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New Nikon 1 S2 mirrorless camera to be announced soon

Nikon-1-S1-mirrorless-camera
A new Nikon 1 S2 mirrorless camera will be announced soon (replacement of the current S1 model). The basic specs are: 14.2 MP sensor with 73 phase detection and 135 contrast detection AF points. The S1 was announced last year (January 2013). There is a very good chance that the new S2 camera will not be introduced in the US market (just like the J4). Expect the official announcement in May.

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  • nwcs

    I still don’t get the point of an S version of the Nikon 1. If each type were better differentiated and selling well, maybe. But the S seems like the two version old V — at a still too high a price. Now if this was the Coolpix 1 S series that has compatibility with Nikon 1 but at a bargain price….

    • Jorge

      Simple. Throw enough crap a a wall and SOMETHING is bound to stick. The Nikon way.

      • Andrew71

        Sony’s better at that.

        • Jorge

          Very true.

        • phil

          exactly, Sony is better at choosing what to throw at the wall. Nikon throws EVERYTHING. That’s why we get 5 cameras that are exactly the same: J1, J2, J3, S1, and S2.

  • big al

    VersionS2, V1 – I’m confused! Haven’t we had these models already?Nikon really needsto sort out these model names cos I’m pretty sure I’ve seen these previously on Amazon.

    • http://www.gradyphoto.com/ Pete Grady

      This one is green, so it’s better. Confusion eliminated.

      • TheInconvenientRuth

        Is it… is it…. wild lettuce green?

        • Kynikos

          British Racing Green.

    • Mansgame

      No kidding, V1 V2, J1 J2 S2…make up your mind Nikon!

  • broxibear

    “There is a very good chance that the new S2 camera will not be introduced in the US market”
    There is a very good chance that the new S2 camera will blend in with all the other Nikon 1 cameras, will be very expensive, will plummet in price after a few months and will not be bought because there are so many better and more affordable options out there.

    • Eric Duminil

      You’re mostly right. But after the price plummets, the cameras are actually affordable and not that bad.

  • johnmk

    The only camera I’m waiting for to see is the Nikon D9300

    • http://inthemistphoto.com/ InTheMist

      True. And the D800s if the SRaw thing works well.

      • Eric Calabros

        It does, but a bit soft. pixel bining acts as a thick AA filter

        • Eric Duminil

          It’s not the only problem. Nikon D4s sRAW are way too much cooked and way too big.

    • PeterO

      Well then johnmk, the 1 Series must be selling like hotcakes somewhere and thus providing Nikon with a good profit margin to justify the reiteration rate. Obviously the D9300 is not projected to be a sales leader or they would have brought it out a long time ago. Strange really, considering how many of us seem to want one. Also, Pentax, Fuji and Sony (soon) think this a worthy enough niche to provide a model. Canikon obviously think differently and are only concerned with each other. Methinks that if Nikon doesn’t come out with something in this category by Photokina, a lot of party faithful will start looking elsewhere seriously. I am not tied to a brand and although I have a lot of Nikkor glass and other stuff, I’ll be more than happy to go out and get what I need elsewhere. Nikon doesn’t seem to care. This part I don’t get.

      • http://inthemistphoto.com/ InTheMist

        The reiteration rate could also be the desperate flailings of a bad marketing scheme from a company who, while everyone was moving to bigger and bigger sensors (including themselves!) to differentiate themselves from camera phones actually decided to go smaller.

    • Gottcha

      That was a hoax.
      A cruel hoax, but a hoax none the less.

      • http://nikonrumors.com/ Nikon Rumors

        It was not a hoax. I just don’t have any details yet.

        • ‘Nuff Said

          QED

        • Thom Hogan

          Agreed. What’s been leaking out of Nikon changed months ago, aligning the D300s followup name with the other DX cameras. I have long suggested that they need to get their names aligned, even to the point of aligning generational names if generations are skipped (e.g. D9300 and D7300 for current generation). The D7000, for example, is only one generation old and still available new, but because of the D3300 and D5300 names, it looks old to prospective new-to-Nikon buyers.

