Nikon’s pro DSLRs outsell Canon’s big time

This chart was shown at the official NikonD3s launch event in Beijing - you can see the Nikon logo at the top right corner:


click on image for larger view

Not sure if this data is only for China or worldwide. I am surprised by the large % of D3x sales (dark blue bars). I think in few months the D3s will make this graph look even worse (for Canon that is).

Source: jeff-c on dpreview

This entry was posted in Nikon D3s. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Anonymous

    These results are quite obvious considering of how outdated the Mark IIIs are… once the Mark IV arrives these numbers shall be slightly different.

    • Look at the bottom. You’ll clearly see the dates indicate this has been a trend since ’07. They don’t seem skewed as your comment suggests.

      • Anonymous

        Since 2007 because that’s when the Nikon D3 was released, which is the reason why Nikon took the lead… Nikon is slowly losing this lead now since 2009 with the released they made (only upgrades) while Canon came with serious toys. I believe the 1D Mark IV and 1Ds Mark IV and even the 7D will have an impact on that kind of graph…

        Obviously, once Nikon comes with the D4/D400 or maybe even that long awaited upgrade to the D700, that will help them as well…

        That’s how it’s supposed to be, it’s called competition and we (the users) all benefit from it.

        • doyle

          dork. the 7D isn’t even in the chart, nor is the 5D mark II. We all know you have a 7D.

          • Colin

            You sound more like a fanboy than Anonymous by directing personal attacks. It’s not appropriate.

            Moreover, where did he say the 7D WAS in the graph? He didn’t. He said its introduction would AFFECT such a graph. That’s likely true. Canon had a hard time with the 1D III and Nikon had been making great strides in all areas. With the introduction of the universally praised 7D and the soon-to-be released 1D IV, which I assume will be very competitive given that Canon knows they cannot screw up again, any sort of considerable lead Nikon has in the professional market should not be expected to hold.

          • Colin – I disagree. You say Canon will be competitive again with their IV lines because they HAVE to be (as their last series of bodies were weak). I am highly dubious of any claims Canon puts out about “matched performance” to the current crop of Nikons, including the notion that they too just magically arrived at the 102k ISO at the same time Nikon has RELEASED a camera capable of doing this.

            Look at the samples from Canon at 102k ISO, and you’ll see it’s not just a little hype, but loads of it. Even Canon users will be highly disappointed by the results if they ship a camera that performs as poorly as the tests so far show it might.

            I believe Canon has dug themselves a very deep hole. The tech isn’t there to support the low noise at higher pixel counts they are shipping with. They can’t keep their high ISO numbers lower than their main competitor (Nikon), and they can’t take the ISO up to the same level as Nikon with anywhere near the same performance. They won’t look great shipping a body with the same pixel count, and they CAN’T drop pixel counts in order to improve high ISO performance. They are frantic, and it’s showing quite plainly.

            And I think it’s hilarious.

        • roger767

          unless your camera brand is on the losing side, then you are not benefiting from it.

        • You guys need to do more research. Canon trying to beat the competition by increasing megapixels and neglecting other features which makes a camera great (such as AF and IQ) have severely backfired on them. Go google 5D2 AF and 7D noise and you’ll see that it’s not all peaches and cream on the canon camp.

          Nikon is trying their best to give you the best features, handling, build and most important IQ. A camera should not be judged by which has the most megapixels. It’s all about image quality.

          • NIkon user

            I totally agree with you. Nikon has the right focus right now, Canon doesn’t.

          • I, too, agree. My comment a few posts up says basically the same thing, and a little more. This is why I was so adamant in my defense of Nikon a few months back here on NR. Nikon takes the slower, more methodical, and often unpopular route of under-promising and over-delivering. They work hard, get it right, then release it.

            Of course, when you’re talking millions of people testing your product on release, you occasionally have bugs uncovered you didn’t find in testing. But by and large, I believe Nikon works very hard to nail down a shippable product with long term value for the customer.

            Canon, on the other hand, seems to rush a product, then hype it’s capabilities. That model is now showing its age and its flaws. It all comes down to performance lately, and Canon is clearly flailing.

      • Alex

        Hey Ron. Totally unrelated comment. Just wanted to say that I checked out your site, and your work is incredible.

        • Alex –

          Thanks! Check back in the next few months. I’m planning a totally new site, hopefully one that dumps flash and features more of my current work.

          And thanks for the feedback. Its always fun to hear!

      • Some of those Nikons weren’t out in 2007 – the Mark III’s are at least two years older than the Nikons…

    • PHB

      They are not obvious at all. If you look at sales of the D3 they are essentially unaffected by the the introduction of the D3x. All those sales came out of Canon’s market share.

      Another interesting point is that D3 sales appear to be unaffected by the introduction of the D700. Yes these are share figures, but if people were buying the D700 instead of the D3 I would expect to see a gap in D3 sales.

      I am really surprised that the D3x appears to be selling almost as many bodies as the D3.

      If those figures approximate to the global sales situation, the D3x is the bigger revenue driver. It is also the ISO-challenged body. So if we have another year to wait for the D4, why update the D3 first instead of the D3s? Wouldn’t it make more sense to update the D3x first, get it up to ISO 6400 and then update the D3?

      I think the 18MP rumor was garbage and that the D4 will be a 24MP replacement for the D3x achieving ISO 6400 or better. I have no inside information here but I would guess arrival within the next 6 months with first shipments to top photojournalists being made about 2 months before the World Cup.

      If D3x are selling that fast there is going to be no problem at all working through the inventory. It also means that there really does not need to be any concern about protecting the flagship sales by delaying launch of the compact body.

      Clearly Nikon needs to get a compact full frame 24MP camera out there to compete with Canon. But equally clearly there is no point in a D700x based on the D3x sensor. Nikon has to apply the same magic that they have already applied to the D3s and D300s. Clearly that has to go into the flagship first and if that is done the result will be worth the D4 moniker.

