Nikon achieved top market share in Japan for the first time with the release of the Z5II mirrorless full-frame camera (Nikon has been gaining market share for a while – see previous reports):
“In April, Nikon won the monthly top share for the first time in terms of sales volume of full-frame mirrorless cameras. In this category, Sony has always been at the top. Since the release of the “α7″ in November 2013, Nikon has only been dethroned four times in the 150 months since its first release.” (bcnretail)
Digital camera sales by type compared to the previous year:
The latest Nikon market share in Japan according to BCN: Nikon is moving up
Nikon gaining back market share in Japan thanks to the Z8 camera