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New Nikon ad from Japan (updated)

Update: the ad says “Big” in Japanese. My first D700 picture was… weird and I updated it. I will create a different post for that story.
Is it just me again, or this mount looks to big? Can anyone translate the text?
newnikonad New Nikon ad from Japan (updated)
My observation is that the red grip and the mount are different from the current full frame Nikon D700 and D3 models:
d3 front New Nikon ad from Japan (updated)
nikon d7001b New Nikon ad from Japan (updated)
What say you?

Related posts:

  1. Second Nikon ad from Japan
  2. Four new Nikon p&s models will be released on August 6, 2008 (Updated)
  3. Nikon 50mm f/1.4G AF-S now available for pre-order
  4. An updated list of not yet released Nikon lenses based on product numbers
  5. Rumor: Nikkor AF-S 50mm f/1.2

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96 Comments

  1. Pablov
    Posted September 30, 2008 at 2:55 am | Permalink

    Sorry for my question:

    Where did this ad/photo/rumor come from?

  2. Roger Moore
    Posted September 30, 2008 at 3:24 am | Permalink

    The mirror is too big. The DX cameras use a mirror that’s only big enough for the smaller sensor. This camera has a mirror that fills the mount, just like the FX cameras.

  3. dfgdfgdfg
    Posted September 30, 2008 at 3:34 am | Permalink

    The shutter is retracted to show that big sensor!

  4. E
    Posted September 30, 2008 at 4:46 am | Permalink

    Wow, the real Camerons Brother, maybe

    Or it just Cameron again, pretending he has a brother that has all the upcoming info>?

  5. E
    Posted September 30, 2008 at 4:56 am | Permalink

    It could be a large sensor on a smaller body, or a larger sensor on a smaller one…

    I’m still not sure which way to go, but this one could be legit (but just as well could not be!)

  6. E
    Posted September 30, 2008 at 4:58 am | Permalink

    Oops, typo. I meant to say, it could be a FF sensor on a smaller body, or an MX sensor on a pro level body, with mount of about the same proportionate size

  7. Ernst
    Posted September 30, 2008 at 5:44 am | Permalink

    Either way, why pretend to be somebody who’s been found-out to be a phony?

  8. E
    Posted September 30, 2008 at 5:46 am | Permalink

    A good question indeed…

  9. Posted September 30, 2008 at 11:10 am | Permalink

    Maybe he knows because he’s the one that Photoshopped it?

  10. KEN
    Posted September 30, 2008 at 12:06 pm | Permalink

    Japanese text means “Large format”.
    And the pic shows the camera is small.

    で、結局おまえらは買うの?どうするの?
    つか、日本語表示できるか?

  11. Posted September 30, 2008 at 7:21 pm | Permalink

    Man, this is CLEARLY fake. Look at the small pin for the AI indexing. This has to be presnt in FX or DX mount to support older lenses, but if Nikon would release a new MX format (with a new, bigger mount), why to add an AI tab? This one is ridiculous, and the one that did the fake ad didn’t know what this pin was for, I’m pretty sure. :)

    d.

  12. Posted September 30, 2008 at 7:50 pm | Permalink

    More on the Nikon ad

    Some more thoughts on the Nikon “BIG” ad from Japan:I do agree that Otoji, BIG and MX do not fit all together. Maybe Otoji really got canceled, or maybe those are multiple projects going at the same time.The wording “BIG” doesn’t make sense in Japanese, but remember the leaked Nikon D700 brochure – the English text did not make any sense either (see here and here).A reader sent me an interesting side by side comparison (thanks D.K.) – the D700 does look smaller:Emerging from the darkness camera ads are typical for Nikon (and Canon). Here are some examples (thanks D.S.) …

  13. Blog Admin
    Posted October 1, 2008 at 1:27 am | Permalink

    I don’t understand those too either – they are pretending to know something but they do not want to talk to me. Oh well, I have enough sources as it is.

  14. Blog Admin
    Posted October 1, 2008 at 1:28 am | Permalink

    I don’t think so.

  15. hulk
    Posted October 1, 2008 at 8:18 am | Permalink

    If true, how would the PC-E lenses be mounted?