    • david

      nikon d4x

  • rt-photography

    sir yes sir!

  • http://micahmedia.com/ Micah

    What a derpy marketing faux pas–the Nikon S series was already mirrorless! They top of the line with an included EVF should have been the S_

    The 1 series just has clueless marketing written all over it.

    https://upload.wikimedia.org/wikipedia/commons/3/36/S3-2000.jpg

    • Keith

      +1

      Resurrecting the ‘S’ series as a modern digital rangefinder (similar to the X-Pro 1) with maybe 3 models (entry, mid, and prosumer), a state-of-the-art APS-C sensor (entry with D7000 sensor, high end with D7100 sensor) and a new lineup of lenses and accessories is what Nikon should be doing, IMO. At the same time start phasing out those cheap, low end DSLRs. Not all of them, but Nikon honestly don’t need 15+ DSLR models; they only need 6 or 7.

      A digital ‘S’ might not be a huge money maker, but it would gain back a lot of the respect that they have lost over the past couple of years, and it would catapult them into the upper echelons of the mirrorless world literally overnight, thereby helping to rebuild the brand.

      • groucher

        Well said. A digital FM would also be very welcome provided that it is a true manual camera, not loaded with all the useless scene selection, rear display and face recognition crud that afflicts Nikon digital cameras.

        • http://micahmedia.com/ Micah

          It’s reasonable to ask for a manual transmission. You’re asking for carburetion and mechanical timing. Why?! An LCD is useful, and doesn’t get in the way if you don’t need it. Same with face recognition.

          You want more manual control? Draw.

      • http://micahmedia.com/ Micah

        I generally agree, except: 3xxx, 5xxx, 7xxx, 6xx, 8xx, X… even counting the DF, that’s 6. But the first three could be the same camera.

        • http://nanchatte.wordpress.com Graxxor Anandro Vidhelssen

          You’re equating a 3xxx series with the 7xxx? Have you used either series in anger? They are far less alike than the D7000 and D600.

          • http://micahmedia.com/ Micah

            No, I’m saying we don’t need anything lower that a 7xxx to have a mirror. The AF performance is too close at that level to justify the extra cost/price of the mirror assembly. I say this as an owner of a d7100 and GX1.

  • MyrddinWilt

    I don’t get why people get so worked up about these cameras. If you don’t want to buy, don’t buy.

    The line is selling by the pallet load at Costco. Don’t expect a new format to compete with the F-mount for professional use for at least a decade after launch.

    What I don’t understand about the S/J lines is that they don’t have the option of the EVF. How much would that cost? It would allow Nikon to upsell customers to an EVF later. It would be more logical to kill the J line and just sell the V line with or without an EVF.

    These are great walkabout cameras. And the best camera for the shot is never the camera you don’t have with you. (Except of course to the extent that it always is). I just got back from a 2 day trip to Turkey in which I had 60 minutes total for taking photos. I would have done much better to take my V1 than the D800.

    • Deep_Lurker

      What gets people worked up is the feeling that producing these cameras is keeping Nikon from producing the cameras that they do want.

      I’m not much bothered by the Nikon One S and J lines because I’m not the target audience. I’m more bothered by the V and AW lines, because I am the target audience – or would be if Nikon had a clue. Unfortunately Nikon’s cluelessness is creating a lose-lose situation: I’m not getting the kind of small mirrorless camera I want, and Nikon isn’t getting my money.

      • ronin

        So in other words it’s just a tantrum because a company doesn’t make something just for me. Mean Nikon.

        • Deep_Lurker

          If the Nikon One line were a hot seller, I’d shrug it off. If lots of people bought the V2, or lots of people buy the V3, then good for Nikon and it turns out that I’m not the target market for those cameras after all. So be it.

          But when the sales are disappointing, and lots of people like me are complaining, then that’s a clue that Nikon is Doing Something Wrong.

      • MyrddinWilt

        Have you ever run an engineering department? I was a director in an S&P500 company engineering department. Resources are not limited the way you imagine.