      Since the D800 would have to come out a decent interval later, probably 6 months, Nikon really has to get a move on with the D4 so that they can launch the D800. Remember that the D300 production capacity is five times that of the D3. The D800 will be the money maker, not the D4. What they leave on the table on the body they will quickly make back in lens sales. The D400 can launch at the same time as the D4, the DX format addresses a different niche.

      I guess that there may be other differences besides the sensor, perhaps more autofocus points, perhaps a WiFi connect feature. But its pretty clear that getting the D4 out fast is more important than loading up the features.

      • CDM

        I really hope that the statistics concerning the D3 sales not being significantly affected by the D700 sales is correct worldwide. If that trend keeps for the next one or two years, there is finally real hope for Canon shooters to finally get their own “Eos D700” (the 3D). To me the D700 remains the single most attractive camera in the Nikon’s line-up for a reasonable budget which makes me ponder once in a while whether to switch. Hence my interest in this site.

        Again, if Nikon came up with a brilliant line of F4 zooms at a reasonable price, this would be a no brainer for me; the lenses keep me in Canonland for the time being.

        • Unfortunately, I feel like the 5D mk2 kinda slammed the door on a mythical sub-$3000 “digital EOS 3”

          I mean think about it: the 5D mk2 debuted at $2700, and it’s kind of a dud aside from the 1080p revolution. NOTHING on that camera is 1-series material except the sensor. Standard Canon business tactics- Take a top-grade sensor and put it in a body that only certain photographers WITHOUT very high standards can use…

          The AF is decent, but any real pro wedding / sports photographer should be using a 1-series. Especially wedding / portrait photographers who like to shoot wide open on a 1.2 L prime…

          The weather sealing is decent, and the 5D mk2 is ALMOST qualified as “the ultimate adventure photography camera” …except for the fact that again, any mission-critical work really ought to be done on a 1-series, especially considering the stories of 5D mk2 failures in wet conditions.

          This really just sets the tone for Canon’s next few years in my opinion. How COULD they come out with a “3D” type camera at $2999 and toss in 1-series weather sealing and autofocus?

          *IF* they ever make a “3D”, it’ll probably be at least $500-$1000 more than the 5D mk2’s MSRP. And at that point you’re approaching 1D mk3 / 1D mk4 territory, where the low-light performance is already pretty awesome, and the frame rate is insane, etc… The camera would also be the laughingstock of D700 users, For those people who don’t need the extra features that the 1-series has to offer, but at least would like pro grade AF etc. at an affordable price. That is the D700’s crown, right now, and I don’t see how Canon can take it away any time soon for less than $3700…


          • By the way, CDM, I’m with you- I REALLY want to see some more f/4 zooms from Nikon, I’m extremely jealous of the 17-40 and 70-200 f/4’s…!!!! Great lenses…


      • you hit the nail on the head there – the fact is that the D3x is not selling compared to the d3 – I don’t know where these numbers are coming from but they certainly don’t reflect the US market – not even a bit.

        • PHB

          If you look at Amazon the D3s is about #1500, the D3x #5000. But the D3s is brand new, not yet released and the D3x has been out a while. I find it not hard to believe that the D3x sales were comparable to D3 sales.

          To get the real story though, you have to look at the numbers for the D700 (#500) the D300s (#150) and the getting long in the tooth D90 (#17).

          Those figures are all ‘in camera and photo’ which gives a rather better idea of what is going on than the DSLR ranks where you will find the D300s at #15 which tells you little.

          The flagship camera sales are nowhere close to the D300/D700 sales which in turn are dwarfed by the D90. Now total sales of the D3000/D5000 are higher due to the fact that they sell them by the pallet load at Costco. But the D90 is by far the most important camera in the lineup, it makes the most profit and drives the most lens sales. Next to the D90, the D300 is the next most important, almost certainly the major driver of high end lens sales.

          Probably the most shocking fact from Amazon is the fact that the Pentax at #10 is the highest ranked non-Nikon/Canon body and there are only 2 other entries in the top 20.

          The Amazon data definitely confirms that Canon is getting creamed in the flagship sales market. The 5D is way behind the D700 despite offering 21MP rather than 12 for the same money. Canon does have a lead in the entry level bracket, but it is rather telling that the D90 is in the same ballpark. Again, this is likely due to the fact that lower end customers have bricks and mortar options, or possibly that Amazon customers look at the D5000 and decide to spend the extra $100 for the D90. They don’t get that option in Costco.

          Looking at this data, and bearing in mind the fondness Nikon has for upgrading stuff that annoys the FX fanboys, I would suggest that the next camera out of the gate will be an upgrade to the D90.

          If we see a D90s with just the D300s sensor, it will tell us little. But if we see an upgrade to add the D300 autofocus sensor it is a good bet that the D400 will not be far behind.

          Another possibility to consider is a plastic version of the D700.

    • GlobalGuy

      I am a fan of NIkon, I have to say that this data is skewed because it fails to include the D700 and the 5DMII. Its really foolish to look at the D3 and not the D700. And its really foolish to look at the 1D, but not the 5DMII.

      The market is shifting, cracking to new competition, and niching. I don’t think this kind of direct comparison is really relevant anymore. Lets just say that Nikon is doing well, but everyone needs to step it up in the current market. And lets see where Sony comes into play in the mid-run.

  • Remington

    Isn’t this a bit misleading? The D3s was recently released, and as usual new and hot, compared to the Canon 1Ds Mark III which is more than 2 years old.

    The D3 vs Mark III seems comparable since they released around the same time. However, you should be comparing the D3s vs. 1D Mark IV for a more realistic scenario.

    • Bluecow

      Except the D3s isn’t in that chart. So I’m not sure what is misleading about it.

    • M!

      how many D3S were sold in OCT 2009?
      oh, none. how realistic is that?

