I CAME (Nikon mirrorles camera announced)



Related links:

  • More press images of the Nikon 1 V1 / J1 mirrorless camera.
  • Nikon introduces the Nikon 1 brand.
  • Nikon 1 J1/V1 are the new mirrorless cameras
  • Lenses: 1 NIKKOR VR 10-30mm f/3.5-5.6, 1 NIKKOR VR 30-110mm f/3.8-5.6, 1 NIKKOR 10mm f/2.8 and 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM
  • More new products: Speedlight SB-N5, GPS Unit GP-N100, Mount Adapter FT1
  • Nikon 1 brochure (PDF file)
  • Nikon 1 J1 sample images
  • Nikon 1 V1 sample images
  • Product availability: October 20th, 2011
  • Prices (see all pre-order option):
    Nikon 1 J1: $649.95 (with kit lens 1 NIKKOR VR 10-30mm f/3.5-5.6 lens)
    Nikon 1 V1: $899.95 (with kit lens 1 NIKKOR VR 10-30mm f/3.5-5.6 lens)
    Nikon 1 10mm f/2.8 pancake lens: $249.95
    Nikon 1 VR 30-110mm f/3.8-5.6 lens: $249.95
    Nikon 1 VR 10-100mm f/4.5-5.6 power zoom lens: $749.95
    Nikon 1 SB-N5 Speedlight: $149.95
    Nikon 1 GP-N100 GPS unit: $149.95
  • Nikon also released a new version of MyPicturetown.

Press release:

The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer’s needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

“The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “Nikon’s new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability.”

One Purpose: A Revolutionary New System
The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it’s a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance.  The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it’s the next best thing to being there as memories unfold.

Nikon’s exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera’s rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera’s advanced functions, further unleashing creative potential.

The Fastest One
From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world’s fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world’s fastest continuous shooting speed2. So go ahead and capture a best friend’s high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot
Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone’s hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon’s View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies.  Users are also able to connect and share Motion Snapshot files using Nikon’s my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends
Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.

Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new “F” (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user’s lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon’s Smart Photo Selector
The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon’s new Smart Photo Selector feature strives to deliver a perfect image every time. When a “can’t miss” photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera’s pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo.  What’s more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies
The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras
The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it’s the world’s smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options. The V1 camera also features Nikon’s new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

1 NIKKOR Lenses and Accessories
Building upon a 75 year legacy of NIKKOR lenses and optical excellence, the new 1 NIKKOR lens system has been developed to push the boundaries of what’s possible. Experience as the world leader in optical engineering has driven Nikon to create a compact, lightweight lens system that provides users with stunning image quality. New technology in these lenses includes a Silent Stepping Motor (STM) for whisper quiet AF and zoom during operation and while shooting movies. Additionally, this high performance system places Nikon’s VR II image stabilization technology inside lenses to minimize instances of camera shake. The result is sharp images in a variety of challenging lighting conditions, even while handheld.

The new system offers a lens for every occasion. The camera kit includes a color-matched 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (27-81mm 35mm equivalent) for optimal focal range in a small lens. For those needing maximum versatility, a 1 NIKKOR VR 30-110mm f/3.8-5.6 lens (81-297mm equivalent) is available, or users can explore their creative side with a color matched 1 NIKKOR 10mm f/2.8 pancake lens (27mm equivalent). For the movie enthusiast, a new 1 NIKKOR VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens will be available. This new lens is Nikon’s first powered zoom, and provides smooth and silent changes in focal length while recording movies. Additionally, the FT-1 F-mount adaptor for legacy NIKKOR lenses will be available in the future, so that photographers can utilize their collection of quality NIKKOR lenses.

Price and Availability
The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail priceof $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail priceof $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)

2: The world’s fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses

3: Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF).