        Engineers working on Nikon 1 projects would not be available for other projects. Thats not the way it works. If you have a product that is bringing in revenues you get the resources you can justify. If there aren’t enough engineers in the company you hire more.

        Nikon know that they are not going to deliver a mirrorless camera to equal the D800 any time soon. So it makes sense to concentrate resources on building up from the consumer line.

        The professional bodies are halo effect models in any case. The profit is made from the Coolpix and the DX DSLRs.

        • Thom Hogan

          I have run engineering departments, and I don’t agree that you should run teams like that in high tech. Nor does Nikon: they cross pollinate at least some team members on each iteration in a line.

          The problem with tech is the constant need to reassess and redefine, not so much the need to hire the right number of resources. When you hire resources, they have a tendency to “churn” in high tech (e.g. J1, J2, J3, J4 ;~). Didn’t help sales at all. But it kept them working ;~).

          The problem all the camera companies found themselves in is that they basically did what you suggest during the expansion, but now with the huge market contraction, they can’t get rid of the workers fast enough due to the way hiring in Japan works. Thus, they have to do big things, like close the company that group works in (if you look at how the Japanese companies are set up, they are a huge nested warren of interlocking smaller companies).

          Nikon is building a lot of churn products right now. That’s going to come back to haunt them if they don’t wean themselves from that. But if they do what you suggest, that just means that they’d have a ton of engineers set up to churn and nothing to churn on.

          • MyrddinWilt

            I suspect that much of the work on the Nikon-1 line is going into reducing manufacturing costs. The first edition had a lot of screws and those are expensive to fit.

            Only some of the engineering effort goes into product improvement.

            • Thom Hogan

              I’d be highly surprised at that. The J1 had 288 components total, including all screws. The current S1 and J3 are more complicated than that.

    • Onnik James Krikorian

      I’d actually like to buy a Nikon 1 V3 with grip and EVF, but not at the UK price. Even the US price with the FT-1 would be okay, but at just under $1,800 equivalent? Seriously?

      So, that’s pretty much what I don’t like the 1 Series. They’re simply over-priced for what they offer and especially when compared to the competition.

      And if truth be known, it’s only the FT-1 that makes the line appealing for me. As a bonus I’d get a small and light camera to take around instead of a bag full of heavy stuff.

      I’m even in two minds about getting a cheap V1 and find myself more and more looking at Fuji and Sony mirror less options as well as a TC-14E II.

      But give me a V3 kit for $1,000 equivalent in the UK and Europe and I’d buy immediately. Lower the prices on the J4 and S1 and I’d be the same. Even $1,200 for the V3 plus extras.

      Others would I’m sure, and more sales means more profit plus more lens purchases. And more brand loyalty. Instead, After investing in expensive Nikon full-frame, I feel they don’t care.

    • nwcs

      Uh, selling by the pallet load at Costco? You gotta show some evidence for that statement. Everywhere I go I still see J1 and J2 models sitting around at amazingly high prices.

    • mikeswitz

      Funny you should say that. I’m on my way to Turkey as I type this and I’m taking my heavy D800 with the usual suspect lenses. Left my Fuji system home. Going to be there about two weeks–all over. City stuff and landscapes. I’m getting tired of lugging big DSLRs through too many airports and missed connections.

  • Spy Black

    So what’s the difference between the S and the J again?

    • basura

      You aren’t alone. I’ll refine your question:
      What are the differences among S1-to-Sn and J1-to-Jn?
      They are all bad and expensive toys, a Nikon’s wasted time.

      • ronin

        That was quite a helpful reply, thanks.

    • Thom Hogan

      In the tech industry, we call this “churn.” You establish a base product and then you churn it.

      Now technically, there’s only two reasons to churn: (1) you found a successful product and want to continue the growth; or (2) it didn’t sell as you expected so you make strong changes to it so that it appeals more.

      I think Nikon thinks they’re doing #2 and that the sensor pixel count increase is the “strong change.” I would argue that they are wrong. The products haven’t been defined well in the first place, were crudely and poorly marketed, and overpriced. Churning doesn’t help any of those things.