      • Clearly, some people need to read before they type. Let me recap:


        All comparisons on this chart are between cameras that are AT LEAST 1 year old. This means the D3S IS NOT A PART OF THIS CHART COMPARISON. In other words, THEY ARE NOT COMPARING THE D3S TO THE CANON MARK III’s.

        Put yet another way, this chart makes no mention of purple elephants, alien spaceships, lost cities (eg Atlantis), Elvis impersonators, or cameras that were released or announced in the last 6 months. For instance, the Nikon D3s. Or the D4. Or the M1. Or the Canon 1DsMiv. Or the iPhone 3gs (which is technically a camera PHONE).

        Ok. Is that clear, or does anyone need more examples?

  • tai

    They really should put the D700 and 5DMk2 on here to make it a closer comparison. The 5DMk2 competes with both D700 and D3X, and the addition would make a bigger difference.

    • Anonymous

      I can tell you i see a LOT of D700, and few 5d MK II. I also know of a handfull of people that switch to Nikon for the D700 (from Canon).

      • ballz

        Where do you see this? In Popular Photography?

        • Twoomy

          ha ha, good one! yeah, even though i’m a Nikon shooter, I see the 5d mk II EVERYWHERE compared to the D700. Guess it really depends where you hang out!

          • Generally I find there are more Nikon shooters than Canon where I am, that said Canon users generally have two bodies and both are pretty nice.

            Where as Nikon shooters who have a nice body (who have two bodies – rare except the pros) often have one nice body (D3, D700, etc) and some entry level back-up that they owned for a long time (D80 or lower, D70/s are popular).

            I’m in the same situation soon, I have a D80 (and a D70s-IR so it doesn’t count), great camera, but I’m looking to upgrade and a D700 would be nice, but I would have a D700 & D80. Where I find a canon shooter would have something like a D3 & D200 in comparison terms.

            Just a reflection I guess.

    • PHB

      Yes, sales of the Canon 5D have been comfortably holding off the D3 for quite some time.

      But if you look at the Amazon sales ranks, it is pretty clear that a graph of sales in the professional segment would be the same as for the flagship segment. The D700 is creaming the 5D despite the megapixel gap.

      The bad news here is that the D800 will clearly cost in the region of $3500-$4000

  • Nonetheless, we still outgunned them even by the end of 2007, that is two years ago! Go Nikon go!! 🙂

  • Don

    OK Nikon, now give us some updated primes to go with our new bodies. I’m tired of fantasizing about a 24mm & 85mm f/1.4. A 135mm f/2.0 would be spiffy to. Seriously, even in this recession do you realize how many lenses you could sell.


    Thats because Nikon rules. I love the layout on my Nikon’s, Buttons and menus are easy and great to use. I have had a couple Canons and the button/menu layouts are very bad and hard to use. That is the main reason I really don’t like the Canon bodies.

    • raymo

      Me too! The superior layout of controls of the Nikons made the decision obvious. I don’t know what Canon were thinking when they put their buttons on the bottom of the screen instead of the left. And it feels like you have to be an ace guitarist to change ISO with only your right hand comfortably (on the 40D at least).

      • Tim

        Alright.. I was going to stay quiet until I read your comment Raymo.. THE NIKON D200’S & UP HAVE THE MOST TERRIBLE, AWKWARD INTERFACE OF ANY CAMERA I’VE EVER PUT A FINGER ON!! This counting the weird “dual button” controls of the 1D MKIIN… Would you like to argue this? Try changing from S, CL, or CH, (woops.. I need two hands and my 300mm f/2.8 is damned heavy) or hitting a single DRIVE button with your index finger and spinning a thumb wheel (ONE HANDED!) DONE.

        OR.. Lets simply use our camera on the fly and choose a single point for some low light focusing goodness.. (7D vs D300s) I want the top right rule of thirds point.. BUT WAIT.. MY NIKON HAS A SLOW AWKWARD D-PAD.. AND WHAT’S THIS.. THE CANON HAS A QUICK JOYSTICK AND I CAN USE MY SHUTTER VALUE DIAL TOO??? ..My D300s just tried to use all 51 points and.. well like usual.. missed.

        If you can’t change the ISO on a 40/50/5DmkII/7D with just one hand and WITHOUT taking your face off the view finder.. your hands are too small.. you sir/madam need a smaller body.

        Whew.. I can breath now.

        Trust me, I can see the forest from the trees here. This is great for anyone who loves photography and enjoys taking photos. Competition drives innovation and it produces more relevant cameras.

        I will be the first to admit.. I love the D700, it’s incredible.. and my Canon’s just don’t add up to it (for the time being.. I hear 5DMKIIN??) However, I would never in this lifetime trade my 70-200 f/2.8L IS for your 70-200 f/2.8 VR..

        A couple more qualms before I leave you bumble bee loyalists to flame me to death (I won’t be reading your responses either.. sorry for the seagull treatment) THE 5DMKII is still in slow production.. and it was released a year or so AFTER the D700 so its natural that the D700 has the edge in unit sales.. it was VERY available for a good amount of time BEFORE the 5DMKII.

        Pink Elephant time.. video, whether you like it or not is a huge part of the future for these cameras.. and Nikon has NEXT TO NO MARKET SHARE FOR THESE CUSTOMERS. Go shoot commercials and indy films with your Nikon.. five minutes at a time!

        Your pro models are good.. not great. Nikon will play second banana in the pro arena for another (D1/D2) dark era soon here. In the consumer market the Rebel series will continue to stay dominant and will continue to break new shooters into the market.

  • steve

    This is great news, and don’t get me wrong, I love my Nikon DSLR. That being said, (anecdotally) I seem to see more Canon when I am out and about. I would like to see stats on the buyers of Nikon DSLRs who converted from Canon (and vice versa).

    • Strange. I can say the exact opposite lately, although admittedly regarding tourists and general population, not pros.