4:  Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time

*Comparison models include the Nikon D3100, Sony NEX-5, NEX-2 NEX-C3 NEX-5N, Olympus E-PL1s, E-PL2, E-P3, E-PL3, Panasonic G10, GF-2, GH2, G3 Samsung NX-10, NX100

This entry was posted in Nikon 1 and tagged . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Hmmm….not sure what to think. Definitely modern Japanese minimalist design. Interested to read the specs…

    • Wow—60fps full resolution, it sounds like, when focus is locked. 10fps when focusing is activated. Pretty intense processing power for sure, even if the buffer is max 30 frames.

      1080/60fps should be nice in the DSLRs soon to follow. 🙂

      • Nikon—You may not think that the pro market will buy this camera. You are pretty much guaranteeing this if you decide to ship it without 24p/25p.


        Even when it comes to family videos, I’ll never again shoot them in anything but 24fps or 60fps (for slow motion). 30p is ancient history for me, as well as for all the consumers I know who lust after it after seeing 24p from my DSLR footage.

        Be smart: don’t cripple an otherwise interesting product.

        • rawredd

          It sucks to not have 24 fps as an option.. but I usually run my videos through software to compress it down and during that process i have it output to 24 fps. Yeah it’s not ideal and some of the frames get messed up, but it works for me.

        • Darkness

          60p is not slow motion, use the stuff instead of just talking about it

          • You obviously know nothing about shooting slomo. Stop talking now before you make yourself look even more silly.

            • Darkness

              No need, your doing that already, you are soooo funny.

            • I’m not joking. Are you?

              Look it up. 60fps is currently the most common frame rate shooters use for slow motion. When slowed down to 24fps, you get 40% speed playback, resulting in a slow motion effect. I’ve actually done this in real world shooting:


              Again, were you really trying to contend that the sky is not blue, or were you just joking around?

            • Midnight Lost Child

              It is possible to record video above 24fps without the playback looking like it is slow-motion. The BBC records and has played a few sports events at 300 fps, though this caused a small subset of the population to experience a slight nauseating feeling from the sensory overload, but only if your display system could display so many frames per second (many displays cap at 120 fps).

              I know that the BBC still displays/records many sporting events at 50 fps because it makes the images look crisper with less motion blur. I personally don’t think it makes that big of a difference but my brother loves it, to each their own.

              I worked for a university where we recored lectures at 60 fps and the playback system would web stream it at 60fps thus looking normal, some mac students had problems because of old codec issues that got fixed really quick. The problem is when you record at 60fps (or higher) and your compression or codec that is used to play back the footage is set to less than what you recorded it at that you see slow mo.

              So if you record at 60fps but play it back at the traditional 24fps you end up slowing down the image.

              Also the sky itself is not blue but appears to be blue due to Rayleigh scattering.

              But if we get into what things actually are we may end up in some strange existentialism conversations that should not held at nikonrumors.com but at some other website.

            • But alas, Midnight, I never said 60fps is ONLY for slow motion—rather, I initially stated that I find it useful for slow motion. Indeed, I’ve addressed the issue of 30 fps and 60 fps playback over two years ago in a blog post (biting back against the trend).

              To quote Darkness, “60p is not slow motion…”

              This is false, simply put. 60p is not ONLY slow motion, but it is indeed a framerate that accommodates slow motion when played back at lower framerates, as both you and I have stated.

              The space which we can see directly above our heads when walking about in the open outdoors we call the sky. For all intents and purposes, it is blue, just as a rainbow presents in various colors, steam is white, and darkness is black. We don’t need to get Nietzsche in such a simple conversation, now do we?

            • Mock Kenwell

              Why does Ron even have to discuss this? Of course 60 fps is the standard for recording footage you hope to turn into slo-mo footage later on. Amateurs…

            • PHB

              Until very recently, 60p was the only choice most cameras gave for shooting slo-mo. Going above 60p meant hiring a special purpose camera that would cost $30K or more.

              If you look at footage of the 6 million dollar man, the slow motion sequences (for when he is running fast of course) are only slowed down by 50% or so. Same on the Matrix or whatever.

