I CAME (Nikon mirrorles camera announced)



Related links:

  • More press images of the Nikon 1 V1 / J1 mirrorless camera.
  • Nikon introduces the Nikon 1 brand.
  • Nikon 1 J1/V1 are the new mirrorless cameras
  • Lenses: 1 NIKKOR VR 10-30mm f/3.5-5.6, 1 NIKKOR VR 30-110mm f/3.8-5.6, 1 NIKKOR 10mm f/2.8 and 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM
  • More new products: Speedlight SB-N5, GPS Unit GP-N100, Mount Adapter FT1
  • Nikon 1 brochure (PDF file)
  • Nikon 1 J1 sample images
  • Nikon 1 V1 sample images
  • Product availability: October 20th, 2011
  • Prices (see all pre-order option):
    Nikon 1 J1: $649.95 (with kit lens 1 NIKKOR VR 10-30mm f/3.5-5.6 lens)
    Nikon 1 V1: $899.95 (with kit lens 1 NIKKOR VR 10-30mm f/3.5-5.6 lens)
    Nikon 1 10mm f/2.8 pancake lens: $249.95
    Nikon 1 VR 30-110mm f/3.8-5.6 lens: $249.95
    Nikon 1 VR 10-100mm f/4.5-5.6 power zoom lens: $749.95
    Nikon 1 SB-N5 Speedlight: $149.95
    Nikon 1 GP-N100 GPS unit: $149.95
  • Nikon also released a new version of MyPicturetown.

Press release:

The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer’s needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

“The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “Nikon’s new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability.”

One Purpose: A Revolutionary New System
The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it’s a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance.  The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it’s the next best thing to being there as memories unfold.

Nikon’s exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera’s rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera’s advanced functions, further unleashing creative potential.

The Fastest One
From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world’s fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world’s fastest continuous shooting speed2. So go ahead and capture a best friend’s high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot
Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone’s hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon’s View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies.  Users are also able to connect and share Motion Snapshot files using Nikon’s my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends
Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.

Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new “F” (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user’s lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon’s Smart Photo Selector
The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon’s new Smart Photo Selector feature strives to deliver a perfect image every time. When a “can’t miss” photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera’s pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo.  What’s more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies
The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras
The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it’s the world’s smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options. The V1 camera also features Nikon’s new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

1 NIKKOR Lenses and Accessories
Building upon a 75 year legacy of NIKKOR lenses and optical excellence, the new 1 NIKKOR lens system has been developed to push the boundaries of what’s possible. Experience as the world leader in optical engineering has driven Nikon to create a compact, lightweight lens system that provides users with stunning image quality. New technology in these lenses includes a Silent Stepping Motor (STM) for whisper quiet AF and zoom during operation and while shooting movies. Additionally, this high performance system places Nikon’s VR II image stabilization technology inside lenses to minimize instances of camera shake. The result is sharp images in a variety of challenging lighting conditions, even while handheld.

The new system offers a lens for every occasion. The camera kit includes a color-matched 1 NIKKOR VR 10-30mm f/3.5-5.6 lens (27-81mm 35mm equivalent) for optimal focal range in a small lens. For those needing maximum versatility, a 1 NIKKOR VR 30-110mm f/3.8-5.6 lens (81-297mm equivalent) is available, or users can explore their creative side with a color matched 1 NIKKOR 10mm f/2.8 pancake lens (27mm equivalent). For the movie enthusiast, a new 1 NIKKOR VR 10-100mm f/4.5-5.6 (27-270mm equivalent) power zoom lens will be available. This new lens is Nikon’s first powered zoom, and provides smooth and silent changes in focal length while recording movies. Additionally, the FT-1 F-mount adaptor for legacy NIKKOR lenses will be available in the future, so that photographers can utilize their collection of quality NIKKOR lenses.

Price and Availability
The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail priceof $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail priceof $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions)

2: The world’s fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses

3: Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF).

4:  Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time

*Comparison models include the Nikon D3100, Sony NEX-5, NEX-2 NEX-C3 NEX-5N, Olympus E-PL1s, E-PL2, E-P3, E-PL3, Panasonic G10, GF-2, GH2, G3 Samsung NX-10, NX100

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  • Miwqa

    hey we should call these ‘minikons’. can we?

    • el PAN


  • Mandrake

    Too expensive for the average consumer.

  • ChrisSin


  • Mandrake

    7 more hours, second announcement?

  • Remedy

    I love how everybody’s hatting on those cameras and yet the site couldn’t handle to load. xD

    • Remedy

      THE load

      • El Cabong

        Everyone loves a good train wreck.

      • Ken

        Where did it COME? i mean the LOAD :-))

      • No kidding. Notice how there were about 30x more whining complaining comments on the “leak” posts than on the actual announcement—seems the only thing that can actually shut these clowns up is actual product. They only know how to analyze rumors and speculation.

