
As previously reported, Nikon started new rebates (sofortrabatt) in Europe with up to €1,000 off (valid until July 21, 2025):
- New: Foto Erhardt (Germany)
- New: WEX Photo (UK)
- Already live: B&H Photo (US)
- Already live: Camera Canada (CA)

As previously reported, Nikon started new rebates (sofortrabatt) in Europe with up to €1,000 off (valid until July 21, 2025):

CIPA (Camera & Imaging Products Association in Japan) published their latest camera production data (orange: 2025, black: 2024, blue: 2023):


I forgot to mention that Nikon Canada has also introduced a new rebate program for most cameras and lenses, which will end on May 29th.
Nikon Canada imports independently from Nikon Japan, so their products are not affected by the proposed Trump tariffs.
The new Nikon US rebates can be found here.
New rebates (up to €1,000 off) will start in Europe on May 2nd (check Foto Erhardt and WEX Photo for updates).


Nikon has registered a new camera model N2410 in China. I am aware of two new rumroed Nikon camerars:
Update – here is the list of the latest Nikon camera model code names (see also this post):
| Nikon Z9 | N2014 |
| Nikon Z8 | N2120 |
| Nikon Z7II | N1932 |
| Nikon Z6III | N2214 |
| Nikon Zf | N2137 |
| Nikon Z5II | N2326 |
| Nikon Z50II | N2318 |
| Nikon ZFC | N2016 |
| Nikon Z30 | N2121 |
| COOLPIX P1100 | N2323 |

A reader sent me a link to a Reddit discussion, where a member claimed that a Nikon rep has confirmed a new price increase is coming to the US in June:
“Went to a demo day and met a Nikon Rep. was told if there’s gear I want at the current price buy before June as that’s when potential increases will take effect.”
I cannot confirm this rumor, but I know that the new rebates introduced yesterday were intended to include a wider range of lenses. However, Nikon apparently cut back the list (and, presumably, the rebate amounts) at the last moment. The new rebates are set to expire on June 1st.
New rebates (Sofortrabatt) will start in Europe on May 2nd (check Foto Erhardt and WEX Photo for updates):

Even with the upcoming tariffs and price increases by other companies, Nikon did introduce new rebates in the US for May (B&H Photo, Paul’s Photo, Service Photo). The new rebates will end on June 1st, 2025. This could be our last chance to get discounted Nikon gear before a potential price increase.
Here are the new rebates by mount type and category:

Next are the complete lists of discounted Nikkor lenses and Nikon cameras:
NIKKOR | REG PRICE | REBATES | SALE PRICE |
|---|---|---|---|
$1196.95 | $200 | $996.95 | |
$1196.95 | $200 | $996.95 | |
$2696.95 | $400 | $2296.95 | |
$2696.95 | $400 | $2296.95 | |
$1046.95 | $200 | $846.95 | |
$1046.95 | $200 | $846.95 | |
$356.95 | $60 | $296.95 | |
$356.95 | $60 | $296.95 | |
$2496.95 | $200 | $2296.95 | |
$2496.95 | $200 | $2296.95 | |
$2496.95 | $500 | $1996.95 | |
$2496.95 | $500 | $1996.95 | |
$1346.95 | $200 | $1146.95 | |
$1346.95 | $200 | $1146.95 | |
$1096.95 | $100 | $996.95 | |
$1096.95 | $100 | $996.95 | |
$2396.95 | $400 | $1996.95 | |
$2396.95 | $400 | $1996.95 | |
$496.95 | $100 | $396.95 | |
$496.95 | $100 | $396.95 | |
$296.95 | $70 | $226.95 | |
$296.95 | $70 | $226.95 | |
$13996.95 | $1000 | $12996.95 | |
$296.95 | $100 | $196.95 | |
$296.95 | $100 | $196.95 | |
$2096.95 | $200 | $1896.95 | |
$2096.95 | $200 | $1896.95 | |
$626.95 | $100 | $526.95 | |
$626.95 | $100 | $526.95 | |
$2696.95 | $500 | $2196.95 | |
$2696.95 | $500 | $2196.95 | |
$1746.95 | $650 | $1096.95 | |
$2096.95 | $500 | $1596.95 | |
$2346.95 | $450 | $1896.95 |