Nikon: the tsunami did not stop the D400, Nikon 1 is still alive, the Samsung deal was a hoax

Nikon-D500-DX-DSLR-APS-C-camera
Some quotes from a recent AP interview with Dirk Jesper, Product Manager for Professional Products and Product Planning at Nikon Europe (quick recap: the tsunami did not stop the D400, Nikon 1 is still alive, the Samsung deal was a "hoax"):

I can’t say anything about future products as you know, but yes I can confirm that the year will be busy.

AP: Why have we waited so long for a successor to the D300S? Did the tsunami disaster back in 2011 prevail Nikon launching a D400?
DJ: No, absolutely not. The tsunami was a terrible catastrophe. It had impact of course on our production, but the development of cameras happens somewhere else. It hit our production sites in the Sendai district and as you may remember we had some delivery problems in certain segments after that period, but we have fully recovered and it never had a negative impact on our development.

AP: Nikon has persisted with the Nikon 1-system for a long time. Will Nikon actively look to develop the Nikon 1-system in the future?
DJ: We keep on with the Nikon 1 system because the whole concept behind the Nikon 1 system was to have a high performance, easy to use camera. Actually the market responded very well to that. Our intention was never to reach in to the DSLR and say the Nikon 1 should never be a replacement for a DSLR.

AP: Before Christmas, there was much press speculation that Nikon had bought Samsung’s NX camera business. Are you able to give us a reaction to the many media reports about this?
DJ: As you learn from the media and also from official feedback that was a hoax. There was never anybody really talking about it.

This entry was posted in Nikon D400, Nikon D5, Nikon D500 and tagged . Bookmark the permalink. Both comments and trackbacks are currently closed.
  • Eric Calabros

    Peter never been so happy about being right about a rumor being wrong 🙂

    • I can still be wrong, I am just reporting on that AP interview.

      • Eric Calabros

        After years of experience, I think it’s safe bet to trust your gut feeling. D500 was once in decade exception.

        • I will have a post on that on Monday with credit to Brad Hill who correctly “predicted” the D500: http://nikonrumors.com/2015/12/27/still-no-reliable-inforumors-on-a-new-nikon-dx-flagship-dslr-camera-d400d500.aspx/
          Back in September I reported about a possible combined announcement of the D400 and D5, but this kind of faded out: http://nikonrumors.com/2015/09/15/what-to-expect-next-from-nikon-4.aspx/

          • Eric Calabros

            Interestingly he told $2300 is the price. I’d like to know where this $300 difference came from. His sources were wrong or Nikon changed its mind at last second

            • he is in Canada )

            • Eric Calabros

              oops 🙂

            • the Canadian dollar took a beating last year

            • Henry

              Indeed it did! I used to buy more gear from the US. Now it’s deal time for US folks (and likely Europeans as well?) to buy from Canada. The US -> CDN exchange rate, even with additional sales taxes, often provides a great value.

            • Mike

              Indeed. The Canadian dollar is linked to the price of oil for some reason. In Oct 2014 I bought a Profoto B1. With the currency shift I could sell it for more that I bought it because it’s price here has gone up $600 since then.

            • never thought of that – basically your gear appreciate better/faster and you can get more for it

            • PeterO

              The D500 can be pre-ordered in Canada at Vistek for 2,699!!! The Cdn dollar is very low compared to the US buck.

            • John Albino

              But in the post he clearly says “$2300 USD” On the other hand, $2300 would have sounded right compared to the intro price of the D300 WRT inflation in the meantime…

            • yes, because US dollar is stronger than Canadian $

            • EnPassant

              In Europe some preannounced prices are around €2300. Before that would mean about the same price in US dollars as taxes are added to Europe prices.

          • FountainHead

            Crediting antybody for predicting D500 feels a bit ridiculous.

            Kind of like those people who protect every month how there’s going to be a major recession and once every fifteen years they’re eventually right, and they run on the business channels to say they predicted it.

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    • I actually think the tsunami story is more interesting, the consensus was that the tsunami killed the D400 and apparently this was not the case.

      • nwcs

        Or it could be just a spin on the situation. Interesting, though, how the CX isn’t supposed to replace DSLRS. If so they should charge much less.

        • Eric Calabros

          He denies that they don’t want to upgrade it to DSLR level. at least that’s what I understand from his answer

          • nwcs

            Hmm, maybe I misread it. I’d love to see a better Nikon 1 camera. Something appropriately priced with good performance. That would get me to update from the fire sale J4.

            • Eric Calabros

              Everybody ask for better N1 body, or faster zooms. But what I like to see is sharper lenses. 10.5mm is a nice compact prime for example, but sharpness is so so

            • nwcs

              Yes, I’d want those two. Maybe a 9-30 f2.8-f4 as well. Sharper 10mm would be good, too.

          • Spy Black

            Indeed, the V3 was a downgrade from the V2, which was slowly evolving more towards a DSLR style body when you compare it to the V1. Nikon is obviously still concerned the 1 series could impact at least lower model crop frame cameras.

            • Mike Gordon

              V3 is awesome, you can have a mini-dslr or a tiny body if you pull the grip.

        • whisky

          “Our intention was never to reach in to the DSLR and say the Nikon 1 should never be a replacement for a DSLR.”

          as anyone with ESL training can tell you … something was lost in translation. canceling the double negative it reads Nikon’s intention was to reach into a DSLR and build a Nikon 1 that may one day replace a DSLR — as evidenced by the V series. they will “keep on” with this. JMO.

      • Eric Calabros

        It’s a possibility that they were afraid of D400 improvements seen as “not enough to upgrade”, so delayed it as much as they could (or Canon let them) to make a bigger jump.