      • PeterO

        Thom, at what point does the company decide to stop the churning? More like pride at work here rather than good business sense. Surely they must have other products in R&D that they can throw at the dart board.

        • Thom Hogan

          Don’t get me wrong, sometimes churn is good. For example, Sony is churning the RX100, but doing so in the right way (adding performance and most requested feature to popular product).

          However, I have a hard time with churn that isn’t solving the product’s original problems. All that does is clutter shelves with more product that doesn’t sell. Nikon should have stopped churning the J and shouldn’t churn the S. They need to stop, rethink what those products need to be, how they’re marketing, and how they’re priced. At this point, even if I thought that I could develop a J5 and S3 correctly, I would NOT call them that. You have a bigger marketing hump to get over when you churn badly.

          But to answer your question more directly: if you’re doing positive churns (e.g. Sony RX100) you churn until you can’t do a positive one. If you’re doing negative churns (e.g. J4) you stop immediately and rethink. Nikon doesn’t need more placeholder boxes on the shelves.

  • Michael Steinbach

    I could actually buy into this system is they would “only” give us a fast zoom lens, even a variable f2.8-F4 would be acceptable, yet nothing but junk consumer 3.5-5.6 yada, yada, yada.

    • Thom Hogan

      I don’t completely disagree, but…fast apertures kill the small lens sizes, so you’d get that small body big lens thing people complained about with Sony NEX.

      The real target for the Nikon 1 isn’t the type of person who’d understand the desire for a fast lens initially. The thing that Nikon isn’t resolving is this: they targeted the Nikon 1 at the compact-only user moving up, but (especially with the fire sales) they’ve been most successful at getting the DSLR user looking for a carry-everywhere camera. Those suggest different design points. The V3 is getting close to the right design point for the DSLR user looking for carry-everywhere. The J4 and S2 aren’t solving the compact-user moving up problem.

      • Michael Steinbach

        True about lens size, having tried a RX10 (which I sadly regret returning) the speed comes with a price. But as a D800s/D610 as well as the Nex 6 owner I’m still trying to find the best walk around system. Nex has the same issues with lack of a high end zoom lens. Having a chance to play with the Fuji XT1 that Michael Johnston is reviewing I know it is possible to almost have my cake and eat it too, (video quality is not very good with the fuji which I is what I would want in a Walk Around). Would I live with a Nex with a fast zoom lens? Yes. Would I buy a 1 system camera with a fast zoom lens? Absolutely. It is all about the lens for me to by into a system.

  • CRB

    so, if the new sony rx100 markIII (1.8-2.8) sells more than the hole 1 nikon series altogether, will nikon realize this idea is not working?

    • http://nikonrumors.com/ Nikon Rumors
    • Spy Black

      If the P8000 comes out as rumored, then that would be Nikon’s answer to the RX100 MK III. They would both be larger cameras however. The main attraction for me in the present RX100 II is that it’s barely larger than my Canon S110. My S110 has a wider end (24mm equivalent versus the Sony’s 28mm equivalent), but the IQ is way ahead, and fits right in your pocket.

    • phil

      what ? 1.8 – 2.8 ?? I’m sold.

      Really, it makes absolutely no sense for me to keep my J1 with 10-30, 30-110 and the 18.5mm lenses. I have been eyeing the RX100 mark II already, with a 1.8-2.8 zoom it’s a no brainer..

      • Thom Hogan

        Well, there’s focus performance and telephoto reach to consider. That 30-110mm goes 200mm (equivalent) further than the Sony, and all those lenses focus faster on the J than the RX lens has been focusing.

        I think the real positive thing with the RX100 now is the EVF. That’s what really puts in a class by itself, though it’s expensive. If they can cram that into the camera without making it bigger, Sony will have a very unique camera no one else can match.

  • Douglas Green

    I actually LIKE my V2 – but I like it at the price I paid for it from Canada: $410 US including the 10-30 VR kit lens. I bought it when it became apparent that the IQ of the V3 wasn’t going to be any better, and the dis-integration of grip and EVF was a step backwards.