  • geo

    I found some samples on flickr :

    – they d’ont show full size pict or exif …

    about “low light capabilities” look at this one …

    • Interested

      Looks nice to me…

    • human tripod

      ISO 1600. Clean but not sharp at all. 1/50 sec too slow…

  • em

    Unless I am missing something there’s no PAL video option (25p/50p). It’s up to Nikon whether they think it’s worth their while including that option, but basically I can’t buy it until they do. So that’s a lost customer and I won’t be the only one. Still, looking forward to seeing some images from the camera.

  • Abo

    Admin, do you have any idea how many people committed suicide because Nikon didn’t release the D800?


    (joking off course)

    I quite like the features to be honest. Was thinking to have a second light body like the nex 5n, but this could well fit my purpose, considering all the nikon lenses I have

    • PHB

      Not enough.

  • Lefse

    Am I the only one who finds “I am coming” and “I came” slightly disturbing?
    As for the camera; it looks like a nice camcorder.

    • A number of folks here have confirmed how low-class they really are. Disturbing, indeed.

      • scurvy hesh

        Is it? I think its pretty tame considering what is said on the internet. maybe more risque than DPreview. but that site is populated by old people that shoot their cats with D3s and squirells from their porch with 5ds. while the toads on there go “nice capture” Boo

  • I would be sold on it, but all the sample images seem very weak. They all look like they were taken by a coolpix. That portrait sample on Nikon’s site is mediocre at best and the skin tones are horrible.

    I’ll look foreward to some of this tech in there next dslr, but I’m going to pass on this camera.

    • Marcaurel

      I agree… The camera looks sexy but the result pictures are weak…

    • iamlucky13

      Did you look at the sample videos? The one for the 10-100 zoom is just the camera on a tripod electronically zooming while the wind buffets the microphone. The action snapshot video is completely pointless. None of them are shown in HD, despite being labeled as such.

      Did Nikon throw together the marketing materials yesterday?

      • Mike

        I agree, why couldn’t they have asked someone like Chase Jarvis to work on the video shoots. Unless, they were working on a project for the d700 and d3s replacements….

  • the latin one

    no manual controls?

    ill stick with my old d90 and get a nex 5n, for that same price is way better, even with the annoying vide click sound problem.

  • Why is the counter still counting down if they allready released it officially? =)

    • PHB

      Because the counter was a hoax put up for some shits and giggles.

  • Ooops

    GPS, what do you think, to me the unit clearly looks like it has been shaped for use on other camera’s unlike the flash which has been seemingly quiet form fitted to the 1.

    So what other camera’s is it intended for, and does this say a little as to future inclusion or the lack of into the next DSLR’s

  • Nathan

    They’re smoking crack if they think they can get 900 dollars for this thing. Everything it does, the PEN or Panasonic GF series does better. It’ better than the PENTAX by a long shot, but if they wanted to make it serious, they would have made the glass f2-f2.8 instead of f3.5-5.6, because with those slow apertures, the small sensor is really going to penalize the photographer with limited depth-of-field choices and signal to noise ratio.

    • Anonymous

      Go buy the Pentax and don’t bitch around here.

    • JT

      the majority of people who buy cameras are not professionals… they are catering to a huge market of consumers. If nikon of canon made units just for pros and some only $5000 full frame cameras that the average person going on vacation does not want to carry around then they would be in financial trouble.

  • getanalogue

    much too expensive for the performance.
    Nikon is trying to copy Apple’s marketing boooooh, what a mistake…lot of money for average product and painful campaign…will drop in price dramatically

  • Johnnyblues

    I like it. Kinda. I was hoping for the motion snapshot to be like a .gif where only a specific section of the image is moving. Oh well. =)

  • Wow…..Bravo NIKON! I think these new cameras are actually very impressive. I will be getting the V1 for sure.

    The Expeed III dual core processor makes my heart flutter. This new tech means BIG things for the new Nikon DSLRs. This makes me even more excited for my D4.

    I always had faith in Nikon. They are still the best in the biz.

    • Anonymous


  • Rob

    For independent movie shooter and photographers, these have critical features for neither. Tiny sensor, high F ratios, bad frame rates… what the heck is this actually supposed to appeal to? Those people that buy DSLRs and keep them on Auto/never change the lens?

    • Not me

      I only have a lowly D5000, now rarely change the lens: the 18-200 is meeting most of my needs, will get a longer zoom soon, but there are times & places when I don’t want to carry it, or others where I want to be less noticed so the V1 seems like a good choice for that. The movie/still shot combo will be a big hit for the parties I shoot at, & I will have to wait a while for a good price, but should save about 25-30% when it shows up on…the employee purchase site.

  • paf

    My hat’s off to NR — the rumors were darn good! Nice job (big round of applause)…

    As to Nikon… what an anti-climax. Talk about being left high and dry…..

  • LB

    Digital cameras with smaller sensors would be taking my photography backwards. I think I’ll stick with lugging around my heavier 2 dslrs.

  • grayscale

    Wow!, they have employed phase detection directly on the sensor!
    Are they the first to do this?