              Seems to me that almost all the criticism of this camera is coming from people who are not professionals but like to pose as one because they occasionally get paid a few hundred bucks for taking snaps at a friend’s wedding.

              A camera is just a tool. There is absolutely no way that a brand new format is going to compete against the 50 year old F-format right out of the gate. It will be three years or so before there is a full range of lenses and even then it will be much smaller than for F-mount.

              I need to take pictures in low light very occasionally. If I want to do that I am going to get FX gear that is built for that purpose.

              I need to take pictures in daylight every day. And the CX format is going to be perfect for that. In fact it is going to be better than FX because it can make a low ISO rating without the need for a ND filter.

              I am pretty sure that sooner or later Nikon will oblige with a high end FX camera designed to soak the measurebators and collectors, just like they come out with their $15,000 gold plated rangefiners every so often.

              As things stang though, this is a camera that should be tested alongside the M8 since it has practically the same specs, only it costs $900 rather than $4000. The dimensions of the sensor is not a relevant specification any more than the physical size of the DSP is. Noise is a relevant specification, dynamic range is, min and max ISO are, physical size is not. It is entirely possible for Nikon with their vastly greater technical resources to produce a sensor technology that outperforms the M8 sensor at half the size.

            • Thanks, Mock and PHB. We’re dealing with an alternate reality here, so truth and fact have no weight with these folks.

              I get the sense this thing is the concept car of cameras. I’m surprised by some of the features, and am interested to see how they affect the market. Should be an interesting 18 months.

      • Mock Kenwell

        Hmmm. I’m definitely curious. Looks like Nikon DID have some secret sauce not revealed in the initial spec leaks, and they are pretty impressive. The simultaneous video and snapshot capabilities are groundbreaking. This camera is smart, it’s not all marketing.

        Honestly, if this had a Leica badge, folks would be fawning over it. Reminds me a little of the DLUX compact design.

        Looks small, but still not compact competitive. Seems to be on the border. I’ll have to hold one to see. I will wait for pics and testing first, and rumors of other primes in this system. The zooms are just too big. Clearly mostly a daylight shooter, but low-light will be interesting to see considering the relative slowness of the lenses. All in all, an interesting release.

    • The design is definitely pretty cool. The price is about 50% higher than I was expecting, though 🙁

    • Like the lens designs… 🙂 hard to judge sizes from these images though… looking forward to the reviews!
      The 10 2.8 looks interesting … wonder what actual stabilized market prices will be. IMO anywhere below D3100 will make it a big success, if not among ‘pros’ definitely for the majority!

  • Eric Calabros

    Good looking at least

  • bill s

    I came and wish I had saved it for another….

  • Patrick

    Cool pics…

  • Trevor

    Love the J1. Looks like they’re using Advanced Camera with Interchangeable Lens (ACIL) as their moniker for it. So the lineups are DSLR, Coolpix, and ACIL.

    • space

      Actually it’s more like Nikon is on an ACID trip (Advanced Camera designed with Innovative Drugs).

      Seems like they put a bunch of unreleased features on papers in a hat and pick some at random to create this “unique” system:

      – On sensor PDAF
      – Smaller sensor then 4/3
      – Lots of colors
      – Unpractical short video + still frame combined mode
      – EXPEED 3
      – New mount
      – Optionnal LED lights for video
      – Rubber case with integrated strap
      – Not so smart continuous shooting
      – Power zoom

  • Trevor
  • cndlpwr

    This is what the fuss has been about huh? Curious as all get out to see a third party preview..

  • Ric

    I’ve had better, but not many.
    Want a cigarette?

  • At least it comes in pink. Thank god.

  • will

    via Nikon Australia’s twitter – http://mynikonlife.com.au/gear/nikon-1

  • Paul

    wow, they look good!! i’m gonna get one…or two.