  • xtt

    totally confused by these V*, S* and J*. what’s the difference?

    • PhotoAl

      V* – highest end, has an EVF (V3 is optional now), mechanical shutter allowing 1/250s flash sync speed (along with electronic shutter allowing 1/16,000s), a hot shoe for proprietary flash/GPS/EVF.
      J* – Less buttons than the V series, no hot shoe (which means no optional flash units or EVF), no mechanical shutter.
      S* – Lowest end, fewer buttons and smallest body. Pretty similar to the J series except it has so far used the previous generation CX sensor compared to the latest V/J bodies so it’s cheaper.

      • Thom Hogan

        I believe that Nikon messed up with the S. It should be a fixed lens camera that attempts to be shirt-pocketable, with a better specified collapsing zoom. It’s really the thing that should be competing with the RX.

        The J should be where the Panasonic GM1 is (but with better UI). To some degree it is, but I can’t believe we’re on a fourth iteration without fixing all the problems.

        The V should be targeted as the DSLR-user’s compact. Little performance drop, small, configurable.

        • PhotoAl

          I don’t agree with what you think the S should be. If the rumored 1″ sensor P*** model comes out then that should/would be the RX competitor. Having three segments in their mirrorless line-up isn’t a bad idea but I agree that they should all be a bit more pro-sumer orientated. If you look at the Fuji lineup they have an X-M1, X-A1, X-E2, X-xpro1, and now XT-1 so Nikon isn’t the only one doing this sort of thing or the worst at it. I think Nikon is getting a lot closer to what people want in a small camera with the V3 and if they can fill some of the gaps in the lens lineup they might finally attract a larger audience. The super telephoto is going to snag some new users, mostly wildlife, but having a fast 35mm equivalent as well at least one 2.8 zoom could make it more appealing to a larger user base. Of course we still have the issue with the bodies not being perfect, but no camera is and it looks like they are heading in the right direction.

          • Thom Hogan

            We actually agree more than we disagree, though I still think that three models can’t easily be distinguished and price separated the way Nikon is trying to do it.

            However, be careful of your examples. When the X-E1 came out the X-Pro1 stopped selling. When the X-E2 came out the X-E1 stopped selling. When the X-T1 came out the X-E2 stopped selling. Neither the X-M1 nor X-A1 have sold in great quantities, and they aren’t differentiated from each other in anything other than Bayer versus X-Trans sensor, and customers don’t quite get that. Fujifilm needs only two or three cameras in a line, IMHO. Ditto Olympus, Panasonic, and Sony.

            Thing is, with a declining (or even flat) market, you can’t stuff so many models into the channel and expect sales. Nikon’s worst example of that is actually with consumer DX DSLRs, where because of previous stuffing, dealers still have three generation-old cameras on their shelves, and Nikon now has DSLR price points every US$50 or so because of that.

            • PhotoAl

              Well, I suppose you are right that we agree a bit more than I initially thought. I was using Fuji as an example of what not to do and not as an example of a good business model. I suppose it depends on the market whether or not 3 (or more) body options is needed, but having at least two seems like a good idea to me. Since the J4 isn’t coming to the US I think having a cheaper N1 model that uses the previous generation’s sensor for P&S up-graders as well as a flagship model would be sufficient. If the pricing on the V3 wasn’t sky high and if it was available in a body only option (in the US) I could see it’s modular build being something that would negate the need for more than one model.

  • Global

    Why couldn’t they just attach a flash interface on the top of this thing? They don’t want to sell more of their EVFs or flashes for the N1 system?? I wonder how much it would really cost to do that…….

    This is still an ILC, afterall…. it should have some dignity. *shakes head*

    • Thom Hogan

      Short answer: I believe Nikon is doing product differentiation wrong. They don’t put an accessory slot on top of the S or J because they moved the EVF on the V to be in that slot. Suddenly the J and V models would lose what Nikon thinks is a critical differentiation point.

