Nikon Coolpix S8000
- The thinnest camera in its class
- Wide-angle 10x zoom, NIKKOR ED glass lens
- Macro shooting from as close as 1cm (0.4 in.)
- 14.2 effective megapixels for high-resolution images
- High performance optical lens shift VR image stabilization
- High ISO 3200 capability at any image size up to its maximum of 4320 x 3240 pixels
- New Enhanced Motion Detection*2 for sharp, steady results
- New advanced flash control for clear and beautiful flash shots
- 3-in., approx. 921k-dot TFT LCD with Clear Color Display
- New Creative Slider for applying effects onto images
- Movie shooting at HD 720p for high-definition images with stereo sound
- Smart Portrait System with Skin Softening
- Subject Tracking
- Scene Auto Selector provides quick, carefree picture-taking in a variety of situations
- Quick Retouch for the best balance of contrast and saturation
- USB charging via Charging AC Adapter EH-68P/EH-68P (AR) or PC
Nikon Coolpix S6000
- The thinnest camera in its class
- 7x zoom, NIKKOR ED glass lens with 28mm wide-angle capability (35mm format equivalent)
- 14.2 effective megapixels for high-resolution images
- Ultra-fast start-up time within 0.75 seconds
- High performance optical lens shift VR image stabilization
- High ISO 3200 capability at any image size up to its maximum of 4320 x 3240 pixels
- Motion Detection for sharp, steady results
- New advanced flash control for clear and beautiful flash shots
- 2.7-in., approx. 230k-dot TFT LCD with Clear Color Display
- Movie shooting at HD 720p for high-definition images with stereo sound
- Smart Portrait System with Skin Softening
- Subject Tracking
- Scene Auto Selector provides quick, carefree picture-taking in a variety of situations
- USB charging via Charging AC Adapter EH-68P/EH-68P (AR) or PC
Nikon Coolpix S4000
- 3-in., approx. 460k-dot touch screen TFT LCD with Clear Color Display
- Shooting control includes Touch Shutter, white balance adjustment with slider*1and Subject Tracking
- Playback control includes thumbnail selection, scrolling through images and Paint Function
- Ultra-slim 4x zoom with 27mm wide-angle capability (35mm format equivalent)
- Four advanced image stabilizing features*2 include ISO 3200, Electronic VR image stabilization, Motion Detection, and Best Shot Selector
- 12.0 effective megapixels for high-resolution images
- Smart Portrait System with Skin Softening
- Scene Auto Selector provides quick, carefree picture-taking in a variety of situations
- Quick Retouch for the best balance of contrast and saturation
- Movie shooting at HD 720p for high-definition images
- USB charging via Charging AC Adapter EH-68P/EH-68P (AR) or PC
Nikon Coolpix S3000
- Slim 4x wide-angle zoom NIKKOR lens with 27mm wide-angle coverage (35mm format equivalent)
- 12.0 effective megapixels for high-resolution images
- Available in a selection of exquisite colors
- High performance Electronic VR image stabilization
- High ISO 3200 capability at any image size up to its maximum of 4000 x 3000 pixels
- Motion Detection for sharp, steady results
- Nikon's original BSS (Best Shot Selector) shoots a maximum of 10 sequential shots and selects the sharpest image
- 2.7-in., approx. 230k-dot TFT LCD
- Smart Portrait System with Skin Softening
- Subject Tracking
- Scene Auto Selector provides quick, carefree picture-taking in a variety of situations
- Movie shooting at 640 x 480 (30 fps) with sound
- USB charging via Charging AC Adapter EH-68P/EH-68P (AR) or PC
Nikon Coolpix P100
- 26x zoom, NIKKOR ED glass lens with a focal range of 26mm wide-angle through 678mm super-telephoto (35mm format equivalent)
- 10.3 effective megapixels for high-resolution images
- Enhanced image quality with new backside illumination CMOS sensor
- In-camera HDR and enhanced night shooting
- High-speed shooting at maximum size 3648 x 2736 (10M) at a rapid 10-fps (approx.), or up to 120-fps in Sport Continuous mode
- Movie shooting at Full HD 1080p for high-definition images with stereo sound
- Four exposure modes P, S, A and M
- High performance image sensor shift and Electronic VR image stabilization