  • ARF

    BFD. For that kind of money I would much rather buy a Sony NEX 7. Better go back to” from the ground up”!

  • Dormant

    The new Motion Snapshot feature sounds …………………………. (sorry, I can’t come up with a phrase that does it the injustice it deserves).

    Motion Snapshot, imaging function that combines full-HD movie with a still image for more dramatic imaging expression

    In Motion Snapshot mode, simply pressing the shutter-release button records a still image and about a second of high-resolution movie footage beginning before and ending after the time the shutter-release button was pressed. Movies recorded in Motion Snapshot mode are played back in slow motion. With slow-motion playback at 0.4x normal playback speed of the movie and a still image, Motion Snapshot allows users to express impressive moments that show slight changes in expression, the rustling of tree leaves, or fluctuations in nature.

    Shooting/recording: Choose one of four themes (Beauty, Waves, Relaxation, Tenderness) prior to shooting. When the shutter-release button is pressed halfway, the camera begins recording movie footage to the memory buffer. When the shutter-release button is pressed the rest of the way down, a still image, along with about a second of movie footage beginning before and ending after the time the shutter-release button was pressed, are recorded to the memory card.

    Playback: After approximately 2.5 seconds of movie footage recorded in Motion Snapshot is played back in slow motion, the still image is displayed. Total movie/still image display lasts for 10 seconds, during which time the background music for the selected theme is played. The movie file and still image file recorded each time the shutter-release button is pressed in Motion Snapshot mode are stored as a set on the memory card. This fun new feature enables a new form of imaging expression that combines both still images and movie footage using conventional shooting operations.

  • Sigh….still waiting for dslr announcement 😀
    Any rumours (regardless of reliable or not) for Oct announcement? :p

  • Eskimo Nikonian

    I am not against a Nikon mirrorless camera, though they would have been wise to go with the widely supported micro 4/3 format or at least release some wide aperture lenses. What kills me is they released this during an on-cycle year for their professional DSLRs, inevitably pushing back development for the more expensive halo products. They should have developed and released them in the two off-cycle years between major upgrades.
    On the plus side, the cameras are definitely a harbinger of things to come: a professional spec dual-core Expeed 3 processor in a pro-cam is going to be mega…and a 73-point AF system! I suspect the pro DSLRs will be worth the wait and I will shoot away with my D700 and D300s in the meantime which make fantastic images today.

  • InfraRed

    The price point seems incompatible with the sensor size, especially in the light of recent Sony NEX announcements. Will mirrorless consumer care? I’m not sure but prosumer will certainly pause.

    1080@60fps is a joke: in real life, locking focus on the first frame is completely unrealistic. The real frame rate is 30 so there’s nothing new.

    From my perspective, there is a price/feature sets positioning issue and Nikon’ s strategy is weird.

  • mpym

    What is with the weird `I CAME’ thing? Did the Japanese marketers really miss the `sex’ connotations of that phrase? BTW, I did not come, not with this sensor size.

    • InfraRed

      LOL 🙂

    • none

      Well, it *could* be that “I” is the roman numeral ONE, which could correspond with the product name. See?

      Or it could be a cultural faux pas of epic proportions.

      Who knows man, who knows.

  • D700guy

    I’m wondering what the probability of no new pro level FF DSLR’s from here on?
    If this mirrorless camera is now the direction Nikon will be focused on. If all of us who have invested heavily in DSLR glass have now only one option, and that is to just keep using our existing camera bodies or convert everything entirely to the new format and start over from scratch?

  • not that exciting

  • BornOptimist

    I have been away for 3 days without internet access, so I just read about the announcement.
    1st ting I noticed: The V1 was not as small as I expected.
    2nd ting noticed: First impression about IQ: I’m not really convinced, but it’s good enough for what I want to use the camera for (after all I accepted the IQ from the GF2/E-PL2, and this looks on par with those).
    3rd ting noticed: NO TOUCHSCREEN CONTROL – Fantastic! Thank you very much.
    Nikon you have one customer here.

  • fotomatt

    J & V? JV is right, this is half the sensor size of the micro 4/3rds cameras and doesn’t retain the hot shoe so the Nikon CLS flashes work. I’ve been holding off on getting an EVIL camera to see what Nikon did because I have a lot of their gear and have always liked it. My ideal would have been a Fuji X100 with interchangeable lenses and supporting current Nikon flashes. Instead we get small sensors, no hot shoe, GPS as an accessory (Canon S100 has one built in) with the compensation that we can get it in pink. I think this is a misfire, personally, and the quotes from their rep about their customers not asking about an EVIL camera are right on–nobody asked for this, did they? Still, they’re a smart company and maybe they’re seeing something I’m not.

  • I have a difficult time investing in a camera system that, upon release, has more color options than lens options. Says something about priorities.

  • avi


  • Bud

    Isn’t there ANYTHING else going on? I haven’t seen ANY updates here in what must be over a week!

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