  • Astrophotographer

    On a related note, has anyone noticed that dpreview has statistics from their challenge series:
    Nikon and Canon each have 5 of the top 10 and 8 of the top 20. It may be a biased sample but I think it shows how close they are in the general DSLR market and how much they dominate. D300 and D90 are #1 and 2! (this week)

  • Ben

    I think sometime earlier this year sales data was released showing nikon with a 75% share of the 2000$+ camera market. Canon leads in the video department right now by a large margin (just look at sites like Cinema5d) but they need to slow down and release a strong polished product instead of a new product constantly that’s not polished. The whole “yah! look my camera has a larger mp number on it then yours, so it must be better!” mindset isn’t working near as well anymore.

  • Nikon cameras are superb, no doubt, they just need to update ther wide and tele primes, yesterday.

  • KT

    If these numbers are true, then Nikon must have sold 2 D3x for every 1 D3 in July 2009. I find this really hard to believe but then the D3 has an identical half-priced sister, the D700 while the D3X stands by itself. I just never thought they will sell that many D3X bodies in the middle of a recession. Perhaps that’s why they are holding off on the D700x or D800 or whatever future body that will carry the 24 mp sensor.

    • M!

      why is that hard to believe? this is comparing the pro market.
      this is not about the general public who are suffering.
      if they can afford a $8k body and make money out of it, it is just expense.

  • Another good one

    Nikon Rumors rulles. So much great and useful information we get here. Good job keep up. ……. LOL

    • Sarcasm? Thanks!

      • If it is sarcasm, it’s lame. Great post. Keep them coming (no sarcasm here).

        • optimaforever

          Sarcasm is always lame.
          The thing is, this kind of post always provokes defensive moves. The guy who took the picture must have been fustigated 😀

  • So?

    I assume that’s percentage of sales, right? So it makes perfect sense for people to buy a new product. It’ll look like Canon is trouncing Nikon when Canon releases the next best thing.

    I can’t really see pros with $10000 worth of Canon lenses switching to Nikon as fast as that graph tries to suggest. I rather doubt that the FX cameras really have much of any effect on marketshare of Nikon vs. Canon, unless there’s a real game-changer (perhaps the rumoured 2-stop sensor improvement in the d4, or 100fps, or the new Nikon AF-S VR FX 12-300mm f/1.4, or the Canon f/1.4 24mm EF USM…).

    • Couple Nikons game changing, trend setting leaps in camera capabilities with Canons shortcomings in their pro body robustness (autofocus, low iso noise, etc), and you get Canon shooters switching in droves. I don’t doubt this scenario at all.

    • M!

      where does the chart suggest canon users switching??
      there could be many Nikon owners to begin with.

  • Most non-sponsored pros use the 5D mark II. It may not be a “professional” dual grip style, but cost-conscious pros know it has the best quality/price ratio. Period.
    Nikon’s got to work on the price issue- with their new PC lenses they could be getting many more architectural and product shooters that don’t think you need to pay an extra $4,000 to get a 20+ MP body.

  • Anony-mou

    It must be China only, the D3x can’t be selling so much worldwide. China not being a mature market, proportions are skewed.

    • ffip

      The heading means total number of cameras sold and we can see the four flags: Japan, USA, EU, and China. It seems to mean the sale figures in the four major markets.

  • Ben O.

    I doubt this “chart” was ever shown anywhere – it looks like it was made on an Atari 2600. Good lord, those graphics are horrible.

  • donde?

    Who cares what the Pros do…
    I want better DX cameras!

    • What’s wrong with the D300/D300s? I think they are superb cameras myself.

      • PHB

        Nothing, but I still want 24MP in a DX body. I don’t want to see work on the DX bodies stop just because there is an FX line.

        Unless they can get me 48 MP in an FX sensor for an acceptable price of course.

        I still find it hilarious that folk bleat on about FX format and then whine that f/2.8 constant aperture zooms are too heavy. If you want light then go for the DX format.

  • NR-Fan

    Not so meaningful victory for Nikon, as the flagship for Canon has been 5D Mark II for a while, at least until 1D Mark IV.

    I think nowadays it’s meaningless to really distinguish pro market v.s. non-pro, as the gap is closer.

  • low

    stick it to canon!

  • This should hardly be a surprise. Canon may have a stronghold in the United States, but in many Asian countries Nikon has an enormous market share due to historical reasons. At any rate, both brands are superb and competition drives up innovations and drives down costs. I never wish any single brand to dominate world-wide share because that’ll be the end of innovations.

    • Anonymous


    • Anonymous

      +1 to that

  • As said above. I like it when Nikon does well, but also when Canon, Sony, Pentax , etc… does well, too. That creates competition, and drives companies to innovate, and also lower prices, when they see a possible threat to their sales. In the end, it is to the Photographers/ Consumers benefit when two companies have two like products shooting at the exact same market.

  • una

    The chart from Nikon inc and new nikon model againt old canon. how about if all pro and semi pro model to include, d700,d300s,5d mark II and 7d?

  • Jeff-c

    The market share data is from four major markets: Japan, US, EU, and China as indicated by the flags in the upper right corner.

    These should be the major part of the worldwide market.

  • Just a Thought

    Next up should be charts comparing profit-loss of Nikon and Canon and others.

    Canon made a profit even with falling sales.
    Comparatively tiny Olympus also made a profit in this crappy market.

    Guess who posted a huge loss?

  • M!

    guys, just remember Canon treats their Pro like shxt and develop the money maker 5D Mark II leaving their Pro bodied camera with some outdated technology. as someone mentioned, many pros use 5DII instead of the 1Dwhatever.

    and look at the nikon’s graph, the release date of the 5DII is around nov 2008, which coincide with the fall of 1D’s sales’ PERCENTAGE.

    you can interpret it as: the canon users are not buying 1Ds and going for 5DII, or D3X or whatever.

    honestly, if someone give you a 1Dwhatever or a D3X, which one would you want?