- High ISO 3200 capability at any image size up to its maximum of 3648 x 2736 pixels
- Motion Detection for sharp, steady results
- Nikon's original BSS (Best Shot Selector) shoots a maximum of 10 sequential shots and selects the sharpest image
- 3-in., vari-angle approx. 460k-dot TFT LCD with Clear Color Display
- Nikon's innovative Active D-Lighting function
- Smart Portrait System with Skin Softening
- Subject Tracking
- Electronic viewfinder for sharp, steady shooting
- USB charging via Charging AC Adapter EH-68P/EH-68P (AR) or PC
Nikon Coolpix L110
Nikon Coolpix L110 will be available also in red
- 15x zoom NIKKOR lens with 28mm wide-angle capability (35mm format equivalent)
- 12.1 effective megapixels for high-resolution images
- Powered by commonly available AA-size/R6 batteries
- Long battery life using the supplied AA-size lithium (FR6/L91) batteries can shoot approximately 840 still images
- High performance image sensor shift and Electronic VR image stabilization
- 3-in., approx. 460k-dot TFT LCD with Clear Color Display
- Movie shooting at HD 720p for high-definition images with stereo sound
- High Sensitivity up to ISO 6400*
- Sport Continuous Mode to capture action scenes
- Smart Portrait System
- Scene Auto Selector provides quick, carefree picture-taking in a variety of situations
- Motion Detection for sharp, steady results
- Nikon's original BSS (Best Shot Selector) shoots a maximum of 10 sequential shots and selects sharpest image
- Ergonomic grip lends added stability when shooting
Nikon Coolpix L22
- 12.0 effective megapixels for high-resolution images
- 3.6x zoom, NIKKOR lens
- 3-in., approx. 230k-dot TFT LCD
- Easy Auto Mode with Scene Auto Selector provides quick, carefree picture-taking in a variety of situations
- Powered by commonly available AA-size/R6 batteries
- High performance Electronic VR image stabilization
- High ISO 1600
- Motion Detection for sharp, steady results
- Nikon's original BSS (Best Shot Selector) shoots a maximum of 10 sequential shots and selects the sharpest image
- Movie shooting at 640 x 480 (30 fps) with sound
- Smart Portrait System including Face-priority AF, Smart Portrait Mode, Blink Warning and In-Camera Red-Eye Fix
Nikon Coolpix L21
Nikon Coolpix L21:
- 8.0 effective megapixels for high-resolution images
- 3.6x zoom, NIKKOR lens
- 2.5-in., approx. 230k-dot TFT LCD
- Easy Auto Mode with Scene Auto Selector provides quick, carefree picture-taking in a variety of situations
- Powered by commonly available AA-size/R6 batteries
- High performance Electronic VR image stabilization
- High ISO 1600
- Motion Detection for sharp, steady results
- Nikon's original BSS (Best Shot Selector) shoots a maximum of 10 sequential shots and selects the sharpest image
- Movie shooting at 640 x 480 (30 fps) with sound
- Smart Portrait System including Face-priority AF, Smart Portrait Mode, Blink Warning and In-Camera Red-Eye Fix
All images courtesy of Nikon USA.
Related posts:
- New Coolpix cameras leaked (one of them with a projector)
- Nikon Coolpix P7000 and two more compact cameras announced *UPDATED*
- Nikon announced new FSB-UC bracket for attaching Coolpix cameras to fieldscopes
- New Nikon F-mount adapter for Coolpix cameras to be announced together with the D3200
- Nikon Coolpix S1100pj, S5100 and View NX2 announced
94 Comments
1st and big deal
Seriously, this release just made the E-PL1 look a lot better to me.
Wait, so that’s it? They didn’t release any lenses? No DSLRs? No NOTHING? This SUCKS! When are they announcing these then?
Wait, I can hear a banging on the wall.
Oh, that was the Admin banging his head.
Why would he do that?
Yawn…
Yawn x2…
Yawn x3…
Especially P100, not after seeing what Fuji’s HS10 provides.
Yawn*4 Give me sb-700 or other new DSLRs.
Yawn x5
Damnit Nikon, give us what we want, new DSLRs and lenses. I need a studio camera with more than 12mp and an updated 85mm prime. If you can’t do that then at least drop the damn price of the D3X.
Look at the new Coolpix line. THEY’ve got more than 12mp. What more could you possibly ask for?