  16. E
    Posted October 1, 2008 at 10:57 pm | Permalink

    The PC-E lenses will need a new mount to fit on a new bayonet, so it’s not inconcievable that they will have a locking pin

  17. Posted October 2, 2008 at 5:13 am | Permalink

    oooooh!
    takai ne… :)
    big! big!

  18. Posted October 2, 2008 at 5:58 am | Permalink

    >Can anyone translate the text?

    it says NIKON RUMORS dot COM

  19. David
    Posted October 2, 2008 at 3:43 pm | Permalink

    I’m going to say it’s going to be the D3x – Ken Rockwell (http://www.kenrockwell.com) definately seems convinced that Nikon’s going to release the D3x in January.

  20. Olivier
    Posted October 2, 2008 at 7:29 pm | Permalink
  21. Blog Admin
    Posted October 3, 2008 at 12:06 am | Permalink

    the prism on the ad is way bigger

  22. David
    Posted October 5, 2008 at 5:27 pm | Permalink

    I think it’s a fake because of the electrical contacts. They are shown here on the exact same scale relative to the rest of the mount as on the D3 and D700. However, in a new mount, the size of the individual electrical contacts would stay the same, even if their number varied.

  23. Posted October 7, 2008 at 8:59 pm | Permalink

    dmooftwe“>http://yrzvctzb.com“>dmooftwe [URL=http://hmiksypt.comdvcwhgtm/URL] qponussz http://mtewavcg.com jczcypfx bgrhqcux

  24. Posted October 8, 2008 at 3:38 am | Permalink

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  25. E
    Posted October 8, 2008 at 5:15 am | Permalink

    Note the lack of an inbody focus screw.

    The mount (compare to the red thing) does look slightly bigger, but thatcould be just me

  26. aabram
    Posted October 8, 2008 at 5:15 am | Permalink

    大きい means ‘big’

  27. Blog Admin
    Posted October 8, 2008 at 5:16 am | Permalink

    yes, there is no Nikon FF body without the focus screw

  28. umbora skirp
    Posted October 8, 2008 at 5:19 am | Permalink

    First the printer photos get leaked, then we get factory cellphone photos and sketchy model numbers before the official announcement comes. If this is legit, it looks like a new camera, as the mount is much closer to the grip (see distance from red ’swish’ to mount on leaked photo and compare to D3/D700)

    Awesome find! Now we need someone to translate to English.

  29. Blog Admin
    Posted October 8, 2008 at 5:19 am | Permalink

    Let’s don’t forget that this also could be a prank, but it looks real to me – that’s why I posted it. Remember the D700 brochure leak from the Chinese manufacturer? Maybe this is from the same guy…

  30. Blog Admin
    Posted October 8, 2008 at 5:20 am | Permalink

    good point – I did not notice this one

  31. Posted October 8, 2008 at 5:21 am | Permalink

    The Japanese simply says “big”

  32. Blog Admin
    Posted October 8, 2008 at 5:22 am | Permalink

    a-ha!

  33. NikonMan
    Posted October 8, 2008 at 5:29 am | Permalink

    Not only the missing focus screw, but also the lever inside the mount on the left side which closes the aperatures down at time of exposure.
    The only current lenses which don’t require this are the PC-E nikkors (these lenses also have an oversized image circle)
    Maybe an MX system with 24mm f3.5 / 45mm f2.8 / 85mm f2.8 for starters?

  34. cameron
    Posted October 8, 2008 at 5:40 am | Permalink

    could be either D40, D40X or D60 but photoshop made the mount much bigger and brushed over the lever and that black dot thingy under red triangle

  35. eyrieowl
    Posted October 8, 2008 at 5:45 am | Permalink

    not that it debunks it in any way, but if true it would mean the rumors about a square sensor with crop modes would be incorrect.

  36. Kendall
    Posted October 8, 2008 at 5:45 am | Permalink

    Look, I am not one of those “everything is a fake” or “guilty until proven in a store” types but I am in marketing. And it seems to me that it is strange that the creative team at Nikon would use the same type of peeking light with their introduction that Canon just did with the 5dMkII. In other words, which is more likely:
    A) Nikon is lazy, not creative, and a marketing copy cat

    or

    B) A trickster is lazy, not creative, and a marketing copy cat

    If I am wrong then maybe I should go apply for a marketing position at Nikon. Anyone who can look at Canon’s ads from a few weeks before will never be short on “good” ideas.