  • Elver Gudillo

    Official Prices:

    Kit lens – 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (kit lens)
    Pancake lens – 1 NIKKOR 10mm f/2.8 lens ($249.95)
    Zoom lens – 1 NIKKOR VR 30-110mm f/3.8-5.6 lens ($249.95)
    Nikon’s first power zoom (ideal for recording movies) – 1 NIKKOR VR 10-100mm f/4.5-5.6 ($749.95)
    SB-N5 Speedlight is $149.95
    GP-N100 GPS unit is $149.95.

    Price and availability (suggested retail price) Product availability October 20th. Suggested retail price is $649.95 for the J1 lens kit, and $899.95 for the V1 lens kit.

    • Elver, where did you get this? And is this in USD or another currency?

    • jonnyapple

      Thanks, Elver. I think they’re asking too much. I’m also curious to see a third party review. Even more curious to have a Nikon Rumors forum member review one. I kind of wonder about conflicts of interest with photo websites these days. (This is a GREAT camera…use the links below to purchase it!)

      • Steve

        Yep, E-PM1 and NEXC3 seem better value. Why no sizes and weights ?

    • Mac

      Should we multiply the crop factor to get the real focal point for these lenses?

      1- I mean the 10mm lens is equal to what lens in APS-C or Full frame?

      2- On a side note, those lenses are not expensive. How about VR? Is it in body?

  • I’m pretty sure Olympus already made 98% of this camera and called it a Pen. But nice job letting people down, Nikon. Another camera design innovation fail.

  • sflxn

    Yeah, I agree, they look much better than the mockups and sketches. Lens look kinda big though.

  • Matthew Gagle

    conversion ratio is 2.7x, if my math is correct. (nikon lists the 35mm equiv. as 27mm for the 10mm lens)

  • Elver Gudillo

    Hey ADMIN
    the OFFICIAL PRICES for cameras, lenses, gps and flash
    in Nikon USA press page PDF here: http://cdn.press.nikonusa.com/wp-content/uploads/2011/09/Nikon-1-System-Press-Release-VF.pdf

  • piahi

    i don’t think i’ll end up buying it, but i’m happy to see nikon come up with something innovative. this bodes well for the upcoming DSLRs.

  • Rick Ta life

    Anyone know if the new lenses will work on DSLR cameras?

    • Matthew Gagle

      most likely not. the mount looks much smaller.

    • uhhhh, no. Not likely.

  • Banned


  • benS

    better than the latest coolpix ?

    • Sahaja

      It is really the latest Coolpix

  • OMR

    The demo Images from Nikon site looks very nice.

  • Bigus Dickus

    not smart to make DPReview guys angry… The impact of their bad review will hurt it from start

    • Who’s making the DP review guys angry?

      • obviously nikon by not letting them do hands on preview on release date. DPReview guys are not leaking info to rumor sites.

        • If the criteria for posting good reviews is having mafia style protection payments and ego-stroking, then they’re a bunch of idiots.

          That’s a BIG if—instead, I get the sense there are 3 conspiracy theory nuts on NR who haven’t taken their medication recently.

          I mean, unless there is some evidence (heck, even circumstantial at this point), then this is all just crazy—as in psychotic break—speculation.

        • dpreview has leaked info on new cameras before the official announcement on their website several times in the past

  • Paul

    okay so no new DLSR’s this year another year without buying something from Nikon.I guess I will stick with my long in tooth D200 and out of date NX2!

  • Peter

    This is completely … useless, but I think I will buy white J1 because it’s so damn pretty. Ill hook up it with 150mm 2.8 (405 mm tele on J1 !!) and shoot beautiful moon videos…

    I want Nikon D7100 with dual core EXPEED 3… And 85mm G..

  • poizen22

    shits weak ima pic up a fuji x10 and call it a day

    • Sandy

      Save a little of that for a dictionary.

      • Einstein

        hahahaha gold.