Only high point I can see is that the P100 has 1080p movie mode, so hopefully that means that future DSLR will have it. Beyond that nothing of noteworthiness for DSLR users waiting for lenses or D700s/x/v or D900.
Yeah that’s what I saw.
Is this their first camera to have it?
I am wondering is the compression Motion JPEG or h.264
I’m willing to bet that it’s M-JPEG.
Isnt h.264 better, like at Canon 5d/7d
Doesnt that mean, 4GB filming limit? Who knows, do tell here what the compression is
Nope, my Canon Vixia simply closes out each clip at 4GB and starts another without a pause.
The 4GB limit is to avoid issues with some of the SD media. It is not a necessary limit for the camera, it is to avoid post-production issues on older computers.
lame
Contest?
Hehehe I expected only this
So this is the surprise!
Expected this too, since Admin is always right and it’s wierd not to receive any confirmed rumours even just before the announcement
bored now. i thought this site was for real cameras. does anyone really come hear for P&S cameras?
ERic wins +1 internets!
While we’re at it, Nikon also makes eyeglasses and steppers. A few rumors along those lines would *really* rile the masses
Well, if Nikon could make a blind man see, why not?
Woops… now see… the comment I replied to got nuked. Might as well nuke the replies because now my reply makes absolutely no sense. Then again, maybe it never made sense in the first place 0.o
it still makes sense to me
Introducing point and shoots with more MPs than almost all your current DSLRs is really smart Nikon. So why do I want to bang my head against the wall…???
Because you have an itch?
Oh, that head!
no back illuminated cmos. all can throw into sea.
I wish they would make one that was waterproof, that would be my only reason for buying a P&S
Re: DNHJR
“nikonrumors” NOT “”real cameras” /whatever that is/ rumors”
A real camera is a DSLR and not a P&S. If it was my site I would not post info on P&S cameras as I really don’t think anyone who comes here is into them.
Heh. I was hoping for the umpteenth time that the surprise would be a firmware update for the D90 that gives us manual control for video.
An eternal optimist, I’m a sucker for punishment. Always hoping for the best only to be let down every time. Ahh well. One day I will learn…
I’m not surprised!
These plethora of CoolPix cameras got me thinking. Most of the Coolpix consumers do not care what Nikon has to announce or not. They just buy the latest that fits their needs and budget. On the other hand, the people that follow Nikon’s announcements are not interested in P&S. What does Nikon do? Makes announcements for people that are not listening.
Basically, poor use of marketing funds and timing in my opinion.
As I see it Nikon announces whatever there is to announce. Whether one listens is up to them.
The thing is that this was a scheduled announcement with all the pomp and circumstances. It is like screaming in the wilderness.
Might be some critters listening! Never know when a bear might need a quick shot of something out yonder
For 90% of the market, this is the big deal.
And looking down the list there are some pretty interesting specs. Unlike the D3000-D3s, point and shoots are built to be much closer to the limit. They have small sensors and small lenses.
Take a look at the P100, it manages ISO 3200 at 10MP. That is a huge deal for such a small sensor. The D3x has a much larger sensor cell size but only manages ISO1600. The conclusion I draw is that the D3x was optimized for characteristics other than low light response.
If you want to guess what the specs on the EVIL system are likely to be, this is the place to look. I don’t know what the P100 sensor size is, but I would guess smaller than the EVIL system. So it is reasonable to guess that the EVIL system will start at the same specs as the D300 – 12MP/ISO 3200 with support for 1080p video.
Don’t forget the In-Camera HDR function. Would assume that might be something that will leak up to some of the prosumer models (Dxx~Dxxx territory). Be interesting to see how that is implemented (and whether it’s actually useful or simply a marketing bulletpoint).
Mr. Admin:
Excellent job, again. You are spoiling us – right on the money!
These tiny sensor cameras no longer excite anybody.
Where is the APS-C Nikon M-mount rangefinder!?
Next week
Who the hell is calling the shots at Nikon these days?
They are continually being outgunned by Canon.
And now they miss the mark being out zoomed by Fuji & Olympus.
Why do these companies make a zillion variations of the same cameras?
And please, enough with the high MP with tiny sensors.
Nikon, please take a step back and regroup.
DO NOT LET US DOWN WITH THE D800/900!!
There are serious people patiently waiting for you to show us some strength.
Don’t be weak.
This.