    • Sanford

      Agree with your point

      Also, I don’t think 1D mk4 can help Canon to recover the market of pro-level camera. It keeps the APS-H format I believe is the bad move. I also don’t like Canon keep making higher pixels output instead of improving the proformance on High ISO. D3s does a very good job on High ISO setting – though I also think D3s better to slightly improve the resolution to 14M pixels at least.

      The chart just showing the Pro-level camera market. By the lower level stuffs, I think 5DII, 7D, & 500D are still doing good. D700 is getting old. D3000’s preformance is not good. D300s the improvement is not enough to convince the buyer for upgrade (from D300 or D90). I think only D90 & D5000 will still doing good for Nikon this year.

    • El Aura

      Maybe, however the 5DII was available for sale in September already and in November the D3x was available (which certainly increased total sales in this segment thus making the market share drop of the 1DsIII much less of an absolute drop).
      What I find much more interesting is that the D700 introduction does not seem to have affected the D3 sales.

  • Canon bodies are too old to fight with Nikon. 🙂

  • FuzzyPeach

    “I believe the 1D Mark IV and 1Ds Mark IV and even the 7D will have an impact on that kind of graph…”

    Might want to spend some time reading the Fake Chuck Westfall blog before standing too long behind that prediction.

  • optimaforever

    On Ganref (Japan) there’s a pie graph with the cam makers share (showing at least the ratios of the registered ganref members – mostly japanese members):
    canon 40%
    nikon 29%
    pentax 11%
    sony 7%
    olympus 7%
    ricoh 2%
    fujifilm 1%
    panasonic 1%
    konica minolta 1%
    sigma 1%
    etc. 0%
    and the same thing for lens makers:
    I can translate if interested (I’m japanese) 😀

    • Sanford

      Are you kidding to show this Pie? Chart showing the percentage of the camera that “User mostly using” in 2009 – not buying.

      I don’t know what is “GR DIGITAL”? A magazine or shop? But the chart is not showing the market share for sure. It is very unbelievable that no one buy 450D & K-m from the beginning of 2009.

      • Sanford

        PS: By the way, you give a great photography site to me from your link. Japanese photos sharing in that site are GREAT. Pity that there is no English version on that site.

  • Vendetta

    R.I.P. Canon

  • longtimenikonshooter

    I traveled to China to shoot landscapes back in April. At various locations, I spotted some amateurs that shooting D3x bodies. At the peak of the Yellow Mountains, there were about 60 photographers shooting sunset. I counted there were about 14 D3x shooters.

  • Noto

    a photography blogger has submitted a post about D3S on the Nikon Media Experience in BJ and give his own view of the new DSLR body on many aspects, like availability of high ISO capturing.
    via google translation tools:

  • NikonShooter4Fun

    I really would like to see Nikon put more more emphasis on Lens production vs. DSLR production for a change. I totally agree with one other Post, a new AF-S 85mm f/1.4, a new AF-S 105mm lens would sell out fast. The Nikon D700 has been available for what, 2 years now and we have yet been able to obtain even a FX format 70-200mm F/2.8 lens. Thankfully they finally have one (the new 70-200mm VRII ) that will be available one day, but even this lens will still be awhile before we can get one. The waiting list is probably enormous. Come on Nikon, PLEASE produce some new lens for the FX bodies that are available now. What good is all the new DSLR bodies you produce or improve on if we don’t have or can’t order the glass we desperately want to use with them?

    • Anonymous

      The 70-200 AF-S VR (I) G is FX. It may not have been ideal but it’s not like there wasn’t a FX offering as you are suggesting.

  • Jabs

    Greetings All,
    I have read most of the comments here and it seems most of you have failed to look at the criteria of the graph.
    It describes Professional cameras in the PRO MARKET and then describes the PRO MODELS available from both Canon and Nikon since 11-2007 (November 2007) to 7-2009 (July 2009). Since some countries put the date as 2007-11 and others as 11-2007 to describe the month and year of November 2007, then perhaps this is causing problems in reading the clear graph.
    The next problem is that the cameras are defined as Professional models by the manufacturers (Canon and Nikon) and then the graph describes sales amongst Professional camera USERS, as in ‘working pros’ and not camera buyers as a whole.
    It has everything to do with sales amongst that precisely focused group and nothing more. It does not infer that BRAND X is better than BRAND Y, but tells us what is occurring among pros as to what they are choosing amongst bodies that have been described and/or labeled as PROFESSIONAL bodies by the manufacturers themselves, as a category.
    The chart thus compares those alone and nothing else.
    The D300s, D700, 5DMkII, 7D are not Manufacturer declared professional bodies and thus outside of this group (Nikon D3 – D3X, Canon 1D MarkIII – 1DS MarkII) compared in the chart telling us about sales to professionals with these manufacturer declared professional bodies in the four markets.

    You cannot include the newer pro bodies introduced after the date of the graph as it did not exist or was not for sale then. When we look at another graph, say next year (2010), then we will be able to see the emerging trends then as facts based upon newer released bodies declared as professional bodies by the Camera Manufacturers themselves.
    Canon has two bodies declared as ‘professional bodies’ by them and so does Nikon! It is not about the merits of a camera body or not, but is about sales of declared pro bodies to pros.
    People have always been sensitive to what they perceive as what a manufacturer labels as a PRO body and then they question that. This has been a long time problem from even back in the days of film, when people talked badly about the 1/4000 sec shutter and 1/250 sec flash sync of the Nikon FM2 -FA -versus- the 1/2000 sec shutter and 1/80 sec flash sync of the F3, the declared professional Nikon camera. Same now with the D3 and the D700 plus the Canon 5D Mk2 -vs- the 21 megapixel Canon professional model.
    The manufacturer is who declares the body as their professional model and not you!
    Often a professional model has features that the others do not and then sometimes they surpass the pro model with a newer non-pro model, as most pro models are designed for a longer term use and not updated as often nor changed much so that working pros do not have to deal with new and sharp learning curves.
    E.G – Sensor cleaning in D700 – unavailable in D3 as Nikon said that they could not give us this feature and ‘100% magnification’ in the viewfinder, but now D3s has a new sensor cleaner and still maintains the ‘100% viewfinder’ magnification.