  37. Posted October 8, 2008 at 5:45 am | Permalink

    Looks like a 40MP ”BIG” mouth! What about this D700’s photo ? This camera doesn’t exist…

  38. Anonymous
    Posted October 8, 2008 at 5:51 am | Permalink

    Or,

    C) The Japanese are crazy for the image of a new product emerging from the darkness…

    http://imaging.nikon.com/products/imaging/lineup/d3/img/downloads/D3_2_1600×1200.jpg

  39. E
    Posted October 8, 2008 at 5:55 am | Permalink

    Good Catch! And with Nikon releasing the PC-E’s when nobody wanted then, new tech, hmmmm

  40. E
    Posted October 8, 2008 at 5:56 am | Permalink

    No, the shape of the swoop is wrong

  41. Posted October 8, 2008 at 6:01 am | Permalink

    Uh, take a look at the mount on the side closest to the grip–there should be a lip for the lens to lock onto. There are two others on this mount image, but the one closest to the aperture arm is just plain missing. That would be mechanically unstable. A larger than standard F lens dangling from two slivers of metal seems unplausible. Otherwise this looks just like the standard F mount sans screw drive.

    This looks to me to be just a bad PS job, or a marketing graphic and not a picture of a real camera.

    The only positive thing this ad could be is an FX d40 (not bloody likely!).

  42. drew
    Posted October 8, 2008 at 6:05 am | Permalink

    i’d say especially not likely due to the fact the d40 series has never had a front command dial.

  43. drew
    Posted October 8, 2008 at 6:07 am | Permalink

    i should add… did anyone happen to notice the mirror… it’s got the reflective qualities of a CCD, not a mirror… hmm.

  44. Ernst
    Posted October 8, 2008 at 6:11 am | Permalink

    Maybe we’re not seeing a bigger mount; maybe it’s a smaller grip. In other words, a P+S with a full-frame sensor.

  45. masaoni
    Posted October 8, 2008 at 6:11 am | Permalink

    It’s true that 大きい means Big. As a native Japanese, however, I would never use this particular word in an ad. It just doesn’t sound right to me – as my English probably doesn’t to you guys. I bet this is a fake by somebody who doesn’t really know Japanese.

  46. Douglas
    Posted October 8, 2008 at 6:17 am | Permalink

    has anybody looked at the Mk III Box compared to the much longer, widely used Nikon Coolpix Boxes? i’d post sample pictures but i dont know how to in text html… but they both also use that “spotlight” affect! and it seems to me that Nikon has used the Marketing longer and on a wider product base!

  47. Anonymous
    Posted October 8, 2008 at 6:19 am | Permalink

    hahaha, Kendall needs to go back to marketing school…

  48. Douglas
    Posted October 8, 2008 at 6:30 am | Permalink

    im sure someone wanted them… but i was actually thinking back earlier this year why release so many, what i consider “small market” lenses in one lump batch. this starts to make some sense… but it is still somewhat sketchy on a larger sensor…

  49. NikonMan
    Posted October 8, 2008 at 6:41 am | Permalink

    How about: same glass-different barrels.
    The PC lenses have always been reasonably simple optical designs (the entire optical unit moves as a single block for focussing) not unlike the new 50mm f1.4
    This would make the design and manufacture of a new barrel a relativly straight foward process

  50. Posted October 8, 2008 at 6:55 am | Permalink

    I say… that D700’s photo in this news is a fake.

  51. hulk
    Posted October 8, 2008 at 7:06 am | Permalink

    The ratio of the mount external/internal diameters on this photo is 1.25.

    The ratio on a D700 body is 1.25.

    My guess :
    - the mount is unchanged, the grip is just smaller.

    or …
    - it is a stupid faked image, printed to paper so that people dont try to analyse it.

  52. JJ
    Posted October 8, 2008 at 7:07 am | Permalink

    Unless the lens has a larger flange on one side than on the others – in which case the mounting instructions are “hold the lens like this, put the larger flange into the mount on the body like so, push the lens flush with the mount and give it a quarter turn”
    My apologies for the analogy to any Americans, but it’s how the lid of a teapot usually works

  53. nikon user
    Posted October 8, 2008 at 7:10 am | Permalink

    Your D700 photo is not a real D700. Look at the rubber cover.