Thanks Admin, I appreciate your work, even if I am the only one
. Do you know if the P100 uses AVCHD?
It is highly unlikely that an SD card is going to support the memory bandwidth required by motion Jpeg at 1080p.
ahh why cant they make a new PXXX camera with Hotshoe.
because it is a COOLpix
Why why why? Stop posting news about junk cameras like DPreviews
What a waste of a perfectly good press conference.. Noobpix cameras… Who cares….
Who knows, maybe the press conference has an NDA over it
So they will already show the new stuff to the press, but keep it a secret to the public
I mean, Nikon doesn’t even make *decent* P&Ss… It seems like they want to corner the market on low end wares now a days.
S8000 very disappointing:
• 1/2.3″ CCD sensor
• 14.2 MP
• slow lens (f/3.5-5.6)
=> bad image quality
Let alone having manual controls for Shutter/Aperture. So where’s the updated version of P6000?
Wow the S6000 is actually quite a cool camera to see! But maybe that’s just because it looks so much like an IXUS.
I want to see bigger sensor (1/1.8″, 2/3″) and BSI-CMOS tehnology.
“(1/1.8″, 2/3″)”
I have always learned to make thing comparable, 2/3″ = 1/1.5″ (the bigger sensor) or 1:1.8″ = 2/3.6″ (smaller bigger sensor)
LOL this is it? Well, I would buy Lumix anyway. i’m not impressed with this coolshix. People will be better off to buy cheaper brand. I have to say SONY cybershot has also outstanding photos. Olympus the new one? Do not know.
I wonder about the wifi gps grip, like Canon has.
Ok, here comes the fun part, Coolpix are being sold to people with low understanding of camera’s and only look at the brand/numbers on it. Nikon still sells millions of these cameras each year
At this rate, by next year we will have 30MP crammed into 1/2.3″ sensors and 50x zooms. When will this rot end? I would really like a compact camera, but no-one manufactures one that I would buy. The only pleasing thing to see here, is the trend to high-res monitors. In addition to a D40s, I want a compact with:
1/1.6″ 6MP sensor (clean at ISO 800)
5x zoom 28-140 (equiv) f2.8-4.0 (w/lens shift VR)
P, A, S, M exposure modes
high-quality EVF
a hot shoe
AA batteries
Yeah, way to go!
nikon p 100 with 10 frames per second at 10 mp?? That is more than the d3 can do … and a zoom with 600 mm lens?? the price for d3 with 600er would be 14000 Euro! I would like to see a test between these two Nikon options on the pitch ….
10 fps, without AF I would assume. The D3 can do it with AF at 9fps at least
So where is the next generation of P6000?
The P100 sounds quite interesting…. i’d be interested to see 120fps at 1.1mpx (720p possible). If it is as sharp as a downscaled image, it could be a very cool little high speed camera….. I wonder how many seconds it can burst for.
Since some of these have a higher MP count than my D700, I guess it’ll be time to get rid of the portly beast and move into one of these slim, futuristic units.
Riiiiiiiiiiiight. One can tell by the high MP count that:
A) Marketing is definitely in control at Nikon, not Engineering.
B) Marketing is aiming for the moron/ultra n00b segment of the market. Anyone that has done any research on their camera would most likely have come across the fact that More MP Does Not Equal More Goodliness.
I started out w/ Sony digicams. Went to a Coolpix. Returned it due to a design fault (Nikon denied this) and picked up a Canon IXY. Haven’t looked back since. Canon’s gotten my money for 5 P&Ss so far- each and every one of them a fantastic cam. Perhaps someone from the DSLR division needs to visit the P&S division and do a bit of housecleaning. They’ll never get another dime from me in this category unless they change things up a bit.
Whoa holdup!
What a BUNCH of whiners!
P100 looks like an awesome camera with crapload of options to play with if you are learning or just dont want to haul 10kg of gear to shot pictures.
I can’t believe how closed minded and easily offended some of you DSLR – so called professionals can be!
Step into the reality! 99,9% people don’t feel the need to print billboard sized photos taken indoors every day.
“Step into the reality! 99,9% people don’t feel the need to print billboard sized photos taken indoors every day.”