  • Greg Schmidt

    Not intersted. I’ll stick with the “Big Guns’

  • Interested

    I’ve actually known about this camera for quite some time due to a working relationship with Nikon. I’m interested to see how people respond to it.

    Here’s what Gizmodo says and it’s exactly why I’m interested:

    “It’s the Nikon 1. And yeah, it’s kind of awesome.

    There’s a lot going on in the Nikon 1 that makes it fantastic. It shoots video and photos simultaneously and seamlessly, without interrupting video—even at 1080p. A new Motion Snapshot feature combines photo and video seamlessly—snap a photo, and it shoots a second a video simultaneously at 60fps. When you hit play, it spools out 2.5 seconds of slow-motion video at 24fps.

    Along the same route, a new Smart Photo Select feature snaps 20 images at 30fps, then automatically surfaces the five best shots based on factors like sharpness and composition.

    Nikon’s saying it’s got the world’s fastest autofocus to boot.”

    I’m a much more casual & everyday shooter than the vast majority of the people on this site. I have been VERY interested in DSLRs for a while because I’ve been sticking to my iPhone since point-and-shoots have never seemed like enough of a jump in IQ for me. But size has always held me back with DSLRs. I want something I can take anywhere and this is it.

    High IQ, very portable, some nifty features that make sure I don’t have to take a shot OVER AND OVER AND OVER again until I find one I like (Smart Photo Selector, and you don’t have to stick with that’s chosen – you can choose any of the 20 stills it takes) and essentially a 21st century slideshow maker in the Motion Snapshot feature.

    • Interested

      That said, I understand why you all are a bit disappointed. You’re much more pro shooters.

      This is going for a much broader market, as you guys correctly guessed even while the rumors were just going out. It’s a bit of a high price (at least much lower than the rumors I saw a couple of days back), but 1st gen stuff…

      Also specs don’t always tell the full story. Nikon has incorporated a lot of new tech into this camera that gets quality you wouldn’t expect. It’s certainly, IMO, way better than any Coolpix.

      Check out the images NikonUSA.com & decide.

      • I wonder what street prices will be on these new systems.

        I also agree—it’ll be interesting to see what the image quality, features, and ergonomics/design pan out once this camera hits the wild.

        If nothing else, this does point to some interesting advancements in the DSLR realm. I’m talking HD video frame rates, processing power, etc—not the soothing serenading while reviewing images. 🙂

    • @Interested, you knew about this camera and you did not share any info with us? I think I have to ban you from this blog 🙂

  • PM

    Look at the bright side. Now all the coolpix and this is out of the way, the only thing left now is those DSLRs.

  • Happy


    Great travel camera. Nice and small.

    • Cuius

      But why the gigantic GPS unit for a “travel” camera – see camphones/tablets/etc. Could have been built-in to a camera this size, but, of course, Nikon wouldn’t have the opportunity to sell another add-on at a vast profit

      • Jake

        I think some of the big confusion here is based on the idea that smartphones and tablets have GPS.
        Smartphones and tablets simulate GPS (and call it Assisted GPS) by estimating their ranges to cell phone towers, combined with a digital compass and accelerometers. This works well enough that in the majority of the continental US, it is accurate to a hundred feet or so, often made more accurate by software algorithms.
        However, this does not actually work in places where good cell phone signal cannot be had, which is much of the rest of the world.
        Real GPS devices (what you may have in your car) determine location using by comparing clock signals broadcasted from satellites tens of thousands of miles above the earth. Speed of light delay allows an incredibly accurate determination of location, anywhere on earth that more than two of the satellites can be detected, which is virtually 100% of the surface of the planet, but weaker GPS units may not be able to reconcile signals rapidly in places like caves or subways.
        The downside of this system is that substantially larger antennas and electronics are required, because you receiving signals from satellites tens of thousands of miles away, rather than ~10 or so miles (approaching the maximum effective range of cell towers).
        This is why GPS requires either larger devices, (like the a77) or an external radio, like the GP-1, or GP-N100. As the a77 demonstrates, it is becoming possible to build the radio components of a satellite-based GPS system without an antenna into a DSLR body, but only time will tell if the system is actually effective or not.

