they’re so deep in the C brand shit , that the only thing left for them is to trash Nikon great stuff to try and lower it to their level, hope your life improves soon….

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