Perhaps you should be aiming that at Nikon. They’re the ones cramming a bajillion MPs into tiny sensors. Seems they realized that wasn’t the way to go w/ the DSLR line- why didn’t the marketing morons listen to the engineering gurus on this one? Guess the 99,9% that don’t need to print billboard-sized photos will be buying enough megapixels to make ‘em think they can print billboard-sized photos
Your right, the P100 has it all. The B (bull) S (sh!t) Selector is what I need to confirm that I will get the sharpest image selected for me by the leprechaun inside the camera. Now I can post images on dpreview without fear of ridicule for blured images. If I do I will reply, it’s the leprechaun, Nikon tech said I must have gotten a bad copy because he’s on the 9th step of the 12 step program. I’ll shoot anyway because there is a rumor that some P100 models came with a Pixie and you know what they do, spread “pixie dust” on the inside of the lens. You just have to like the compactness. Just slip it in your pocket and you can be assurred that someone will not ask if that’s a camera in your pocket or are you just glad to see them, but don’t make a mistake and accidently flip the zoom switch infront of a girl. Second thought this would be a great feature in a bar. Anyone know how long the lens extends? Sure hope it will be 6 or more inches. Happy days are here again. Thanks Nikon.
To be or not to be well i am happy fot the p&s people but we the DSLR boys and girls just have to wait so have patience for the next round with hopefully the 100-500 vr 3 and D4 5 series
Please, forget about VR3, or learn to sleep a little longer, so you can dream more
If VR3 was around the corner, it would have been here already in the 300/2.8 and 70-200/2.8. That picture of the 100-500, is a hoax, and about 4 years old at least.
If nothing else, the P100 shoots 1080p video in H264. That’s a GOOD sign… the next gen dSLRs will definitely have 1080p video.. FINALLY!!!
Think of it this way: we knew this was going to be consumer time!
P100 sounds awesome, and p90 just needed a bit of polishing for what it was.
I am interested to see if Nikon has the same software antiblur, anti noise modes that Sony and the new Fuji HS10 have! Those could seriously improve quality of the zoom and low light photos for all not just regular consumers like me!
Incamera frame layering FTW! IMO…
Think of it as a test. If those incamera frame layering modes work great, just think what a next gen DSLR with more power could achieve with it!
Hey camaman,
It all starts from lens and especially from the sensor. If the IQ is already lost due to tiny (1/2.3″) and lousy sensor there’s no software that can correct the situation. Especially in the tele end where small aperture pushes the ISO high there’s no much to be done.
Fuji’s EXR sensors have proved to be much better ISO performers (so far) than the back lit CMOS sensors. We’ll see if Nikon has been able to change the situation with P100.
What a bunch of whiners. Nikon is damned if they do, and damned if they don’t around here.
They release a few decently-speced (IQ remains to be seen…) P&S’s and we just complain that there’s no DSLR, no new glass, and no m4/3. Had they released nothing, we’d whine that they weren’t updating their cameras fast enough. Had they released the perfect m4/3rds-ish camera, we’d be bitching that they’re giving up on the DSLR market. Had they released new lenses, someone would be complaining that it’s not VR-III, or is only an f3.5 when it should have been an f2.8. Etc, etc, etc. Easy to play armchair Nikon CEO.
Look, most consumers are just interested in P&S’s. Elitists can scoff at that, but it’s what the market dictates. Normal, everyday users that go to a big box store or Amazon, and pick out a $200-$400 camera, and that’s it. Some want more zoom to take pix of their kid’s football game. Some are allured by the pixel count. Some want a BSS-feature that will pretend to choose the least blurry photo. They don’t want a DSLR, they don’t want lenses, and they don’t care about pixel-peeping. They just want to take snapshots.
Rather than dismissing these as JACNPS (just another crappy Nikon P&S), look at the details. Charging via USB is a nice addition. It’s about time for that, at least on the P&S line. While no replacement for a stand-alone quick charger, it does mean one less charger is *required* to top-off the camera. And they’re acknowledging that they need to work on their low-light capabilities by saying that they’re full-res *capable* up to ISO 3200. That’s something. But of course, my P6000 is *capable* of ISO 6400 too, but anything above ISO400 is a grainy noisy mess.
The P100 is interesting. I agree that the lens is too slow, but look at the other features. It *does* have a backlit CMOS sensor, which is a first for Nikon (right?). It also has in-camera HDR. Another first, I believe. Some love it, some hate it, but that is a sign that Nikon is aware of the market. Though in typical Nikon fashion, they decided to use a 460k LCD instead of the 920k unit that’s in the S8000. Doh.