    Reminds me of why Vista bombed and Windows 7 is doing much better – the pros using Win XP did not have the time to relearn their craft by using Win Vista and its’ abrupt changes plus it did not work with many peripherals e.g., so the business and pros still stick with XP, as it costs too much to retrain yourself or your workers/employees to think in terms of how Win Vista does things. Microsoft got smart and now includes Win XP functionality within Win 7, so people can make the transition within the new Operating system via a virtualized Win XP. You learn the new (Win 7) plus have access to the old (Win XP) plus what does not run on Vista/7, you now can run natively on XP within Win 7 via virtualization.
    Same thing in cameras!
    Nikon took the best of the F series (F3, F4, F5, F6) and melded it to the digital cameras. so pros would not be too lost and thus they are more successful at it. We fail to realize that Nikon ruled the pro market until Canon introduced better or higher resolution digital cameras. Professionals always seem to prefer Nikons approach to body controls and layout plus IMAGE quality and their focus on use by professionals in professional situations (my opinion, so don’t get angry).
    Lots of megapixels with fast or slow autofocusing that does not work reliably or consistently is a recipe for disaster to a pro. Pros are like race car drivers with specific needs and a camera for a pro is like a race car and not a street car.

    Just a thought!
    I really wish that Nikon could find a way to put removable heads on their digital bodies like the film F’s had, but perhaps that is not cost effective or even needed, since ‘live view’ is supposed to take care of that to an extent. Maybe they include a second sensor like Sony seems to do and then make ‘live view’ equal to regular autofocus, but then that might be too much complexity/redundancy in the camera and cost too much or not make much sense design wise.

    • Anonymous

      I think everyone has read the post and had understood the point.
      But very few of us are 100% pro (guess) so we are more interested in sales figures of the d300, d700, 5d mkII, d90, etc.
      That’s logical. 😉
      btw congrats for the longest reply ever ;-D

      • Jabs

        Yeah – LOL!
        I was just tired of people straying from the points of the chart.
        It is not whether you are 100% pro (what’s that?) but about sticking to the point.
        I would like to see new lens like everyone but not about to argue that under a posting about a chart that favors Nikon within their pro ranks.
        I also think that Nikon is better than Canon currently in the ‘pro ranks’ even though Canon is a much larger Company and thus more consumer focused.
        People argue too much about what is pro and what is not pro, so hence my comments.
        Nice “witty comments” on your part!

  • Anonymous

    anyone can make a chart…..I could make a chart stating how I am cooler than everyone on this site but it doesn’t make it true….

    • PHB

      That depends, it you made the chart really big, billboard sized and it collapsed onto you and killed you, then you would soon be a lot colder than the rest of us.

  • Shlendiacy

    I waited long enough for Nikon to release some decent telephoto/primes that are affordable to the general public (~400mm).

    Their bodies may be better than Canon’s but the poor selection of lenses is the reason I went down the Canon route.

    • So get a 300mm f/4 and a TC-14E. Problem solved, and thousands of dollars saved. It’s like two lenses for the price of 1 1/3.

      Or, how about a 600mm f/4 for only $1800:

      I agree in principle that Canon has a better selection in mid-range lenses, but the reality on the ground is much different if you are willing to buy used. Example: Want a professional quality but budget-friendly wide angle zoom for FX? Get a used 20-35mm f/2.8 for around $650. Want a budget pro quality tele zoom? Get an 80-200mm f/2.8, any version. Cost: Anywhere from $400-$1200. Etc, etc.

      We all know that Nikon’s fallen a bit behind on its fast wide primes, but everyone knows that some are in the works. Remember, there are only so many teams working on lenses at any given time, and we’ve been fortunate enough that Nikon has been putting out a plethora of the best zoom lenses ever made. This is where Nikon’s core market is, not the primes. Complain all you want, but you are in a tiny minority compared to both the consumers and professionals that use zoom lenses for most or all of their work.

  • NikonShooter4Fun

    AMEN, AMEN on the SHORTAGE of Decent Lens, Canon has them smoked in the lens department. Hopefully they will continue to update their current offerings. I mentioned this above, and someone suggested the older 70-200mm was available for the FX camera that are so popular. Sure it would work, but it wasn’t ideal for FX, or they wouldn’t have improved on it with the release of the new VRII model. The 50mm AF-S was finally upgraded this past year, and I sure wish they would upgrade the 85mm F/1.4, and get some inventory rolling out of the new 70-200mm VR II, even in a depression ( I mean recession ) they could sell a Boatload of those. It would be nice to see a VRII of the AF-S 24-70 as well. I checked with a no name dealer and he even had a waiting list of 30 people wanting that lens. Think how many people B&H, Amazon and those big retailers have waiting? I hate it when they announce a new lens, and then take many months, if not 6-12 months before it even becomes available. I bet it will awhile before the 70-200mm VRII is available for retail unless you have pre-ordered one way back then. Anyone have an idea on how many of these they are producing on the First Run? I sure hope it is a lot of them because they could sell a lot of them, and then they wouldn’t have to cry about loosing money this year, especially when they went up on the lens 500.00 bucks vs. the older VRI model. Shame on it Greed… or the dollar is weaker or all of the above???

    • PHB

      The 18-200 worked just fine as far as the customers were concerned. Nobody on the photo forums was wanting a better one, yet Nikon just updated it. Why? Because they could make something better.

      The 70-200 is one of the mainstays of any pro photography range. The old one was a fantastic lens but very clearly optimized for the DX cameras. The 80-200 was the lens for the 35mm crowd.The FX range has only been going a mere 2 years. Nikon has been known to spend more than ten years on a lens design. Their quality control process takes more than a year to decide if the lens is ready.