        Source: I’m an electrical engineer, and my room mate in college worked at Garmin.

        • Sahaja

          B.S. – My smartphone (N900) has real GPS – and I’m sure some others have too. It only uses “assisted” GPS when it can’t find 3 or more satellite signals (e.g. when indoors) . The phone will even list the satellites it is receiving from

  • Myles


  • Tonny

    so what is the point of “iamcomings.com” as it is still 12 hours away count down while all the rest of the world know about this. Don’t tell me it is only time different.

    I still hope Nikon is not too stupid for this “iamcomings” campaign.

  • sean sebastian

    Looks like the Sony a77 bragging rights for worlds fastest camera just went down the drain.

    • Kinki

      Sony A77 or even NEX 7 can stand aside and watched the NEX 5N pawned this little lady cam down to the drain.

  • Iris Chrome
    • Deciding

      The main difference between the two is the Nex is faux size. What I don’t get about the NEX is that if you’re going to have giant lenses than causes the cam to become unbalanced, you might as well carry a true DSLR.

      The lenses on the Nikon 1 are more proportional to the camera body & though some of the lenses aren’t super at the moment, they’ll get better in coming generations. This is a long-term commitment from Nikon.

      • RR

        the ridiculous sensor size is a marketing desition not a photographic one , I think Nikon is aiming for creating a new market (not new technology), with a new full line of lenses instead of going with the already fantastic DX ones, like Sony that uses an APS-C sensor making it compatible with their existing lenses, and preserving their already very good optical charcteristics (particularly Bokeh and plane separation)

        I am curios about the F lens adaptor in the picture, looks like a teleconverter, if I am not wrong it has some glass in it, doesnt it? It may be designed to diminish the horrible convertion 2.7x or whatever convertion factor, in my opinion and experience with teleconverter putting glass in an adaptor … Mmmm makes me doupt the ending quality of the images with a FX or DX lens on this toy. 

        I think the new Nikon CEO is very marketing oriented, first a horrible red D3100 , GI Joe all weather camera and now these cuties, whats next a new line of white DSLR lenses? Very Canon like if you ask me.. They are very marketing oriented, sole purpose is to sell , sell and sell… I had the idea of Nikon being quality and innovation for the cutting edge of photography, not something in the beggining want to go middle kind of thing.

        Nikon should respond with a true Pro camera after all of this toys.. Thats where you get respectability and reputation in my opinion.

        Sony’s APS-C sensor is going to eat this camera alive

        • How can we take you seriously with the poor spelling and even poorer assumptions?

          • R R

            My main language is Spanish, I also speak English and French unlike most Americans. Yes its poor spelling but I was typing from my iPhone on the road to a photo shoot.

            But I Actually wonder who can take YOU seriously if you are the best known Troll around here, with some fake self confidence and no knowledge what so ever.. are you even a photographer? Criticize my spelling is the best you can do? talk photography you idiot.

            • Surely some folks have more knowledge than I. This I will gladly concede. But there is one thing I understand all too well about most of the NR whiners: the lack of understanding they exhibit in what makes a great photo is dwarfed by their ineptitude in business logic.

              And I invite you to take a look at my portfolio, linked to from my all of my posts. I welcome your criticisms, praise, questions or suggestions AFTER you’ve gone through the effort to inform yourself first.

              I am sorry for attacking your spelling, seeing as you are not a native English speaker. I speak Spanish as well as English, so I’m not the ‘typical American’ as you say. However, I do know quite a few ‘typical Americans’ who speak at least 1 additional language in addition to English. Maybe it’s not so uncommon?

