New Nikon D780 trade-in program announced in the US


Nikon USA introduced a new trade-in program where for a limited time you can get an additional $300 toward a Nikon D780 purchase in addition to the camera’s trade-in value (similar program already exists in Europe). This program will start on February 3 – check Adorama and B&H for the details. Here is the full press release:

Now Is The Time To Upgrade With Nikon’s New D780 “Trade Up” Program

For a Limited Time, Consumers Can Trade in Any Working Camera and Receive $300 Toward a Nikon D780, Plus Their Camera’s Trade-In Value

MELVILLE, NY – Today, Nikon Inc. announced a limited time trade-in program that makes it easy to step up to the Nikon D780, Nikon’s latest full-frame DSLR. The D780 is a new kind of DSLR camera that harnesses both Nikon’s legacy in DSLR expertise and new innovative mirrorless technology to offer an unbeatable combination of versatility and agility for both photographers and videographers.

Trade in any working camera, from any brand, starting Monday, February 3 through Sunday, March 29, 2020, and save $300 on the much-anticipated Nikon D780, in addition to your camera’s trade-in value.* The limited time offer is valid for both the camera body-only and lens kit configurations at Nikon authorized dealers or through the Nikon Store. Consumers who already ordered or pre-ordered a D780 through a participating retailer can also retroactively participate. For more information about the Trade Up to the D780 Program, including full terms and conditions, please visit nikonusa.com/D780tradeup.

The recently announced Nikon D780 breaks boundaries of what’s possible in a DSLR camera; it’s a capable companion that’s equally at home in the hands of an enthusiast, pro photographer or content creator. Whether capturing landscapes, weddings, astro-landscapes, sports or as part of a production in 4K UHD, the D780 combines the best of the renowned reliability of Nikon’s legendary DSLR cameras with the innovative AF technology of the new mirrorless Z series to be the best of both worlds. While retaining the benefits of a DSLR such as extended battery life and an optical viewfinder, the D780 adds advanced autofocus capabilities for video and live view, silent shooting and extensive new video features, to exceed expectations for any creative endeavor.

The Nikon D780 is now in stock at Adorama | B&H | Amazon | WEX | Park Camera | Calumet | Camera Canada. Some retailers like B&H already offer 2% cashback on D780 purchases.

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