      Sure Canon can throw lenses onto the market faster than Nikon. But very few of us have got to the point that we have so many $2000 lenses that there is nothing left in the current Nikon lens range to tempt us. Sure, some of us would like like AFS replacements for the 85mm f/1.4 and the 80-400 zoom. But the only people who really seem to think that the lack of fast primes is a major problem is Canon trolls.

      Nikon had a 28mm f/1.4 once, it was discontinued in 2006 because nobody was buying it. Now I agree that the value of that lens has changed dramatically since, the fast ISO response of the D3 series SLRs makes fast lenses more valuable, not less. But the reason that lens costs what it does is due to the fact that they are very rare. And since it was actually a 30mm lens and there is a new 35mm f/1.8 DX for a tenth the price the old one would have gone for, why so much desperation?

      Nikon has great lenses, they are the reason to go for the cameras in the first place. Canon offers a few lenses that Nikon does not, but unless you are Hercules you are never going to fit every lens from either system in your bag at the same time.

  • NikonShooter4Fun

    Clarification, the dealer I talked to who is basically unknown has a waiting list of over 30 people for the 70-200mm VRII lens.

  • MD76

    Ok. Websites of canon and nikon. Go to investor relations. financial results. AND……….. Canon camera business revenue is bigger than total revenue of Nikon. Whaaat????? And Camera business of Canon is twice as big as Nikon Imaging business. Nikon is fine camera maker but they lost lot of ground in late 80’s and early 90’s. Still it’s good that competition in DSLR market is strong. At the end each brand users will benefit from that. Cheers 😉

    • Eretik

      You are liar, my friend.

  • Anonymous

    I’d be wary of anything like this published by the manufacturer. Nikoon has no accurate information about canon sales and vice versa. They probably got info from a few sales outlets and extrapolated over the whole market.

    Like someone else said, the truth is in the dollars, and Canon rakes a lot more camera sales revenue than Nikon, and their cameras sell for somewhat less.

    • Jabs

      Actually, you are arguing apples to orange like many here who do not understand the size differences between Nikon and Canon.
      Nikon is a small company while Canon is huge and makes a lot more items than Nikon makes.
      Canon probably makes more printers and sells more per year in dollar or yen value than all of what Nikon makes and sells in perhaps two years.
      Same with Sony, as they are much larger and much more varied.
      Sony has Broadcast Equipment, PS3’s and PSP plus lots of other things that Nikon or even Canon does not make.
      Nikon is a relatively SMALL Company which makes specialized equipment mainly and thus are Engineering bent, while the other Companies are also Engineering and Consumer focused.
      Sort of like GM to a smaller outfit like Hennessey (Vipers and Corvettes) or others who make specialized cars or modify mass produced cars.
      Like RED who makes specialized digital movie equipment.

      Sony and Canon make sensors but Nikon modifies them and then puts out cameras that beat these OEM titans. They beat the companies that manufacture the sensors supplied to them and then put out better products than the sensor manufacturers.
      I believe that Canon and Sony have taken apart D3 and D3X to see about engineering their cameras like Nikon … LOL! – Hence Canon 7D and the new Mark 4.
      OK, enough!

      • Anonymous

        You’re tiring.

        • rhodium

          And you’re being intentionally dense. I doubt you even read that post, did you?

          At the end of the day, sales figures don’t tell you how good a company’s products are – the products speak for themselves. And the way I see it, Nikon is more focused on the quality of their products, whereas Canon seeks profits over everything else (which results in compromises on quality).

          Nikon sells cameras. Canon sells numbers. Go figure.

          • Jabs

            Greetings Rhodium,
            Nikon like Canon and all or most manufacturers report their sales figures and there are Industry groups who verify and report sales figures per item.
            Same way we know how many BMW’s and Honda’s that are sold yearly plus the per model sales breakdown.
            Many persons like to bash items which don’t fit their own thinking, so I don’t post much info., often.
            Many want the world to be how they perceive it while not knowing much about Business or even simple things like Consumer Reports for consumers and then Business Reports focused on accurate Business Intelligence or Sales Data.
            Consumer Reports reports TRENDS often while Business Reports often report reported sales by Dealers, Industry groups or such and are usually more close to the facts.
            I live in America and know how it works here plus I have been using cameras from the Nikon FA-F3HP (had both) days and thus experienced with the differences which continue today!

  • Anonymous

    considering the various posts above about “Pros” buying these equipment, my guess is that they’re missing an important market for pro-level gear. reporters and paparazzis. although many of them tape their cameras, it’s not difficult to tell between a Nikon and a Canon, and on various events, i’ve seen very few Canon users, which AFAIK, most newspaper companies that purchase cameras for their field reporters to use, buy Nikon + Nikkor lenses, although recently, i’ve seen some Sigma lenses, like the very cheap and comparatively compact 150-500mm. this goes for sports events which you won’t see Sigma lenses, and larger scale press releases/staged events, which you might see the occasional Sigma lens. the bodies are almost exclusively Nikon, from actual press, not the freelance guys, which inevitably are a mixed bunch varying from mainly Nikon and Canon(with their prominent white 70-200mm f2.8, or Sony, Pentax and recently, some strange phenomenon i’ve seen with EP-1s with a tacked on Nikkor 70-200mm f2.8… maybe it’s for the micro 4/3rds crop, maybe it’s just someone with too much money on their hands, like putting an SB900 on a LX3/D-Lux4 to show off…

    anyways, bottom line is, AFAIK, journalists of variable ilk almost always use Nikon. and there being a lot of them would explain the amount of sales for the D3/D3x. 24MP D3x would give tack sharp, easily croppable photos of super tele photos of celebrities sunbathing nude in remote southern french beaches, or Bradgelina’s backyard photos. Not to mention professionals in other fields, or their respective companies, are more inclined to choose Nikon. remember those D200’s used for traffic cams in Sweden or someplace? perhaps it has to do with the marketing strategies for Nikon and Canon a couple decades ago, targettiing different audiences. it really doesn’t matter to most consumers which brand outsells the other. I’ve used Nikon for some time now, and have since learned some of my respected photographers like Chase Jarvis, Scott Kelby, Joe McNally, uses Nikon Digital. (film is a completely different matter, even though i’m still partial towards Nikon, i’d be more inclined to play around with Mamiya, Voigtlander, Lomography or other various brands)