  • fgr

    The people on here who get indignant when someone says these cameras are incredibly overpriced and a ripoff are almost always someone who picked one up on clearance for next to nothing.

  • kotozafy

    I understand V series is the higher end the 1 system, but the distinction between the J and S series is quite unclear.

    • PhotoAl

      I explained the difference in my comment above, but basically the S uses a generation older sensor compared to the J, thus it’s cheaper. There are other differences too like even less buttons, etc., but the biggest difference is the sensor.

  • Wayne

    The opinion and comments of a novice:

    I own two V1s, both purchased at (or less than) fire sale price. When staying below ISO 400, I have been able to stumble into taking photographs that are very pleasing. In fact, some of my favorite shots have been taken with a V1. With any of the VR lenses attached, I can be standing in the dark and still get acceptable images if the subject is rock still. I have shot from the window of a car moving 35 to 40 miles an hour and discovered the V1 rendered perfectly focused and perfectly metered photographs. The camera will do things that no other camera will do.

    One has to wonder about Nikon corporate. They produce a brilliant camera/cameras with brilliant capabilities and then sit back and watch the camera enthusiast world beat the thing to death before it even hits the market. The damage, usually related almost entirely to pricing, is to such an extent that even future generations of the camera line are deemed to likely be disappointments. Given that the mistake is repeated, one has to dismiss the possibility of ignorance and consider stupidity as a cause.

    It appears that Nikon, as a corporation, consists of only two employee populations: technicians and accountants. If you want a camera that takes great pictures, buy a Nikon. Just don’t expect to feel good about it.

  • Royl

    I’m not interested in this camera. But it is always refreshing to see people come out to trash something that they have no interest in one way or the other, just bashing for the sake of bashing. Ridiculing companies who have contributed as much as Nikon has contributed to the art and hobby of photography, ridicule from people who contribute less than zero to anything but their own desires, well, that’s just trashy. You small people need to quit this. It is no wonder that they will not sell the camera here in the US. It’s a wonder they will sell us anything at all. So all of you in the US bashing this camera….WHY? They wouldn’t sell it to you anyway, so you have nothing to complain about. Pick a target that will actually be available to you. You finally got a major photo equipment company to tell us, “P1ss off!” Happy now?

    • reignoffire

      nope……WE finally told a major photo equipment company to “Piss off!. and yes, we are happy.

    • Thom Hogan

      I think the reasoning of most goes like this: NO ONE is really buying this camera (and it won’t be available in a lot of places) yet there are low-end cameras we would buy if done right. It’s essentially frustration on the part of Nikon’s most loyal user, the enthusiast (or prosumer, or whatever you want to call them).

      • Royl

        I think my point might be, why does the perfect camera have to be this one? There won’t be one anyway. If a person doesn’t like the prospects for this one, make that comment and move on. It seems a lot of people take it personally if Nikon produces something that doesn’t fit their every desire for that product. You can see that the person above seems to take pleasure in what he thinks was his group hounding Nikon into withholding the camera from the US. That’s amazing. Someday Nikon will be gone or unrecognizable. It is after all a world in flux. I would miss them if I were here. The Df is a good example of the vitriolic. Personally I love the idea, and I will have one. I will have some manual focus lenses, I will set my aperture ring and my shutter wheel. I will set my film speed. And then I will just take my time and enjoy it. I like the No-Video thing. Other cameras are available for that, and I am glad that Nikon aimed a product at me. I don’t know how many of me there are out there, but for those who don’t like this, take it as a possibility Nikon might build a camera just for you someday. Don’t gripe about it.

        • Thom Hogan

          I believe what you’re seeing is what happens when you don’t do something that resonates with your most visible and loyal users.

          Remember, Nikon built their DSLR leadership on a host of higher end bodies, not consumer bodies (N90s, F100, F4, F5, D1, D2, D3, D100, D200, D300, D700; you could even argue that the D70 and it’s followups are targeted towards higher enthusiast).

          For some time now Nikon has been chasing low-end consumer volume while not placating those that got them where they are today. Even things like the Df and V3 don’t quite hit the spot with most of this group, as they vary considerably from the way Nikon cameras have worked for a couple of decades now.