  54. j
    Posted October 8, 2008 at 7:17 am | Permalink

    a micro 4thirds killer?
    nice idea.
    not really big though, when the “big” campain started with the wedding & portrait crowd…

  55. Archer
    Posted October 8, 2008 at 7:35 am | Permalink

    Even the D700 shown above is not exactly the real thing. Observe the knobs to the left of pentaprism and those rubber covers on the right side for the sync terminals, on the production D700 it’s not arranged as such.

  56. Ernst
    Posted October 8, 2008 at 7:52 am | Permalink

    The missing bayonet cam is weird.

    If Nikon were switching to two cams, you think they’d put them on opposite sides of the mount. For example, from 12:00 to 2:00 and 6:00 to 8:00, instead of the pictured 12:00 to 2:00 and 4:00 to 6:00.

    If you’re going to fake something, though, why go to extra effort to make it seem fake?

  57. Posted October 8, 2008 at 9:28 am | Permalink

    No, your teapot analogy is spot on! What happens when you try to pour the last bit with only one hand? Falling off if you tip too far one direction is hardly acceptable behaviour for what would likely be expensive glass.

  58. Posted October 8, 2008 at 9:38 am | Permalink

    While the people above seem to think that this means there is no mirror, they fail to notice something else missing: a shutter.

    Methinks this is just somebody bored having fun at this site’s expense.

  59. Nick Korr
    Posted October 8, 2008 at 9:55 am | Permalink

    It looks D40-size (or even smaller) cam with full-size sensor to me. Calling the smallest camera as “oh-key(big)” because of its sensor size seems much more interesting than just calling big one as “Big”.

  60. Rui
    Posted October 8, 2008 at 10:12 am | Permalink

    e…
    Actually, it is Japanese.
    The chinese guy leak out rumors but no one believe him…
    So he leaked the brochure…..

  61. Posted October 8, 2008 at 10:24 am | Permalink

    Hi, I just forwarded the picture to a japanese friend. She stated that the text means “big” “huge” “tall” – now guess what…

  62. Blog Admin
    Posted October 8, 2008 at 10:48 am | Permalink

    just email them to me – I will post the pictures

  63. RajahX
    Posted October 8, 2008 at 11:09 am | Permalink

    How about we simplify a few things? No MX, no huge sensor. This is a FX-format rangefinder style camera without mirror and motor drive. This is also why they released a 50mm 1.4 afs this month! If this is the same sensor as that in D3/D700 I am putting myself on whatever waiting list exists.

  64. RajahX
    Posted October 8, 2008 at 11:14 am | Permalink

    And one more thing. The layout of the front esp. the part where the mount goes higher than the swoosh is very much like the D60 front.

  65. StephD
    Posted October 8, 2008 at 11:29 am | Permalink

    I’m saying fake. What sense would there be in an ad that hides the camera and reveals the flange + sensor? It makes no marketing sense at all, except as a troll to create excitement in this forum.

  66. Posted October 8, 2008 at 11:44 am | Permalink

    そうおもう! I think this is it. Just a bad PS job w/ someone who thought that copying “BIG” (in Japanese) from Yakugo.com would be enough to get everyone lathered up. Well, ev’one’s lathered up, but I’m not buying it. I’ve only been here 6+ yrs, so I’m not exactly an expert, but I’ll have to say that it doesn’t convince me.

  67. Bruno
    Posted October 8, 2008 at 12:05 pm | Permalink

    small body full frame? a full frame rangefinder???

    but what IS strange is that grip. the red triangle doesn’t mach with any current grip model. The D40 looks most like it, but still different. and that front command dial???

    and most of all, no focus motor??

  68. Ivan
    Posted October 8, 2008 at 12:08 pm | Permalink

    I just noticed a small detail. The mount has 8 contact points, whereas current mounts (at least in my D80 and F55) have 7.

    New electronic aperture system maybe? To make up for the lack of the aforementioned lever.

  69. Anonymous
    Posted October 8, 2008 at 12:10 pm | Permalink

    Sorry, disregard my comment, I just realized that the D700 and D3 both have 8 contact points too.