    • Jabs

      Good post and observations.
      Companies purchase equipment on a schedule based upon needs or even the recommendations of Consultants. They have specific needs and also limited time to use their equipment to acquire (photograph) their needs. Many photographers are now required to photograph many different subjects and bring back to their employees a mass of multimedia including stills and videos as we have newspapers/magazine etc., with websites needing CONTENT and more CONTENT plus there are a lot of ‘podcasts’.
      Cameras and gathering CONTENT has changed in the digital era and we are now like one man content collectors trying to do three or four jobs. The EP1 like some of the 4/3rds cameras are being explored for their compact sizes plus the 1080p content some of them can shoot better than many DSLR’s. Maybe Nikon is trying to make one and release it soon?
      The ‘instant gratification world’ requires much and equipment users are reacting to the pressure on them to produce, especially in larger markets here in America. I saw a press photographer (he shoots everything for his newspaper) recently on an assignment and he had two Canon ‘pro’ bodies (MK3, I think or the one with 21mp), one with probably 24-70 F2.8 and the other with a 70-200 F2.8. Both were set up to focus and shoot via different buttons and I asked him why he did this. He said the cameras have lousy or inconsistent focusing so he did this through custom functions so he could better do his job. The company had invested in Canon equipment and they were waiting on a return on investment before buying anything else.
      I tried both cameras and hated its’ autofocusing plus the “two button photography” drove me nuts (LOL!). I took a few shots with both bodies and in that overcast day, it would hunt and not look focus often with both bodies in a crowd of people even when the day became sunnier.
      I can see why people left alone the Canon pro bodies like that, as I am used to Nikons.
      Maybe the 7D (not so far from previews or reviews) and even the MK4 rectifies that, as I have been using autofocus since the F3AF days (had one) but that Canon camera drove me nuts. You had to make too many conscious decisions based upon the limitations of the Canon camera and the photojournalist said that his Company was aware of that but had already purchased the equipment a few years back and were Canon users.
      You use what you like but I am not about to be hijacked by flawed cameras if I am purchasing it with my OWN money, which I have done over the years. No one bought equipment for me, so I have a different perspective.

  • Jay

    based on my experiences, pro portrait photographer in China mostly shoot with 5DII. The number for D3 and D3X are actually boosted by the rich guys who have too much money.

    • Terry Allen

      I’ve just returned from France, Italy and England – I was pleasantly surprised to see the number of people using Nikon SLRs, of those I saw I would think perhaps 8 out of 10 had a Nikon in their hand! Quite a number of D700 and D300 models. Most looked to be on holiday, as I was – no matter what the facts say it was evident to me that Nikon certainly appears to have regained some market from Canon.

      • D700

        They have regained, yes. The question is what they’re doing to stay in the lead.

        Thom Hogan wrote this on dpreview:

        “As I wrote some months ago on my site, I believe Nikon’s consumer DSLR lineup is showing signs of fatigue. A D3000 without LV or video doesn’t hold up well against some of the competitors. 10mp is a bit passe. Nikon keeps obsoleting cameras at the low end without a lot of change (e.g. D40x->D60->D3000). It appears that they either think that what worked will still work, or that they’re a bit lost as to what might really appeal to that customer. Meanwhile, m4/3 and the coming onslaught of mirrorless cameras offer that customer another choice (though at present, a much more expensive one–though that, too, is problematic, as I’d guess that the product margin on a GF1 may be higher than that of a D5000).

        Nikon historically has had trouble bringing their pro insights and technology down into a long-lived line of consumer models. The N80 was one of the big successes there, and the D90 sort of mimics that. But below that level, Nikon tends to just churn models without a clear goal. ”

        It seems Nikon’s about to make the same mistakes Canon did in 2007.

        I’m a D700 user myself. I’m no Canon troll. But at the moment Canon are flexing their muscles. Nikon seem to have lost the momentum.

        • Eretik

          Thom Hogan? His opinion costs nothing

  • canon still sells 5Dmk2s like hotcakes.

    maybe that is cue in what customer wants?

  • MikeD

    As a stills camera, the Nikons are “better.” But for the few of us who come from the video market, Canon is still the best way to go. This is sad as I was rooting for Nikon to come out with a serious contender to the 5DMk2. Just two months ago I had my finger on the trigger for a D300s at 720p 24fps when the 7D came out with 1080p 24fps/720p 60fps. The D90, D5000 and D300s just don’t compete, look at which cameras are used on Despite using a Canon body I prefer to use Nikon AI/AIS primes on adapters. Nikon isn’t making any new money there. My collection of Canon lenses is growing though. The serious money isn’t in the bodies, its in the lenses. Canon is tapping a new market and there Nikon needs to catch up.

  • I-Strain

    I’m not sure which chart everyone is referencing but it’s clear, based on the data recorded on the four-color vertical bar graph posted at the top of this thread, Canon tops the list for each month represented. Yes, that’s “four” — “4” — colors! Look at the graph again. The “color” ( i.e. camera) top-most on the bar “wins”, in terms of percentages, for that sales period. (All that “beige” and “gray” at the top represent Canon — not empty space on the bar.) I believe the confusion is in the incredibly bad choice of graph used, in which case the vertical scale is represented in meaningless “%” rather then actual units sold. That said, I’m going to look at the chart again — 30 or 300 more times after I hit “Post Comment” — and see how big a fool I just made of myself if I’ve misinterpreted the information. LOL

    • I-Strain

      My mistake. Make that five colors, four cameras, on the chart. (Right?!) And I’ve no idea what camera the mysterious fifth — lightest shade of beige, not gray — color is suppose to represent. Any guesses?

  • Back to top