          The real problem is that the consumer stuff is piling up on dealer shelves. It’s classic channel stuffing (company wants to show it is still growing, so stuffs channel). Unfortunately, you can only do that for so long before really bad things happen.

  • DesertCat

    Well this confirms what I was guessing the S line would become. It will be the most simple of the N1 cameras and will use the previous generation’s sensor. There was no S-series camera in the 1st generation but the V&J cameras used a 10 MP sensor. Note the J2 was more like generation 1.5 as it still used the 10 MP sensor but had changes elsewhere (e.g. LCD screen) and was only around about 5 months before it was replaced. In the second generation, the V2 & J3 cameras moved to a 14 MP sensor and the S1 was released with the previous generation’s 10 MP sensor. Now we see the V3 and J4 have moved to the 18 MP sensor and the S2 will get the 14 MP of the previous generation. This may partially be something that works well will purchasing agreements with Aptina. Nikon guarantees they will buy at least a certain number of sensors and, if they don’t meet that quota in the current generation V & J cameras, they can be used up in the S series.

    I’ll be interested to see if the NR admin’s thoughts about it not being sold in the U.S. are true. I’m actually guessing that the S2 will be sold in the U.S. Many posters in this thread have confirmed their own confusion about too many N1 models. Eliminating the J4 from the U.S. sales stream allows them to have a big gap between the V3 and the S2 and help get rid of the confusion (and for retailers to continue to get rid of old J stock). The V3 becomes the “enthusiast” model while the S2 is lighter, more cheaply made, point-and-click upgrade model. Will it initially be sold at too high of a price tag? We’re talking about Nikon so Yes. I will be interested to see if Nikon allows the S2 to take both JPG and NEF at the same time. So far the S1 is the only camera that forces users to choose either JPG or NEF but not both at the same time. That’s a major drawback as far as I’m concerned, but maybe not for their target audience.

    • Thom Hogan

      Well, the problem is that the J3 is already the lowest cost Nikon 1 model in the US, and is a better configured camera. So I don’t see where the S2 would slot. At the moment, there is still J1, J2, and J3 inventory in the US. Significantly so. So adding another similar camera wouldn’t make sense to me.

      • DesertCat

        You may very well be right on the strategy and I do agree (barring some major changes in the S2) that the J3 will be better configured camera. The thing I notice, however, is that J3 availability is pretty spotty in the U.S. at the moment. Cameta stopped having them in stock back in early December. With the exception of sometimes having the basic white J3 with kit lens, B&H hasn’t had the J3 in stock since the first week of January (all others have been listed as discontinued since that time). Adorama has a few white ones as well but a few hundred bucks over what you can get them for direct from Nikon. Amazon only has a few available through affiliates, but none directly from them. So…Nikon may be sitting on a bunch of J3s they can’t move and some mom & pop shops may be stuck with them, but the big retailers simply don’t seem to have that many J3s left if at all. So… as far as N1 cameras that have a 14 MP sensor, I’m just not seeing the competition with the S2. The 10 MP J1/J2 models are a whole other story.

        All that said, I can very much be wrong on this. I certainly don’t have any inside information about the S2 being sold in the U.S. It just seems to me that Nikon would want a more diverse line-up than the V3 and the AW1 from their current manufacturing lineup. Everything else is just old stock and that’s not going to last forever.

  • Wally in Austin

    Does not matter to me the RX 100 II is sold in the USA is a better camera and my wife now uses it – we are on vacation at this moment and I don!t see me spending more money on Cankon moving forward. Sony will get more coin from me!

  • Pontiaku

    An affordable full frame mirrorless camera that uses standard f-mount lenses and is good at doing photos and videos? GREAT!

    A mirrorless camera that’s just barely a step up from a point and shoot? Why bother.

    Seems like they’re focused on everything but what they should be focused on. Panasonic already has the crop sensor mirrorless market and Nikon bombed with the Df’s bulky size and price…

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