  70. tai
    Posted October 8, 2008 at 12:19 pm | Permalink

    I’m a halfie (or double, as is now vogue to say in japan for us) and grew up in the states so my japanese isn’t perfect, but that was my first thought, as well. Maybe not impossible, but odd.

  71. Pauk
    Posted October 8, 2008 at 1:13 pm | Permalink

    I had a desktop wallpaper that Nikon released just after announcing the D200, and its an almost identical shot. There are also brochured for the F5 system using a similar technique. it’s just a marketing cliche.

  72. Anonymous
    Posted October 8, 2008 at 1:15 pm | Permalink

    The new pic does not match with the “Nikon MX picture (warning: tiny picture)” of 28th of september… One of the two is a fake if they are both related to “MX” format

  73. Kuri
    Posted October 8, 2008 at 2:02 pm | Permalink

    This is definitely a fake because:
    - The registration marks do not lign up correctly.
    - On the bottom right of the pic the registration marks even cross the crop marks. Very sloppy.
    - Nikon Logo looks fuzzy and blurred, most likely because a low resolution website logo was used to make this ‘ad’ and then may have bled while being printed on the cheap inkjet/laserprint made that is supposed to be a ‘proof’.
    - Japanese prepress settings normally include ‘double’ crop marks, indicating both bleed and crop areas.
    - No page information (not even a file name) in the slug area. Sloppy.
    - Colour bar on the left should generally be a solid ‘overprint’ bar
    In short, looks like someone did a sloppy Photoshop job, then probably imported it into Illustrator (I’d guess v10) and printed it out and took a picture of it. Or took parts of a picture of a proof and photoshopped them around this ‘creation’, resulting in the silly alignment?
    Either way, must try harder.

  74. Posted October 8, 2008 at 2:51 pm | Permalink

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  75. Joe (Cameron's brother)
    Posted October 8, 2008 at 3:16 pm | Permalink

    This camera doesn’t exist, have a nice day.

  76. Blog Admin
    Posted October 8, 2008 at 3:20 pm | Permalink

    How do you know, brother of Cameron?

  77. denz
    Posted October 8, 2008 at 3:44 pm | Permalink

    I would say maybe.

    Considering the talk of Nikon producing a new rangefinder.

    Also I would not expect the image to look perfect since this is not “official info from Nikon.

  78. Anonymous
    Posted October 8, 2008 at 4:06 pm | Permalink

    I could be wrong, but this camera has a mirror in it. Rangefinders, correct me if I’m wrong, don’t have mirrors.

  79. denz
    Posted October 8, 2008 at 4:22 pm | Permalink

    True, missed that, either way with all the talk of a D3X or D4 or whatever, it could be something.

  80. Martin
    Posted October 8, 2008 at 4:29 pm | Permalink

    That’s not the only thing wrong with the mount. If you look closely you can see a meter coupling lever, just like the one on the D3, D700 and F6 for that matter.

    I wouldn’t expect a meter coupling lever on a camera without aperture coupling lever, because the mount would most likely be completely electric (just like the Canon EF is).
    At least I would expect that, since Nikon would most certainly do a complete redesign of the lens mount.

    I think it’s photoshopped, and not very good at that.

    Martin

  81. Ernst
    Posted October 8, 2008 at 4:51 pm | Permalink

    It may well be fake, but not for any of those reasons. The layout of printers’ marks varies; to suggest that there’s a rigid worldwide standard is just wrong. The marks look fine — and actually, the fact that the background bleeds past the crop marks indicates that whoever did this wasn’t a complete rank amateur.

    The Nikon logo is fuzzy because the whole image is fuzzy.

  82. Ernst
    Posted October 8, 2008 at 4:53 pm | Permalink

    The same way he knew that the new 50mm had no rubber seal (it does) and that the optical design was identical to the old 50mm (it isn’t).

  83. Posted October 8, 2008 at 4:56 pm | Permalink

    Sorry if this has been said before.

    I think this is the promo for Nikon’s new MX format camera that is going to be unveiled at WPPI 2009!

