Nikon believes to become #1 mirrorless manufacturer soon

A quick recap of the Dpreview's interview with Nikon executives and engineers:

  • Nikon believes that they can achieve the number one position quite soon.
  • Since Nikon launched the Z6 and Z7, demand for the D850 has remained very robust and stable.
  • Right now the mirrorless market share is around 40% but by 2020 and afterwards, Nikon expect that mirrorless will surpass DSLR.
  • Right now Nikon is not thinking about mirrorless cameras with other sensor formats (no APS-C camera with Z-mount).
  • Nikon wants to be recognized as a company that provides tools for video professionals.
  • Nikon intends to continue with the development of optical stabilization.
  • Nikon is planning to launch more DSLR models in the future.

Via Dpreview

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