              But your logic is the real problem here. You slam Nikon and categorize them as a company with zero interest in quality or innovation because of the two most recent product announcements. As PHB has said, this seems more like a qualm you’ve developed from not getting your way, rather than any issue you take with the actual products being announced. Now, I could be wrong again here, but still, your logic is on shaky ground at best. Nikon has a long and storied history of quality, innovation, and operating in a way that you will likely never appreciate by the sounds of it—slow and steady.

              I think it’s funny, so many folks here calling Nikon out because they don’t make cameras the same way society today makes pizza (via the microwave).

              It’s all kind of silly, if not sad.

  • Erik

    Well, they said it themselves it wasn’t really aimed towards a pro market, but I think these things are a good product. I’m amazed with the frame rates and speed. If a more professional version came out, I’m sure a lot more people on this site would want it.

  • Bigus Dickus

    it wasnt smart to make dpreview guys angry.
    That might kill already DOA system from start.

  • BenH

    :-/ Was it good for you?

  • brent mydland

    not sure how i’m feeling about this. doesn’t really fit any need that i have. i think i’d rather just have a g12 or my dslr.

  • Geof

    What this really whets my appetite for is the D400/800/4 that we were all hoping for. In that list of feature are some really cool possibilities when linked up with a FF sensor and a pro body. And they’ve -got- to be close to a pro/semi-pro release. I mean, a $649 camera now has a better autofocus system (73-pt vs 51-pt, hybird, etc) that their $8000 flagship.

  • So what is coming in 11 hours on http://iamcomings.com/?

  • Essenobi

    I’ll be buying one … I just wish the V1 was $699 (hopefully the price drops by Black Friday)

  • Hmmm

    Tweet from ABCTech:

    “Nikon 1, having actually used it now, is actually very good. Electric shutter too. Faster than Sony for focus & lcd. #factsarebetterthanhype”

  • fred

    I am disappoint.

  • kontrollausschuss

    Nobody needs this because it’s all up to IQ – which is extremly poor (according to Nikon’s sample pics). Sorry to say, but my beloved brand has missed the chance.

  • Tony

    Everything looks good until I see the price. WTF, is that thing really cost the same as D5100.

    I know from the start that lenses for this camera won’t be small but the price is really shocking.

  • neelyfallon

    I came & Nikon 1 sucks. Well good thing Nikon kept its head in the game.

  • Woah That’s Small

    You should really put DPReview’s in-hand product shot in the post somewhere. It really puts the size of this thing in perspective.


  • Mark

    Am I seeing this right? Are there no manual controls? What kind of person needs interchangeable lenses, but doesn’t need manual controls?

    • sloma_p

      Most compact-cams users…the Nikon 1 target market.

      I think it’s going to be great for “soccer-mums” etc. – with fast AF and lots of clever auto-functions it will sell to those, who just want snapshots from a light and small camera – which means 90% of the market 😉

      • Mat

        Fast AF/shooting would be great for those family shoots. But it’s still gonna be one hell of a hard sell – every soccer-mum I’ve seen has had a cheap ( $200 or less) point-n-shoot that’ll slip into a pocket.

        Try selling them on ‘interchangeable lenses’ at a $900 starting price and just see how many jump at the chance. I don’t see many.

    • RichST

      Judging by the video on youtube you’d think there would be; the aperture and shutter speed appear in the LCD screen. Still, find it curious they don’t mention it

  • Marcaurel

    WOW !

    Amazing ! I was waiting for a new DSLR like the D800 but I have to admit that this piece of innovation thrills me as much… I would love to get one as a second travelling gear !

    Bravo Nikon…

  • grumps

    A repackage COOLPIX for Nikon fanboys only!

    It’s a ridiculously expensive interchangeable Coolpix, no more. Just nonsense and to be honest JUNK! Nikon PnS have never been good compared to the competition.
    Sooner people realize this the better, they can save their hard earned cash on something better!

  • regular

    mini-sensor + low-aperture = a compact cam with no bokeh.

  • Back to top