Nikon executive: “for the time being, we will concentrate on mirrorless cameras”


In a recent interview, Hirotaka Ikegami (Nikon Managing Executive Officer, head of Nikon Imaging Business) said that “for the time being, we will concentrate on mirrorless cameras.” Nikon already sees some recovery starting in China.  The interview does not offer any other interesting information worth reporting here – it’s just a reteriation of Nikon’s financial results form there past 12 month and discussion of he difficulties the photo industry experienced on 2020. Here are a few points from Digicame-info (Google translated):

  • Nikon hastened to reduce personnel and reorganize production bases, but the key to reconstruction is not cost reduction, but recovery of sales.
  • In April, the number of interchangeable lens cameras sold decreased by 80% from the same month of the previous year, and the first quarter (April to June 2020) was really difficult. However, starting with China, the world market is recovering faster than expected.
  • The EVF manufactured by Nikon has very good performance and is highly evaluated compared to other companies. There is also an evaluation that it is indistinguishable from the OVF of a single-lens reflex camera, which leads to confidence.

Canon executive: camera shipments can drop below 10 million units

Source: Toyokeizai, via Digicame-info

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