        • stormwatch

          Specifications and reality wise a D500 is a light year in front of 7DMK II – the only reasonable solution for 7D MKII now when we have a D500 is that Canon gives a 7DMKII with every inkjet printer.

          • Eno

            LOL, good one!

            • stormwatch

              Yes, Canon products are unlimited source of ridiculous IQ with unbelivable prices.

      • EnPassant

        The tsunami only stopped the production of new cameras for a few weeks at Nikon Sendai, not the development of new cameras.

        The real deathblow to the D400 was the flooding of Nikon Thailand in Ayutthaya.

        It happened right at the time a D400 would have been produced for a joint D4 and D400 release just like this year.

        D4 and D800 was not affected as they were made in Japan after the damage from the tsunami had been repaired.

        Unfortunately the question about the flooding in Thailand stopping the D400 was not asked…
        Though I certainly think that is the answer.

        After that the vindow of opportunity for a joint D4 and D400 release was lost and Nikon decided to wait until the next chance with the release of D5.

      • TheInconvenientRuth

        Noticed how they ansewered the question without answering it? Still no reason for the absence of the D400…. I’m really fond of my Tsunami/Flood theory 🙁

        • This is typical, not only for Nikon. 99% of those interviews are just words put together without any meaning. AP is especially good at writing entire articles without saying anything.

          • ZoetMB

            That’s true, but sometimes things get revealed anyway. I don’t think we’re parsing his words correctly. He said that the Tsunami did not stop THE DEVELOPMENT of the D500. He said nothing about whether it stopped the manufacturing.

            But I don’t think either of things matter. In the end, I think it was marketing that stopped the D400. I think Nikon had an internal battle as to whether they wanted to push mid- and higher end users to FX and for a very long time, those people won out. I think Nikon thought the D600 could serve all of those users. And there is a certain sense to that – after all, if sensor prices had been lower and yields higher when DSLR sensors were first developed, there never would have been a DX sized sensor.

            (I think it would be fun to pull out quotes from Nikon from before the advent of the D3 when they were still maintaining that no one would ever need a full-frame sensor and then they had to backtrack when they released the D3.)

            But I think the crash of the photo market has changed the equation a bit and I think Nikon probably didn’t recognize the strong demand for high-end DX until relatively recently. And I think that put the D500 back on track. Which may have been a good thing because had they released a D400, it probably would have been a very slightly enhanced D300s with some D7200 features. Now we’ve gotten so much more. Time will tell, but the D500 looks like a great camera and much to my surprise, at least in the U.S., it’s priced relatively reasonably. If I didn’t already have a D800, I’d buy it as soon as U.S. retailers had inventory.

            In any case, with the D5, D500 and new flash, as well as some of the recent new lens releases (in spite of their faults), it’s nice to see some life in Nikon.

        • Eledeuh

          He did answer the second part of the question, the one related to that theory.

          In a way, whoever asked this gave him an easy exit by providing the closed-ended part B. Part A encompassed the whole of B and was much more interesting. I’d say the asker is to blame here 😉

  • David in Signal Mountain

    While everyone is speculating on the D400 story and the effect of the tsunami, could the Samsung story have been a diversion to help keep the D500 secret until the official announcement?

  • HotDuckZ

    Hi, Pete!! It’s about water but with no salt. https://en.wikipedia.org/wiki/2011_Thailand_floods

    That years they release Nikon 1, However I have 2 of V1.

  • animalsbybarry

    I have been openly challenging Mirrorless Rumors admin to comment about his Samikon rumor.
    So far he has been unwilling to do so.

    • I wonder why?

      • animalsbybarry

        Update….His answer is
        There will be Samsung parts in the new Nikon mirrorless camera, and more than just the sensor.

        • That’s a clever answer because you cannot ever verify what is inside a camera. Come on we are not in first grade to believe this crap.

          • animalsbybarry

            He claims when the camera is broken down there will be Samsung parts inside…..this is what he claims, not what I am claiming.

            • There are probably Samsung parts in your iPhone, LED TV, and dishwasher. That doesn’t mean any of those companies were planning on buying parts of Samsung. Nice non-answer.

            • exactly

            • Nikon cameras have Sony, Toshiba sensors inside…. and who knows what else… doesn’t mean anythig really

            • With the same logic, Nikon bought Sony and Toshiba camera tech long time ago because they have been using Sony and Toshiba sensors inside their cameras for years. If you crack open a Nikon camera today, you will most likely see a Sony sensor inside and this doesn’t mean anything. Just let it go Barry, you got scammed 🙂 Even if for some magical reason a Samsung part shows up in a Nikon camera in the future, it doesn’t mean that Nikon purchased Samsung NX tech.

  • saywhatuwill

    Interesting. Dirk Jesper said a lot of words but didn’t say a thing about the D4o0. Definitely a Product Manager. He could be a politician next.

  • MonkeySpanner

    “Our intention was never to reach in to the DSLR and say the Nikon 1 should never be a replacement for a DSLR.”

    Most confusing statement ever. So what is Nikon’s thinking on the 1 system? Still don’t know.

    • Nick Hall

      Indeed. This statement is totally ambiguous.

      Either he meant:

      Our intention was (never to reach in to the DSLR) AND ( say the Nikon 1 should never be a replacement for the DSLR)

      i.e. Nikon 1 will not replace DSLR

      or he meant:

      Our intention was never to …. (reach into the DSLR and say the Nikon 1 should never be a replacement for the DSLR).

      i.e. Nikon 1 may replace DSLR

      but… what the hell does “reach into the DSLR” mean anyway ?

      • MonkeySpanner

        hahahaha – yeah, I don’t know what “reach into the DSLR” means either.
        But it would have been nice to know what Nikon’s thoughts on the 1 system really are/were. It would give you some insight into where the system is headed. But, alas, you cant really read anything into that statement.

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