Best Buy adopts Nikon’s internal numbering scheme (Q740, Q750)

Few months back I posted a screenshot from an internal Best Buy message that listed a Nikon product under the code name Q750. The Qxxx notation is an internal Nikon numbering scheme – basically every Nikon DSLR camera has a code name that is different than the actual product name. It was suggested that the Q750 could be the code name for the Nikon D7000.

Recently a new code showed up in Best Buy’s system – Q740:

Q740 stands for Nikon D3100 according to this Nikon press release:

Best Buy have clearly adopted Nikon’s internal numbering scheme in order to prevent leaks since they have to setup their inventory ahead of a new product announcement. If you are working in a retail chain, keep an eye for any future Nikon Qxxx notations.

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