    The reason why I think this is because I stumbled upon this article: http://20years.net/blogg/?p=439

    The whole “BIG” thing fits in aswel as the rumours about it being released at WPPI and the date of release.

    Busted?

  84. MarkDphotoguy
    Posted October 8, 2008 at 5:34 pm | Permalink

    My 24mm PC-E is good even when shifted to the max (read: Would be fine on a larger sensor), little bit of light falloff though, easily fixed in PP.

  85. MarkDphotoguy
    Posted October 8, 2008 at 5:48 pm | Permalink

    Might not be a mirror, but the sensor itself (shutter open). Clean your sensor in good lighting and sensors can have a very similar shine to it. Not saying it isn’t a mirror though, just that it could also be the sensor.

  86. Martin
    Posted October 8, 2008 at 5:54 pm | Permalink

    I’d like to add another thing: There’s another clue, which makes me believe it is photoshopped.
    The mount looks exactly like the one in the picture of the D3 (except of course the aperture coupling lever and the autofocus drive shaft). The shadow thrown by the lens release pin is exactly the same, and the tiny shadow of the meter coupling lever is exactly the same.
    If you erase the aperture coupling lever and the autofocus shaft, you’d get exactly the mount above. And if the erasing isn’t done carefully, you’d lose the lug on this side as well.

  87. MattiasK
    Posted October 8, 2008 at 6:05 pm | Permalink

    One thing which is worth thinking of is the combination of the word “Big” and the choice of picture to it. I mean, Its kind of striking that they only show the sensor and little else of the camera. If this is legit, it at least could hint that the major thing is the new sensor size and less regarding the camera body.

    But if its the sensor that they will reveal, why the wide format. It doesn’t make sense with all the previous reports of a more square type sensor.

    unless its the mirror they show, of which not all of it will be seen in the viewfinder.

    My 2 cents worth….

  88. Posted October 8, 2008 at 6:22 pm | Permalink

    Thank you for the information!

  89. MarkDphotoguy
    Posted October 8, 2008 at 6:22 pm | Permalink

    How do you clean your shutter? Hopefully not through the closed shutter.

  90. MarkDphotoguy
    Posted October 8, 2008 at 6:33 pm | Permalink

    Agreed a third flange is needed. Could be that the 3rd flange is a locking pin that goes into a recess on the lens that we are just not seeing in this shot. Part of a new lock/unlock mechanism?
    If so why would the standard lock pin be there though?
    Hmmmm I’d say 40/60 shot of this being legit.

  91. Bruno
    Posted October 8, 2008 at 6:38 pm | Permalink

    i think i’ve just busted this one..

    BECAUSE:
    the D40 doesn’t have the focus motor, correct..

    ALTROUGH, the D40/D60 F mount uses SIX screws placed at 35, 93, 155, 212, 270, and 327 degree, with lens release at 0 degree.

    AAAND all the rest of nikon’s F mount cameras with the motor uses only 5 screws, placed at 50, 130, 212, 270, and 327 degree, with lens release at 0 degree. again..

    our image have this 5-screw scheme, but where is the focus drive??? why would nikon chance such a thing? for me, fake.

  92. S H
    Posted October 8, 2008 at 7:04 pm | Permalink

    Could it be a D90 class FF camera without a focus drive?

    But why? The mount seems to come from a FF body. But the placement suggests a smaller camera and no focus drive. It could be a sub $1000 FF camera. The D90x or something.

    Personally I think busted.

  93. Bill V.
    Posted October 8, 2008 at 8:47 pm | Permalink

    I noticed that the camera mount in the picture lacks a autofocus drive shaft (should be lower left) and aperture lever (should be left). I doubt that this is even a pro camera.

  94. Posted October 8, 2008 at 11:37 pm | Permalink

    I think that expression to [大きい] looks childish for the camera of the professional medium format of this kind.

  95. Blog Admin
    Posted October 8, 2008 at 11:46 pm | Permalink

    Remember the leaked D700 brochure – the English was horrible

  96. TJ
    Posted November 17, 2008 at 10:31 am | Permalink

    i agree with you,
    this looks like D40 body with full frame sensor
    they already had the FX Pro and semi pro
    maybe they will sell FX DSLR for amateur too :)
    the lack of focusing screw & the distance from the metal mount to grip also justify this.

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