Where’s my new DSLR? Where’s my P6000 replacement? Where’s my G11-killer? Relax. They’re coming . . .
YES! this right here. All i hear is you people b*tching and moaning like little babies. I am sure Nikon has a good deal of new technology in store for the prosumer market, they are just waiting. God, you people see this post and you think its the end of the world, “well, thats it, they only released point and shoots, those damn people at nikons, why can’t they just read my thoughts?”. i laugh at all these comments being made. cry cry cry, b*tch b*tch b*tch, moan moan moan. Nikon will release the good stuff soon enough, and when they do, I’m sure you idiots that complain about the P&S will complain about how the new Nikon D_ or D____ doesnt have this and doesnt have that and blah blah blah. If you don’t like it, then you have a few choices:
a.) don’t visit this site, cause obviously it incites quite a deal of emotional problems for a good amount of people
b.) switch to canon
c.) stop caring.
why do you care about this race between nikon and canon? if someone you know shoots canon and you shoot nikon, are they automatically your enemy? you all need to grow up, stop checking this site all the time and go do some photography.
Disappointed. Big time.
For the first time in my life. I’m seriously considering a switch to Canon.
Am I the only person here that uses DSLRs AND P&S cameras? So bring me a D900, and I will be happy. Give me a nice p&s camera that doesn’t take blurry pics, and I will be happy. My old Sony F717 5mp camera always took good pics, but I wanted something that would fit in my pocket, so I didn’t feel like carrying a camera would ever be a burden on trying to just enjoy the moment too. So I bought a Panasonic TZ5 (10mp). Well trying to get a shot that isn’t delayed or blurred is kind of hit-and-miss. I would like a decent pocket camera that takes decent pics like my old Sony F717. Maybe I have to wait for the EVIL system?
Hi Alex,
I have had Panasonic Lumix TZ2 and TZ5 in the past. Now I have Fuji F200EXR but I still like my bro’s Sony DSC-H20 better than those three. It has pretty fast (in tele end) 10x Carl Zeiss lens (f3.5-4.4) and very powerful flash+HD movie recording, so when I am not carrying my D5000 with me I feel pretty comfortable to be able to get decent shots made with it.
Well, who would ever buy a Nikon P&S.anyway?
They’re so far behind in this product line nobody cares…
Alex, go look at the new Panasonic P&S cameras.
That’s a big surprise? SOS
Guys, PMA is still a couple of weeks away. Everyone is just announcing their consumer models right now. There’s more to come.
I think the USB charging from a PC is rocking . . .
P100 is nice. The sensor came from Sony Exmor CMOS BIS. It missing the hotshoe, filters & raw files but the camera itself is a big step forward compared to P90. Full HD AVCHD it’s a good sign for future DSLRs ( I hope). Fuji HS-10 looks better from specs point of view, now we have to wait for real tests and prices.
Here are the NEW NIKON COOLPUX CAMERAS !!!
http://img41.imageshack.us/img41/2670/coolpux.jpg
The S6000, L21 and L2 look like the Canon I bought my mom for Christmas.
The L21 is nowhere to be found on the U.S. site either in the product listings or the press listings. If that camera is real, I don’t think it’s being released in the U.S. (or maybe it’s coming later.)
check this link:
http://imaging.nikon.com/products/imaging/lineup/digitalcamera/coolpix/life/l21/index.htm
Funny all the negative comments about P&S cameras. I am here waiting for some info on the D700 replacement and when it might come out and what it will be. I don’t want a D3s as I prefer the body size of the D700.
That said, it is pretty obvious none of the group here wants a camera for when they are up running gates on Mt. Hood in July that can take spectacular pictures and movies. Hauling 20# of camera gear up and down the hill makes for some harsh gate running technique. Nope, give me an awesome little point and shoot I can slip in my pocket for that case. The Guy who has the D3s and the 400mm lens just goes up and stands in one place all weekend and takes pics of us having fun.
The point is Nikon is not the P&S camera to get for the walk around pics. Their stuff is way behind what Canon and now especially Panasonic are doing.
It took Nikon years to get rid of CCD and move to CMOS in DSLRs and now they are a leader in DSLRs. Nikon dropped the gauntlet by putting HD video on DSLRs. Nikon has no video camera line to sabotage like the others, so they were the first.